What eRetailing does

eRetailing Associates, LLC is a privately held, Columbus, Ohio-based apparel decoration technology company founded in 2004, operating a cloud-based platform that automates the design, ordering, and fulfillment of custom decorated apparel. The company serves both business-to-business and direct-to-consumer markets through three branded offerings: FAST Platform, a cloud-based enterprise B2B solution for mass decoration automation targeted at retailers and promotional product distributors; eRetailing Fulfillment, a turnkey and custom fulfillment service backed by one of the largest direct-to-garment (DTG) production facilities in the Midwest/country and a network of decorators spanning the US; and Customized Girl, a B2C platform where consumers can design custom apparel with no minimum order quantities and create storefronts to earn royalties on design sales.

The underlying technology is a mature cloud platform with 13+ years of source code refinements, comprising an HTML5 Interactive Design Center for product customization, a documented RESTful API for integration with clients, suppliers, and decorators, and a proprietary Fulfillment Engine that performs product cost comparison, ship time calculations, and decorator capacity management to dynamically allocate orders. Shipping rate shopping functionality is embedded to optimize delivery cost. Production is anchored by the Columbus DTG facility and supplemented by a nationwide decorator network, with decoration methods spanning screen printing, embroidery, DTG, and heat press.

eRetailing monetizes through four revenue streams: subscription/recurring revenue from FAST Platform enterprise contracts; transaction fees from B2C orders and design royalties through Customized Girl; transaction-based fulfillment fees from eRetailing Fulfillment and partner arrangements; and decoration services revenue. Pricing is quote-based and not publicly disclosed for enterprise clients; the B2C brand operates on pay-as-you-go with no minimums. The company has no public funding history, no parent company, and no disclosed ownership changes, and operates with a headcount in the 51-100 range.

Name

eRetailing

Legal name

eRetailing Associates, LLC

Website

https://eretailing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

eRetailing operates a cloud-based custom decorated apparel platform serving B2B enterprises and B2C consumers. Through its FAST Platform, eRetailing Fulfillment, and Customized Girl brands, it provides design tools, DTG production, and automated fulfillment services.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Technology and Fulfillment

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Custom apparel fulfillment
• DTG printing services
• B2B decoration software
• Apparel e-commerce platform
• Custom product websites

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. FAST Platform B2B Software: Cloud-based design, order, and fulfillment solution for enterprise B2B clients with custom decoration options for retailers and promotional product distributors. Production automation tech enables high-quality and quick delivery while reducing order decoration and fulfillment costs.
2. eRetailing Fulfillment Services: End-to-end fulfillment solutions including automated order capture, production decoration, quality assurance, and customer delivery. Offers print-on-demand services as well as mass customization through a large network of decorators.
3. Customized Girl B2C Platform: Direct-to-consumer platform for custom apparel where users can create designs and order 1 or 1,000 items. Users can also create storefronts and earn royalties on design sales.
4. Decoration Services: Multiple decoration methods including screen printing, embroidery, direct-to-garment (DTG), and heat press applied to custom apparel products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels2 records

Core offering

eRetailing runs a cloud-based platform for custom decorated apparel that combines design, ordering, fulfillment and decoration automation. Through FAST Platform it offers enterprise B2B mass decoration automation; through eRetailing Fulfillment it delivers turnkey DTG production, decorator network fulfillment, and order delivery; and through Customized Girl it operates a B2C design-on-demand storefront with no minimums and storefront royalty capability.

Product overview

eRetailing is a multifaceted technology company offering a platform-plus-modules architecture for the custom decorated apparel industry. The core offering consists of FAST Platform (enterprise B2B mass decoration automation) and eRetailing Fulfillment (turnkey fulfillment with DTG production capabilities), complemented by Customized Girl (B2C design-on-demand marketplace). Supporting modules include the HTML5 Interactive Design Center for visual product customization and the Fulfillment Engine for automated order allocation and cost optimization. The platform serves both D2C and B2B markets with e-commerce, order management, and production decoration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• FAST Platform: A cloud-based design, order, and fulfillment solution for enterprise B2B clients looking to automate the decorated apparel ordering process. Mass decoration automation for business-to-business needs.
• eRetailing Fulfillment
• Customized Girl

Products and services

• FAST Platform Cloud-based design, order, and fulfillment solution for enterprise B2B clients automating the decorated apparel ordering process with fully custom solutions and integration for end-to-end automation.
• eRetailing Fulfillment Turnkey and custom fulfillment solutions covering automated order capture, production decoration, quality assurance, and customer delivery, with print-on-demand and mass customization options for business partners.
• Customized Girl Direct-to-consumer platform where users design custom apparel using the design center, order as few as one item with no minimums, and optionally create storefronts to sell designs and earn royalties.

Quantifiable outcome

• Improved process efficiency for enterprise customers
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Partner Businesses (Unnamed)coreChannel Partner/ Reseller/ DistributorFlexible partnership opportunities for businesses to expand into the custom apparel industry without investing or carrying overhead costs. Partners can access turnkey and custom fulfillment solutions, DTG production facilities, and a network of decorators spanning across the US.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Custom Ink: Direct peer offering custom decorated apparel and promotional products to both consumers and enterprises (Team Stores, Easy Order); competes head-to-head with eRetailing's Customized Girl and FAST Platform across screen printing, embroidery, and DTG decoration methods.
• Printful: Print-on-demand and fulfillment platform for custom apparel with a global decorator network and B2B integrations (Shopify, Etsy), competing with eRetailing Fulfillment and Customized Girl on production scale and merchant fulfillment.
• Printify: POD marketplace connecting merchants with a global print network; competes with eRetailing on the B2B/merchant side and shares a similar fulfillment-plus-API value proposition.
• Spreadshirt: European-headquartered custom apparel platform offering design tools, storefronts, and on-demand fulfillment — directly comparable to Customized Girl and eRetailing Fulfillment in business model and decoration capabilities.
• Zazzle: Marketplace and design platform enabling users to create and sell custom apparel (and other products) with royalty-based storefronts — directly analogous to Customized Girl's creator/storefront mechanics.
• Spring (Teespring): Creator-economy custom apparel platform offering storefronts, design tools, and POD fulfillment; overlaps with Customized Girl on the storefront/royalty and on-demand apparel design-on-demand model.

Broad incumbents

• Cimpress (Vistaprint): Large public parent of Vistaprint and National Pen that sells custom apparel, signage, promo products, and marketing materials to SMBs and enterprises; broad incumbent overlap with eRetailing on B2B enterprise custom apparel and promotional products distribution.
• Shopify (Print On Demand apps ecosystem): While not a peer in custom apparel production, Shopify's POD apps (e.g., Printful, Printify) and its design tools are the merchant-facing ecosystem against which eRetailing's FAST Platform ultimately competes for retailer workflow budget.

Emerging players

• Gooten: Print-on-demand partner network and API platform for merchants selling custom apparel and home goods; comparable to eRetailing's B2B/merchant fulfillment and API-driven integration play, though at smaller vertical depth.
• Apliiq: Private-label apparel manufacturing and decoration services platform offering cut-and-sew and decoration (DTG, embroidery, screen print) for brands and creators; competes most directly with eRetailing Fulfillment on production depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eretailing-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eRetailing