What Napier does

Napier is an integrated B2B technology marketing agency operating as Napier Partnership Limited, founded in 1984 and headquartered in Chichester, United Kingdom, with additional offices across the UK and a regional office in the San Francisco Bay Area. The firm serves enterprise B2B technology clients in semiconductor, electronics, industrial, and engineering sectors through a proprietary four-step campaign process (DETERMINE, FOCUS, DELIVER, ENHANCE). Named clients include ABB, Farnell, Vicor, Anritsu, Tektronix, and Checkbox, with documented engagement outcomes such as an ABB Electrification ABM campaign delivering 60M+ impressions, 1.4M landing page views, and 2,700+ leads.

The agency's core service offering spans PR and media relations, technical content creation, account-based marketing (ABM), opportunity generation, lead nurturing and engagement, paid media (LinkedIn, Google Ads), and an in-house graphic design studio. Napier differentiates through specialist teams with deep knowledge of B2B technology audiences, established trade media relationships (EE Times, Semiconductor Engineering, IEEE Spectrum, Electronics Weekly), and proficiency across marketing automation platforms (HubSpot, Marketo, Pardot). The firm also maintains a portfolio of eight free online marketing tools (Marketing ROI Calculator, AB Test Analyser, ABM Advisor, Marketing Automation Software Advisor, B2B Persona Creator, MQL/SQL Definition Tool, SMART Objective Generator, and Google Analytics Link Generator), a podcast series, webinars, and thought leadership content published through 2026.

Napier generates revenue through professional services fees for integrated marketing engagements, with pricing determined by scope and service mix on a quote-based model; no public pricing is disclosed. The firm extends its geographic reach through membership in the Eurocom Worldwide network of specialist B2B technology agencies and a partnership with Tokyo-based ISB Marketing for Asian market coverage. Corporate history includes two acquisitions: Armitage Communications (January 2019) and Neesham Public Relations Limited (October 2022), the latter enabling entry into the professional AV market and strengthening electronics vertical depth. The company operates as a privately held partnership with no disclosed institutional investment, revenue, or headcount beyond an 11–50 employee range.

Name

Napier

Legal name

Napier Partnership Limited

Website

https://napierb2b.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Napier is an integrated B2B technology marketing agency, founded in 1984 and headquartered in Chichester, UK, serving enterprise clients in electronics, industrial, and engineering sectors with PR, ABM, content, and marketing automation services across the UK, Europe, and North America.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing agency
• Public relations services
• Account-based marketing
• Content marketing services
• Marketing automation consulting

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Integrated Marketing Agency Services: Napier generates revenue through integrated B2B technology PR and marketing agency services including content creation, PR and media relations, ABM, opportunity generation, and nurturing and engagement. Services are delivered across UK, Europe and North America through their own team and Eurocom Worldwide global network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Napier is an integrated B2B technology PR and marketing agency that delivers campaigns for technology companies across the UK, Europe and North America. Its core services span content creation, PR and media relations, account-based marketing (ABM), opportunity generation, nurturing and engagement, paid media, and graphic design, all unified by a proprietary four-step campaign process (DETERMINE, FOCUS, DELIVER, ENHANCE) designed to convert awareness into sales opportunities for B2B technology clients.

Product overview

Napier is an integrated B2B technology PR and marketing agency offering a comprehensive suite of services including PR & Media Relations, Content Creation, Account-Based Marketing (ABM), Opportunity Generation, Nurturing and Engagement, Paid Media, and Graphic Design. The agency differentiates through its four-step approach (Determine, Focus, Deliver, Enhance) and deep expertise in B2B technology audiences. Alongside core services, Napier provides a suite of online marketing tools including Marketing ROI Calculator, AB Test Analyser, ABM Advisor, Marketing Automation Software Advisor, B2B Persona Creator Tool, MQL and SQL Definition Tool, SMART Objective Generator, and Google Analytics Link Generator. The agency also produces Podcasts and Webinars as content channels. Napier operates offices in the UK and San Francisco Bay Area, with global reach through its Eurocom Worldwide network membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated B2B Technology PR and Marketing Services Full-service integrated B2B technology marketing agency offering PR, media relations, content creation, ABM, and marketing automation services for technology companies in the UK, Europe, and North America, delivered through a proprietary four-step campaign process.
• Content Creation Technical content generation including white papers, articles, case studies, and thought leadership content tailored for engineering and technical audiences in B2B technology companies.
• PR & Media Relations Public relations and media engagement services targeting specialist technical publications, trade journals, and industry analysts in the electronics and technology sectors.
• Account-Based Marketing (ABM) Targeted marketing approach focusing on high-value accounts with personalized messaging, using one-to-one, one-to-few, and one-to-many models for strategic account engagement with engineering and technical buyers.
• Opportunity Generation Lead generation services designed to identify and engage high-value prospects through targeted campaigns and account-based strategies for B2B technology companies.
• Nurturing and Engagement Lead nurturing and engagement programs using marketing automation platforms (HubSpot, Marketo, Pardot) to guide prospects through long B2B sales cycles with relevant content.
• Paid Media Paid advertising campaigns across LinkedIn, Google Ads, and other platforms targeting specific professional audiences and decision-makers, including engineering and procurement teams.
• Graphic Design Studio In-house visual design services including branded content creation, infographics, and multimedia assets for B2B technology marketing campaigns.

Quantifiable outcome

• ABM campaign for ABB Electrification achieved 60M+ impressions, 1.4M landing page views, 2,700+ high-quality leads

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Neesham Public Relations LimitedcoreStrategic or Co-development Partner · 19 October 2022Napier acquired Neesham Public Relations Limited in October 2022. The acquisition strengthened Napier's presence in electronics and enabled entry into the professional AV market. The Neesham team and most clients transitioned to Napier.
• Eurocom WorldwidecoreStrategic or Co-development PartnerNapier is a member of Eurocom Worldwide, a network of specialist B2B technology agency partners that spans the globe. This network enables Napier to deliver global reach and coordinated campaigns for clients with international requirements.
• ISB MarketingminorStrategic or Co-development PartnerISB Marketing is a Tokyo-based B2B marketing agency and partner that Napier collaborates with on initiatives like the Japan Tech Insight Tour to serve clients with interests in Asian markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walker Sands: US-headquartered B2B marketing agency with deep tech, SaaS and industrial verticals, offering PR, content, ABM and demand generation. Direct competitor for Napier's enterprise tech clients across North America.
• TopRank Marketing: B2B marketing agency focused on content, influencer and account-based marketing for technology and enterprise clients. Comparable to Napier on integrated B2B tech marketing services.
• PAN Communications: Integrated B2B tech PR and marketing agency serving technology, healthcare tech and industrial clients. Overlaps directly with Napier on B2B tech PR, content and ABM.
• Godfrey: B2B technology PR and marketing agency serving enterprise tech and industrial clients. Overlaps with Napier on deep B2B tech PR, analyst relations and integrated marketing services.
• Punch Communications: UK-based B2B tech PR and content agency serving technology, SaaS and industrial clients. Directly comparable to Napier on geography, client base and integrated PR/content/ABM service mix.
• Velocity Partners: B2B technology content marketing and ABM agency serving technology and industrial clients globally. Highly comparable to Napier's integrated B2B tech content/ABM offering and similarly specialist vertical focus.
• Scribewise: B2B technology content marketing agency producing long-form, technical content for enterprise tech clients. Comparable to Napier's content creation pillar and tech-vertical audience focus.
• Stein IAS: B2B marketing agency focused on industrial, technical and complex B2B audiences. Closely comparable to Napier's electronics/industrial engineering vertical positioning and integrated campaign model.
• Version B2B: B2B tech marketing agency serving enterprise technology vendors with lead generation, ABM and content. Directly comparable in service mix and target buyer to Napier.
• Industrial Strength Marketing: B2B marketing agency specialized in industrial, manufacturing and technology companies. Mirrors Napier's vertical focus on electronics and industrial engineering clients with content, PR and demand gen services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NapierPR
• YouTubeyoutube.com/channel/UCw3L7xso50qJW3q6_3AjB8g
• Facebookfacebook.com/napierb2b
• LinkedInlinkedin.com/company/napier-b2b
• Instagraminstagram.com/napierb2b

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napier