What Eachine does

Eachine operates a direct-to-consumer e-commerce storefront selling hobbyist remote-controlled vehicles and accessories — including drones, helicopters, cars, airplanes, and FPV (first-person view) systems — to individual consumer hobbyists who purchase recreational products for personal entertainment. Its target segment is consumer hobbyists seeking accessible-price-point entertainment products, with no disclosed enterprise or B2B customer base. The platform (m.eachine.com) is mobile-first and provides standard online retail functionality: product categories, wishlists, recently-viewed items, account management, shopping cart, search, and customer-support contact forms. No proprietary technology, software architecture, patents, trademarks, or R&D details are disclosed in the available source material.

The business model is hardware sales distributed through two channels: the company's own e-commerce website (primary) and the Amazon marketplace (secondary). The customer support contact form explicitly asks customers to identify which channel they used (Our Website, Amazon Website, Other Website) or whether they are seeking pre-sales consultation, confirming a coordinated multi-channel retail operation. Pricing is not publicly disclosed on the captured pages, and no revenue, GMV, unit volume, headcount, leadership, or funding information is available. Marketing activity is concentrated in owned channels: an email newsletter subscription, a company blog, and a help center with a stated 1-2 day email response SLA. The input data does not identify any founder or management team, does not capture any funding history, does not list any subsidiaries or parent company, does not specify a manufacturing footprint, and does not surface any third-party coverage, partnerships, awards, or regulatory actions.

Based on the available evidence, Eachine should be characterized as a privately-held, niche consumer-hobbyist e-commerce brand with a minimal public disclosure footprint — functionally a retail SKU operator rather than a technology platform. The absence of disclosed pricing, revenue, leadership, intellectual property, partnerships, or geographic registration limits both strategic and financial triangulation; any diligence beyond the surface-level website metadata would require primary-source verification.

Name

Eachine

Website

https://eachine.com

Company type

Private

Operating status

Operating

Short description

Eachine is a privately-held direct-to-consumer e-commerce operator selling remote-controlled hobbyist vehicles — drones, helicopters, cars, airplanes, and FPV systems — to consumer hobbyists worldwide via its own website (m.eachine.com) and the Amazon marketplace.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Consumer Non-Imaging Drones (Toy/FPV, Racing, Delivery/Utility) (CRACARAH)

akta.pro secondary industries

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC), Drone Parts, Batteries & Accessories Retail (CRACAHAL), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Remote control vehicles
• Consumer drones
• FPV systems
• Hobby RC products
• RC accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of hobby and entertainment products through owned e-commerce platform and marketplace channels. Customers purchase products directly through the website shopping cart and checkout system.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eachine operates a direct-to-consumer e-commerce platform selling remote-controlled hobby vehicles and related accessories. Its product range spans drones, helicopters, RC cars, airplanes, and FPV (first-person view) systems, targeting hobbyist and recreational consumers who purchase through the company's own storefront and Amazon marketplace.

Product overview

Eachine is an e-commerce platform selling consumer electronics and hobby products, featuring a standard online retail website with account management, wishlist, and customer support tools. The platform offers tools and services including recently viewed items, blog content, and help center resources. The specific product portfolio and individual product names are not detailed in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Drones Remote-controlled consumer drones sold to hobbyist and recreational users via Eachine's e-commerce storefront and Amazon marketplace.
• RC Helicopters Remote-controlled helicopters offered to hobbyist consumers through the Eachine online storefront and Amazon marketplace.
• RC Cars Remote-controlled cars sold as hobby and entertainment products for individual consumers.
• RC Airplanes Remote-controlled airplanes marketed to hobbyist consumers for recreational flying.
• FPV Systems First-person view (FPV) systems and related equipment sold to hobbyists for immersive RC vehicle piloting experiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Potensic: Potensic offers consumer drones across hobbyist price tiers, directly competing with Eachine in the recreational/beginner drone segment with similar D2C and marketplace distribution.
• EMAX: EMAX designs and sells FPV motors, drones, and related hobby electronics — comparable to Eachine in serving FPV hobbyists with drones, components, and accessories.
• Syma: Syma produces consumer RC helicopters, drones, and toy-grade aerial vehicles at accessible price points, overlapping with Eachine's helicopter and entry-level drone segments.
• Hubsan: Hubsan manufactures and sells hobbyist drones and mini-quadcopters targeting FPV and aerial imaging enthusiasts, overlapping materially with Eachine's drone and FPV product portfolio.
• FIMI: FIMI offers consumer drones and RC hobby products positioned in the recreational segment, directly comparable to Eachine's drone-led hobbyist catalog.
• BetaFPV: BetaFPV specializes in FPV drones, whoops, and components for the hobbyist FPV community — directly comparable to Eachine's FPV systems focus and hobbyist customer base.
• Snaptain: Snaptain sells entry-level consumer drones and RC quadcopters aimed at recreational users, overlapping with Eachine's hobbyist drone and accessory offering.
• JJRC: JJRC manufactures toy-grade drones, RC helicopters, and hobby RC vehicles, directly overlapping with Eachine's product mix across multiple RC hobby categories.
• Holy Stone: Holy Stone sells consumer-grade hobbyist drones and RC quadcopters aimed at entry-level and recreational pilots — directly overlapping with Eachine's core FPV/toy drone offering and target customer.

Broad incumbents

• DJI: DJI is the dominant global drone and aerial imaging company, operating broadly across consumer, prosumer, and enterprise segments. It overlaps with Eachine's hobbyist/entry-level drone offering but at far greater scale and with proprietary technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eachinestore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eachine