EZ Newswire
EZ Newswire is a cloud-based press release distribution platform that publishes to Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ outlets, serving PR teams, agencies, startups, and enterprises with AI-optimized content and citation reporting.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EZ Newswire does
EZ Newswire is a privately held press release distribution platform operating as a trade name (d/b/a) of Vivid Group Holdings, Inc., a Delaware corporation headquartered at 80 Varick Street, New York. Founded in 2022, the company provides a self-serve cloud-based platform that enables PR teams, agencies, startups, and enterprises to create, publish, and distribute press releases through a premium publisher network including Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ additional outlets.
The platform's core technical differentiator is AI visibility optimization — a proprietary methodology that formats press releases for LLM consumption and places them on domains trusted by major AI systems (ChatGPT, Perplexity, Claude), enabling the content to be cited in AI-generated responses. The platform also offers AI citation and visibility reporting, including prompt monitoring and brand presence tracking on the Premium tier. Editorial review and Google E-E-A-T compliance are applied to all releases. Integrations are minimal: Google SSO for authentication and Stripe for payment processing (Mastercard, Visa, American Express). No public API or SDK is available.
Revenue is generated on a transactional pay-per-release model with four tiers: Starter at $750 per release (AP Newsroom and 100+ regional outlets), Plus at $1,250 (adds Fortune, USA Today, AI visibility optimization), Premium at $1,500 (adds Reuters, Yahoo Finance, advanced AEO analytics, post-publish edits), and a custom Enterprise tier for agencies and high-volume buyers under multi-year contracts. Go-to-market is hybrid: self-serve PLG for SMBs and startups (15-minute onboarding, no sales call required) plus inside sales and direct field sales for enterprise and agency accounts. The company markets to a global customer base including Visa, ByteDance, Saudi Aramco, 3M, AB InBev, Budweiser, Priceline, Newsweek, Coupang, Weber Shandwick, and Haier, with confirmed operations in the United States, United Kingdom, Israel, and Mexico. EZ Newswire has raised two funding rounds, in April 2024 (Contour Venture Partners, HearstLab, The MBA Fund) and August 2025 (Reformation Partners, ValueStream Ventures).
EZ Newswire firmographics
Firmographics- Name
- EZ Newswire
- Legal name
- Vivid Group Holdings, Inc.
- Website
- https://eznewswire.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EZ Newswire is a cloud-based press release distribution platform that publishes to Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ outlets, serving PR teams, agencies, startups, and enterprises with AI-optimized content and citation reporting.
- Ownership category
- akta.pro rank
EZ Newswire industry classification
Industry- Product category
- Press Release Distribution Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
Keywords
Where EZ Newswire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EZ Newswire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Press Release Distribution: Per-release pricing model where customers pay per news release distributed through the platform. Four tiers available from $750 to $1,500 per release, with custom enterprise pricing for higher volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter tier with AP and Newsroom distribution to 100+ local and regional sites |
| Unit Pricing | Pay-as-you-go | Plus tier adds Fortune, USA Today, and AI visibility features |
| Unit Pricing | Pay-as-you-go | Premium tier with Reuters, Yahoo Finance, and advanced analytics |
| Other | Multi-year contract | Custom enterprise pricing for high-volume publishing needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
EZ Newswire product offering
Product offeringCore offering
EZ Newswire provides a cloud-based, self-serve platform for creating, publishing, and distributing press releases to a network of premium publishers including Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ regional outlets. The platform is engineered for AI visibility, structuring releases so large language models such as ChatGPT, Perplexity, and Claude can read and cite them, and bundles editorial review, real-time reporting, and post-publish editing on premium placements. Customers pay per release across four tiers (Starter $750, Plus $1,250, Premium $1,500) with custom enterprise pricing available for agencies and high-volume users.
Product overview
EZ Newswire is a single unified newswire platform engineered for AI visibility, offering press release creation, premium publisher distribution, and actionable analytics in one integrated service. The platform operates across four pricing tiers (Starter at $750/release, Plus at $1,250/release, Premium at $1,500/release, and Enterprise with custom pricing), with each tier adding distribution channels and features. Starter provides AP Newsroom and 100+ regional sites; Plus adds Fortune, USA Today, and AI visibility optimization; Premium includes Reuters, Yahoo Finance, advanced AEO reporting, and post-publish editing capabilities. The core value proposition is enabling LLMs like ChatGPT, Perplexity, and Claude to discover, read, and cite press releases distributed through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- EZ Newswire Platform A cloud-based, self-serve newswire distribution platform that enables PR teams, agencies, startups, and enterprises to create, distribute, and amplify press releases to a network of premium publishers including Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ additional outlets. It includes AI Visibility Optimization for LLM citation, real-time reporting of actual searches and page views, AEO (Answer Engine Optimization) insights, editorial review against Google E-E-A-T standards, and post-publish editing on premium placements.
Quantifiable outcome
- 120+ premium publication outlets
- +2 more outcomes
Companies that use EZ Newswire
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
EZ Newswire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
EZ Newswire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- ReuterscorePremium publisher partnership for press release distribution. Reuters is included in the Premium and Enterprise tiers. Provides investor-grade credibility and premium environment ensuring brand safety for clients.
- FortunecorePremium publisher partnership included in Plus, Premium, and Enterprise tiers. Provides prestigious business publication placement for corporate announcements and thought leadership.
- Yahoo FinancecorePremium financial news publisher included in Premium and Enterprise tiers. Delivers financial-focused news distribution to investor and business audiences.
- USA TodaycoreMajor national newspaper included in Plus, Premium, and Enterprise tiers. Provides broad national news reach for press releases.
- AP NewscoreAssociated Press newswire service included in all tiers. Provides authoritative news wire distribution with broad media pickup potential.
- Post and CouriersupportingRegional newspaper included in Starter and higher tiers. Part of the 100+ local and regional site network (EZ100) for geographic distribution.
- MagrinocoreLeading PR agency representing innovative consumer brands. Client testimonials highlight the agency's reliance on EZ Newswire for business news with Reuters premium placement. Deep strategic relationship with agency workflow integration.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EZ Newswire competitors and assessment
Company assessmentDirect peers
- PRWeb (Cision): SMB-focused self-serve newswire under Cision; competes directly for EZ Newswire's startup and small-agency segments with transparent online pricing.
- Newswire.com: Self-serve press release distribution platform offering tiered packages; closest pure PLG competitor in transparent online pricing and SMB/mid-market positioning.
- GlobeNewswire: Notified-owned global newswire with comparable per-release pricing, multi-tier distribution, and a premium publisher network competing for the same agency and corporate customers.
- PR Newswire (Cision): Largest global press release distribution service; competes head-on with EZ Newswire across agency, enterprise, and SMB segments with similar per-release pricing and publisher reach.
- Business Wire: Owned by Berkshire Hathaway; enterprise-focused newswire with deep IR relationships that overlap directly with EZ Newswire's Reuters/Fortune/Yahoo Finance positioning.
- Accesswire: Self-serve and enterprise newswire with comparable tiered distribution and a focus on SEO/analytics reporting, overlapping with EZ Newswire's reporting and AI visibility value props.
- Send2Press: Pay-per-release newswire with AP Newswire distribution; competes at the lower end of the SMB/startup tier with similar transparent pricing philosophy.
- 24-7 Press Release: Budget-tier self-serve newswire with SEO-focused distribution; partial overlap with EZ Newswire's Starter tier and startup segment.
Emerging players
- IssueWire: Smaller self-serve newswire with AI- and SEO-oriented features; an emerging player with similar PLG model but limited premium publisher reach.
Broad incumbents
- Intrado (now part of Mosaic): Large communications and PR distribution incumbent with enterprise-grade newswire offerings; competes broadly with EZ Newswire in enterprise segments through bundled communications services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EZ Newswire social profiles
Digital presenceEZ Newswire financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZ Newswire leadership team
Management profileNumber of profiles
Profiles1 record
EZ Newswire funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZ Newswire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZ Newswire
What does EZ Newswire do?
EZ Newswire provides a cloud-based, self-serve platform for creating, publishing, and distributing press releases to a network of premium publishers including Reuters, Fortune, Yahoo Finance, USA Today, AP News, and 120+ regional outlets. The platform is engineered for AI visibility, structuring releases so large language models such as ChatGPT, Perplexity, and Claude can read and cite them, and bundles editorial review, real-time reporting, and post-publish editing on premium placements. Customers pay per release across four tiers (Starter $750, Plus $1,250, Premium $1,500) with custom enterprise pricing available for agencies and high-volume users.
Is EZ Newswire a public or private company?
EZ Newswire is a private company. It is classified as venture growth investor backed and is currently operating.
When was EZ Newswire founded?
EZ Newswire was founded in 2022. It employs 11 to 50 people.
Where is EZ Newswire based?
EZ Newswire is headquartered in New York, United States, in the North America region.
How does EZ Newswire make money?
One revenue line is on record: press Release Distribution.
Who are EZ Newswire's main competitors?
Direct peers on record are PRWeb (Cision), Newswire.com, GlobeNewswire, PR Newswire (Cision), Business Wire, Accesswire, Send2Press and 24-7 Press Release. IssueWire is listed as an emerging player. Intrado (now part of Mosaic) is listed as a broad incumbent.
Does EZ Newswire have an API?
No public API is recorded for EZ Newswire.
What industry is EZ Newswire in?
EZ Newswire's product category is Press Release Distribution Software. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 5418 and its SIC code is 7310.