Send2Press
Send2Press is a Temecula, CA-based press release distribution and writing service (a brand of Neotrope, est. 1983) that targets SMBs, nonprofits, and authors with pay-as-you-go distribution to 200-500 websites plus Direct-to-Editors™ journalist targeting, operated by accredited human editors.
- Company typePrivate
- Founded1983
- HeadquartersTemecula, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Send2Press does
Send2Press is a press release distribution and writing service operating as a brand of Neotrope, a private company established in California in January 1983 and headquartered in Temecula. The company targets small and mid-sized businesses, nonprofits, authors, and regional U.S. operators seeking affordable, professionally handled PR distribution without enterprise pricing or subscription commitments.
The platform centers on two products: press release distribution and press release writing. Distribution relies on Send2Press's Direct-to-Editors™ email targeting system to deliver news directly to journalists at newspapers, print magazines, broadcast outlets (TV and radio), and major aggregators including AP/APNews.com, Apple News, Google News, and LexisNexis, with each release syndicated to 200-500 websites worldwide. The writing service pairs customers with U.S.-based accredited PR professionals through live phone interviews, multiple drafts, and AP-style formatting delivered in 1-3 working days. Supplementary offerings include the Social Boost add-on (custom hashtag and image work for X/Twitter, Facebook, Pinterest, and LinkedIn), the daily Newsdesk wire, and trademarked sub-products PRpurls™ and PRtrax™.
Commercially, Send2Press operates on a pay-as-you-go unit-pricing model ($289 for a U.S. National distribution package before discount; $199 for optional writing services) with no monthly or annual subscriptions. GTM is direct-to-consumer via send2press.com with secure checkout (Stripe, PayPal, Apple Pay). The company claims to have invented search-optimized Web PR placement approximately 25 years ago and reports a current BBB A+ rating (2024), a 'Best Overall' ranking from Fit Small Business (2020), and a prior Inc. 5000 inclusion (2009). It is bootstrapped, privately held, and operates with a 1-10 person team.
Send2Press firmographics
Firmographics- Name
- Send2Press
- Legal name
- Neotrope
- Website
- https://send2press.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Send2Press is a Temecula, CA-based press release distribution and writing service (a brand of Neotrope, est. 1983) that targets SMBs, nonprofits, and authors with pay-as-you-go distribution to 200-500 websites plus Direct-to-Editors™ journalist targeting, operated by accredited human editors.
- Ownership category
- akta.pro rank
Send2Press industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Send2Press is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Send2Press business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Press Release Distribution: One-time fee per press release distribution. U.S. National distribution package starting at $289 (before discount). Packages include online syndication to 200-500 websites worldwide, Direct-to-Editors email targeting, social media placement, and photo/video support.
- Press Release Writing: Optional professional writing service at $199 for clients who need assistance crafting their press release. Includes live phone interview with PR professional, multiple drafts, AP style formatting, and 1-3 working days turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | U.S. National Distribution Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Send2Press product offering
Product offeringCore offering
Send2Press is a press release newswire service that distributes client news releases to targeted media professionals via its proprietary Direct-to-Editors™ email system, syndicates content to 200-500 websites worldwide, and posts to major aggregators such as AP, Apple News, Google News, and LexisNexis. It also offers professional press release writing by accredited U.S.-based PR editors with live phone interviews, AP-style formatting, and 1-3 day turnaround. The service is sold as one-time paid projects (no subscriptions) directly through its online store.
Product overview
Send2Press is a press release distribution newwire service operated by Neotrope since 1983, offering two core services: Press Release Distribution and Press Release Writing. The distribution service uses Direct-to-Editors(TM) technology to deliver press releases to media professionals at newspapers, magazines, broadcast outlets, and major wire services, while also syndicating to 200-500 websites worldwide. The writing service provides professional PR writing with accredited staff. Additional offerings include Social Boost for enhanced social media reach and a daily Newsdesk for news monitoring. The service is positioned as a traditional wire service with concierge-style support, differentiating from self-service platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Direct-to-Editors: Email delivery service to targeted media professionals at newspapers, magazines, and broadcast outlets
- PR Guru
- PRpurls/PRpurl
- PRtrax/PRtracks
- Social Boost
Companies that use Send2Press
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Send2Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Send2Press partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NeotropecoreSend2Press is a service of Neotrope, established in January 1983. Neotrope is the parent company providing the infrastructure, branding, and operational framework for the Send2Press newswire service. The company is incorporated in California, USA.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Send2Press competitors and assessment
Company assessmentDirect peers
- Newswire.com: Press release distribution platform serving SMBs with tiered pricing for online, national, and industry-specific distribution. Competes with Send2Press on price-sensitive SMB press release distribution.
- PRWeb (Cision): SMB-focused press release distribution service owned by Cision. Most directly comparable to Send2Press in target customer (small/medium businesses), pricing tier, and self-service-plus distribution model.
- eReleases: Press release distribution service focused on SMBs, providing distribution via PR Newswire's network with a smaller price point. Closely comparable to Send2Press in SMB target market and tiered package pricing.
- PR Newswire (Cision): Largest U.S. press release wire service, owned by Cision. Directly comparable to Send2Press as a paid press release distribution service reaching journalists and media outlets, though operating at significantly larger enterprise scale.
- Business Wire (Berkshire Hathaway): Major press release distribution wire service and direct competitor to Send2Press, particularly for SMB and enterprise clients seeking AP-style distribution to media outlets and online syndication networks.
- 24-7 Press Release: Affordable press release distribution service targeting SMBs and small organizations. Competes directly with Send2Press on price-conscious SMB press release distribution with multi-tier packages.
- GlobeNewswire (Notified): Global press release distribution service owned by Notified. Directly comparable as a paid wire service offering online syndication, journalist targeting, and multimedia press release distribution.
Broad incumbents
- Meltwater: Global media intelligence and PR analytics platform with press release distribution capabilities. Comparable as a broad incumbent competing in adjacent parts of the PR distribution and earned media value chain.
- Cision: Largest global PR and earned media software company, parent of PR Newswire and PRWeb. Comparable as a broad incumbent offering press release distribution as part of a wider PR, media monitoring, and communications suite.
Emerging players
- Prowly: Modern PR SaaS platform offering press release creation, journalist database access, and distribution features. Comparable as an emerging digital-first competitor to Send2Press's traditional concierge distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Send2Press social profiles
Digital presenceSend2Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Send2Press leadership team
Management profileNumber of profiles
Send2Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Send2Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Send2Press
What does Send2Press do?
Send2Press is a press release newswire service that distributes client news releases to targeted media professionals via its proprietary Direct-to-Editors™ email system, syndicates content to 200-500 websites worldwide, and posts to major aggregators such as AP, Apple News, Google News, and LexisNexis. It also offers professional press release writing by accredited U.S.-based PR editors with live phone interviews, AP-style formatting, and 1-3 day turnaround. The service is sold as one-time paid projects (no subscriptions) directly through its online store.
Is Send2Press a public or private company?
Send2Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Send2Press founded?
Send2Press was founded in 1983. It employs 1 to 10 people.
Where is Send2Press based?
Send2Press is headquartered in Temecula, United States, in the North America region.
How does Send2Press make money?
Two revenue lines are on record. Press Release Distribution is the primary driver. The others are press Release Writing.
Who are Send2Press's main competitors?
Direct peers on record are Newswire.com, PRWeb (Cision), eReleases, PR Newswire (Cision), Business Wire (Berkshire Hathaway), 24-7 Press Release and GlobeNewswire (Notified). Broad incumbents are Meltwater and Cision. Prowly is listed as an emerging player.
Does Send2Press have an API?
No public API is recorded for Send2Press.
What industry is Send2Press in?
Send2Press's product category is Press Release Distribution Services. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 5418 and its SIC code is 7311.