Rocket Loans
- Company typePrivate
- Founded2016
- HeadquartersDetroit, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Rocket Loans firmographics
Firmographics- Name
- Rocket Loans
- Legal name
- RockLoans Marketplace LLC
- Website
- https://rocketloans.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rocket Loans industry classification
Industry- Product category
- Consumer Personal Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
Keywords
Where Rocket Loans is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocket Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Personal Loan Origination: Rocket Loans originates unsecured personal loans ranging from $2,000 to $75,000 with 36 or 60-month terms. Revenue is generated through origination fees (up to 9.99% of loan amount, deducted from proceeds before disbursement) and interest charges on the outstanding loan balance. APR ranges from 8.01% to 29.99% depending on credit profile and autopay selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Personal loans from $2,000 to $75,000 with 36 or 60-month terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rocket Loans product offering
Product offeringCore offering
Rocket Loans is an online consumer finance company that originates unsecured personal loans ranging from $2,000 to $75,000 with 36- or 60-month fixed terms. Loans are underwritten and funded by partner bank Cross River Bank (Member FDIC), with APRs from 8.01% (with autopay) to 29.99%, origination fees up to 9.99%, and same-day funding available for applications completed by 4:00 PM ET. The platform targets U.S. consumers for purposes including debt consolidation, home improvement, and credit card refinancing.
Product overview
Rocket Loans, operating as RockLoans Marketplace LLC ( provides unsecured personal loans as part of the Rocket Companies family of financial services alongside Rocket Mortgage, Redfin, and Rocket Money. The company offers a single core product—personal loans ranging from $2,000 to $75,000 with fixed 36 or 60-month terms and APRs from 8.01% to 29.99%—along with specialized loan options for debt consolidation and home improvement. Loans are originated by Cross River Bank (Member FDIC), with same-day funding available for applications completed by 4:00PM ET. The platform is entirely online, featuring prequalification with no credit score impact, autopay discounts, no hidden fees, and no early payoff penalties. The product portfolio includes the core Personal Loans alongside sub-products for Debt Consolidation and Home Improvement, supported by calculator tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Unsecured personal loans ranging from $2,000 to $75,000 with fixed interest rates and 36- or 60-month repayment terms. APR ranges from 8.01% (with autopay) to 29.99%. For U.S. consumers for debt consolidation, home improvement, credit card refinancing, and other personal expenses.
- Debt Consolidation Loans Personal loans designed to consolidate credit card debt and other high-interest debt into a single fixed monthly payment.
- Home Improvement Loans Personal loans for financing home improvement projects, renovations, and repairs without using the home as collateral.
- Credit Card Consolidation Loans Personal loans specifically designed to pay off and consolidate credit card debt.
Quantifiable outcome
- Same-day funding available for loans finalized by 4 PM ET
- +3 more outcomes
Companies that use Rocket Loans
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Rocket Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rocket Loans partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rocket MortgagecoreRocket Mortgage is a sister company within the Rocket Companies (NYSE: RKT) family and the largest mortgage lender in America. Cross-promotional relationship where Rocket Mortgage customers are referred to Rocket Loans for personal loan needs, and vice versa.
- Rocket MoneycoreRocket Money is a sister company offering financial management tools including balance monitoring and bill tracking. Many Rocket Loans clients use the Rocket Money app to monitor their loan balances and track debt payoff progress. Cross-promotional relationship within the Rocket Companies ecosystem.
- RedfinminorRedfin is a real estate brokerage affiliated with Rocket Companies (NYSE: RKT). Cross-promotional relationship providing real estate agent services to Rocket Loans customers and referring home buyers to the Rocket ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rocket Loans competitors and assessment
Company assessmentDirect peers
- SoFi: SoFi is a direct competitor offering unsecured personal loans (and a broader suite of consumer finance products) to U.S. consumers, with similar digital application, soft credit pull, and same-day funding capabilities.
- LendingClub: LendingClub originates unsecured personal loans to U.S. consumers through a digital platform with bank-partner origination, directly competing with Rocket Loans on loan size, term, and target customer profile.
- LightStream: LightStream (a division of Truist Bank) provides unsecured personal loans for debt consolidation, home improvement, and major purchases, competing directly with Rocket Loans on APR range and loan size without origination fees.
- Best Egg: Best Egg, part of Marlette Holdings, offers unsecured personal loans targeting debt consolidation and home improvement borrowers with similar digital application and bank-partner origination model.
- Upstart: Upstart is an AI-driven lending marketplace originating unsecured personal loans through bank partners, competing directly with Rocket Loans on technology-led underwriting and digital UX.
- Prosper Marketplace: Prosper is a peer-to-peer-style online lender offering unsecured personal loans to U.S. consumers with comparable loan sizes, terms, and bank-partner origination structure.
- Avant: Avant originates unsecured personal loans primarily to near-prime and subprime consumers via a digital platform, overlapping with Rocket Loans on the higher-APR portion of its customer base.
Broad incumbents
- Marcus by Goldman Sachs: Marcus is Goldman Sachs' consumer banking arm offering unsecured personal loans with no fees and a digital application flow, broadly competing with Rocket Loans while also offering savings products.
- Discover Personal Loans: Discover's personal loan product targets debt consolidation and major purchases, offering no origination fees and leveraging Discover's broader credit card and banking customer base for cross-sell.
Emerging players
- Affirm: Affirm provides point-of-sale and personal installment credit to consumers through digital channels. While focused on BNPL, it increasingly overlaps with Rocket Loans in unsecured consumer credit and represents an emerging competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rocket Loans social profiles
Digital presenceRocket Loans compliance and trust
Trust signalCompliance4 records
Rocket Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Loans leadership team
Management profileNumber of profiles
Profiles1 record
Rocket Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Loans
What does Rocket Loans do?
Rocket Loans is an online consumer finance company that originates unsecured personal loans ranging from $2,000 to $75,000 with 36- or 60-month fixed terms. Loans are underwritten and funded by partner bank Cross River Bank (Member FDIC), with APRs from 8.01% (with autopay) to 29.99%, origination fees up to 9.99%, and same-day funding available for applications completed by 4:00 PM ET. The platform targets U.S. consumers for purposes including debt consolidation, home improvement, and credit card refinancing.
Is Rocket Loans a public or private company?
Rocket Loans is a private company. It is classified as corporate owned and is currently operating.
When was Rocket Loans founded?
Rocket Loans was founded in 2016. It employs 101 to 250 people.
Where is Rocket Loans based?
Rocket Loans is headquartered in Detroit, United States, in the North America region.
How does Rocket Loans make money?
One revenue line is on record: personal Loan Origination.
Who are Rocket Loans's main competitors?
Direct peers on record are SoFi, LendingClub, LightStream, Best Egg, Upstart, Prosper Marketplace and Avant. Broad incumbents are Marcus by Goldman Sachs and Discover Personal Loans. Affirm is listed as an emerging player.
Does Rocket Loans have an API?
No public API is recorded for Rocket Loans.
What industry is Rocket Loans in?
Rocket Loans's product category is Consumer Personal Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment). Its NAICS code is 522 and its SIC code is 6141.