Are Media
Are Media is Australia's largest omnichannel women's content company, operating 35 print and digital media brands reaching 9 in 10 Australian women annually, with revenue from advertising, subscriptions, affiliate commerce, and content licensing.
- Company typePrivate
- Founded1902
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Are Media firmographics
Firmographics- Name
- Are Media
- Legal name
- Are Media Pty Limited
- Website
- https://aremedia.com.au
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Are Media is Australia's largest omnichannel women's content company, operating 35 print and digital media brands reaching 9 in 10 Australian women annually, with revenue from advertising, subscriptions, affiliate commerce, and content licensing.
- Ownership category
- akta.pro rank
Are Media industry classification
Industry- Product category
- Women's Lifestyle Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Publishing Industries (513)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Digital Content & Media Subscriptions (CRAFAIAA), Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where Are Media is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Are Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream from selling advertising across all platforms - print magazines, digital display, video, EDM newsletters, and integrated commercial content. Offers comprehensive ad specs including magazine, inserts/packaging, digital display, video, and EDM formats. Works with major brands and agencies.
- Magazine Subscriptions: Direct-to-consumer revenue through MagShop for magazine subscriptions and the My Women's Weekly membership platform offering monthly and annual subscription options with auto-renewal.
- Content Licensing and Syndication: Content syndication through ContentShop for editorial content licensing and Are Media Books for book publishing, including Australian Women's Weekly Cookbooks with 80 million sold worldwide.
- Competition and Puzzle Products: Sale of puzzle magazines, competition products, and special editions across brands including Take 5, That's Life, New Idea, and TV Week with various prize competitions.
- Affiliate and Commerce Revenue: Earning revenue through affiliate links in online shopping articles, with readers spending $50 million on Are Media's affiliate content in the past 12 months (RM Jun 23).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | My Women's Weekly Monthly Subscription |
| Subscription | Annual | My Women's Weekly Annual Subscription |
| Other | Multi-year contract | Advertising Rates |
| Subscription | Monthly | MagShop Subscriptions |
Go-to-market motion3 records
Are Media product offering
Product offeringCore offering
Are Media is Australia's leading omnichannel content company for women, publishing a portfolio of 35 media brands across print magazines and digital platforms covering entertainment, fashion, beauty, food, homes, parenting, and lifestyle. The company generates revenue primarily by selling advertising across its print, digital, video, newsletter, and integrated content channels, supplemented by magazine subscriptions through Magshop and book publishing via Are Media Books.
Product overview
Are Media is Australia's leading omnichannel content company for women, operating as a multi-brand magazine and digital publishing platform. The portfolio comprises 35 media brands spanning print magazines, digital platforms, creative services, and subscription offerings. Core print brands include Take 5, That's Life, WHO, Woman's Day, TV Week, Better Homes and Gardens, New Idea, Australian Women's Weekly (with 1.3 million monthly readers), Elle, Marie Claire, Girlfriend, Home Beautiful, Australian House & Garden, Country Style, and Gourmet Traveller. Digital platforms include Beautycrew, beautyheaven, Australian Women's Weekly Food (with 14,000+ recipes), and Bounty Parents. The company also operates Story54 (creative content studio), Magshop (subscription service), and Are Media Books. The partnership with People Inc. (Dotdash Meredith) expanded the network to include international brands like PEOPLE, Allrecipes, Real Simple, and FOOD & WINE, creating Australia's #1 women's lifestyle network with 10.4 million monthly digital reach plus 6 million print readers.
Differentiator
Problem solved
Functional benefit
Brands
- Take 5: Australia's favourite real life magazine with puzzles and prize giveaways
- That's Life
- WHO
- Woman's Day
- Belle
- ELLE
- Home Beautiful
- New Idea
- TV Week
- Better Homes and Gardens
- Marie Claire
- Australian Women's Weekly
- Girlfriend
- Beautycrew
- BeautyHeaven
- Bounty Parents
- Cooking with AWW
- Country Style
- Gourmet Traveller
- House & Garden
- Story54
Products and services
- Take 5
- That's Life
- WHO
- Woman's Day
- TV Week
- Better Homes and Gardens
- New Idea
- Australian Women's Weekly
- ELLE Australia
- Marie Claire
- Girlfriend
- Beautycrew
- beautyheaven
- Home Beautiful
- Australian House & Garden
- Country Style
- Gourmet Traveller
- Australian Women's Weekly Food (Cooking with AWW)
- Bounty Parents
- Story54
- Magshop
- Are Media Books
- My Weekly Membership Platform
Quantifiable outcome
- 29% more brand awareness and 11% more purchase intent for advertisers
- +4 more outcomes
Companies that use Are Media
Customer profileNamed customers8 records
Ideal customer profiles2 records
Are Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Are Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- People Inc.flagshipStrategic collaboration with People Inc., powerhouse behind brands like PEOPLE, Allrecipes, Real Simple, FOOD & WINE and Better Homes & Gardens U.S. This partnership doubles Are Media's digital reach to 10.4 million monthly users, creating Australia's #1 women's lifestyle network. The partnership significantly enhances footprint in travel, tech, sustainability, and finance categories while opening new audiences including Men and Gen Z.
- Dotdash MeredithcorePartnership with Dotdash Meredith enables expanded digital reach through combined audience measurement and advertising solutions. Included in the People Inc. partnership that brings together internationally celebrated media brands.
- Carers AustraliacoreSocial change campaign 'Cost of Caring' with Carers Australia and coalition of carer support and advocacy groups, calling for superannuation to be paid on Commonwealth carer payment. Campaign expected to reach 10.5 million readers with campaign value over $5 million.
- CocogunminorAdvertising agency collaboration for 'Cost of Caring' campaign creation, working with Are Media to deliver the social change initiative.
- DysonminorCommercial product partnerships through Story54 creative content studio, creating branded content campaigns amplified across Are Media premium brand networks.
- MazdaminorMAZDA CX5 launch campaign through Story54 creative studio, demonstrating automotive brand partnership capabilities.
- La MerminorPartnership with Gourmet Traveller to bring The Miracle Meal to life, showcasing luxury skincare brand integration with food content.
- L'Oréal ParisminorGlass Skin launch partnership with ELLE Australia in collaboration with WPP Media, demonstrating beauty brand campaign capabilities.
- The Future LaboratoryminorPartnership with London's trend forecaster The Future Laboratory for Luxury Trend Forecast research, understanding future of luxury globally and locally.
- Neuro-InsightsminorPartnership with world's preeminent neuromarketing company for 'The Magic of Magazines' research revealing emotional intensity levels from magazine content.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Are Media competitors and assessment
Company assessmentBroad incumbents
- Condé Nast: Global publisher of Vogue, GQ, Vanity Fair, and Wired. Owns international editions of Marie Claire competitor titles (Vogue) and operates the same premium women's lifestyle publishing model that Are Media's Marie Claire competes with in Australia.
- Nine Entertainment: Major Australian media company with broadcast, publishing, and digital assets including Australian Women's Health, Body+Soul. Directly competes with Are Media for advertising spend, particularly in the women's lifestyle category.
- Future plc: U.K.-headquartered global digital publisher with portfolio of enthusiast and lifestyle brands (TechRadar, Marie Claire U.K., Woman & Home). Useful peer for digital publishing business model comparison and women's lifestyle digital scaling.
- News Corp Australia: Australia's largest news media company operating news, lifestyle, and digital properties including Vogue Australia, GQ Australia. Competes for the same Australian advertising budgets and audience attention as Are Media.
- Hearst Magazines: U.S.-based global magazine publisher behind Cosmopolitan, Harper's Bazaar, Elle (international), and Good Housekeeping. Direct portfolio overlap with Are Media (ELLE), serving the same women's lifestyle category globally with much larger scale.
Direct peers
- Dotdash Meredith (People Inc.): U.S. digital publishing powerhouse behind PEOPLE, Allrecipes, Real Simple, FOOD & WINE, Better Homes & Gardens U.S. Currently a strategic partner of Are Media. Closely comparable in audience profile (women's lifestyle) and offers lessons on digital-first publishing economics at scale.
- Bauer Media Group: Global magazine publisher of women's lifestyle, entertainment, and lifestyle brands. Are Media was formerly Bauer Media's Australian operation, making this the closest historical and structural peer - same category, same model, same audience segment.
Regional players
- Seven West Media: Australian media company operating broadcast (Channel 7) and Pacific Magazines prior to the 2020 Bauer merger that contributed to Are Media. Now competes in adjacent Australian media categories but with a stronger broadcast and entertainment focus.
Emerging players
- Pedestrian Group: Australian digital-first youth-focused media company (Pedestrian.TV, Business Insider Australia, Gizmodo Australia). Competes with Are Media's ELLE and Girlfriend brands for the same Gen Z and younger millennial female audience in Australia, particularly in fashion and lifestyle.
Others
- Magazine Publishers of Australia / Magazine Media (formerly Magazine Publishers Australia): Industry body representing Australian magazine publishers, with Are Media as a member. Useful ecosystem/industry peer for understanding the broader Australian magazine publishing competitive context and category-level data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Are Media social profiles
Digital presenceAre Media compliance and trust
Trust signalCompliance3 records
Are Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Are Media leadership team
Management profileNumber of profiles
Profiles8 records
Are Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
Are Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Are Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Are Media
What does Are Media do?
Are Media is Australia's leading omnichannel content company for women, publishing a portfolio of 35 media brands across print magazines and digital platforms covering entertainment, fashion, beauty, food, homes, parenting, and lifestyle. The company generates revenue primarily by selling advertising across its print, digital, video, newsletter, and integrated content channels, supplemented by magazine subscriptions through Magshop and book publishing via Are Media Books.
Is Are Media a public or private company?
Are Media is a private company. It is classified as private equity controlled and is currently operating.
When was Are Media founded?
Are Media was founded in 1902. It employs 251 to 500 people.
Where is Are Media based?
Are Media is headquartered in Sydney, Australia, in the Oceania region.
How does Are Media make money?
Five revenue lines are on record. Advertising Revenue is the primary driver. The others are magazine Subscriptions, content Licensing and Syndication, competition and Puzzle Products and affiliate and Commerce Revenue.
Who are Are Media's main competitors?
Broad incumbents on record are Condé Nast, Nine Entertainment, Future plc, News Corp Australia and Hearst Magazines. Direct peers are Dotdash Meredith (People Inc.) and Bauer Media Group. Seven West Media is listed as a regional player. Pedestrian Group is listed as an emerging player. Magazine Publishers of Australia / Magazine Media (formerly Magazine Publishers Australia) is listed as an others.
Does Are Media have an API?
No public API is recorded for Are Media.
What industry is Are Media in?
Are Media's product category is Women's Lifestyle Media Publishing. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 5131 and its SIC code is 2721.