Muhdo
Muhdo Health Ltd is a UK digital health company selling proprietary DNA and epigenetic test kits — including a validated 10-CpG biological age clock — to healthcare providers, clinics and distributors, with a SaaS Helix Portal, AI Health Coach, and Timeless longevity supplements for consumers.
- Company typePrivate
- Founded2016
- HeadquartersIpswich, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Muhdo does
Muhdo Health Ltd is a UK-based digital health company founded in 2016 and headquartered in Ipswich, operating a portfolio of DNA and epigenetic testing products alongside a SaaS results portal and a consumer supplement line. Its core technology is a proprietary 10-CpG Epigenetic Clock (Collins et al. 2025), a validated biological age testing methodology that the company positions as a breakthrough in molecular-level aging analysis, with sample processing handled by an ISO 17025:2005 certified laboratory partner. The product portfolio centres on DNA and epigenetic test kits sold to healthcare providers, clinics and organisations, supplemented by the Helix Portal (a cloud-based results platform with an integrated AI Health Coach) and the Timeless longevity supplement, with white label, OEM and API integration options for enterprise partners.
The company monetises through a mix of one-time test kit sales, recurring Helix Portal subscriptions, precision supplement sales, white label and licensing arrangements, and commercial research services leveraging its multi-modal dataset (genetics, epigenetics, cognitive assessments, facial scanning, health questionnaires). Go-to-market is dual-track: a B2B channel targeting healthcare providers, clinics and wholesale distributors with up to 90 days credit terms, and a direct-to-consumer e-commerce storefront (Muhdohub) serving individual buyers. Distribution is localised across more than 28 countries spanning Europe, North America and Asia, supported by academic collaborations with King's College London, Oxford University and the National University of Singapore, and membership in two EU-funded research consortiums focused on Alzheimer's. With disclosed headcount of 1–10 and no external funding rounds on record, the company operates as a small, privately held team.
Muhdo firmographics
Firmographics- Name
- Muhdo
- Legal name
- Muhdo Health Ltd
- Website
- https://muhdo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muhdo Health Ltd is a UK digital health company selling proprietary DNA and epigenetic test kits — including a validated 10-CpG biological age clock — to healthcare providers, clinics and distributors, with a SaaS Helix Portal, AI Health Coach, and Timeless longevity supplements for consumers.
- Ownership category
- akta.pro rank
Muhdo industry classification
Industry- Product category
- Genetic & Epigenetic Testing Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Scientific Research and Development Services (5417), Custom Computer Programming Services (541511)
- SIC
- Services-Medical Laboratories (8071), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Epigenomics & Chromatin Profiling Services (HLAGANAF)
- akta.pro secondary industries
- Molecular Diagnostics & Genomics Laboratories (HLAFAMAE), Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Muhdo is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Muhdo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- DNA & Epigenetic Test Kits: Sale of DNA and epigenetic testing kits to healthcare providers, clinics, organisations, and direct consumers with up to 90 days credit terms for B2B clients.
- Helix Portal Subscription: Subscription-based access to clinic and organisation Helix Portal setup and ongoing subscription services for results management and AI health coaching.
- Precision Supplements: Sale of genetically designed longevity supplements including Timeless brand, formulated based on 8 years of genetic and epigenetic research.
- White Label Solutions: Full turnkey white label solution across portfolio of products and services for business requirements, including API integration into existing applications.
- Commercial Research Services: Leverage of diverse data collection including genetics, epigenetics, cognitive assessments, facial scanning and health questionnaire data for commercial research purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing with extended credit terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Muhdo product offering
Product offeringCore offering
Muhdo sells DNA and epigenetic test kits powered by a proprietary 10-CpG biological clock, delivered alongside the Helix Portal cloud platform that hosts results and an AI Health Coach for practitioners. The company also sells the Timeless precision longevity supplement line, offers full turnkey white-label and API integration of its portfolio for healthcare and distributor partners, and provides commercial research services drawing on its multi-modal genetic, epigenetic, cognitive, facial and questionnaire data repository.
Product overview
Muhdo is a B2B health technology company offering a unified platform combining DNA and epigenetic testing products with cloud-based software services. The core offering consists of DNA & Epigenetic Testing Kits powered by their proprietary 10-CpG biological clock technology, supported by the Helix Portal platform for results delivery and AI-powered consultations. The product portfolio extends to precision supplements including the Timeless longevity supplement, complemented by white label solutions for partners and commercial research services. Muhdo serves healthcare providers, distributors, and research institutions through both direct product sales and API-based integration capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Timeless: A pioneering longevity supplement genetically designed to target the ageing process.
- Helix Portal
Products and services
- DNA & Epigenetic Testing Kits
Quantifiable outcome
- Validated biological clock powers real world outcomes and precision products
Companies that use Muhdo
Customer profileSegments4 records
Ideal customer profiles4 records
Muhdo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Muhdo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Optimum Performance AcademycoreOfficial education partner of Muhdo Health Ltd providing structured education, systems and ongoing support for practitioners to implement DNA and epigenetics. Enables practitioners to translate genetic insight into practical strategies across movement, nutrition, stress and recovery through the Genetics Coaching Certification programme.
- King's College LondoncoreUniversity collaboration partner in genetic and epigenetic research, part of Muhdo's established network of university partnerships for advancing scientific innovation.
- Oxford UniversitycoreUniversity collaboration partner contributing to Muhdo's research network alongside other established universities for epigenetic and genetic research.
- The National University of SingaporecoreUniversity collaboration partner in Asia-Pacific region, part of Muhdo's diverse range of established university partnerships for genetic and epigenetic research.
- European Union Research ConsortiumflagshipConsortium member in two European funded research projects aimed at advancing scientific innovation and epigenetic research into Alzheimer's disease.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Muhdo competitors and assessment
Company assessmentDirect peers
- TallyHealth: TallyHealth sells the TallyAge epigenetic biological age test and longevity supplements. It competes head-to-head with Muhdo's DNA + epigenetic testing and supplement offering in the consumer longevity channel.
- InsideTracker: InsideTracker provides DNA and blood biomarker-based personalised health insights with practitioner integrations. Comparable as a personalised health testing platform combining genetics, biomarkers, and actionable recommendations.
- TruDiagnostic: TruDiagnostic provides epigenetic biological age testing (TruAge) with practitioner and research-focused services. Overlaps directly with Muhdo's clinic and research customer segments and biological clock positioning.
- GlycanAge: GlycanAge offers a biological age test based on glycan biomarkers, targeting both consumers and practitioners. It is comparable as a specialist biological age testing brand competing in the same longevity/B2B-B2C channel.
- Elysium Health: Elysium offers the Elysium Index epigenetic/biological age test alongside longevity supplements. It is the most direct commercial analogue to Muhdo's combined testing-plus-supplement model targeting consumers and clinicians.
Emerging players
- ZOE: ZOE runs personalised nutrition and metabolic health testing (blood, microbiome) with app-based coaching. Comparable in combining at-home testing kits with AI-driven health recommendations and a subscription/D2C model.
- NOVOS: NOVOS sells longevity supplements formulated using ageing research and offers longevity-related content/testing. Comparable as a smaller longevity brand positioned around scientific research and consumer supplements.
- Viome Life Sciences: Viome offers gut microbiome and cellular health testing with personalised supplements. Overlaps with Muhdo's testing-plus-supplement model in the personalised health consumer category.
Broad incumbents
- 23andMe: 23andMe is the largest consumer DNA testing brand with health and ancestry reports. Comparable as a mass-market DNA testing incumbent that has explored biological age and health-related genetic insights.
- Thorne HealthTech: Thorne is an established supplements and at-home health testing brand serving practitioners and consumers. Comparable as a broad incumbent with overlapping supplements plus testing portfolio and clinical channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Muhdo social profiles
Digital presenceMuhdo compliance and trust
Trust signalCompliance1 record
Muhdo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muhdo leadership team
Management profileNumber of profiles
Profiles4 records
Muhdo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muhdo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muhdo
What does Muhdo do?
Muhdo sells DNA and epigenetic test kits powered by a proprietary 10-CpG biological clock, delivered alongside the Helix Portal cloud platform that hosts results and an AI Health Coach for practitioners. The company also sells the Timeless precision longevity supplement line, offers full turnkey white-label and API integration of its portfolio for healthcare and distributor partners, and provides commercial research services drawing on its multi-modal genetic, epigenetic, cognitive, facial and questionnaire data repository.
Is Muhdo a public or private company?
Muhdo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muhdo founded?
Muhdo was founded in 2016. It employs 1 to 10 people.
Where is Muhdo based?
Muhdo is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Muhdo make money?
Five revenue lines are on record. DNA & Epigenetic Test Kits are the primary driver. The others are helix Portal Subscription, precision Supplements, white Label Solutions and commercial Research Services.
Who are Muhdo's main competitors?
Direct peers on record are TallyHealth, InsideTracker, TruDiagnostic, GlycanAge and Elysium Health. Emerging players are ZOE, NOVOS and Viome Life Sciences. Broad incumbents are 23andMe and Thorne HealthTech.
Does Muhdo have an API?
Yes. Muhdo offers API integration capabilities enabling partners to integrate results, recommendations, and sample tracking data into their existing applications or results portals. The API allows third parties to access genetic and epigenetic testing data programmatically.
What industry is Muhdo in?
Muhdo's product category is Genetic & Epigenetic Testing Services. Its primary akta.pro industry code is HLAGANAF, Epigenomics & Chromatin Profiling Services, with a secondary code of HLAFAMAE, Molecular Diagnostics & Genomics Laboratories. Its NAICS code is 621511 and its SIC code is 8071.