Invoice Ninja
Invoice Ninja is a bootstrapped SaaS platform providing invoicing, online payments, time tracking, expense management, and a branded client portal to 200,000+ freelancers, sole proprietors, agencies, and small businesses worldwide via freemium subscription tiers and a cross-platform Flutter codebase.
- Company typePrivate
- Founded2014
- HeadquartersPardes Hanna, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Invoice Ninja does
Invoice Ninja is a bootstrapped software-as-a-service platform that provides invoicing, online payments, time tracking, expense management, and a branded client portal primarily to freelancers, sole proprietors, agencies, consultants, and small businesses. The company was founded in 2014 by Hillel Coren and Shalom Stark, with David Bomba joining as co-founder and CTO in 2015, and is incorporated as Invoice Ninja, LLC in Florida, USA, despite the founders being based in Pardes Hanna, Israel. As of 2026, the platform is used by over 200,000 businesses worldwide across 100+ industries.
The platform is built on a Flutter (v5) cross-platform codebase that produces native apps for web, iOS, Android, macOS, Windows, and Linux from a single source tree, paired with a React-based web application launched in 2023. Underlying infrastructure is hosted across Cloudflare, OVH Cloud, and Linode. The product integrates with over 20 payment gateways and financial services — including Stripe, PayPal, Square, GoCardless, BTCPay Server, and Yodlee — and offers a REST API for custom automation. An open-source self-hosted version is distributed under the Elastic License 2.0 via invoiceninja.org. The company is PCI DSS certified (validated by Security Metrics), GDPR compliant, and connected to the PEPPOL e-invoicing network for EU regulatory compliance.
The business operates on a freemium subscription model. The Free tier supports up to 5 clients with no credit-card requirement. Paid tiers include Pro at $14/month or $140/year, Enterprise at $18/month scaling to $300/month for 51-100 users, and a Premium Business tier starting at $280/year with custom pricing. Additional revenue is generated through self-hosting white-label licensing and optional PEPPOL credit packs. The company is 100% bootstrapped with no venture capital, has 1-10 employees (including the three co-founders, who personally respond to support emails), and grows through product-led, community-led, and API-first go-to-market motions across Slack/Discord communities of 8,000+ members. Related sub-brands include DocuNinja (e-signing/document management, launched 2026), Ninja Backups, and EventSchedule.com.
Invoice Ninja firmographics
Firmographics- Name
- Invoice Ninja
- Legal name
- Invoice Ninja, LLC
- Website
- https://invoiceninja.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Invoice Ninja is a bootstrapped SaaS platform providing invoicing, online payments, time tracking, expense management, and a branded client portal to 200,000+ freelancers, sole proprietors, agencies, and small businesses worldwide via freemium subscription tiers and a cross-platform Flutter codebase.
- Ownership category
- akta.pro rank
Invoice Ninja industry classification
Industry- Product category
- Invoicing and billing software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
Keywords
Where Invoice Ninja is headquartered
LocationHeadquarters
- HQ city
- Pardes Hanna
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Invoice Ninja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans (Free, Pro, Enterprise, Premium): Freemium model with four tiers. Free plan for up to 5 clients; Pro at $14/month or $140/year; Enterprise at $18/month (1-2 users) scaling to $300/month (51-100 users); Premium from $280/year with custom features. 30-day money-back guarantee on paid plans. Annual billing includes 2 months free.
- Self-Hosting White-Label License: Annual white-label licensing fee for businesses that want to rebrand and self-host the Invoice Ninja platform. Fully non-refundable annual subscription with auto-billing.
- PEPPOL Credits: Optional PEPPOL credits for e-invoicing: $50 for 500 credits or $100 for 1000 credits. Credits valid for one calendar year and are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Forever free with up to 5 clients and unlimited invoicing |
| Subscription | Monthly | Ninja Pro - $14/month or $140/year (2 months free) |
| Subscription | Monthly | Enterprise - $18/month or $180/year for 1-2 users, scaling up to $300/month for 51-100 users |
| Subscription | Annual | Premium Business - From $280/year, custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Invoice Ninja product offering
Product offeringCore offering
Invoice Ninja is a cloud-based invoicing and payment platform that enables freelancers and small businesses to create professional invoices, accept online payments through 50+ gateways, automate recurring and retainer billing, track billable time and projects, manage expenses and vendors, and provide clients with a branded self-service portal. It is offered both as a hosted SaaS subscription (Free, Pro, Enterprise, Premium tiers) and as an open-source self-hosted deployment under Elastic License 2.0, with native apps for web, iOS, Android, macOS, Windows, and Linux.
Product overview
Invoice Ninja is a unified invoicing and business management platform for freelancers and small businesses. The core offering consists of the Invoice Ninja Platform available via SaaS (with Free, Pro, Enterprise, and Premium tiers) or self-hosted deployment. Key modules include professional invoicing with 11 customizable templates, online payment processing (Stripe, PayPal, Square, GoCardless), a branded Client Portal for client self-service, time tracking & project management with Kanban boards, and expense management. The platform offers mobile apps (iOS/Android) and desktop apps (macOS/Windows/Linux), all auto-syncing in real time. Related products include DocuNinja (e-signing/document management), Ninja Backups, and EventSchedule.com. Automation and integrations are available via Zapier, Make, n8n, and direct API access on paid plans.
Differentiator
Problem solved
Functional benefit
Brands
- DocuNinja: E-signing and document management platform for small business, launched in 2026 with direct integration into Invoice Ninja platform.
- Ninja Backups
- EventSchedule.com
Products and services
- Invoice Ninja Platform A comprehensive cloud-based invoicing and payment platform for freelancers and small businesses offering professional invoicing with 11 customizable templates, online payments via Stripe, PayPal, Square, GoCardless, and 50+ gateways, recurring and auto-billing, time tracking with Kanban project boards, expense and vendor management, quotes and proposals with e-signature, and a branded client portal at custom domains.
- DocuNinja E-signing and document management product for small business, integrated with the Invoice Ninja platform, enabling electronic signature workflows and document handling for invoicing customers.
- Ninja Backups Backup service for Invoice Ninja users to protect their invoicing and business data.
- EventSchedule.com Event scheduling tool offered within the Invoice Ninja ecosystem of products.
- Invoice Ninja Self-Hosted (White-Label License) Self-hosted version of Invoice Ninja available under an annual white-label license, allowing businesses to deploy the platform on their own servers, rebrand it, and retain full data ownership. Includes all Pro and Enterprise features.
Quantifiable outcome
- Maximum annual savings of $1,273 compared to competitors (Invoice Ninja Pro at $140/year vs competitors at $450-$1,200/year)
- +3 more outcomes
Companies that use Invoice Ninja
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Invoice Ninja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature10 records
Invoice Ninja partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- StripecorePrimary payment gateway integration allowing clients to pay invoices with credit/debit cards directly from the client portal. One of the most prominently featured payment integrations. Stripe processes payments and returns tokens to Invoice Ninja — no card data is stored by Invoice Ninja.
- PayPalcorePayment gateway integration enabling PayPal payments directly from invoices. Featured alongside Stripe as a primary payment option for clients.
- SquarecorePayment gateway integration for Square POS and online payments. Allows clients to pay via Square's payment infrastructure.
- GoCardlesscoreBank account sync and ACH payment gateway integration for direct bank transfers. Also used for bank account synchronization feature in Enterprise plans.
- ZapiercoreIntegration platform connecting Invoice Ninja with thousands of other apps. Enables automated workflows without coding — e.g., new client creates CRM contact, invoice paid triggers Slack notification.
- Make (Integromat)coreVisual automation builder integration. Users create scenarios that watch for new data in specified apps and automatically trigger actions in Invoice Ninja or vice versa.
- QuickBookscoreAccounting software integration. Expenses created in Invoice Ninja can be automatically synced to QuickBooks for bookkeeping and accounting purposes.
- GmailcoreEmail integration on Pro plan allowing users to send invoices directly via their Gmail account. Also supports Microsoft (MSN) accounts and custom SMTP servers.
- SlackcoreCommunication integration via Zapier automation. When a client pays an invoice, teams can receive automatic Slack notifications to stay updated.
- YodleecoreBank account aggregation service for Enterprise plans. Enables automatic import of bank and credit card transactions into Invoice Ninja for expense tracking.
- Security MetricscorePCI compliance certification partner. Security Metrics recognizes Invoice Ninja's PCI DSS compliance, validating that cardholder data is handled securely through payment gateways.
- CloudflarecoreHosting infrastructure provider for Invoice Ninja's web platform.
- OVH CloudcoreCloud hosting provider for Invoice Ninja's infrastructure.
- LinodecoreCloud hosting provider for Invoice Ninja's platform infrastructure.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Invoice Ninja competitors and assessment
Company assessmentBroad incumbents
- Square Invoices: Square's invoicing product bundled with its payments/payments-processing ecosystem — directly comparable on invoicing features and serves overlapping SMB customer segments.
- Xero: Global SMB accounting platform with invoicing at the core; targets the same freelancer/SMB segment and is integrated with Invoice Ninja via Zapier for expense sync — a benchmark and integration partner.
- QuickBooks (Intuit): Dominant SMB accounting/invoicing incumbent with deep accountant channel, paid marketing, and bundled ecosystem — explicitly named as a comparison benchmark in Invoice Ninja's competitive content.
- Sage: Established SMB/accounting incumbent referenced in Invoice Ninja's comparison pages; targets small businesses with invoicing and accounting, typically at premium price points.
Direct peers
- HoneyBook: Freelancer/SMB-focused business management platform with invoicing, proposals, contracts, and client portals — closest functional peer to Invoice Ninja's all-in-one SMB workflow positioning.
- FreshBooks: Direct SMB/freelancer invoicing and accounting competitor with overlapping price points, payment integrations, and client portal functionality — frequently cited by Invoice Ninja in its comparison pages.
- Bonsai: Freelancer-first platform offering invoicing, contracts, proposals, and time tracking — directly comparable in customer segment and feature bundle, though with a higher price point.
- Zoho Invoice: Zoho's invoicing-focused product targeting SMBs and freelancers with free tier, online payments, and time tracking — same product category and a similar distribution play.
- Wave Accounting: Free/SMB invoicing and accounting platform directly comparable to Invoice Ninja's freemium positioning, with similar target customers (sole proprietors, freelancers, small businesses).
Emerging players
- Stripe Invoices: Developer-focused invoicing product from Stripe; overlaps on payment-driven invoicing for SaaS/freelancers and uses the same Stripe rails Invoice Ninja integrates against — adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Invoice Ninja social profiles
Digital presenceInvoice Ninja compliance and trust
Trust signalCompliance3 records
Invoice Ninja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoice Ninja leadership team
Management profileNumber of profiles
Profiles3 records
Invoice Ninja subsidiaries and ownership
Company hierarchySubsidiaries3 records
Invoice Ninja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoice Ninja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoice Ninja
What does Invoice Ninja do?
Invoice Ninja is a cloud-based invoicing and payment platform that enables freelancers and small businesses to create professional invoices, accept online payments through 50+ gateways, automate recurring and retainer billing, track billable time and projects, manage expenses and vendors, and provide clients with a branded self-service portal. It is offered both as a hosted SaaS subscription (Free, Pro, Enterprise, Premium tiers) and as an open-source self-hosted deployment under Elastic License 2.0, with native apps for web, iOS, Android, macOS, Windows, and Linux.
Is Invoice Ninja a public or private company?
Invoice Ninja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invoice Ninja founded?
Invoice Ninja was founded in 2014. It employs 1 to 10 people.
Where is Invoice Ninja based?
Invoice Ninja is headquartered in Pardes Hanna, Israel, in the Middle East region.
How does Invoice Ninja make money?
Three revenue lines are on record. Subscription Plans (Free, Pro, Enterprise, Premium) is the primary driver. The others are self-Hosting White-Label License and PEPPOL Credits.
Who are Invoice Ninja's main competitors?
Broad incumbents on record are Square Invoices, Xero, QuickBooks (Intuit) and Sage. Direct peers are HoneyBook, FreshBooks, Bonsai, Zoho Invoice and Wave Accounting. Stripe Invoices is listed as an emerging player.
Does Invoice Ninja have an API?
Yes. REST API access available on Pro and Enterprise plans. Developers can build custom integrations, automate workflows, and connect Invoice Ninja with other applications. Available via Zapier, Make, n8n, Pipedream, and other automation platforms. Developer documentation is at api-docs.invoicing.co.
What industry is Invoice Ninja in?
Invoice Ninja's product category is Invoicing and billing software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G). Its NAICS code is 5132 and its SIC code is 7372.