What Gooten does

Gooten is a New York-based print-on-demand (POD) technology and fulfillment platform founded in 2012 that connects eCommerce merchants to a vetted global network of production decorators, enabling automated order routing, production, and shipping for over 10,000 businesses across apparel, drinkware, wall art, home goods, and accessories. Its core technology is OrderMesh, a proprietary centralized order management layer launched in February 2024 that consolidates multi-platform, multi-geography, multi-decorator orders into a single dashboard with 99% order accuracy and under-3-day SLA. Through a strategic integration with Kornit Digital's Global Fulfillment Network (250+ production locations worldwide) and a partnership with Fujifilm, Gooten routes each order to the optimal production facility based on shipping destination, inventory, and capacity.

Gooten earns revenue on a transaction-fee / take-rate basis, retaining a share of each fulfilled order's value with no mandatory upfront subscription. Pricing is custom and quote-based, varying by product, print area, quantity, destination, and decorator. The go-to-market motion is product-led and channel-partner driven: merchants self-onboard via native integrations with Shopify, Etsy, WooCommerce, BigCommerce, and TikTok Shop, while enterprise customers embed Gooten's fulfillment directly via a custom REST API. The platform supports 525+ products including 200+ Gooten Exclusives and operates across fashion & apparel, drinkware, home & lifestyle, wall art, baby & kids, accessories, hats, outdoor living, and seasonal categories.

The company has raised approximately $30 million+ across 10+ disclosed funding rounds, with lead investors including Tech Pioneers Fund, KEC Ventures, ff Venture Capital, and Bridge Bank. In October 2025, Taylor Corporation acquired Gooten, integrating the POD platform into Taylor's broader printing and manufacturing portfolio to capture share in the global on-demand manufacturing market. Maddy Alcala serves as President (promoted December 2021), and the company maintains its corporate headquarters in New York with a headcount of 51–100 employees.

Name

Gooten

Legal name

Gooten

Website

https://gooten.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

51–100 employees

Short description

Gooten is a New York-based print-on-demand technology and fulfillment platform connecting 10,000+ eCommerce merchants across Shopify, Etsy, WooCommerce, BigCommerce, and TikTok Shop to a vetted global network of 250+ production decorators, with proprietary OrderMesh software automating order routing and fulfillment at 99% accuracy.

Ownership category

akta.pro rank

Product category

Print-on-Demand Fulfillment Platform

NAICS

Department Stores (4551), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Print on demand
• Order fulfillment
• Order management
• Ecommerce integrations
• Custom merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fee / Order Fulfillment Revenue: Gooten earns a margin on each print-on-demand order fulfilled through its network. The merchant pays for the base product cost plus printing and shipping; Gooten retains a share of the order value as its take rate. This is a purely transactional, per-order revenue mechanism with no upfront subscription cost required to start ordering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Gooten provides a print-on-demand (POD) technology and fulfillment platform that enables eCommerce merchants to design, sell, and ship 525+ custom products (apparel, drinkware, home goods, wall art, accessories, and seasonal items) without holding inventory. The proprietary OrderMesh order management layer consolidates multi-platform, multi-decorator order routing into a single dashboard, connecting merchants via native integrations with Shopify, Etsy, WooCommerce, BigCommerce, TikTok Shop, and a custom REST API to a vetted global production network including 250+ Kornit Digital-enabled production locations.

Product overview

Gooten is a print-on-demand technology and fulfillment platform offering over 500 custom products across fashion & apparel, drinkware, home & lifestyle, wall art, accessories, baby & kids products, and seasonal items. The platform operates on a modular architecture with the core Print on Demand Platform as the main offering, supplemented by OrderMesh for order management infrastructure and the VIM Loyalty Program for merchant rewards. The Gooten Custom API enables custom eCommerce integrations. Product categories include 30+ apparel brands, 60 drinkware products with premium brands like CamelBak and Klean Kanteen, home decor items, and 200+ exclusive products only available at Gooten. The platform integrates with major eCommerce platforms including Shopify, Etsy, TikTok Shop, WooCommerce, and BigCommerce.

Differentiator

Problem solved

Functional benefit

Brands

• OrderMesh: Modern order management infrastructure for print-on-demand businesses, providing centralized order management and fulfillment network solutions.

Products and services

• Print on Demand Platform Core print-on-demand platform offering automated fulfillment for e-commerce brands with 525+ custom products including apparel, drinkware, wall art, home goods, and accessories. Integrates with Shopify, Etsy, WooCommerce, BigCommerce, and TikTok Shop and is available via a custom REST API.
• OrderMesh Modern order management infrastructure for print-on-demand that transforms fragmented supply chain and order management systems into a single source of truth, routing, processing, producing, and shipping orders with 99% accuracy and under 3-day SLA.
• Gooten Custom API API platform allowing developers to build custom eCommerce solutions including mobile applications, video games integration, and out-of-the-box scenarios for print-on-demand fulfillment.
• VIM Loyalty Program Loyalty program offering benefits and rewards for merchants using the Gooten print-on-demand platform.
• Fashion & Apparel Catalog Over 30 brands in premium custom apparel including t-shirts, hoodies, sweatshirts, jackets, and tank tops for men, women, and kids, produced via POD.
• Drinkware Catalog 60 drinkware products including mugs, tumblers, water bottles, glassware, and travel mugs with brands like CamelBak, Klean Kanteen, Viking, and Welly.
• Home & Lifestyle Catalog Home decor products including blankets, pillows, candles, towels, kitchen items, bed & bath products, and outdoor living items available via POD.
• Wall Art Catalog Wall art products including canvas prints, posters, framed prints, and photo decor produced on demand.
• Accessories Catalog Accessories including phone cases, bags, totes, technology items, travel accessories, pet products, calendars, and office & stationery available via POD.
• Baby & Kids Products Catalog Baby products including crib sheets, onesies, swaddle blankets, burp cloths, baby bibs, infant headbands, baby beanies, and nursing covers produced on demand.
• Hats & Headwear Catalog Headwear including Richardson 256 Umpqua Snapback Caps, trucker caps, dad caps, foamie trucker caps, and beanies with DTF and embroidery decoration options.
• Outdoor Living Products Catalog Outdoor products including floor mats, vinyl banners, yard signs, floor decals, outdoor area rugs, tufted floor pillows, fabric by the yard, yard flags, and outdoor pillows.
• Holiday & Seasonal Products Catalog Seasonal products including Christmas stockings, Christmas tree skirts, ornaments (porcelain, acrylic, metal, snow globe), and holiday-themed items produced on demand.
• Wedding & Party Gifts Catalog 31 wedding and party gift products including foil cards, photo books, stemless wine glasses, stemless wine tumblers, wine glasses, bar glasses, flasks, tumblers, wrapping paper, napkins, guest registries, table runners, tapestries, and scarves.
• Gooten Exclusives Catalog 200+ exclusive products only available at Gooten, including exclusive drinkware brands and accessories not found with other POD providers.
• Shopify Integration Native Shopify integration delivered as a free app in the Shopify App Store, allowing Shopify merchants to connect Gooten's POD fulfillment network in minutes.
• Etsy Integration Native Etsy integration that meets Etsy's strict requirements for on-demand, third-party manufacturing, making it easier to manage an Etsy store.
• TikTok Shop Integration Integration specifically built to navigate TikTok Shop's stringent fulfillment policy requirements, helping partners successfully meet TikTok Shop's on-demand merchant standards.
• WooCommerce Integration Native WooCommerce integration that automates POD fulfillment with one click, eliminating manual fulfillment operations for WordPress/WooCommerce merchants.
• BigCommerce Integration Preferred partner integration for sophisticated brands on BigCommerce, offering POD fulfillment tools without added cost or complexity.

Quantifiable outcome

• 99% order accuracy rate maintained across the fulfillment network via OrderMesh
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Kornit DigitalcoreTechnology or Integration · 1 June 2022Gooten announced a strategic partnership integrating with Kornit Digital's Global Fulfillment Network, which spans over 250 production locations worldwide. This partnership significantly expands Gooten's global production capacity and geographic reach, allowing Gooten to route orders to the nearest Kornit-enabled facility for faster turnaround and lower shipping costs.
• FujifilmcoreTechnology or Integration · 1 June 2022Fujifilm and Gooten entered into a strategic print-on-demand fulfillment collaboration, leveraging Fujifilm's production technology and global infrastructure to enhance Gooten's POD service quality and capacity.
• ShopifycoreChannel Partner/ Reseller/ DistributorGooten is listed in the Shopify App Store as a native POD fulfillment integration. Shopify merchants can discover, install, and connect to Gooten's fulfillment network directly through the Shopify platform, making Shopify a distribution and discovery channel for Gooten.
• EtsycoreChannel Partner/ Reseller/ DistributorGooten provides native integration with Etsy, enabling Etsy sellers to route their POD orders through Gooten's global fulfillment network directly from their Etsy storefronts.
• WooCommercemajorChannel Partner/ Reseller/ DistributorGooten offers a native WooCommerce integration, allowing WordPress-based eCommerce merchants to connect their WooCommerce stores to Gooten's POD fulfillment network.
• BigCommercemajorChannel Partner/ Reseller/ DistributorGooten provides a native integration for BigCommerce merchants, enabling mid-market brands on the platform to access Gooten's POD fulfillment capabilities.
• TikTok ShopmajorChannel Partner/ Reseller/ DistributorGooten has built an integration with TikTok Shop, allowing social commerce sellers on TikTok to fulfill POD merchandise orders through Gooten's global production network.
• Merch FactoryminorStrategic or Co-development PartnerMerch Factory is referenced as a partner in Gooten's ecosystem, potentially collaborating on product catalog expansion or co-branded merchandise offerings.
• WixminorStrategic or Co-development PartnerGooten has a partnership with Wix, providing Wix-based website builders and eCommerce merchants access to Gooten's POD fulfillment integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zazzle: Zazzle is a long-standing POD marketplace and custom products platform with a broad product catalog and global production network. It overlaps with Gooten's POD fulfillment and drop-shipping capabilities, though it leans more consumer/marketplace than merchant-network.
• Cimpress / Vistaprint: Cimpress (parent of Vistaprint, Printbrothers, and other print brands) is a global printing and marketing services conglomerate with mass-customization capabilities that overlap Gooten's POD fulfillment and direct-merchant value proposition at a much larger scale.

Direct peers

• Apliiq: Apliiq is an apparel-focused print-on-demand and private-label fulfillment provider for Shopify and WooCommerce merchants, with embroidery and branding services. It is a direct competitor in the custom apparel and merch vertical that drives Gooten's largest product category.
• Printify: Printify operates a POD marketplace connecting merchants to a network of third-party print providers, with native Shopify/Etsy/WooCommerce integrations and a comparable product catalog. It competes head-to-head with Gooten for the same SMB and mid-market merchant base.
• Gelato: Gelato runs a globally distributed print-on-demand network connecting eCommerce merchants to local production partners, with platform integrations and an enterprise API. Its globally distributed production model directly mirrors Gooten's OrderMesh + decorator network approach.
• Printful: Printful is the largest independent print-on-demand fulfillment platform, offering a global production network and direct integrations with Shopify, Etsy, WooCommerce, and other eCommerce platforms — a near-identical business model to Gooten with the same SMB merchant target customer.
• SPOD (Spreadshirt): SPOD is the POD fulfillment arm of Spreadshirt, offering automated production and shipping with Shopify and eCommerce integrations. It competes with Gooten in the same eCommerce-POD fulfillment category for SMB merchants.
• CustomCat: CustomCat is a US-focused print-on-demand fulfillment provider with deep Shopify and WooCommerce integrations and fast production turnaround. It targets the same SMB apparel and merch merchants as Gooten.

Emerging players

• Redbubble: Redbubble operates an artist-driven POD marketplace where creators upload designs that are printed on demand by a fulfillment network. While more marketplace-led than Gooten, it overlaps in POD infrastructure and serves an overlapping indie creator/SMB merchant segment.
• AOP+ (Shirtigo): Shirtigo/AOP+ is an EU-based POD platform offering apparel and merch with Shopify and eCommerce integrations. It is a smaller but directly comparable POD fulfillment peer serving a similar SMB merchant base in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gootenInc
• YouTubeyoutube.com/c/GootenInc
• Facebookfacebook.com/gooteninc
• LinkedInlinkedin.com/company/gooten
• Instagraminstagram.com/gooteninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooten