Roam Consulting

What Roam Consulting does

Roam Consulting LLC is a privately held, woman-owned leadership development and executive coaching firm headquartered in Redmond, Washington. Founded in 1997 by Amanda Madorno, the firm has operated for nearly 30 years serving senior executives, leadership teams, boards, and organizations across for-profit, nonprofit, healthcare, and public-sector clients. Named engagements span Microsoft, T-Mobile, Expedia, Novartis, Lilly, PepsiCo, the Bill and Melinda Gates Foundation, and the American Red Cross, among others.

The firm's core product portfolio centers on emotional intelligence (EQ)-grounded executive coaching, strategic planning facilitation, board development and governance, meeting facilitation, and executive transition support. Its signature differentiated offering is "Leadership with Horses," a proprietary equine-assisted experiential learning methodology in which horses serve as living mirrors for leadership behavior, providing immediate feedback on presence, intention, and authenticity. Programs are delivered at partner facilities including Willows Lodge (Woodinville, WA) and SAFE Horse Rescue (Redmond, WA), with equine facilitators credentialed for groups ranging from 4 to 100 participants.

The business model is professional services with quote-based, customized pricing. Executive coaching is delivered in monthly-billed individual sessions with a complimentary 30-minute discovery conversation; team programs require a minimum 4-hour commitment with 1–3 day intensives priced per engagement, often structured as multi-year contracts. Go-to-market relies on direct phone/email outreach, thought leadership content (blog, newsletter, podcast appearances), and referral-driven channels including Vistage International speaking, Forbes Coaches Council membership, and a 30-year accumulated referral network. The firm holds no external investment, operates with 1–10 employees, and is structured as an LLC domiciled in Washington State.

Name

Roam Consulting

Legal name

Roam Consulting LLC

Website

https://roamconsultingllc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Roam Consulting LLC is a Redmond, Washington-based executive coaching and leadership development firm serving senior leaders, teams, and boards across enterprise and nonprofit sectors. Its proprietary "Leadership with Horses" equine-assisted methodology and EQ-grounded coaching differentiate it from conventional consultancies.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Coaching, Mentoring & Facilitation Services (BPACANAI), Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Executive coaching services
• Leadership development programs
• Equine-assisted learning
• Strategic planning facilitation
• Team building retreats

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Executive Leadership Coaching: One-on-one coaching services for executives and senior leaders, typically delivered in session-based engagements. Coaching focuses on emotional intelligence development, leadership presence, and personal growth.
2. Leadership Development Programs: Corporate leadership development programs for teams and organizations, including custom-designed engagements. Programs include Leadership with Horses, team coaching, and EQ assessment-based development.
3. Strategy and Facilitation Services: Strategic planning facilitation, board development, meeting facilitation, and executive transition services for organizations navigating change, restructuring, or leadership changes.
4. Executive Search Services: Combined executive search and capacity-building services to help organizations find and onboard new executive leadership during transitions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Roam Consulting provides executive leadership coaching, corporate leadership development programs, and strategy and facilitation services for senior leaders and organizations. Its core suite includes one-on-one executive coaching grounded in emotional intelligence (EQI 2.0), strategic planning facilitation, board development, meeting facilitation, executive transition support, and the signature Leadership with Horses equine experiential learning program. Services are customized for each client and delivered by founder Amanda Madorno and a credentialed team of facilitators.

Product overview

Roam Consulting LLC offers a suite of leadership development and consulting services centered around executive coaching and emotional intelligence (EQ). The core portfolio includes Executive Leadership Coaching (one-on-one work with senior leaders), Strategy and Facilitation services (strategic planning, board development, meeting facilitation, and executive transitions), and the unique Leadership with Horses experiential program. Additional offerings include mindfulness coaching, EQ assessment and team development, governance training, and conference speaking. All services are grounded in emotional intelligence principles and are customized for each client, with the company serving leaders and organizations across for-profit, nonprofit, healthcare, and public sectors for nearly 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership with Horses: An equine-assisted leadership development program that uses experiential learning with horses to develop emotional intelligence and leadership skills for individuals and teams.

Products and services

• Executive Leadership Coaching One-on-one coaching for senior leaders and C-suite executives focused on emotional intelligence (EQ), self-awareness, leadership presence, and effectiveness during complexity and change. Delivered by founder Amanda Madorno with EQI 2.0-based methodology.
• Strategic Planning Facilitation Customized strategic planning facilitation that helps organizations hone their mission, build a powerful vision, and develop strategies to thrive in changing environments, including accountability benchmarks.
• Board Development and Governance Programs and consulting to optimize board performance, clarify governance priorities, establish effective decision-making, and grow board leaders so boards transition from functioning to high-performing.
• Meeting Facilitation Artful facilitation for strategic meetings, board retreats, and governance sessions that creates safe environments for productive conversations which build trust and drive results.
• Executive Transitions Comprehensive support for leadership changes including transition coaching, succession planning, board and staff development, organizational assessment, executive search, and post-hire support.
• Leadership with Horses Signature equine-assisted leadership development program where individuals and teams engage in non-mounted activities with horses to develop emotional intelligence, self-awareness, communication, trust, and leadership presence. Sessions accommodate groups from 4 to 100 participants and are delivered at partner equine facilities.
• Mindful Power Pause Mindfulness coaching program combining time with horses in nature to build resiliency, self-awareness, stress release, and centered leadership through experiential mindfulness practices.
• EQ Assessment and Team Development Emotional intelligence assessment and team coaching using EQI 2.0 methodology to strengthen team dynamics, collaboration, and collective leadership performance.
• Governance Training and Consulting Specialized consulting for board governance improvement, including training, process development, and strategic governance alignment.
• Conference and Event Speaking Professional speaking services for conferences and events on topics including emotional intelligence, leadership presence, and experiential leadership development, including Vistage International CEO peer networks.

Quantifiable outcome

• Leaders develop grounded, authentic confidence and learn to respond rather than react under pressure
• +2 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Willows LodgecoreStrategic or Co-development PartnerStrategic partnership with Willows Lodge, an award-winning resort in Woodinville, WA named by Travel & Leisure as one of the 15 Best Resorts in the Western United States. The partnership allows Willows Lodge to offer Leadership with Horses team building programs to corporate guests hosting retreats and business meetings. The idyllic, nature-based location provides a reflective and productive environment.
• SAFE Horse RescuecoreStrategic or Co-development PartnerPartnership with SAFE (Safe equine sanctuary) Horse Rescue in Redmond, WA for equine facilities and herd access. Roam Consulting uses SAFE's facilities for Leadership with Horses programs, providing clients with active and engaging experiences in a dedicated equine setting.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Marshall Goldsmith Group: Executive coaching firm specializing in leadership development and behavioral change for senior leaders. Directly comparable as a boutique, founder-led coaching practice serving C-suite clients - similar business model to Roam Consulting's one-on-one executive coaching offering.
• Center for Creative Leadership (CCL): Global leadership development organization offering executive coaching, leadership programs, and assessments. Comparable to Roam as a leadership development firm delivering evidence-based programs to corporate and nonprofit clients.
• Development Dimensions International (DDI): Global leadership development firm providing leadership programs, coaching, and assessments. Comparable to Roam Consulting in delivering structured leadership development and emotional intelligence-based learning for enterprise clients.
• Blanchard (The Ken Blanchard Companies): Leadership training and coaching company offering management and leadership development programs. Similar to Roam in delivering facilitated leadership content and coaching engagements to enterprise and mid-market clients.
• BTS: Business strategy and leadership consulting firm offering executive development, coaching, and experiential simulations. Directly comparable to Roam in providing customized leadership development programs for executive teams.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and talent consulting. Overlaps with Roam's executive transition and leadership development offerings at a much larger scale.
• Heidrick & Struggles: Executive search and leadership consulting firm offering executive coaching, leadership advisory, and culture shaping services. Comparable to Roam's executive transitions and coaching practice but at enterprise global scale.
• Egon Zehnder: Executive search and leadership advisory firm providing executive assessment, coaching, and leadership consulting. Similar to Roam in serving senior leadership needs but with global footprint and broader portfolio.
• FranklinCovey: Global leadership and effectiveness training company with coaching and consulting services. Comparable to Roam in leadership training content delivery and one-on-one coaching but at significantly larger scale.

Others

• Vistage International: CEO peer advisory and executive coaching network. Roam's founder Amanda Madorno is a popular speaker for Vistage and uses it as a referral channel; Vistage's coaching practice overlaps with Roam's executive coaching segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roam_Consulting
• YouTubeyoutube.com/channel/UC1xmeMOoGFzjVXSlzdwti2A
• Facebookfacebook.com/roamconsultingllc
• LinkedInlinkedin.com/in/amandamadorno

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roam Consulting