Invoicely
Invoicely is a Vienna-based cloud invoicing SaaS offering freelancers and small businesses a freemium and paid plan for creating multi-currency invoices, tracking time and expenses, automating recurring billing, accepting online payments, and managing multiple businesses via web, iOS and Android.
- Company typePrivate
- Founded2012
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Invoicely does
Invoicely is a Vienna-based cloud invoicing and lightweight accounting SaaS operated by Austrian holding company Stack Holdings GmbH (FN 443956b) and built and maintained by apilayer GmbH. The platform targets small businesses and freelancers who need professional invoicing without the overhead of full accounting suites, offering multi-currency and multi-language invoice creation, time/expense/mileage tracking, recurring billing, automated payment reminders, multi-business management, customizable branding, and a reporting dashboard with statements and accounts-receivable views. The product is delivered through a web application, native iOS and Android mobile apps, and an API, and is secured with 256-bit HTTPS encryption.
The business runs a freemium, product-led growth model: a free tier permits up to 5 monthly invoices, unlimited customers, and PayPal payments with no credit card required for signup, while paid subscription tiers unlock unlimited invoices, multiple businesses, team management, advanced customization and additional payment gateways including Stripe, Mollie and credit-card processing via PayLane. The company self-reports 250,000+ small business users and approximately 6.24 million invoices sent in the prior 30 days, a 4.7/5 average Capterra rating, and a series of 2018-2021 analyst recognitions from SaaSworthy, Software Advice, GetApp and Digital.com. Co-founder and CEO is Paul Zehetmayr; the firm is bootstrapped with no disclosed external funding and is privately held.
The operating profile also carries material risk signals: a reported October 2025 security incident exposed roughly 179,000 user records, and management-team data beyond the CEO is not publicly listed, leaving leadership depth and equity ownership as gaps for diligence.
Invoicely firmographics
Firmographics- Name
- Invoicely
- Legal name
- Stack Holdings GmbH
- Website
- https://invoicely.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invoicely is a Vienna-based cloud invoicing SaaS offering freelancers and small businesses a freemium and paid plan for creating multi-currency invoices, tracking time and expenses, automating recurring billing, accepting online payments, and managing multiple businesses via web, iOS and Android.
- Ownership category
- akta.pro rank
Invoicely industry classification
Industry- Product category
- Billing and Invoicing Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
Keywords
Where Invoicely is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Invoicely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free Plan: Free tier allowing up to 5 monthly invoices, unlimited customers, and PayPal payment acceptance. Serves as the primary acquisition channel.
- Paid Subscription Plans: Tiered subscription plans with additional features including unlimited invoices, multiple businesses, team management, advanced customization, and multiple payment gateway options. Upgrade, downgrade, and cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Up to 5 monthly invoices |
| Subscription | Monthly | Paid Plans - Unlimited invoicing with advanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Invoicely product offering
Product offeringCore offering
Invoicely is a cloud-based SaaS invoicing platform that lets small businesses and freelancers create, send, and manage professional invoices, bills, and estimates online in multiple languages and currencies. The core service is offered for free with up to 5 monthly invoices, with paid subscription tiers unlocking unlimited invoices, multiple businesses, team management, additional payment gateways, and advanced branding customization. The platform is accessible via web browser, native iOS and Android apps, and an included API.
Product overview
invoicely is a single unified cloud-based invoicing platform for small businesses and freelancers. The core platform centers on invoice creation and delivery, supplemented by integrated modules for online payment processing, time/expense/mileage tracking, multi-business management, branding customization, financial reporting, recurring invoice automation, and mobile access via iOS and Android apps. The product operates on a free plan with optional paid upgrades.
Differentiator
Problem solved
Functional benefit
Products and services
- invoicely Cloud Invoicing Platform Free cloud-based SaaS platform for small businesses and freelancers to create, send, and manage professional invoices, bills, and estimates in multiple languages and currencies, with optional paid tiers unlocking unlimited invoicing, multiple businesses, team management, additional payment gateways, branding customization, recurring billing, and mobile access via iOS and Android apps and an included API.
Quantifiable outcome
- 250,000+ small businesses served
- +3 more outcomes
Companies that use Invoicely
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Invoicely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Invoicely partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- apilayer GmbHcoreapilayer GmbH (Copyright 2018 apilayer GmbH) is the company that built and maintains invoicely. The blog footer states 'invoicely is a product built and maintained by apilayer'. Both companies share the same Vienna, Austria location.
- Stack Holdings GmbHcoreStack Holdings GmbH (FN443956b) is the parent/owning company of invoicely. The privacy policy states 'We, Stack Holdings GmbH, FN 443956b (the Company)' process personal data. The terms of service state 'This agreement is between Stack Holdings GmbH (trading as invoicely)'. The website copyright states 'Copyright © 2026 invoicely, a product of Stack Holdings GmbH (FN443956b).'
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Invoicely competitors and assessment
Company assessmentBroad incumbents
- Xero: Xero is a global cloud accounting platform with invoicing capabilities for small businesses. It overlaps with Invoicely on invoicing while offering a much broader accounting feature set.
- QuickBooks (Intuit): QuickBooks bundles invoicing within a broader accounting/financial-management suite for SMBs. It competes with Invoicely on invoicing but also offers tax, payroll, and banking, putting pressure on standalone players.
- Bill.com: Bill.com is a broader AP/AR and bill payment platform for SMBs and mid-market. While more enterprise-leaning, it competes with Invoicely on invoice creation, automation, and payment workflows.
Direct peers
- Wave Accounting: Wave offers free, cloud-based invoicing and accounting software targeting freelancers and small businesses — nearly identical target customer, freemium pricing model, and core feature set as Invoicely.
- Zoho Invoice: Zoho Invoice is a free invoicing SaaS for SMBs and freelancers with recurring billing, multi-currency, and customization — directly overlapping Invoicely's feature surface and target segments.
- FreshBooks: FreshBooks is a leading invoicing and accounting SaaS for freelancers and small service businesses, offering time tracking, recurring billing, and payments — Invoicely's direct competitor in the same persona-led segment.
- Square Invoices: Square Invoices provides free online invoicing with integrated payment processing for small businesses and freelancers, matching Invoicely's core use case with the added leverage of Square's payment rails.
- Invoice Ninja: Invoice Ninja is a freemium invoicing platform for SMBs with time tracking, recurring billing, and multi-currency support — directly comparable to Invoicely on product, pricing model, and customer base.
- HoneyBook: HoneyBook is an all-in-one business management platform for freelancers and small service businesses with invoicing, contracts, and payments — overlapping Invoicely on invoicing workflow for the same persona.
- Bonsai: Bonsai provides freelancer-focused invoicing, contracts, and time tracking in a single SaaS — directly comparable to Invoicely on persona, workflow, and product surface area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Invoicely social profiles
Digital presenceInvoicely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoicely leadership team
Management profileNumber of profiles
Profiles1 record
Invoicely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoicely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoicely
What does Invoicely do?
Invoicely is a cloud-based SaaS invoicing platform that lets small businesses and freelancers create, send, and manage professional invoices, bills, and estimates online in multiple languages and currencies. The core service is offered for free with up to 5 monthly invoices, with paid subscription tiers unlocking unlimited invoices, multiple businesses, team management, additional payment gateways, and advanced branding customization. The platform is accessible via web browser, native iOS and Android apps, and an included API.
Is Invoicely a public or private company?
Invoicely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invoicely founded?
Invoicely was founded in 2012. It employs 11 to 50 people.
Where is Invoicely based?
Invoicely is headquartered in Vienna, Austria, in the Europe region.
How does Invoicely make money?
Two revenue lines are on record. Free Plan is the primary driver. The others are paid Subscription Plans.
Who are Invoicely's main competitors?
Broad incumbents on record are Xero, QuickBooks (Intuit) and Bill.com. Direct peers are Wave Accounting, Zoho Invoice, FreshBooks, Square Invoices, Invoice Ninja, HoneyBook and Bonsai.
Does Invoicely have an API?
Yes. Invoicely provides access to its application-programming interface (API) as part of the Service for no additional fee. The API is provided on an 'AS IS' and 'WHEN AVAILABLE' basis. invoicely may change or remove existing endpoints or fields in API results upon at least 30 days' notice to Customer, but will use commercially reasonable efforts to support the previous version of the API for at least 6 months. invoicely may add new endpoints or fields in API results without prior notice to Customer. Customer may not use the API in a manner that fails to comply with the API technical documentation.
What industry is Invoicely in?
Invoicely's product category is Billing and Invoicing Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 513210 and its SIC code is 7372.