What Alpha Lion does

Alpha Lion, operated under Superhuman Inc., is a direct-to-consumer sports nutrition and dietary supplement brand founded in 2017 and headquartered in Miami, Florida. The company's product portfolio centers on two branded lines: the SuperHuman pre-workout franchise, including flagship and higher-stimulant extensions, and the Gains Candy line, which has expanded into categories such as natural muscle-building. Supplemental SKUs span standalone Glycerol, Creatine, BURN2O fat-loss, and a bundled Essentials Pack. Formulations are built around third-party clinically studied ingredients (MitoBurn, CaloriBurn, GlucoVantage, Shoden, Senactiv, DigeZyme, TRAACS), positioning the brand on ingredient provenance rather than novel chemistry.

The business model is single-channel direct-to-consumer, sold through the company's own e-commerce site with international shipping into multiple countries and a 365-day money-back guarantee. Pricing is structured around a subscription tier that discounts one-time prices by 25–73%, with retention and revenue concentration depending on the active subscriber base. Customer segments are explicitly fitness-oriented — bodybuilders, men seeking fat loss, fitness enthusiasts, recreational athletes, and supplement beginners — supported by a claimed installed base of 2.5M+ customers and 27,744 reviews.

The operating entity is small (11–50 employees), with no public disclosure of venture funding and no named management team in the available input, which indicates the business has been built primarily on founder capital and reinvested cash flow. Revenue mechanics, gross margin, churn, and category share are not disclosed; financial trajectory is therefore inferable only from launch cadence, customer footprint, and SKU breadth rather than from verified financial statements.

Name

Alpha Lion

Legal name

Superhuman Inc

Website

https://alphalion.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Lion is a Miami-based direct-to-consumer sports nutrition brand selling clinically formulated supplements, including the SuperHuman pre-workout and Gains Candy lines, through subscription-based e-commerce to a global fitness-oriented consumer base.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industry

Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Fat burner supplements
• Muscle building supplements
• Fitness supplement stacks

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue stream from selling supplements and apparel directly to consumers through the e-commerce website. One-time purchases and subscription options available.
2. Subscription/Recurring (Subscribe & Save): Monthly subscription model offering 25-73% discounts on products. Customers can set delivery frequency (2, 4, or 6 weeks) with ability to pause, skip, or cancel.
3. Apparel Sales: Secondary revenue stream from branded apparel including t-shirts, shorts, leggings, and sweatpants priced between $36-$62.
4. Bundled Stack Products: Pre-configured supplement stacks sold as bundles (e.g., Dad Bod Destroyer, Mass Monster, Stubborn Fat Loss) with discounted pricing vs. individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Alpha Lion is a sports nutrition supplement brand that sells pre-workouts, fat burners, muscle builders, protein powders, and ingredient-based performance products through a direct-to-consumer e-commerce website. The company offers goal-based "stacks" (bundled combinations) and standalone products across two house brands — SuperHuman and Gains Candy — designed for fitness enthusiasts, bodybuilders, and everyday gym-goers.

Product overview

Alpha Lion is a high-performance sports nutrition company offering a comprehensive supplement portfolio centered around its SuperHuman line of pre-workouts, fat burners, and muscle builders, supplemented by the Gains Candy single-ingredient line. The product ecosystem includes: pre-workout supplements (SuperHuman Pre, Burn, Pump, Extreme, Core), fat burners (BURN2O, Night Burn, Cravings Killer), muscle builders (Superhuman Muscle, SuperHuman Post, SuperHuman Test), protein and recovery products (SuperHuman Protein, SuperHuman Sleep, SuperHuman Hydration, Creatine, Glycerol), and the Gains Candy sub-brand featuring targeted ingredients (Turkesterone, Nitrosigine, GlucoVantage, Ripfactor, S7, Mitoburn, Caloriburn). Alpha Lion also offers strategic supplement stacks designed for specific goals including the Essentials Pack, Stubborn Fat Loss Stack, Dad Bod Destroyer Stack, Mass Monster Stack, Alpha Stack, Muscle Stack, Fat Loss Stack, Damage Control Stack, Mass Shredder Stack, 24/7 Burn Stack, and Shred Stack. The company sells directly to consumers via its e-commerce platform and ships globally.

Differentiator

Problem solved

Functional benefit

Brands

• Gains Candy: Potent single-ingredient supplements for maximum gains, including Turkesterone, MitoBurn, CaloriBurn, GlucoVantage, Nitrosigine, RipFactor, and S7.
• SuperHuman

Products and services

• SuperHuman Pre-Workout
• CaloriBurn Fat Burner
• Damage Control
• GlucoVantage
• Mass Shredder
• SuperHuman Muscle Builder
• SuperHuman Nighttime Fat Loss
• Gains Candy Turkesterone
• Gains Candy Ecdysterone
• Shoden Ashwagandha
• 24/7 Burn Stack
• Stubborn Fat Loss Stack
• Mass Monster Stack
• Dad Bod Destroyer Stack
• Essentials Pack
• Alpha Stack
• Shred Stack

Quantifiable outcome

• 5.3X increase in cellular fat burning through thermogenesis (MitoBurn + CaloriBurn)
• +8 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• AfterpayminorChannel Partner/ Reseller/ DistributorAfterpay provides 'Shop Now, Pay Later' installment payment options for Alpha Lion customers. Allows customers to split purchases into 4 interest-free payments. Available at checkout for U.S. customers with eligibility criteria including age and residency requirements.
• KlarnaminorChannel Partner/ Reseller/ DistributorKlarna offers 'Pay Later in 4' installment payment service for Alpha Lion purchases. Enables customers to make purchases and pay in 4 interest-free payments over time. Terms and eligibility criteria apply.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Transparent Labs: Premium DTC sports nutrition brand built on clinically-dosed, transparent-label formulations with no proprietary blends — the closest like-for-like competitor to Alpha Lion's SuperHuman line.
• Legion Athletics: DTC supplement brand targeting fitness enthusiasts and natural lifters with science-backed formulations and a single-ingredient/transparency positioning that mirrors Alpha Lion's approach.
• Ghost Lifestyle: Lifestyle-flavored sports nutrition brand selling pre-workouts, protein, and fat burners direct to consumers with strong brand identity and crossover apparel — overlapping heavily with Alpha Lion's SuperHuman and Gains Candy lines.
• Bucked Up: DTC sports nutrition brand known for flavored pre-workouts and fat burners with strong affiliate/influencer distribution, closely matching Alpha Lion's marketing and product mix.
• Klean Athlete: Premium supplement brand focused on NSF-certified, clinically-dosed sports nutrition for athletes and serious lifters — comparable customer profile and transparency-led formulation ethos.
• 1UP Nutrition: Sports nutrition brand selling pre-workouts, protein, and fat burners targeting bodybuilders and gym-goers through DTC and Amazon channels — direct substitute across Alpha Lion's core SKU set.
• Nutricost: High-volume, value-priced DTC supplement brand selling creatine, protein, and single-ingredient products — competes with Alpha Lion's Essentials Pack and Gains Candy lines on price and SKU breadth.

Broad incumbents

• Cellucor / C4: Established sports nutrition incumbent with the C4 pre-workout franchise and broad fat-burner/protein portfolio — competes with Alpha Lion across pre-workout and fat burner categories with much larger retail presence.
• MusclePharm: Legacy sports nutrition brand offering pre-workouts, protein, and athletic-recovery products across fitness, bodybuilding, and mainstream retail — overlapping with Alpha Lion's core buyer profile.

Emerging players

• Momentous: Premium performance and recovery supplement brand with pro-athlete endorsement and clinically-dosed positioning — competes for the same high-intent, transparency-driven buyer that Alpha Lion targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alphalionofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Lion