What Avant does

Avant (legal entity: Avant, LLC) is a Chicago-based, privately held online lending platform founded in November 2012 that originates personal loans and credit cards to middle-income US consumers who are typically underserved by mainstream prime lenders. The company targets borrowers with fair-to-average credit (typical FICO scores 550–700) seeking fast, transparent, online funding for debt consolidation, emergencies, home improvement, medical expenses, weddings, vacations, adoption, IVF/fertility, and next-day liquidity needs. Its core products are Avant Personal Loans (fixed-rate installment loans of $2,000–$35,000 at APRs of 9.95%–35.99% over 24–60 months) and the Avant Credit Card (a Mastercard-network, WebBank-issued card with $300–$3,000 limits at 29.99%–35.99% APR, reporting to all three major credit bureaus). A suite of use-case loan variants (Debt Consolidation, Emergency, Home Improvement, Medical, IVF, Adoption, Vacation, Next Day, Installment) is distributed via dedicated SEO landing pages, supported by the Avant mobile app on iOS and Android, and a pre-selected mail-offer redemption flow.

The underlying technology is a proprietary data-driven underwriting and servicing platform augmented by behavioral analytics for identity verification and fraud defense. Underwriting models have been validated through 23 personal loan securitizations since 2012, including the February 2026 $200M deal that received inaugural dual AAA ratings from Fitch Ratings and Kroll Bond Rating Agency (KBRA). Loan capital is sourced primarily through asset-backed securitizations and warehouse facilities, with approximately $2.5 billion in total long-term funding commitments. In May 2026, Avant deployed an AI-powered virtual customer support agent in partnership with Replicant, and is actively hiring a Generative AI Product Manager, signaling ongoing investment in AI-driven servicing and product capabilities.

Avant generates revenue from personal loan interest income, an origination administration fee of up to 9.99%, late fees ($25) and dishonored payment fees ($15), and from the Avant Credit Card via interest income at 29.99%–35.99% APR, membership fees ($0–$75 annual, $0–$10.42 monthly), and interchange economics from cardholder spending on a tiered cashback/points rewards program. The platform is sold direct-to-consumer through avant.com and the Avant mobile app, with WebBank as bank-partner for issuance and Mastercard as the card network. Avant holds lending, collection, and bank-related licenses in 30+ US states (NMLS #1246731) and operates through multiple state-specific LLC subsidiaries for licensing compliance.

Name

Avant

Legal name

Avant, LLC

Website

https://avant.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avant is a Chicago-based online lender (founded 2012) offering personal loans ($2K–$35K) and a Mastercard credit card to middle-income US consumers with fair-to-average credit, funded primarily through asset-backed securitizations.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Consumer Lending (522291), Credit Intermediation and Related Activities (522), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Prime Unsecured Personal Loans (Installment) (FSAKAAAA)

akta.pro secondary industries

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD)

Keywords

• Consumer lending
• Personal loans
• Credit cards
• Online lending
• Credit building

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Loan Interest Income: Recurring interest income on installment personal loans ranging from $2,000 to $35,000 with APRs of 9.95%–35.99% and terms of 24–60 months. Loan principal is funded through securitization and warehouse facilities.
2. Personal Loan Fees: One-time administration fee up to 9.99% deducted from loan proceeds at origination, plus late fees ($25 within 10 days past due) and dishonored payment fees ($15) on performing loans.
3. Credit Card Interest and Membership Fees: Avant Card APRs of 29.99%–35.99%, annual membership fee of $0–$75 (web channel), monthly fee $0–$10.42, with credit limits from $300–$3,000. Generates recurring interest income and recurring/non-recurring fee income from cardholders.
4. Credit Card Rewards Program Economics: AvantCard variants offer 1% cashback, 2% cashback, 1x points, 2x points, and 3x points on eligible categories; cardholder spending drives interchange economics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avant originates and services unsecured personal installment loans ranging from $2,000 to $35,000 (APRs 9.95%–35.99%, 24–60 month terms) and Mastercard-branded credit cards ($300–$3,000 limits, APRs 29.99%–35.99%) for middle-income US consumers, particularly those with fair/average credit profiles. Products are delivered through a proprietary online and mobile-first platform with soft-pull rate checks, next-business-day funding, and credit-bureau reporting to all three major bureaus.

Product overview

Avant (Avant, LLC) operates a unified US fintech platform serving middle-income Americans, anchored by two core products — the Avant Credit Card (a Mastercard-network credit card issued by WebBank) and Avant Personal Loans (fixed-rate installment loans of $2,000–$35,000) — and a suite of specialized loan variants (Debt Consolidation, Emergency, Home Improvement, Installment, Wedding, Vacation, Medical, Adoption, IVF & Fertility, Next Day, Appliance, Pool, and Moving/Relocation loans). The portfolio is delivered through avant.com and the Avant Mobile App, supported by the new Credit Builder financial-health tool, the AI-powered virtual customer support agent (Replicant partnership), and behavioral-analytics-based identity verification on a proprietary data-driven platform that has surpassed 2 million customers.

Differentiator

Problem solved

Functional benefit

Brands

• Avant Credit Card: Credit card product (also referred to as "AvantCard") issued by WebBank, designed to help build credit with responsible use; targeted at fair/average credit customers with APRs 29.99%-35.99%.
• Avant Personal Loans
• MLS Forward Credit Card

Products and services

• Avant Personal Loans Fixed-rate, fixed-payment unsecured personal installment loans of $2,000–$35,000 with APRs of 9.95%–35.99%, terms of 24–60 months, and an administration fee up to 9.99%; funded as soon as the next business day after approval. Available for debt consolidation, home improvement, emergency, medical, wedding, vacation, adoption, IVF/fertility, and next-day funding use cases. Targeted at middle-income US consumers with fair/average credit profiles.
• Avant Credit Card Mastercard-network credit card issued by WebBank, targeted at consumers building or rebuilding credit; APRs 29.99%–35.99%, credit limits $300–$3,000, no security deposit, reports to all three major credit bureaus, and includes tiered cashback (1%/2%) and points (1x/2x/3x on groceries, gas & fuel, and subscriptions) rewards via the AvantCard Rewards program.
• Avant Mobile App Native iOS and Android application that lets customers manage personal loan and credit card accounts, set up autopay, view balances and statements, and apply for products.
• Avant Credit Builder Free tool that helps middle-income Americans track their credit, set financial goals, and access personalized insights for long-term financial health.

Quantifiable outcome

• 2 million+ customers served on proprietary platform
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ReplicantcoreTechnology or Integration · 1 May 2026Avant partnered with Replicant to deploy an AI-powered virtual customer support agent. The integration is intended to improve customer service efficiency, accelerate resolution times, and enhance the overall customer support experience across Avant's personal loan and credit card products.
• Fitch Ratings and Kroll Bond Rating Agency (KBRA)coreStrategic or Co-development Partner · 26 February 2026Fitch Ratings and KBRA jointly assigned inaugural AAA ratings to Avant's $200 million personal loan securitization in February 2026, marking the first dual AAA rating for such a transaction in Avant's history. The validation supports Avant's broader funding diversification strategy and $2.5 billion in total long-term funding commitments.
• WebBankcoreOEM/ Whitelabel/ Licensing PartnerWebBank is the issuing bank for all Avant branded credit products, including the Avant Credit Card and Avant personal loans. Avant markets and services the products under its own brand while WebBank provides the regulated bank charter required to originate the loans and credit cards. Privacy practices are governed in part by the WebBank Privacy Notice.
• MastercardcoreTechnology or IntegrationAvant's credit card products are Mastercard-branded, providing cardholders with Mastercard Zero Liability protection and other Mastercard benefits. Mastercard is referenced as the card network underpinning the AvantCard product family.
• MLS (Major League Soccer)minorGTM or Marketing PartnerAvant offers an MLS Forward Credit Card powered by Avant, suggesting a co-branded marketing partnership with Major League Soccer. The MLS Forward Credit Card Cardmember Agreement is published alongside the standard Avant Credit Card agreement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prosper Marketplace: Prosper is an online personal loan platform serving near-prime borrowers with fixed-rate installment loans, mirroring Avant's product structure, online direct-to-consumer funnel, and securitization-based funding.
• Upstart: Upstart is an AI-driven lending platform that originates personal loans through bank partners, directly competing with Avant in the near-prime / fair-credit segment with a data-native underwriting model.
• Upgrade: Upgrade offers personal loans and credit cards to fair and prime consumers through a bank-partner model, directly competing with Avant's installment loan and credit card products on borrower segment and pricing.
• LendingClub: LendingClub operates an online marketplace for personal installment loans to near-prime and prime consumers, competing head-to-head with Avant on unsecured personal loan products, online origination, and bank-partner funding models.
• Best Egg: Best Egg is a fintech lender offering personal loans to fair and prime credit borrowers through a bank-partner model, directly overlapping Avant's $2K–$35K installment loan range and near-prime target customer.
• OneMain Financial: OneMain Financial specializes in personal installment loans to non-prime consumers across the US, directly competing with Avant on customer segment, loan size, and use cases (debt consolidation, home improvement, emergencies).
• Oportun: Oportun provides personal installment loans to near-prime and subprime Hispanic and middle-income consumers, directly overlapping Avant's middle-income, fair-credit customer segment and community-focused lending approach.
• LendingPoint: LendingPoint originates personal loans to near-prime consumers using alternative data underwriting, competing directly with Avant on borrower segment, loan size, and online point-of-sale and direct application funnels.

Broad incumbents

• Marcus by Goldman Sachs: Marcus offers personal loans and high-yield savings under Goldman Sachs, overlapping Avant's personal loan product as a bank-led incumbent with prime-skewing pricing and balance-sheet funding rather than securitization.
• SoFi: SoFi is a broad consumer financial services platform offering personal loans, credit cards, and banking products, overlapping with Avant's personal loan and credit card offerings but serving a broader prime-skewing customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avant_forward
• Facebookfacebook.com/avantforward
• LinkedInlinkedin.com/company/avant-us
• Instagraminstagram.com/avantforward

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries15 records

Funding overview

Funding rounds15 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avant