Capture Media
Capture is a US-based, privately held media digitization service founded in 1999 that converts consumer analog media (videotapes, photos, film reels, slides, audio cassettes) into digital formats via a direct-to-consumer mail-in model with retail distribution through Walmart, Sam's Club, Costco, and Walgreens.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capture Media does
Capture Media, doing business as Capture, is a US-based, privately held media digitization service founded in 1999 and headquartered in New York. The company converts aging analog consumer media — including VHS/Hi8/MiniDV/Betamax videotapes, photo albums, film reels (8mm, Super 8, 16mm), slides and negatives, audio cassettes, and older digital media such as SD cards and floppy disks — into modern digital formats delivered via USB drive, DVD, or cloud storage. Capture operates a direct-to-consumer, mail-in service model in which customers place orders online through capture.com, ship physical media to Capture's facility, and receive digitized files typically within two to three weeks.
The company's technical stack centers on two proprietary systems: a touchless album scanning technology that digitizes photo album pages without removing individual photos, and a Fort Knox tracking system that barcodes and monitors each item end-to-end. These systems underpin a unit-priced service catalog — for example, videotapes start at $19.99/tape, photos at $0.29/photo, film reels at $19.99/reel, and slides at $0.49/item — with volume discounts available through a free online quote tool. Capture has served more than 12 million families over its 25-year history and currently maintains a 4.4/5 rating across 1,189 verified reviews.
Capture's go-to-market combines its own e-commerce storefront with retail distribution partnerships at Walmart, Sam's Club, Costco, and Walgreens, and brand endorsements including NBC's TODAY show. The company is privately held with no disclosed institutional investors beyond an early Fort Washington Capital Partners Group investment in 2013-2014, and operates with an 11-50 employee headcount focused on a single US market.
Capture Media firmographics
Firmographics- Name
- Capture Media
- Website
- https://Capture.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capture is a US-based, privately held media digitization service founded in 1999 that converts consumer analog media (videotapes, photos, film reels, slides, audio cassettes) into digital formats via a direct-to-consumer mail-in model with retail distribution through Walmart, Sam's Club, Costco, and Walgreens.
- Ownership category
- akta.pro rank
Capture Media industry classification
Industry- Product category
- Media Digitization Services
- NAICS
- Manufacturing and Reproducing Magnetic and Optical Media (33461)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Dailies, Ingest & Media Prep (On-Set/Near-Set) (MPAHAAAE)
- akta.pro secondary industry
- Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage) (MPAHAGAE)
Keywords
Where Capture Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Capture Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Digitization Services: One-time fee per media item or project for converting physical analog media (videotapes, photos, film reels, slides, audio) to digital formats. Customers mail in their media and receive digitized files on USB drive, DVD, or cloud storage. No recurring subscription mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Videotape Digitization - starting at $19.99 per tape |
| Unit Pricing | Pay-as-you-go | Photos & Albums Digitization - starting at $0.29 per photo |
| Unit Pricing | Pay-as-you-go | Film Reel Digitization - starting at $19.99 per reel |
| Unit Pricing | Pay-as-you-go | Slides & Negatives Digitization - starting at $0.49 each |
| Unit Pricing | Pay-as-you-go | Digital Media Transfer - starting at $19.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Capture Media product offering
Product offeringCore offering
Capture Media operates a mail-in service that converts analog personal media into digital files. Customers ship physical items such as VHS/Hi8/MiniDV/Betamax tapes, photo albums, 8mm/Super 8/16mm film reels, 35mm slides and negatives, audio cassettes, and legacy digital media (SD cards, USBs, floppy disks) to its facility, where they are scanned and delivered back on USB drives, DVDs, or cloud storage, typically within 2-3 weeks.
Product overview
Capture Media is a consumer-facing media digitization service that converts physical memory formats into digital files. The core offering consists of six distinct digitization product lines: Videotapes (VHS, Hi8, MiniDV, Betamax), Photos & Albums, Film Reels (8mm, Super 8, 16mm), Slides & Negatives, Digital Media (SD Cards, USBs, Floppy Disks), and Audio Tapes (Cassettes, Reel-to-Reel, Micro-Cassettes). The company operates a mail-in service model where customers place orders, ship their physical media, and receive digitized files typically within 2-3 weeks. Key differentiators include touchless album scanning technology and a proprietary Fort Knox tracking system with barcode monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Videotapes Digitization Professional mail-in digitization of VHS, Hi8, MiniDV, and Betamax videotapes to digital files delivered on USB, DVD, or cloud, intended for individual consumers seeking to preserve aging home video recordings. Starting price from $19.99 per tape.
- Photos & Albums Digitization Digitization of print photos, photo albums, and scrapbooks using proprietary touchless scanning technology that captures pages without removing photos from albums. Starting price from $0.29 per photo.
- Film Reels Digitization Conversion of 8mm, Super 8, and 16mm film reels into digital video files for consumers who want to preserve home movies shot on legacy film formats. Starting price from $19.99 per reel.
- Slides & Negatives Digitization Digitization of 35mm slides, negatives, and medium format film to high-resolution digital image files. Starting price from $0.49 per item.
- Digital Media Digitization Recovery and transfer of content from SD cards, legacy USB drives, and floppy disks to modern digital formats for consumers needing to retrieve files from outdated storage media. Starting price from $19.99.
- Audio Tapes Digitization Conversion of cassette tapes, reel-to-reel tapes, and micro-cassettes into digital audio formats for consumers preserving legacy audio recordings.
Quantifiable outcome
- VHS tapes lose up to 20% of their signal every decade, making timely digitization critical for preserving memories
Companies that use Capture Media
Customer profileSegments1 record
Ideal customer profiles1 record
Capture Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Capture Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and minor.
- WalmartmajorCapture's digitization services are available for purchase through Walmart's retail and/or e-commerce channels, providing wide retail distribution across the US.
- Sam's ClubmajorCapture's services are sold through Sam's Club warehouse retail locations, targeting members seeking media digitization services.
- CostcomajorCapture's services are available through Costco's warehouse retail and/or e-commerce channels, leveraging Costco's membership base.
- WalgreensmajorCapture's digitization services are offered through Walgreens retail pharmacy locations, providing accessible neighborhood pickup and drop-off options.
- TODAY (NBC)minorCapture is featured or endorsed by NBC's TODAY show, providing media credibility and exposure through national television coverage.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Capture Media competitors and assessment
Company assessmentDirect peers
- Legacybox: Legacybox is the closest direct competitor in the consumer mail-in media digitization category, offering near-identical services (VHS, film, photos, audio digitization) with similar pricing and turnkey mail-in fulfillment. It directly competes with Capture for the same customers and retail partnerships.
- YesVideo: YesVideo is a direct competitor in VHS and camcorder tape digitization (referenced in Capture's own customer reviews), offering mail-in tape-to-DVD and digital conversion with similar turnkey service.
- ScanDigital: ScanDigital is a direct competitor offering mail-in photo, slide, and film digitization services, plus home movie transfer. Targets the same consumer segment with comparable unit-pricing model.
- Southtree: Southtree is a direct competitor in the consumer digitization space, now part of the Legacybox family, offering home-movie, photo, and audio digitization via mail-in. Competes head-to-head with Capture for the same demographics.
- iMemories: iMemories is a long-standing direct competitor in consumer home-movie digitization, offering mail-in VHS, film, and photo transfer services with cloud storage and DVD/USB delivery. Targets the same emotionally-driven family-memory use case as Capture.
- Memories Renewed: Memories Renewed is a direct competitor offering mail-in photo, video, and slide digitization services, operating with a similar fulfillment model and pricing structure aimed at the same family-memory customer.
- ScanCafe: ScanCafe is a direct competitor specializing in high-volume photo, negative, and slide scanning with mail-in fulfillment, plus video and film digitization. Operates in the same consumer digitization segment with comparable pricing.
Broad incumbents
- Kodak (consumer digitization): Kodak's consumer digitization initiatives and brand legacy position it as a broad incumbent in the photo and media preservation space. While Kodak's primary business is imaging consumables and equipment, its brand equity in memory preservation overlaps directly with Capture's value proposition.
Regional players
- Walmart Photo: Walmart Photo offers photo printing and basic digitization services through Walmart's channels, overlapping with Capture's offering as a same-retailer alternative. Operates within Walmart's ecosystem where Capture also has shelf presence.
- Costco Photo Center: Costco's in-house photo service offers related digitization and print services to Costco members. While not a pure-play digitization competitor, it competes for the same retail-channel shelf space and overlapping customer use cases within the Costco ecosystem where Capture is also sold.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Capture Media social profiles
Digital presenceCapture Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capture Media leadership team
Management profileNumber of profiles
Capture Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capture Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capture Media
What does Capture Media do?
Capture Media operates a mail-in service that converts analog personal media into digital files. Customers ship physical items such as VHS/Hi8/MiniDV/Betamax tapes, photo albums, 8mm/Super 8/16mm film reels, 35mm slides and negatives, audio cassettes, and legacy digital media (SD cards, USBs, floppy disks) to its facility, where they are scanned and delivered back on USB drives, DVDs, or cloud storage, typically within 2-3 weeks.
Is Capture Media a public or private company?
Capture Media is a private company. It is classified as unknown and is currently operating.
When was Capture Media founded?
Capture Media was founded in 1999. It employs 11 to 50 people.
Where is Capture Media based?
Capture Media is headquartered in New York, United States, in the North America region.
How does Capture Media make money?
One revenue line is on record: media Digitization Services.
Who are Capture Media's main competitors?
Direct peers on record are Legacybox, YesVideo, ScanDigital, Southtree, iMemories, Memories Renewed and ScanCafe. Kodak (consumer digitization) is listed as a broad incumbent. Regional players are Walmart Photo and Costco Photo Center.
Does Capture Media have an API?
No public API is recorded for Capture Media.
What industry is Capture Media in?
Capture Media's product category is Media Digitization Services. Its primary akta.pro industry code is MPAHAAAE, Dailies, Ingest & Media Prep (On-Set/Near-Set), with a secondary code of MPAHAGAE, Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage). Its NAICS code is 33461 and its SIC code is 7812.