Manual Woodworkers & Weavers

What Manual Woodworkers & Weavers does

Manual Woodworkers & Weavers (MWW) is a privately held, family-owned wholesale manufacturer and importer of textile-based gift and home decor products, headquartered in Hendersonville, North Carolina. Founded in 1932 by Tom Oates and currently in its third generation of Oates family ownership under Travis Oates and Molly Oates Sherrill, the company self-describes as a leading US manufacturer of unique woven goods and distinctive textiles, supplemented by imported gift-related hard goods. The product portfolio centers on core textile categories including pillows, throws and quilts, and wall hangings, and extends into canvas art, ceramics, candle sticks, wind chimes, figurines, birdhouses, and seasonal/holiday merchandise. The company operates a multi-brand portfolio including proprietary sub-brands such as Climaweave (temperature-display textiles), Blue Ridge Mills (regional-themed products), and Manual Margin Makers (a margin-uplift initiative launched in 2026), and licenses artwork from more than 20 artists including Thomas Kinkade Studios, Lori Siebert, and Susan Winget.

The business model is exclusively B2B wholesale: buyers must register as businesses with a tax ID and resale certificate to view pricing and place orders. Revenue is generated through one-time wholesale product sales to independent gift stores, regional and national retail chains, international retail chains, and florists, with distribution occurring through direct wholesale accounts and the Faire online marketplace. The company does not publicly disclose pricing and has no app, no APIs, no disclosed AI or software capabilities, and no external institutional investors. Operational scale is supported by 501 to 1,000 employees, a catalog-driven marketing approach with trade-show and Instagram presence, and an established independent-retailer locator network across the United States. In 2008, the current owners expanded the company's scope to include manufacturing- and distribution-related third-party fulfillment services alongside the core wholesale gift business.

Name

Manual Woodworkers & Weavers

Legal name

Manual Woodworkers & Weavers Inc.

Website

https://manualww.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Manual Woodworkers & Weavers is a third-generation, family-owned B2B wholesale manufacturer and importer of textile-based gift and home decor products, supplying independent gift stores and regional, national, and international retail chains through direct accounts and the Faire marketplace.

Ownership category

akta.pro rank

Product category

Wholesale Home Decor & Gift Textiles

NAICS

Fabric Mills (3132)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)

Keywords

• Wholesale home decor
• Textile manufacturing
• Gift products wholesale
• Woven home goods
• B2B gift distribution

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of textile-based gift and home decor products. The company manufactures unique woven goods and distinctive textiles and imports fine gift selections. Sales through direct wholesale accounts and marketplace platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Manual Woodworkers & Weavers (MWW) is a B2B wholesale manufacturer of textile-based gift and home decor products, producing unique woven goods (pillows, throws, quilts, wall hangings) and importing complementary hard goods such as ceramics, canvas art, wind chimes, figurines, candle sticks, clocks, key keepers, birdhouses, and wall signs. Sales are exclusively to registered wholesale businesses through direct accounts and the Faire marketplace, with manufacturing and distribution-related third-party fulfillment services offered to retailers.

Product overview

Manual Woodworkers & Weavers (MWW) is a B2B wholesale company and the leading US manufacturer of textile-based gift and home decor products, also importing gift-related hard goods. The product portfolio centers on unique woven goods and distinctive textiles including pillows, throws & quilts, and wall hangings as core textile offerings, complemented by hard goods such as ceramics, canvas art, wind chimes, figurines, candle sticks, clocks, key keepers, birdhouses, novelties, and wall signs. The company operates a multi-brand strategy featuring proprietary sub-brands like Climaweave (temperature-displaying textiles) and Blue Ridge Mills, licenses artwork from artists such as Thomas Kinkade Studios, and offers specialized product lines including Manual Margin Makers and For Our Florists. Products are organized into Collections (seasonal and thematic), Inspirational, Home Decor, Wall Decor, and Holidays categories, and are sold exclusively to registered wholesale businesses through the manualww.com platform.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Ridge Mills: Sub-brand featured in the Collection category
• Manual Margin Makers
• Climaweave

Products and services

• Pillows Decorative throw pillows featuring licensed artwork and original designs, part of the textile-based gift and home decor product line, sold wholesale to retailers.
• Throws & Quilts Woven throws and quilts representing MWW's heritage as a textile manufacturer specializing in unique woven goods, sold wholesale to retailers.
• Wall Hangings Wall decor items including tapestries and fabric hangings that complement the textile product line, sold wholesale to retailers.
• Inspirational Collection Faith-based and inspirational home decor items including crosses, wall hangings, wind chimes, figurines, pillows, throws, quilts, and wall signs, sold wholesale to retailers.
• Wall Decor Collection Wall decoration items including wall hangings, bannerettes, bell pulls, wall panels, grande pieces, and wall signs, sold wholesale to retailers.
• Holidays Collection Seasonal and holiday-themed products including Christmas, Valentine's Day, Mother's Day, Father's Day, St Patrick's Day, Easter, Fourth of July, Halloween, Thanksgiving, and Breast Cancer Awareness items, sold wholesale to retailers.
• Climaweave Proprietary sub-brand of temperature-displaying textile products that show current temperature conditions, sold wholesale to retailers.
• Blue Ridge Mills Proprietary sub-brand featuring products inspired by the Blue Ridge Mountains region of western North Carolina, sold wholesale to retailers.
• Manual Margin Makers New product initiative announced in 2026 designed to help retailers increase their margins, sold wholesale to retailers.
• For Our Florists Specialized product line for florist retailers featuring floral and garden-themed decorative items, sold wholesale.
• Thomas Kinkade Studios Licensed Collection Licensed art collection featuring Thomas Kinkade's painterly scenes of Americana and cottage scenes, sold wholesale to retailers.
• Canvas Art Stretched canvas wall art featuring various artist designs and themes, sold wholesale to retailers.
• Ceramics Ceramic decorative accessories including figurines, vases, and decorative pottery items, sold wholesale to retailers.
• Wholesale Catalog Physical and digital product catalogs available to registered wholesale customers for browsing product selections.
• Third-Party Manufacturing & Distribution Fulfillment Manufacturing- and distribution-related third-party fulfillment service offered by MWW to support retailer logistics and product supply, launched as part of the 2008 expansion.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FaireminorChannel Partner/ Reseller/ DistributorMWW products available on Faire wholesale marketplace platform. Join Faire callout visible on homepage encouraging wholesale buyers to shop through their Faire storefront.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DEMDACO: DEMDACO is a B2B wholesale gift and home decor manufacturer with a comparable portfolio of artisan-inspired soft goods, plush, and tabletop products sold through independent gift retailers and national chains, mirroring MWW's go-to-market model.
• Roman, Inc. Roman is a wholesale manufacturer and importer of gift and home decor products including figurines, wall art, and seasonal merchandise, closely overlapping MWW's textile-and-hard-goods wholesale assortment.
• Lang Companies: Lang produces licensed-art calendars, boxed cards, and home decor sold through the same independent gift store and chain retail channel as MWW, with overlapping artist-licensing and seasonal product strategies.
• Woodstock Chimes: Woodstock Chimes is a US-based gift manufacturer selling wind chimes and home accents through wholesale gift and garden retailers, with comparable B2B distribution to MWW and shared customer base of independent specialty stores.
• Primitives by Kathy: Primitives by Kathy is a wholesale gift and home decor brand built on designer-driven signs, textiles, and seasonal decor sold through boutique and chain retailers, mirroring MWW's design-led, gift-channel positioning.
• Evergreen Enterprises: Evergreen is a wholesale home and garden decor manufacturer with seasonal flags, textiles, and decorative accessories serving the same mass and specialty retail channels as MWW.

Broad incumbents

• Enesco: Enesco is a larger, established gift and collectibles manufacturer with broader product breadth across multiple brands and licensed properties, competing in the same retail gift channel but at greater scale than MWW.
• Midwest-CBK: Midwest-CBK is a broad-line wholesale distributor of Christian, inspirational, and home decor gifts, overlapping with MWW's Inspirational collection and national retail chain accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/manual_ww
• Xx.com/ManualGift
• Facebookfacebook.com/MWW-Inc-521665964577054

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manual Woodworkers & Weavers