Drive & Shine

Name

Drive & Shine

Legal name

Drive and Shine

Website

https://driveandshine.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Unlimited VIP Wash Memberships: Monthly subscription memberships (Basic $30/mo, Platinum $40/mo or $57/mo with In & Out access, Titanium $45/mo outdoor vacuum or $60/mo indoor vacuum, Titanium Express Interior $95/mo) providing unlimited daily car washes at all Drive & Shine locations. Annual pre-pay options offer one month free. Auto-renewing monthly billing with no long-term contract.
2. Single Wash Purchases: One-time single wash purchases at three tiers: Basic ($13), Outdoor/Platinum ($25), and Titanium ($30). Customers pay per wash without a membership commitment, serving as a transactional revenue stream for occasional wash customers.
3. Oil Change Services: Express oil change services at three tiers: Basic (conventional oil, $40 for members/$60 non-members), Platinum (full synthetic, $70 for members), Titanium (premium full synthetic with restoration benefits, $100 for members/$130 non-members). Includes free associated car wash with each oil change. Quick 10-minute in-vehicle service.
4. Interior and Detailing Services: Express Interior service ($25 member add-on) for quick interior maintenance cleanings. Full Detail services available by appointment at the Mishawaka Main St. location. In & Out Clean Building access included with higher-tier memberships, with high-powered vacuums, mat cleaners, compressed air tools, and window cleaner provided in heated indoor facilities.
5. Fleet Account Programs: Volume-based fleet washing programs with bulk pre-pay plans offering 20-30% discounts at 120-480 wash tiers. Monthly unlimited car wash programs for fleets of 10+ vehicles at discounted rates ($47-$75/month per vehicle). Oil change fleet pricing for 8+ vehicle fleets. National account relationships with major fleet management companies.
6. New Car Promotion (30 Days Free): Free 30-day unlimited wash pass for new vehicle owners (current model year plus next model year). Drives customer acquisition and brand exposure to new car buyers, with revenue realized through subsequent membership conversions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Drive & Shine operates express tunnel car washes, express oil change lube services, professional interior cleaning, and full detailing across approximately 25 company-owned locations in Indiana, Michigan, and Ohio. The core commercial offering is a multi-tiered Unlimited VIP Membership subscription (Basic $30/mo, Platinum $40/mo, Titanium $45/mo, Titanium Express Interior $95/mo) that grants unlimited daily washes, supplemented by pay-per-use single washes, fleet programs, and a self-serve mobile app for account management.

Product overview

Drive & Shine is a family-owned car care company operating express car washes, oil change services, and interior cleaning facilities across Indiana, Michigan, and Ohio. The company offers a multi-tiered product portfolio centered on its Unlimited VIP Membership subscription program (with Titanium Express Interior, Titanium Outdoor Vacuum, Platinum, and Basic tiers) and pay-per-wash single wash options. Complementary services include Express Interior cleaning, In & Out Clean Buildings (indoor self-service vacuums), Oil Change services (Titanium, Platinum, Basic tiers), Fleet Services for commercial customers, a Loyalty Rewards Program, and a mobile app for membership management. The company was founded in 1997 and operates approximately 25 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited VIP Memberships Monthly subscription memberships that grant unlimited car washes every day at any Drive & Shine location across Indiana, Michigan, and Ohio. Higher tiers (Platinum and Titanium) add underbody rinse, wheel polish, Rust Inhibitor, Shine & Protect, Underbody Protection with Titanium Wax coating, and In & Out Clean Building access. Members receive $20–$30 off oil change services. Auto-renewing monthly billing with no long-term contract.
• Single Wash Purchases One-time car wash purchases available at three tiers: Basic ($13, eco-friendly soap, heated dryers, Neoglide Foam Wrap), Platinum ($25, adds underbody rinse and wheel polish), and Titanium ($30, adds Rust Inhibitor, Shine & Protect, Underbody Protection, Wheel Polish). No membership commitment required.
• Oil Change Services Express in-vehicle oil change service delivered in approximately 10 minutes with no appointment required. Offered in three tiers (Basic conventional oil $40 member/$60 non-member, Platinum full synthetic $70 member, Titanium premium full synthetic with Restore & Protect $100 member/$130 non-member), each including a free associated car wash. Additional services include coolant, transmission and differential flushes, air filter replacement, and tire pressure adjustments.
• Express Interior Service Professional 10-minute interior cleaning service delivered by trained staff in-vehicle, including spray-on wax, interior windows, floor vacuuming, towel drying, mat cleaning, dashboard and door jamb wiping, and hand-applied tire shine. Available as a $25 add-on for VIP members or as part of the Titanium Express Interior membership.
• Full Detailing Services Full Detail services available by appointment at the Mishawaka Main St. location, offered Monday through Sunday from 8:30am to 6:00pm. Provides deep interior and exterior cleaning beyond the standard Express Interior and tunnel wash offerings.
• Fleet Services Commercial fleet account program offering discounted bulk car washes (starting at $9.10/wash for 480-wash pre-pay tiers) and fleet oil changes ($50–$110 depending on oil type and fleet status) for businesses with 8+ vehicles. Includes monthly unlimited fleet plans ($47–$75 per vehicle), house accounts, consolidated monthly statements, and national account partnerships with Enterprise Fleet Management, ARI, Element Vehicle Management, Holman, Lease Plan, and Wheels Inc.
• Drive & Shine Mobile App Mobile application available on iOS and Android that lets customers self-serve their Drive & Shine relationship: purchase new VIP Unlimited Memberships, upgrade or downgrade tier, cancel, manage vehicle information, view billing and payment details, redeem loyalty rewards, and locate services. All in-app purchases earn 1 loyalty point per dollar spent.

Quantifiable outcome

• Uses approximately 20 gallons of water per wash versus ~150 gallons for home driveway washing, representing 87% water savings per wash
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Enterprise Fleet ManagementcoreChannel Partner/ Reseller/ DistributorEnterprise Fleet Management is listed as a national account partner accepting Drive & Shine's fleet washing services at all locations. Fleet managers and their drivers can use Drive & Shine's services with charges billed to the fleet account for centralized expense management.
• ARI Fleet Management CompanycoreChannel Partner/ Reseller/ DistributorARI Fleet Management Company is a national account partner enabling commercial fleet vehicles managed by ARI to utilize Drive & Shine car wash and oil change services under the national account program.
• Element Vehicle Management Corp.coreChannel Partner/ Reseller/ DistributorElement Vehicle Management Corp. is a national account partner providing Drive & Shine car wash and oil change services to their managed commercial vehicle fleets.
• Holman ManagementcoreChannel Partner/ Reseller/ DistributorHolman Management is a national account partner enabling their fleet clients to access Drive & Shine's service locations for vehicle washing and oil changes under fleet account terms.
• Lease PlancoreChannel Partner/ Reseller/ DistributorLease Plan is a national account partner allowing their leased vehicle customers to charge Drive & Shine car wash and oil change services to their fleet accounts.
• Wheels Inc.coreChannel Partner/ Reseller/ DistributorWheels Inc. is a national account partner facilitating Drive & Shine's car wash and oil change services for vehicles under Wheels fleet management programs.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Mister Car Wash: Largest publicly traded express car wash operator in the U.S. with hundreds of locations and a comparable subscription (Unlimited Wash Club) model; directly comparable to Drive & Shine on tunnel technology, multi-tier membership structure, and consumer-plus-fleet GTM.
• Take 5 Car Wash: Fast-growing national express tunnel car wash chain offering unlimited membership plans at multiple price tiers, with a similar single-wash + subscription model and aggressive regional expansion. Comparable to Drive & Shine on core product, target customer, and unit economics.
• ZIPS Car Wash: Multi-state express car wash operator with an unlimited membership program, express tunnel model, and locations in the Midwest; closely comparable to Drive & Shine in product offering, customer base, and GTM.
• Quick Quack Car Wash: Express tunnel car wash chain operating in 20+ states with an unlimited membership model and a focus on quick, high-throughput wash experiences; directly comparable to Drive & Shine on express tunnel operations and subscription-driven revenue.
• Tommy's Express Car Wash: National express car wash franchise offering unlimited wash memberships, RFID-based member identification, and tunnel-based service comparable to Drive & Shine's Neoglide/RFID approach.
• Splash Car Wash: Regional express tunnel car wash operator with multiple locations across the Northeast and Midwest offering unlimited membership plans; comparable to Drive & Shine on regional density strategy and tiered subscription model.
• Valvoline Instant Oil Change: National express oil change chain with stay-in-vehicle service and tiered conventional/synthetic/blend options matching Drive & Shine's Basic/Platinum/Titanium oil change tiers and quick 10-minute service model.
• Take 5 Oil Change: Express oil change specialist under Driven Brands with stay-in-vehicle service, multiple oil tiers, and quick 10-minute turn times; directly comparable to Drive & Shine's oil change offering and increasingly bundled with car wash services.

Broad incumbents

• Jiffy Lube: Largest U.S. quick-service oil change franchise network with thousands of locations; comparable to Drive & Shine on the oil change service line, though Jiffy Lube's national scale and broader automotive maintenance portfolio go beyond Drive & Shine's combined car wash + oil change offering.
• International Car Wash Group (ICWG): Global car wash operator (Driven Brands platform) running tunnel-based express washes across multiple brands; relevant as an incumbent operator of express wash concepts with comparable membership economics, though broader than Drive & Shine's Midwest-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMWGhL9n_EndEr_Tl7ELZqQ
• Facebookfacebook.com/DriveandShine
• Instagraminstagram.com/driveandshine
• TikToktiktok.com/@driveandshine1
• Xx.com/driveandshine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive & Shine