IZI Medical Products

Name

IZI Medical Products

Legal name

IZI Medical Inc

Website

https://izimed.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Interventional Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

akta.pro secondary industries

Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG), Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN), Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Interventional radiology devices
• Minimally invasive medical devices
• Bone biopsy needles
• Vertebral augmentation systems
• Radiation therapy markers

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Device Sales: IZI Medical Products generates revenue through the manufacture and distribution of medical devices for interventional radiology, spine surgery, and radiation therapy. Products include biopsy needles, fiducial markers, bone cements, vertebral augmentation systems, and related accessories sold to hospitals and specialty clinics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IZI Medical Products designs, manufactures, and distributes minimally invasive medical devices used by interventional radiologists, spine surgeons, and radiation oncologists. Its portfolio spans biopsy and breast localization needles, fiducial markers and imaging markers for radiation therapy, navigated instruments and passive arrays for image-guided surgery, and vertebral augmentation systems (balloons, bone cements, mixers, injectors) under the Osteo-site sub-brand. Products are sold directly to hospitals, specialty clinics, and radiation therapy centers, with engineered compatibility to leading image-guided surgery platforms such as Medtronic StealthStation, Brainlab, 7D Surgical, and Vector Vision.

Product overview

IZI Medical Products is a medical device manufacturer and distributor offering a comprehensive portfolio of minimally invasive diagnostic and therapeutic products for interventional radiology, radiation therapy, spine solutions, and image-guided surgery. The product portfolio centers on several key product lines: (1) Biopsy & Breast Localization products including Quick-Core Auto Biopsy Needle, Kopans Breast Lesion Localization Needle, Muller-Schimpfle Breast Localization Coil, X-Reidy Breast Lesion Localization Needle, and various breast localization devices like Gangi-HydroGuard and Gangi-SoftGuard; (2) Radiation Therapy products featuring VISICOIL flexible linear fiducial markers (Gold and MR/Platinum variants), IZI Gold Fiducial Markers, and Multi-Modality Markers; (3) Image-Guided Surgery products including Snap-On Spherz and Threaded Spherz passive retro-reflective markers, navigated biopsy needles (MDT and BL) compatible with Medtronic StealthStation, Vector Vision, and Brainlab systems, plus Disposable Passive Arrays and probes; (4) Spine Solutions under the Osteo-Site sub-brand encompassing Blazer Vertebral Augmentation System, Osteo-Site Vertebral Balloon, bone cements (Vertefix HV, MV, Plus, Osteofix), cement mixers (Minimix), cement injectors (DURO-JECT, OSTEO-FORCE), and bone access needles; and (5) Diagnostic Radiology products including Indicator Radiopaque Markers and ShadowForm Markers for pelvic soft tissue outlining. The company serves interventional radiologists, radiation oncologists, spine surgeons, and other specialists in hospital and office-based settings.

Differentiator

Problem solved

Functional benefit

Brands

• Osteo-site: Full range of bone biopsy needles, bone cements, cement mixers and injectors for minimally invasive spine solutions. Estimated 850,000 patients worldwide diagnosed or treated with Osteo-site needles.
• Blazer
• VISICOIL
• Quick-Core
• Vertefix

Products and services

• VISICOIL Flexible Linear Fiducial Markers

Quantifiable outcome

• 850,000 patients diagnosed or treated with Osteo-site needles worldwide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered major and core.

• Cook MedicalmajorStrategic or Co-development PartnerIZI Medical acquired Cook Medical's soft tissue biopsy and breast localization product lines, expanding their portfolio of minimally invasive diagnostic products for the interventional radiology market.
• MedtroniccoreTechnology or IntegrationIZI Medical Products' navigated biopsy needles, Disposable Passive Array products, and Dynamic Reference Frames are designed for compatibility with Medtronic StealthStation image-guided surgery systems.
• BrainlabcoreTechnology or IntegrationIZI's Threaded Spherz Passive Retro-Reflective Markers are designed for use with Brainlab image-guided surgery systems, enabling wireless tracking of surgical instruments.
• 7D SurgicalcoreTechnology or IntegrationIZI Medical's Disposable Passive Array - PAK Needle is designed for compatibility with 7D Surgical's Image Guided Surgery systems, allowing accurate pedicle access during spinal procedures.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cook Medical: Cook Medical is a large privately held medical device manufacturer with extensive interventional radiology and biopsy product lines — the very product lines IZI acquired from Cook in 2017. Direct overlap in soft tissue biopsy, breast localization, and vertebral augmentation portfolios.
• Merit Medical Systems: Merit Medical is a direct competitor in interventional radiology with overlapping product categories including biopsy needles, vertebral augmentation (kyphoplasty), and embolotherapy accessories sold to the same hospital IR departments.
• Teleflex: Teleflex's interventional portfolio (originally Arrow International) includes biopsy needles, vertebral augmentation devices, and procedural accessories that compete head-to-head with IZI's Osteo-site and Blazer lines in hospital IR and spine channels.
• Hologic: Hologic's breast health franchise (including the ATEC and Localizer product lines for breast lesion localization) directly competes with IZI's Kopans, X-Reidy, and Gangi breast localization devices sold to breast surgeons and radiologists.
• AngioDynamics: AngioDynamics is a mid-cap interventional device company with overlapping portfolios in biopsy, drainage, and image-guided procedural accessories sold to the same interventional radiology customer base that IZI targets.
• CIVCO Medical Solutions: CIVCO manufactures patient positioning devices, disposable reference frames, and image-guided surgery accessories compatible with the same navigation platforms (Medtronic, Brainlab) that IZI integrates with — making it a direct peer in the IGS consumables segment.

Broad incumbents

• Stryker: Stryker operates a major interventional spine and vertebral augmentation franchise (including the AVAmax and SpineJack-adjacent portfolios) and broader orthopedics, making it the dominant incumbent competitor in IZI's spine subsegment.
• Becton Dickinson (BD): BD's interventional and biosciences segment (including the former C.R. Bard biopsy and breast localization franchises) competes with IZI in soft tissue biopsy and breast lesion localization at large hospital systems and through GPO contracts.
• Integra LifeSciences: Integra LifeSciences is a mid-sized diversified medtech peer of comparable scale with neurosurgery, ENT, and image-guided surgery instruments — overlapping with IZI's IGS and spine accessories and competing for similar hospital capital budgets.

Others

• Mölnlycke Health Care: Mölnlycke, like IZI a Halma-adjacent specialty medical products company in the interventional/procedural consumables space, is a useful adjacent benchmark for surgical-procedure consumables economics within diversified medtech ownership structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/izi-medical-products/jobs/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IZI Medical Products