like2drive
like2drive is a German digital car subscription platform offering all-inclusive monthly vehicle subscriptions (6–36 months) to individual consumers and businesses. Operated by Fleetpool GmbH, it pioneered Germany's first fully digital auto subscription shop and is owned by ALD Automotive SA (Societe Generale Group).
- Company typePrivate
- Founded2008
- HeadquartersKöln, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What like2drive does
like2drive is a German digital car subscription (Auto-Abo) platform targeting individual consumers and small-to-mid business fleet customers in Germany. The service offers new or near-new vehicles on flexible terms of 6 to 36 months at an all-inclusive monthly "Nur-noch-tanken-Rate" (fill-up rate) or "Nur-noch-laden-Rate" (charging rate for electric vehicles) that bundles registration, comprehensive insurance, road tax, maintenance, seasonal tires, and TÜV inspection into a single recurring payment. The company pioneered the first purely digital auto subscription shop in Germany, enabling customers to complete the entire order process in approximately five clicks via a paperless, digital-first interface supported by Open Banking-based credit scoring through CRIF, digital damage reporting, and a logistics app for vehicle handover.
The platform is operated by Fleetpool GmbH, founded in 2008 by Gert Schaub as a B2B auto subscription provider, with the B2C like2drive brand launched in 2017 by Schaub and co-founder Niels Reimann. The B2C entity was subsequently merged into Fleetpool, and in November 2021 Fleetpool was acquired by ALD Automotive SA, a subsidiary of the Societe Generale Group, making like2drive part of one of the world's largest automotive leasing and mobility providers. The company employs over 200 people, maintains eight logistics hubs across Germany (covering Munich, Memmingen, Frankfurt, Aachen, Düsseldorf, Osnabrück, Hamburg, and Berlin metropolitan areas), and offers optional home delivery through logistics partner Carmago.
Revenue is generated primarily through recurring monthly subscription fees, supplemented by excess mileage charges, damage-related fees, optional home delivery (EUR 249 per trip), and deductibles. The customer base consists of thousands of individual subscribers and business fleet customers, with a reported 95% customer satisfaction score in a CAR Institute survey. The company holds the DtGV "TOP Auto-Abo" award (2021) and has been featured in major German media outlets. As of the most recent website state, like2drive is in a "Boxenstopp" (pit stop) operational pause during which no new vehicles are available for booking, while existing subscriptions continue uninterrupted.
like2drive firmographics
Firmographics- Name
- like2drive
- Legal name
- Fleetpool GmbH
- Website
- https://like2drive.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- like2drive is a German digital car subscription platform offering all-inclusive monthly vehicle subscriptions (6–36 months) to individual consumers and businesses. Operated by Fleetpool GmbH, it pioneered Germany's first fully digital auto subscription shop and is owned by ALD Automotive SA (Societe Generale Group).
- Ownership category
- akta.pro rank
like2drive industry classification
Industry- Product category
- Auto Subscription Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)
- akta.pro secondary industries
- Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
Keywords
Where like2drive is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
like2drive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Auto Subscription (Nur-noch-tanken-Rate): like2drive generates revenue through monthly subscription fees for vehicle usage. The all-inclusive 'Nur-noch-tanken-Rate' (fill-up rate) or 'Nur-noch-laden-Rate' (charging rate for EVs) covers vehicle usage for 6, 12, 18, or 24 months. The rate includes registration, insurance (liability, partial, and fully comprehensive), road tax, maintenance, vehicle inspection (TÜV), seasonal tires, and manufacturing freight. Customers pay only for fuel/electricity and consumables (AdBlue, motor oil, screen wash, coolant). Additional revenue comes from excess mileage charges, damage assessments, and optional home delivery fees (249 EUR per trip).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly all-inclusive vehicle subscription (6, 12, 18, or 24 months) with comprehensive insurance, maintenance, tires, and registration included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
like2drive product offering
Product offeringCore offering
like2drive is a digital car subscription (Auto-Abo) platform operated by Fleetpool GmbH that provides private individuals and businesses with flexible access to new or near-new vehicles for terms of 6 to 36 months. Customers pay a single all-inclusive monthly 'Nur-noch-tanken-Rate' covering vehicle registration, comprehensive insurance, road tax, maintenance, TÜV inspection, and seasonal tires. The platform operates a fully digital, paperless 5-click ordering process supported by Open Banking-based credit scoring and 8 nationwide logistics hubs.
Product overview
like2drive is a digital car subscription (Auto-Abo) platform operated by Fleetpool GmbH. The core offering is the like2drive Auto-Abo, which provides new or near-new vehicles for flexible terms of 6 to 36 months with all-inclusive monthly rates covering insurance, taxes, registration, maintenance, and seasonal tires. The platform also includes a Business Auto-Abo for commercial customers and a Fast Lane option for quickly available vehicles. Digital services encompass customer account management, contact forms for various service needs, digital damage reporting, vehicle logistics coordination, and automated credit assessment via Open Banking. The company operates 8 logistics hubs across Germany for vehicle pickup and return, and has been a pioneer in the German car subscription market since 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- like2drive Auto-Abo Car subscription service allowing private individual customers in Germany to subscribe to new or near-new vehicles for 6, 12, 18, 24, or 36 months. All-inclusive monthly rate covers registration, comprehensive insurance, road tax, maintenance, TÜV inspection, seasonal tires, and manufacturing freight. No down payment, final installment, or start fee required.
- like2drive Business Auto-Abo Business fleet subscription service allowing companies in Germany to assemble and manage a customized fleet with flexible terms of 6, 12, 18, or 24 months per vehicle. Provides the same all-inclusive coverage (registration, insurance, maintenance, tires, road tax) as the consumer product, tailored to corporate fleet needs.
- Fast Lane Subscription option offering quickly available vehicles with fixed return dates that cannot be changed. Customers can select from vehicles with specified delivery times and designated pickup locations across the 8 nationwide logistics hubs.
Quantifiable outcome
- 95% customer satisfaction (measured by CAR Institute, Center Automotive Research)
- +1 more outcomes
Companies that use like2drive
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
like2drive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
like2drive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Carmago (Fahrzeuglogistik)coreCarmago is the primary vehicle logistics partner handling home delivery and home pickup of vehicles. They coordinate vehicle delivery appointments with customers approximately 14 days in advance, confirm delivery time one day before, and also coordinate vehicle return pickup and TÜV inspection scheduling.
- CAT ( Fahrzeuglogistik)coreCAT is a logistics partner operating multiple vehicle pickup and return hubs across Germany (Emmering/Munich area, Osnabrück, Neuseddin/Berlin area).
- TÜV RheinlandcoreTÜV Rheinland conducts independent vehicle condition assessments at customer return, following the Fleetpool damage threshold catalog. TÜV inspectors schedule appointments directly with customers one day before vehicle pickup and create a detailed damage/protocol report for final billing.
- Heinz Hobel GmbH (Logistics)minorHeinz Hobel GmbH operates the vehicle pickup and return hub in the Greater Memmingen area (Bad Grönenbach).
- ATN Neuss (Logistics)minorATN Neuss operates the vehicle pickup and return hub in the Greater Düsseldorf/Neuss area.
- Suloja Egestorf (Logistics)minorSuloja Egestorf operates the vehicle pickup and return hub in the Greater Hamburg area (Egestorf).
- Mobility-Ads GmbHminorMobility-Ads GmbH (Berlin) operates an affiliate marketing network for like2drive, placing affiliate links on partner websites. They receive a commission for qualified customer leads (clicks, leads, and sales) mediated through their network. They process anonymized IP addresses, referrer data, date/time, and browser information for fraud prevention and billing purposes.
- uptain GmbHminoruptain GmbH provides a JavaScript plugin for visitor interaction analysis and customer communication optimization on the like2drive website. The plugin analyzes user behavior (cursor movement, dwell time, clicked links) to improve customer engagement through tools like dialog windows.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
like2drive competitors and assessment
Company assessmentDirect peers
- Cluno: Cluno was a pioneering German car subscription startup (founded 2017) offering all-inclusive monthly vehicle subscriptions directly comparable to like2drive's core product. Operated in the same German market with similar flexible-term and all-inclusive pricing before being acquired by Cazoo and subsequently wound down.
- FINN.auto: FINN is a Germany-headquartered car subscription platform offering all-inclusive monthly subscriptions on new vehicles with flexible terms. It targets the same B2C and B2B segments as like2drive and is one of the most direct active competitors in the German auto-subscription category.
- Athlon: Athlon (part of Rabobank) is a European fleet leasing and mobility provider with a growing car subscription offering under the 'Athlon Car Subscription' brand. It directly competes with like2drive in DACH and across Europe, particularly in the B2B segment.
- Allane Mobility: Allane Mobility (formerly Sixt Leasing) is a Germany-based fleet management and leasing company offering flexible subscription products to corporate and private customers. Directly comparable to like2drive's B2B and B2C offerings with similar all-inclusive pricing.
Broad incumbents
- Sixt Leasing / Sixt+: Sixt is a major German mobility and rental brand that has expanded into subscription-based products (Sixt+). It overlaps with like2drive on flexible vehicle access and fleet management, though Sixt's core business spans traditional rental and corporate leasing at much greater scale.
- Hertz MyCar / Avis Flex: Hertz and Avis have both launched flexible subscription products (e.g., Hertz MyCar) in Europe that compete for the same customer need — flexible, commitment-free vehicle access. They bring global scale and brand recognition as incumbents expanding into subscription.
- Volkswagen Financial Services AutoAbo: Volkswagen's own auto subscription program delivered through VWFS is a direct substitute for like2drive, leveraging VW Group captive supply and dealer networks. It is a strategic threat given subsidized OEM rates and the largest German auto brand.
- BMW Auto-Abo / Alphabet: Alphabet (BMW Group) operates a corporate fleet and mobility business with flexible vehicle subscription products in Germany. It is comparable as a captive OEM-backed player targeting overlapping B2B fleet customers.
Emerging players
- Driverama: Driverama is a European B2B car subscription platform (HQ in Germany/Poland) targeting SMEs with monthly all-inclusive vehicle access. It overlaps with like2drive's Business product on the B2B side, with a more international footprint.
- FAAREN: FAAREN is a German B2B white-label auto subscription platform enabling dealers and OEMs to launch their own subscription products. It is comparable to like2drive at the product/platform layer and represents both a competitor and a potential partner/channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
like2drive social profiles
Digital presencelike2drive financial estimates
Financial estimateRevenue estimate
Valuation estimate
like2drive leadership team
Management profileNumber of profiles
Profiles4 records
like2drive subsidiaries and ownership
Company hierarchySubsidiaries1 record
like2drive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
like2drive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about like2drive
What does like2drive do?
like2drive is a digital car subscription (Auto-Abo) platform operated by Fleetpool GmbH that provides private individuals and businesses with flexible access to new or near-new vehicles for terms of 6 to 36 months. Customers pay a single all-inclusive monthly 'Nur-noch-tanken-Rate' covering vehicle registration, comprehensive insurance, road tax, maintenance, TÜV inspection, and seasonal tires. The platform operates a fully digital, paperless 5-click ordering process supported by Open Banking-based credit scoring and 8 nationwide logistics hubs.
Is like2drive a public or private company?
like2drive is a private company. It is classified as corporate owned and is currently operating.
When was like2drive founded?
like2drive was founded in 2008. It employs 101 to 250 people.
Where is like2drive based?
like2drive is headquartered in Köln, Germany, in the Europe region.
How does like2drive make money?
One revenue line is on record: monthly Auto Subscription (Nur-noch-tanken-Rate).
Who are like2drive's main competitors?
Direct peers on record are Cluno, FINN.auto, Athlon and Allane Mobility. Broad incumbents are Sixt Leasing / Sixt+, Hertz MyCar / Avis Flex, Volkswagen Financial Services AutoAbo and BMW Auto-Abo / Alphabet. Emerging players are Driverama and FAAREN.
Does like2drive have an API?
No public API is recorded for like2drive.
What industry is like2drive in?
like2drive's product category is Auto Subscription Services. Its primary akta.pro industry code is THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration), with a secondary code of THADACAC, Flexible-Term / Month-to-Month Car Subscriptions. Its NAICS code is 532111 and its SIC code is 7510.