CARIFY

What CARIFY does

CARIFY AG is a Zurich-headquartered car subscription platform founded in 2019 by Raffael Fiechter and Sergio Studer, operating as Switzerland's largest vehicle subscription marketplace with 2,757 vehicles across 30+ brands (Smart to Maserati, Tesla) supplied by a network of over 500 partner garages. The platform delivers all-inclusive monthly subscriptions — bundling insurance (with Zurich Insurance as core partner), maintenance, repairs, motor vehicle tax, highway vignette, and registration into a single fee starting at CHF 199 per month — with terms ranging from 1 to 48 months and month-to-month cancellation after the minimum term. Underlying technology comprises a cloud-based self-serve booking and account management system (carify.com), a dedicated B2B fleet portal (carify-business-portal.com), OAuth-based login via Google and Facebook, and a partner garage integration layer that orchestrates vehicle sourcing, handover, and maintenance.

The revenue model is subscription-recurring, with per-unit pricing varying by vehicle class, term length, kilometer package (500-3,000 km/month at CHF 0.53/km overage), insurance tier (BUDGET/OPTIMUM/MAXIMUM), and optional down payment that trades upfront cash for lower monthly rates. A Try & Buy module converts subscription payments into purchase credit, blending subscription and retail economics. CARIFY runs a hybrid go-to-market combining a product-led growth self-serve funnel for individual consumers with an enterprise field sales motion serving 500+ corporate clients. Distribution relies on the 500+ garage network as last-mile service infrastructure plus optional home delivery within Switzerland and Liechtenstein (CHF 189). The asset-light structure — vehicles are owned by partner garages rather than CARIFY — combined with institutional backing (UBS via investor matchmaking and credit facilities; Toni Piëch and ACE & Company in a 2021 round; Zurich Insurance as the underwriting partner) positions the company as a marketplace-style aggregator in the Swiss mobility-as-a-service market.

Name

CARIFY

Legal name

CARIFY

Website

https://carify.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CARIFY operates Switzerland's largest car subscription marketplace, offering all-inclusive monthly vehicle subscriptions (insurance, maintenance, taxes, registration) with terms from 1 to 48 months across 2,757 vehicles from 500+ partner garages, serving individual consumers and 500+ corporate fleet clients.

Ownership category

akta.pro rank

Product category

Car Subscription Platform

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Subscription Fleet Operations & Remarketing Providers (THADACAN)

Keywords

• Car subscription service
• Vehicle subscription platform
• Fleet management solutions
• Automotive subscription
• Mobility subscription

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Car Subscription Fees: Recurring monthly subscription fees for vehicle access. Price varies based on vehicle type, subscription term length, kilometer package, and insurance level selected. Starting from CHF 199 per month. Includes all ancillary costs except fuel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CARIFY operates Switzerland's largest car subscription platform, offering flexible all-inclusive vehicle subscriptions starting from CHF 199 per month. A single monthly fee covers insurance, repairs, maintenance, motor vehicle tax, highway vignette, and registration, with terms ranging from 1 to 48 months and the ability to cancel monthly after the minimum period. The platform aggregates 2,757 vehicles from 30+ brands through 500+ partner garages and serves both individual consumers and business fleet customers.

Product overview

CARIFY operates as a car subscription platform with a modular offering centered around its core Car Subscription product. The platform enables customers to subscribe to vehicles for flexible terms (1-48 months) with all-inclusive pricing covering insurance, maintenance, repairs, taxes, and registration. The Try & Buy module allows customers to test vehicles before purchasing, while the Business Fleet Subscription provides dedicated B2B fleet management capabilities. Additional sub-products include Short-Term and Long-Term subscription options, a Deals section for promotional pricing, and Electric Cars subscriptions. The platform aggregates over 2,757 vehicles from 200+ garage partners across more than 50 brands, functioning as a marketplace connecting vehicle owners with subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Subscription The primary offering: flexible all-inclusive vehicle subscriptions where customers pay a single monthly fee (starting from CHF 199) covering insurance, maintenance, repairs, motor vehicle tax, highway vignette, and registration. Customers can choose terms from 1 to 48 months with options to cancel monthly after the minimum term. Available across 30+ brands via 500+ partner garages in Switzerland.
• Try & Buy

Quantifiable outcome

• 30% cost savings compared to traditional leasing
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Zurich InsurancecoreTechnology or IntegrationInsurance partner providing comprehensive vehicle coverage for CARIFY customers since September 2021. Zurich Insurance provides 24/7 road assistance and handles insurance claims for all CARIFY subscriptions.
• 500+ Partner Garages (Switzerland)coreChannel Partner/ Reseller/ DistributorNetwork of over 500 Swiss automotive garages that provide vehicles for the subscription platform, handle car handover to customers, and perform maintenance and repairs. Core operational partners enabling CARIFY's asset-light model.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carvolution: Carvolution is another Swiss-based car subscription platform offering all-inclusive monthly subscriptions with flexible terms. It is the closest direct competitor to CARIFY in the Swiss market, targeting both consumers and business customers with similar pricing models.
• FINN Auto: FINN Auto is a German car subscription platform offering all-inclusive monthly subscriptions with flexible terms and a broad vehicle catalog. It is the leading DACH-region car subscription peer, comparable in business model (flexible terms, all-inclusive pricing) to CARIFY.
• Cluno (Cazoo): Cluno was a pioneering German car subscription platform, acquired by Cazoo. It pioneered the all-inclusive monthly subscription model in Europe and is directly comparable to CARIFY in offering flexible terms and bundled insurance/maintenance.
• Like2Drive: Like2Drive is a German-based car subscription platform offering all-inclusive monthly subscriptions with flexible terms. It directly competes in the same flexible car subscription category as CARIFY in the broader DACH region.

Broad incumbents

• Care by Volvo: Care by Volvo is Volvo's OEM-direct car subscription program offering all-inclusive monthly subscriptions for Volvo vehicles. It competes in the same subscription category as CARIFY but only offers Volvo-branded vehicles and operates as part of Volvo's broader mobility strategy.
• Audi on demand: Audi on demand is Audi's premium car subscription program offering flexible all-inclusive access to Audi vehicles. As an OEM-direct offering from a major automaker, it competes with CARIFY in the subscription space but with limited model selection.
• Volkswagen Autoabo: Volkswagen Autoabo is VW Group's car subscription offering available in multiple European markets including Switzerland. As an OEM-backed program, it competes with CARIFY by leveraging VW's brand and dealer network for vehicle sourcing.
• Sixt Leasing / Sixt+: Sixt offers subscription and long-term leasing products (Sixt+, Sixt Leasing) across Europe with a broad vehicle catalog. It overlaps with CARIFY in flexible vehicle access but operates at much larger scale across multiple countries.
• Lynk & Co: Lynk & Co is a Geely-owned mobility brand offering car subscription and sharing memberships across European markets. It competes in the same subscription space as CARIFY but with a single-brand, sharing-focused model.

Others

• AutoScout24: AutoScout24 is Switzerland's largest online vehicle marketplace for new and used cars. While not a direct subscription competitor, it is the dominant Swiss automotive platform and an adjacent ecosystem participant where CARIFY could remarket vehicles or cross-sell subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARIFY