BoomTown
BoomTown is a US-based SaaS provider of integrated real estate marketing, IDX websites, and CRM software, serving 40,000+ agents, brokers, and lenders through tiered subscription packages.
- Company typePrivate
- Founded2006
- HeadquartersCharleston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BoomTown does
BoomTown (legal entity BoomTownROI) is a Charleston, South Carolina-based SaaS company that provides an integrated real estate marketing and customer relationship management platform to individual agents, brokers, and lenders across the United States. Founded in 2006, the company bundles expert lead generation, IDX-enabled consumer websites, a Predictive CRM, a Success Assurance service staffed by human Lead Concierges who monitor client databases for behavioral triggers, a mobile application, and a third-party integration ecosystem into tiered subscription packages (Launch, Core, Grow, Advance) plus an add-on tier called btPRO. The platform is sold through a hybrid go-to-market model with self-serve entry-level onboarding, inside sales for mid-market tiers, and dedicated field sales for enterprise brokerages.
The business operates as a privately held subsidiary of Inside Real Estate, as evidenced by the parent entity's privacy policy governing BoomTown's data collection. The company has executed a deliberate buy-and-build strategy, acquiring Real Contact (2018) for contact intelligence, MyAgentFinder (2019) for agent referral services, and Brokermint (2021) for back-office accounting and transaction management, progressively expanding the platform beyond lead generation into full brokerage operations. In 2014, BoomTown raised $20.1 million from Adams Street Partners and Susquehanna Growth Equity to support this expansion. The company claims a customer base of 40,000+ real estate professionals and positions itself as the #1 user-rated real estate CRM, with Google Premier Partner status supporting its paid lead generation services.
Revenue is generated primarily through annual SaaS subscriptions priced by tier, with upsell mechanics from Launch to Advance as customers scale. The company does not publicly disclose pricing or revenue figures, but employs 101-250 people and maintains active sales, client experience, and managed services operations across the US market. Distribution combines direct sales, demo-driven conversion, content marketing through webinars and a resource library, and the Unite digital experience community event.
BoomTown firmographics
Firmographics- Name
- BoomTown
- Legal name
- BoomTownROI
- Website
- https://BoomTownROI.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BoomTown is a US-based SaaS provider of integrated real estate marketing, IDX websites, and CRM software, serving 40,000+ agents, brokers, and lenders through tiered subscription packages.
- Ownership category
- akta.pro rank
BoomTown industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Advertising Agencies (54181), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where BoomTown is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Markets served
BoomTown business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: BoomTown operates as a SaaS company offering tiered subscription packages (Launch, Core, Grow, Advance) that scale with customer success. The platform provides lead generation, IDX websites, CRM, and lead management services under subscription plans. Upsell opportunities exist as customers move from entry-level (Launch) to enterprise-level (Advance) packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Launch - Entry tool for agents just starting their business |
| Subscription | Annual | Core - Growth-focused tier for working your database |
| Subscription | Annual | Grow - Complete system for team cultivation and market expansion |
| Subscription | Annual | Advance - Enterprise platform for large-scale market expansion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BoomTown product offering
Product offeringCore offering
BoomTown is a SaaS-based real estate marketing and CRM platform that provides expert lead generation, IDX-enabled consumer websites, a predictive CRM, lead management services, and a Success Assurance program staffed by Lead Concierges. The offering is packaged into tiered subscriptions (Launch, Core, Grow, Advance) plus a btPRO add-on, serving individual agents, teams, brokerages, and lenders in the U.S. real estate market.
Product overview
BoomTown is a real estate marketing software platform operating on a tiered architecture with four core product packages: Launch (entry-level), Core (database-focused growth), Grow (team cultivation), and Advance (enterprise expansion), plus add-on products like btPRO. The platform integrates expert lead generation, IDX websites, intelligent Predictive CRM, Success Assurance (Lead Concierge services), lead management services, a mobile app, and an Integration Partners ecosystem—all designed to scale together as agents and brokerages grow their businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Launch: Entry-level product for agents getting their business off the ground
- Core
- Grow
- Advance
- btPRO
Products and services
- Launch Entry-level subscription package designed for real estate agents just starting their business, providing essential tools to launch and grow from the ground up.
- Core Growth-focused subscription tier for working a real estate agent's database, offering expanded CRM and lead management capabilities.
- Grow Complete subscription system for team cultivation and market expansion, providing advanced tools for scaling real estate operations.
- Advance Enterprise subscription platform for large-scale market expansion, delivering full-featured capabilities for large teams and brokerages.
- btPRO Professional-tier add-on product within the BoomTown lineup, providing enhanced features for power users of the platform.
Companies that use BoomTown
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BoomTown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BoomTown partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
BoomTown competitors and assessment
Company assessmentDirect peers
- Ylopo: Real estate marketing platform combining IDX websites, AI-driven lead generation, and CRM. Direct competitor in lead gen and digital advertising for real estate agents.
- Follow Up Boss: Real estate CRM focused on lead management and routing for teams and brokerages. Direct competitor targeting the same agent and team buyer with a similar subscription SaaS model.
- Real Geeks: Provides real estate websites, lead generation, and CRM tools with a focus on agent and small-team customers. Closely comparable offering in the same vertical SaaS category.
- Chime: AI-powered CRM, IDX, and marketing automation platform for real estate teams and brokerages. Comparable product set and target customer base to BoomTown's Grow and Advance tiers.
- CINC (Commissions Inc): Real estate lead generation, IDX websites, and CRM platform aimed at agents and teams. Competes head-to-head with BoomTown on lead gen services and website/CRM bundles.
- Inside Real Estate (kvCORE): Parent company of BoomTown and itself a major real estate CRM and marketing platform. Highly comparable in product scope (CRM, IDX, lead generation) and target customer (agents, teams, brokerages).
- LionDesk: Real estate CRM with email, text, and video drip campaigns plus lead generation features. Competes primarily in the SMB agent segment with a self-serve motion.
Broad incumbents
- Zillow Premier Agent: Zillow's agent-facing advertising and lead generation products. Overlaps with BoomTown's lead generation services but as part of Zillow's much larger consumer marketplace business.
- CoStar / Homes.com: CoStar (and its Homes.com expansion) is a broad incumbent in real estate information and increasingly agent-facing tools. Overlaps with BoomTown in lead generation and brokerage marketing services.
Emerging players
- Lofty (formerly Chime legacy users / Reonomy-adjacent): AI-driven real estate platform offering CRM, marketing automation, and consumer engagement tools. Targets the same agent and brokerage buyers with an emphasis on automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BoomTown social profiles
Digital presenceBoomTown financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoomTown leadership team
Management profileNumber of profiles
Profiles3 records
BoomTown funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoomTown M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoomTown
What does BoomTown do?
BoomTown is a SaaS-based real estate marketing and CRM platform that provides expert lead generation, IDX-enabled consumer websites, a predictive CRM, lead management services, and a Success Assurance program staffed by Lead Concierges. The offering is packaged into tiered subscriptions (Launch, Core, Grow, Advance) plus a btPRO add-on, serving individual agents, teams, brokerages, and lenders in the U.S. real estate market.
Is BoomTown a public or private company?
BoomTown is a private company. It is classified as corporate owned and is currently operating.
When was BoomTown founded?
BoomTown was founded in 2006. It employs 101 to 250 people.
Where is BoomTown based?
BoomTown is headquartered in Charleston, United States, in the North America region.
How does BoomTown make money?
One revenue line is on record: subscription SaaS.
Who are BoomTown's main competitors?
Direct peers on record are Ylopo, Follow Up Boss, Real Geeks, Chime, CINC (Commissions Inc), Inside Real Estate (kvCORE) and LionDesk. Broad incumbents are Zillow Premier Agent and CoStar / Homes.com. Lofty (formerly Chime legacy users / Reonomy-adjacent) is listed as an emerging player.
Does BoomTown have an API?
No public API is recorded for BoomTown.
What industry is BoomTown in?
BoomTown's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54181 and its SIC code is 7372.