Smarter Agent Mobile

What Smarter Agent Mobile does

Smarter Agent Mobile is a mobile software-as-a-service platform serving the real estate vertical, wholly owned by Keller Williams Realty, LLC. The company builds consumer and agent-facing mobile applications that aggregate Multiple Listing Service (MLS) property data across national and international footprints, delivering accurate, timely, and standardized real estate information in a single digestible format. Its core product is a mobile application that surfaces property listings and transaction-support data for home buyers, home sellers, and the agents serving them.

The underlying technology centers on data engineering — normalizing disparate MLS feeds into one standardized schema and exposing that data through a mobile interface. The platform has no publicly documented API, SDK, or MCP integration, and no AI/ML capabilities are disclosed. The product is positioned as a long-tenured consumer mobile app with industry insight, though specific feature depth beyond MLS data access is not described in the source.

Commercially, Smarter Agent Mobile operates as an internal technology subsidiary of Keller Williams rather than as an independent SaaS vendor. Distribution is exclusive to the Keller Williams agent network in a B2B2C model: agents use the platform in their client engagements, and consumers interact with it during transactions. Revenue mechanics are not publicly disclosed; the model is described as recurring enterprise licensing through the parent company. The company has 11-50 employees, is headquartered in Collingswood, NJ, was founded in 2008, and has raised approximately $8M cumulatively across two funding rounds in 2011 and 2013.

Name

Smarter Agent Mobile

Legal name

Smarter Agent Mobile, LLC

Website

https://smarteragent.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Smarter Agent Mobile is a mobile SaaS platform that delivers standardized MLS property data to real estate agents and consumers. Wholly owned by Keller Williams Realty, it distributes exclusively through the Keller Williams agent network in a B2B2C model.

Ownership category

akta.pro rank

Product category

Real Estate Technology

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Mobile real estate platform
• MLS data access
• Property data solutions
• Real estate SaaS
• Agent mobile tools

Headquarters

HQ city

Collingswood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. B2B Enterprise Licensing (via Keller Williams): Operates as a wholly owned subsidiary of Keller Williams Realty, suggesting revenue is generated through enterprise licensing arrangements with the parent company, distributing mobile technology services to the Keller Williams agent network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Smarter Agent Mobile is a mobile SaaS platform that delivers standardized, timely, and accurate real estate property data sourced from national and international Multiple Listing Services (MLS). The platform enables real estate agents and consumers to access, consume, and update critical property information in a unified, digestible format to support home buying and selling transactions. It operates as a wholly owned subsidiary of Keller Williams Realty, LLC, distributing through the Keller Williams agent network.

Product overview

Smarter Agent Mobile is a single, unified mobile platform that delivers standardized real estate property data. Wholly owned by Keller Williams Realty, LLC, the core product provides consumers and real estate professionals with access to accurate, timely MLS data across national and international footprints, enabling informed buying and selling decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Smarter Agent Mobile

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Zillow: Zillow is the dominant consumer real estate platform in the US, operating a mobile-first property search experience powered by MLS data. It is directly comparable to Smarter Agent on the consumer mobile MLS data layer but operates at vastly larger scale and serves the entire market rather than a single franchise.
• Realtor.com: Realtor.com (operated by Move, Inc.) is a major consumer real estate portal with mobile apps and MLS-derived property data. It overlaps with Smarter Agent's consumer MLS data offering but is a broader incumbent serving the entire market.
• Move, Inc. Move, Inc. is the operator of Realtor.com and provides MLS aggregation, agent tools, and consumer real estate data products. It is comparable to Smarter Agent as a provider of standardized MLS property data and brokerage-facing technology.

Direct peers

• Redfin: Redfin is a tech-enabled residential real estate brokerage offering a consumer mobile app with standardized property data and agent connectivity. It competes head-to-head with Smarter Agent's value proposition of standardized MLS data paired with agent tools.
• Compass: Compass is a large tech-enabled real estate brokerage with proprietary mobile and web agent/client tools built around standardized property data. It is structurally analogous to Smarter Agent as a brokerage-owned technology platform, though at far larger scale.
• eXp Realty: eXp Realty is a large cloud-based real estate brokerage that, like Keller Williams, invests in proprietary agent and consumer technology. It is comparable as a brokerage-owned technology platform serving its own agent network with property data tools.

Emerging players

• HouseCanary: HouseCanary provides standardized residential real estate data, analytics, and valuation tools to brokerages and financial institutions. It overlaps with Smarter Agent on the standardized MLS data layer and brokerage distribution angle.
• Opendoor: Opendoor is a real estate technology platform using standardized property data to power consumer transactions. It is comparable to Smarter Agent in its reliance on normalized MLS-style property data and mobile consumer experience.
• Homes.com: Homes.com is a CoStar-owned residential real estate portal with mobile apps and MLS data products. It is comparable to Smarter Agent on the consumer mobile MLS data experience but is owned by a much larger data and analytics parent.
• BoomTown: BoomTown provides CRM, lead generation, and consumer property search tools to real estate brokerages and teams. It overlaps with Smarter Agent's agent-facing productivity and MLS data delivery layer for a brokerage network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SmarterAgentApp
• Facebookfacebook.com/smarteragent
• LinkedInlinkedin.com/company/smarter-agent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Agent Mobile