What Onken does

Onken is a UK consumer dairy brand specializing in yogurt, operated by Emmi UK Limited, a wholly-owned UK subsidiary of the Swiss Emmi Group. Its product portfolio spans five families: the Natural Set range (including a Greek Style variant and a new 2025 launch), Fruited Big Pots (Cherry, Raspberry, Strawberry, Mango Papaya Passion Fruit, Vanilla), the clean-label Naked range with only three natural ingredients (yogurt, fruit, a hint of sugar), the KiddOs children's range fortified with Vitamin D, and multi-pack fruit formats. All products are made from pasteurised milk sourced in the UK, Germany, and Switzerland, and contain live probiotic cultures (Lactobacillus Bulgaricus, Streptococcus Thermophilus, Bifidobacterium). Packaging is fully recyclable polypropylene with a PET lid and aluminium foil seal, with the Natural Set 1kg pot having achieved a 24% plastic reduction.

Onken's business model is pure retail grocery distribution with no direct-to-consumer channel. Products are listed at all major UK supermarkets — Tesco, ASDA, Morrisons, Sainsbury's, Waitrose, Co-op, and Ocado — as well as convenience stores. Pricing is set by retailers, not by Onken, and consumer pricing is not publicly disclosed. The brand's go-to-market relies on a content-led marketing approach built around an 80+ recipe library, social media campaigns (#OnkenLegendairy, Family Recipe Day), influencer partnerships (e.g., Marvin Humes), and targeted digital advertising. Sustainability and food-waste messaging (partnership with Too Good To Go, Which? recyclability recognition) form a secondary brand pillar.

Operationally, Onken is a brand-and-marketing entity within the Emmi Group structure. UK headcount is reported at 11–50, likely covering brand management and marketing functions; manufacturing and supply-chain scale are provided at group level. The legal entity is EMMI UK LIMITED, registered at 111 Upper Richmond Road, Putney, London SW15 2TJ. Customer segments are horizontal across mainstream UK grocery shoppers, with secondary emphasis on health-conscious consumers, families with children, and cooking/baking enthusiasts.

Name

Onken

Legal name

EMMI UK LIMITED

Website

https://onken.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Onken is a UK yogurt brand owned by Emmi Group, selling Natural Set, Greek Style, Fruited Big Pot, Naked, and KiddOs yogurts through all major UK supermarkets and convenience stores, with no direct-to-consumer channel.

Ownership category

akta.pro rank

Product category

Dairy Yogurt Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

Keywords

• Dairy yogurt products
• Natural set yogurt
• Greek style yogurt
• Children's yogurt snacks
• Clean label yogurt

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Yogurt Sales: Onken generates revenue through the sale of yogurt products through retail grocery channels including major UK supermarkets and convenience stores.

Distribution channels3 records

Marketing channels5 records

Core offering

Onken manufactures and distributes a portfolio of dairy yogurt products in the UK market through major supermarket chains. Core offerings include Natural Set yogurt (whole milk, thick texture, live cultures, Vitamin D fortified), Greek Style Natural Set yogurt (for cooking and baking), Fruited Big Pot yogurts (Cherry, Raspberry, Vanilla, Strawberry, Mango Papaya Passion Fruit), the KiddOs children's range (3 natural ingredients, Vitamin D fortified), and the Naked clean-label range (yogurt, fruit, hint of sugar only).

Product overview

Onken is a UK-based yogurt brand operated by Emmi UK Limited, offering a diverse portfolio of dairy yogurts across multiple sub-brands and product ranges. The core offering is the Natural Set Yogurt family, including standard Natural Set and Greek Style Natural Set variants in various sizes. The Fruited Big Pot range provides flavoured yogurts with real fruit. The KiddOs sub-brand targets children with minimal-ingredient formulations. The Naked line offers clean-label products with only 3 natural ingredients. All products use pasteurised milk sourced from the UK, Germany, and Switzerland, and contain live cultures.

Differentiator

Problem solved

Functional benefit

Brands

• KiddOs: A range of children's yogurt products with only 3 natural ingredients, fortified with Vitamin D. Available in Blueberry and Raspberry varieties.
• Greek Style Natural Set Yogurt

Products and services

• Natural Set Yogurt Whole milk set yogurt made with pasteurised milk, offering a mild fresh taste and thick texture. Fortified with Vitamin D, contains live cultures (Lactobacillus Bulgaricus, Streptococcus Thermophilus, Bifidobacterium). Suitable for vegetarians, gluten-free, with no artificial flavourings, colours or preservatives. Available in 450g and 1kg sizes.
• Greek Style Natural Set Yogurt Greek-style variant of the Natural Set Yogurt, added to the natural range as the latest addition. Designed for cooking and baking use.
• Fruited Big Pot Yogurts Range of fruited yogurts made with real fruit for a fruity flavour in every bite, including Cherry, Raspberry, Vanilla (0% Fat), Strawberry (0% Fat), and Mango Papaya Passion Fruit flavours in 450g pots.
• KiddOs Range Yogurt range designed for children, made with only 3 natural ingredients and fortified with Vitamin D. Available in Blueberry and Raspberry flavours.
• Naked Raspberry Pot Clean-label yogurt product with only 3 natural ingredients: yogurt, raspberries, and a hint of sugar. No additives. 350g pot.
• Naked Mango Pot Clean-label mango yogurt with minimal natural ingredients, 350g pot format.
• Naked Strawberry Pouch Strawberry yogurt in a portable 110g pouch, clean-label with no additives.
• Raspberry & Banana Multi-pack Fruit yogurt in 4x90g (360g) multi-pack format combining raspberry and banana flavours.
• Blueberry, Blackberry & Banana Multi-pack Mixed berry yogurt multi-pack in 4x90g (360g) format with blueberry, blackberry and banana.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered campaign, industry initiative and sustainability.

• Marvin HumescampaignGTM or Marketing Partner · 22 April 2021Onken partnered with TV presenter, singer, and DJ Marvin Humes to launch Family Recipe Day on 16th May 2021. The campaign sought 'legen-dairy' family recipes from UK consumers using the hashtag #OnkenLegendairy. One winner received a Zoom cook-along with Marvin Humes.
• Too Good To Goindustry initiativeStrategic or Co-development PartnerOnken joined nearly 30 major brands in supporting the 'Look, Smell, Taste, Don't Waste' campaign to fight UK food waste. The initiative encourages consumers to use senses rather than 'best before' dates to determine if food is still safe to eat.
• Too Good To GosustainabilityStrategic or Co-development PartnerOnken partnered with Too Good To Go to campaign against food waste, encouraging consumers to look and smell products before discarding them based on best before dates.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Müller: Müller is one of the largest yogurt and dairy dessert brands in the UK, with a broad product portfolio including Müller Light, Müller Corner, and Müller Rice. It is the most direct competitor to Onken in mainstream UK grocery yogurt, competing for the same shelf space at Tesco, ASDA, Sainsbury's and other majors.
• Yeo Valley: Yeo Valley is a major UK yogurt brand owned by Yeo Valley Farms, positioned around organic and natural credentials. It competes directly with Onken's Natural Set and Naked ranges in the natural/clean-label segment of UK grocery.
• Fage: Fage is a Greek-style yogurt specialist with significant UK grocery presence. Its Total Greek Yogurt range directly competes with Onken's Greek Style Natural Set Yogurt (launched 2025) in the premium Greek-style segment.
• Chobani: Chobani is a global Greek-yogurt pioneer with a growing UK presence. Its positioning around high-protein, clean-label Greek yogurt closely mirrors Onken's recent product strategy (Greek Style, KiddOs) and competes for similar health-conscious UK shoppers.
• The Collective: The Collective is a UK-founded yogurt brand known for probiotic and gut-health positioning in distinctive packaging. It competes with Onken in the premium/natural yogurt segment, particularly with consumers seeking live-culture benefits similar to Onken's Bifidobacterium/S. Thermophilus blend.
• Rachels Organic: Rachel's Organic is a UK-based organic yogurt brand owned by Lactalis. It competes directly with Onken's Natural Set and Naked ranges in the organic and natural yogurt segments of UK grocery.

Broad incumbents

• Danone: Danone is a global dairy and plant-based CPG major whose Activia, Actimel, and Danio brands are major UK grocery yogurt competitors. While Danone's portfolio extends far beyond yogurt, its UK yogurt brands compete head-to-head with Onken for health-positioned yogurt shoppers.
• Arla Foods: Arla is one of the largest dairy cooperatives in Europe and a major UK dairy supplier with branded yogurt products (e.g., Arla Skyr, Arla Protein). As both a dairy supplier and a branded yogurt competitor, Arla is a broad incumbent with overlapping capabilities to Onken.

Emerging players

• Skyr (Icelandic-style yogurt brands): Skyr-style high-protein Icelandic yogurt brands (including Siggi's, Arla Skyr, and others) are emerging players in the UK market competing for the same health-conscious consumer that Onken's high-protein and clean-label products target.

Others

• Emmi Group (parent): Emmi Group is Onken's Swiss parent company and a major global dairy player with portfolio brands including Emmi, Kaltbach, and Beleaf. While not a direct competitor, Emmi defines Onken's strategic context — it provides the manufacturing scale, R&D, and capital allocation that determine Onken's competitive position in the UK.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onkenyogurt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onken