What Hubsan does

Hubsan is a Shenzhen, China-based private drone manufacturer founded in 2010, specializing in flight control systems and digital aerial photography. The company designs, manufactures, and sells consumer, prosumer, FPV racing, and professional-grade drones under multiple product families including the ZINO, ACE, BLACKHAWK, MINI, and H-series lines, with prices ranging from $18.99 entry-level quadcopters to $999 flagship models. Core proprietary technology includes the SyncLeas digital transmission system (up to 16km range, now in its fifth generation), ATVT3.0 visual active tracking, in-house flight control systems, and integration with professional imaging components such as Ambarella image chips and Sony sensors supporting 4K video at 100Mbps. Hubsan also produces FPV goggles, dedicated remote controllers, and three mobile applications (X-Hubsan, X-Hubsan 2, X-Hubsan 3) to support its hardware ecosystem.

The business model is primarily direct-to-consumer hardware sales through the company's multi-language, multi-currency e-commerce platform at hubsan.com and shop.hubsan.com, supplemented by a wholesale distribution channel for resellers and retailers. Revenue streams include consumer and prosumer drone sales, BNF (Bind-N-Fly) products, remote controllers, and a comprehensive accessories and spare parts catalog covering every product generation. An aftermarket Hubsan Care Refresh service provides recurring revenue through accidental damage protection. The company targets hobbyists, aerial photography enthusiasts, and FPV racing pilots across more than 100 countries, with localized regional websites and eight authorized repair centers in Brazil, Malaysia, Thailand, Cambodia, Mongolia, Vietnam, Taiwan, and Israel. Corporate operations are anchored in Shenzhen with a North American regional office in South El Monte, California, and the company is led by founder and CEO Li Guangjun.

Name

Hubsan

Legal name

Hubsan

Website

https://hubsan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hubsan is a Shenzhen-based private drone manufacturer founded in 2010 that designs, produces, and sells consumer, prosumer, FPV racing, and professional drones across 100+ countries. It serves hobbyists, aerial photography enthusiasts, and FPV pilots via direct e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Consumer Drones

NAICS

Aircraft Manufacturing (336411), Aerospace Product and Parts Manufacturing (33641), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Aircraft & Parts (3720), Aircraft Parts & Auxiliary Equipment, Nec (3728), Electronic Components & Accessories (3670)

akta.pro primary industry

Consumer Drones for Imaging (Camera Drones) (CRACAPAD)

akta.pro secondary industries

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC), Consumer Non-Imaging Drones (Toy/FPV, Racing, Delivery/Utility) (CRACARAH), Drone Parts, Batteries & Accessories Retail (CRACAHAL), Aerial Robotics (Drones & UAV Autonomy) (HDAAAIAG)

Keywords

• Consumer drones
• Aerial photography systems
• FPV racing drones
• Flight control systems
• Quadcopters

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Consumer Drone Sales: Direct sales of consumer and prosumer drones to end customers through e-commerce platform, including various models from entry-level quadcopters to advanced FPV drones with prices ranging from $18.99 to $999
2. BNF (Bind-N-Fly) Products: Sales of BNF products for hobbyists who already own compatible transmitters, allowing them to purchase drones without remote controllers
3. Accessories and Spare Parts: Comprehensive range of spare parts including propellers, batteries, motors, gimbals, body shells, chargers, cables, and carrying bags for all drone models
4. Remote Controllers: Sales of dedicated remote transmitters including H7000, H901A, H906A, HT009, and HT012D models for various drone compatibility levels
5. Hubsan Care Refresh: Aftermarket protection service covering accidental collisions, fuselage damage, water ingress damage, and flight loss incidents, providing replacement coverage for accidents

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hubsan designs, manufactures, and sells consumer and prosumer drones, FPV racing systems, nano quadcopters, and fixed-wing aircraft for aerial photography and videography. The product portfolio spans entry-level toys priced under $20 to professional-grade 4K imaging drones approaching $1,000, complemented by proprietary flight control systems, SyncLeas digital transmission technology, remote controllers, FPV goggles, mobile applications, and a full ecosystem of spare parts and accessories.

Product overview

Hubsan is a drone manufacturer specializing in flight control and digital aerial photography systems. The product portfolio comprises multiple drone series across consumer, racing, and professional segments. The flagship consumer drones include the HUBSAN MINI 7, ZINO MINI PRO 2025, BLACKHAWK 3, and HUBSAN ACE series (ACE, ACE PRO, ACE SE, ACE 2), ranging from entry-level to professional-grade. The ZINO series (ZINO, ZINO Pro, ZINO Pro Plus, ZINO 2, ZINO 2 Plus, ZINO MINI, ZINO MINI SE, ZINO MINI PRO) offers mid-range options with varying camera and transmission capabilities. The H-series includes nano quadcopters (H107, H111), FPV racing drones (H122D, H123D), and camera quadcopters (H501, H502, H507, H109S, H216A, H301S). Hubsan also offers BNF (Bind-N-Fly) models, remote controllers (H7000, H901A, H906A, HT009, HT012D), and FPV goggles (HV002+ Vision). The ecosystem is supported by mobile applications: X-Hubsan, X-Hubsan 2, and X-Hubsan 3 for different aircraft series, plus spare parts and accessories across all product lines.

Differentiator

Problem solved

Functional benefit

Brands

• X-Hubsan: Mobile application for drone control and management

Products and services

• HUBSAN ACE Series Consumer Drones Flagship consumer drone line including ACE, ACE PRO, ACE SE, and ACE 2 models, featuring 4K video at 100Mbps, three-axis mechanical gimbals, 10–16km SyncLeas HD digital transmission, GPS navigation, return-to-home, and ATVT3.0 visual active tracking. Targeted at individual consumers and content creators seeking professional-grade aerial imaging with autonomous flight features.
• ZINO Series Drones Mid-range consumer drone series (ZINO, ZINO Pro, ZINO Pro Plus, ZINO 2, ZINO 2 Plus, ZINO MINI SE, ZINO MINI PRO) with 4K UHD video, Ambarella H22 image chips, Sony sensors, three-axis gimbals, 4–9km SyncLeas transmission, GPS+GLONASS positioning, and flight times up to 43 minutes. Targeted at hobbyists and semi-professional aerial photographers.
• HUBSAN MINI 7 and BLACKHAWK 3 Drones Premium 2025-launched consumer drones with 1/1.3 inch CMOS sensors, 48M pixel cameras, 4K30 100Mbps video recording, third-generation flight controllers, 16km SyncLeas digital transmission, and dual 5000mAh batteries for extended flight time. Targeted at professional content creators and advanced hobbyists.
• H-Series FPV Racing Drones High-speed FPV racing quadcopters including H123D X4 Jet and H122D X4 Storm with responsive controls, durable airframes, and low-latency first-person view transmission. Targeted at drone racing pilots and FPV freestyle enthusiasts.
• Nano and Mini Quadcopters Entry-level nano and mini quadcopters (H107, H111, H107C+, H107D+ FPV Plus) priced from $18.99 to $59.99, designed for beginner pilots, indoor flying, and casual recreational use with optional integrated FPV cameras.
• BNF (Bind-N-Fly) Drone Products Bind-N-Fly versions of ACE PRO, ACE, ACE SE, ZINO MINI PRO, and ZINO MINI SE drones sold without remote controllers, allowing hobbyists who already own compatible transmitters to purchase airframes at lower price points for custom builds.
• Professional and Fixed-Wing Drones Professional-grade H109S PRO quadcopter with advanced commercial aerial photography features and H301S GPS Spy Hawk fixed-wing drone designed for long-range aerial surveillance. Targeted at commercial operators and professional aerial imaging applications.
• Remote Controllers and FPV Goggles Remote controllers (H7000, H901A, H906A, HT009, HT012D) for various drone compatibility levels and HV002+ Vision FPV goggles set for immersive first-person view flying. Sold as standalone accessories and ecosystem products.
• Drone Spare Parts and Accessories Comprehensive range of spare parts and accessories including propellers, batteries, motors, gimbals, body shells, chargers, cables, and carrying bags covering all Hubsan drone product lines. Sold through dedicated spare parts categories on the e-commerce platform.
• Hubsan Care Refresh Protection Plan Aftermarket protection service covering accidental collisions, fuselage damage, water ingress damage, and flight loss incidents, providing replacement coverage for Hubsan drone owners. Sold as a managed service plan alongside drone purchases.
• X-Hubsan Mobile Applications Mobile applications including X-Hubsan, X-Hubsan 2, and X-Hubsan 3 supporting flight control, configuration, and management of different Hubsan aircraft series including ZINO, ACE, MINI, and H-series drones across iOS and Android platforms.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parrot: Parrot (Anafi series) is a French consumer/prosumer drone maker with comparable 4K folding drones and FPV offerings. Like Hubsan, it operates in DJI's shadow but competes on portability, ease of use, and regional distribution in Europe and North America.
• Autel Robotics: Autel Robotics produces the EVO Lite, EVO Nano, and EVO II consumer/prosumer camera drones with comparable 4K, obstacle avoidance, and transmission features. It is the closest direct peer to Hubsan's ZINO and ACE lines in terms of price tier and target buyer (enthusiast and semi-pro aerial photographers).
• Eachine: Eachine specializes in low-cost FPV, racing, and mini quadcopters (e.g., E58, EV200D) targeting hobbyists. It is highly comparable to Hubsan's H111, H107, and FPV racing portfolio on price ($20–$200) and end customer (FPV racing and beginner pilots).
• Holy Stone: Holy Stone manufactures budget and mid-range consumer drones (HS series, HS720) with GPS, 4K cameras, and BNF options, competing head-to-head with Hubsan's H-series, ZINO MINI, and ACE SE in the under-$300 segment via direct-to-consumer e-commerce channels.
• Potensic: Potensic produces the Atom, Dreamer, and Pro consumer drone lines with GPS, 4K cameras, and BNF variants at price points overlapping Hubsan's ZINO MINI and ACE SE tiers. It serves the same enthusiast and entry-level prosumer segments through Amazon and direct e-commerce.
• SJRC (SJCO): SJRC is a Chinese consumer drone maker offering F11, F11S 4K Pro, and similar GPS camera drones in the sub-$300 tier. It competes with Hubsan's mid-range H-series and ZINO MINI on spec sheets and direct-to-consumer channels on Amazon and global e-commerce.
• FIMI: FIMI (a Xiaomi ecosystem brand) makes the X8 SE, Mini 3, and Paladin drones with 4K cameras, 8–10km transmission, and foldable designs. It is comparable to Hubsan's ZINO series in features, price, and target customer: prosumer aerial photographers seeking DJI alternatives.
• Skydio: Skydio is a US-based autonomous drone maker (Skydio 2+, X10) known for advanced obstacle avoidance and autonomous flight. While more enterprise-skewed, its consumer-amenity innovations (autonomous tracking, return-to-home) compete with Hubsan's ATVT3.0 and obstacle sensing in the prosumer segment.
• Ryze Tech: Ryze Tech (backed by DJI and Intel) produces the Tello and Tello EDU mini drones targeting entry-level and educational drone users. Comparable to Hubsan's H111 Nano Q4 and H107 mini quadcopters, both target first-time pilots and indoor flyers at sub-$100 price points.

Broad incumbents

• DJI: DJI is the global leader in consumer and prosumer drones (Mavic, Mini, Air, FPV series) with dominant market share. It is the primary competitor Hubsan must differentiate against on price, features, and ecosystem, though DJI's scale dwarfs Hubsan's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hubsan001
• YouTubeyoutube.com/c/hubsanofficial
• Facebookfacebook.com/hubsan001
• Instagraminstagram.com/hubsan001

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubsan