TruPlay Games

What TruPlay Games does

TruPlay Games is a privately held, for-profit Christian entertainment company founded in 2019 and headquartered in West Lake Hills (Austin), Texas. It operates a direct-to-consumer subscription platform delivering curated games, animated shorts, digital comics, and videos to children ages 4-12, with each subscription covering up to 10 family profiles. The core product is the TruPlay App, available on iOS, Android, and web, which unifies an original branded content universe (the RhymVerse) featuring proprietary characters (Maple, Lucas, Ava, Benjamin, Oliver) across 35+ titles spanning RPG, Match-3 puzzle, tower defense, platformer, endless runner, and word-game genres, plus licensed content such as The Action Bible digital comic series.

The company's technical differentiators are content- and safety-oriented rather than platform-engineering-oriented: kidSAFE Seal Program certification, an ad-free environment with no chatrooms or in-app purchases, Scripture-integrated gameplay (e.g., Stained Glass with 144 levels, Lumi's Words of Light with 30+ passages), and COPPA-compliant data practices. Pricing is a freemium subscription at $12.99/month or $69.99/year (approximately $5.83/month equivalent) following a 7-day free trial.

The business model is purely subscription-recurring D2C, with no B2B or institutional channel disclosed. Distribution is global in technical availability but contractually restricted to U.S. residents. TruPlay has built credibility with high-profile evangelical endorsements (Billy Graham Evangelistic Association, Christianity Today, Focus on the Family's Plugged In, Promise Keepers, Candace Bure, Mike Huckabee) and has reached a stated base of 50,000+ subscribed families. The company operates with a small specialized team of 11-50 employees including engineering, creative, narrative, and operations functions, supported by Team Chaplains.

Name

TruPlay Games

Legal name

TruPlay Games, Inc.

Website

https://truplaygames.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TruPlay Games is a subscription-based Christian entertainment platform delivering ad-free games, animated shorts, and digital comics for children ages 4-12, anchored by its proprietary RhymVerse universe and distributed direct-to-consumer across iOS, Android, and web to evangelical Christian families in the United States.

Ownership category

akta.pro rank

Product category

Family Christian Entertainment

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFACAE

Subscription Game Libraries & Storefront Bundles

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Platforms & Stores (PC/Console/Mobile App Stores)

SECONDARYMPAFAAAI

Educational Games & Kids/Families Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYMPACAAAG

Kids & Family Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYCRAFAIAC

Gaming & Interactive Entertainment (Digital Goods, Subscriptions)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Christian children's games
• Family gaming subscription
• Bible-based mobile apps
• Children's edutainment platform
• Faith-aligned family entertainment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans providing access to full library of games, videos, and comics. Single subscription covers up to 10 user profiles. Revenue driven by recurring subscription payments from families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TruPlay Games operates a subscription-based Christian entertainment platform for children ages 4-12, offering a curated library of Bible-based games, animated shorts, digital comics, and videos. The platform delivers ad-free, kidSAFE-certified content via a cross-platform mobile and web app, with one subscription covering up to 10 family profiles. Content centers on an original story universe called the RhymVerse featuring interconnected characters such as Maple, Lucas, Ava, Benjamin, and Oliver.

Product overview

TruPlay Games is a subscription-based Christian entertainment platform for children ages 4-12, featuring a unified mobile app that combines games, animated shorts, videos, and digital comics. The core offering is the TruPlay App, which serves as the central hub for all content. The platform includes 35+ individual game titles spanning multiple genres (Action RPG, Platformer, Puzzle, Match-3, Word Game, Endless Runner, Tower Defense, Coloring, Space Shooter), an original story universe called the RhymVerse with interconnected characters, and licensed content including The Action Bible. Content is organized into Bible Games, Comics & Videos, and Biblical Lessons. The platform supports up to 10 family profiles under one subscription with no ads, chatrooms, or in-app purchases. Pricing includes a 7-day free trial with an Annual Plan at $69.99/year ($5.83/month) or Monthly Plan at $12.99/month.

Differentiator

Problem solved

Functional benefit

Brands

• RhymVerse: An original universe/world built for children to grow in character and faith, featuring characters like Maple, Lucas, Ava, Benjamin and others across multiple games, animations, and digital comics.

Products and services

• TruPlay App

Quantifiable outcome

• One subscription covers 10 user profiles for extended families
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Christianity TodayminorGTM or Marketing PartnerChristian media organization providing endorsement of TruPlay as a trusted source for faith-based children's entertainment
• Billy Graham Evangelistic AssociationminorGTM or Marketing PartnerEndorsement from Billy Graham organization signals credibility within evangelical Christian community
• Candace BureminorGTM or Marketing PartnerCelebrity endorsement from former LBBC host providing star power and faith-based media credibility
• Promise KeepersminorGTM or Marketing PartnerChristian men's organization endorsement for TruPlay platform
• Plugged In (Focus on the Family)minorGTM or Marketing PartnerMedia review organization affiliated with Focus on the Family providing content guidance and endorsement
• Huckabee (Mike Huckabee)minorGTM or Marketing PartnerPolitical/cultural commentator endorsement for TruPlay platform

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TruPlayGames
• YouTubeyoutube.com/channel/UCutwcoaalmdoIoxaZ2coQhA
• Facebookfacebook.com/truplaygames
• LinkedInlinkedin.com/company/truplay
• Instagraminstagram.com/truplaygames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruPlay Games