Sentric Music Group

What Sentric Music Group does

Sentric Music Group (legal entity: Sentric Music Limited) is an independent music publishing company headquartered in Liverpool, UK, with a second office in London. Founded in 2006, the company provides publishing administration, royalty collection, and rights management services to songwriters and independent artists globally, positioning itself as an artist-friendly alternative to major publishers. Its core product is the Sentric Music Publishing Dashboard, a cloud-based self-serve platform accessible at publishingdashboard.com that enables artists to register songs, administer publishing rights, and track royalties worldwide from a single portal.

The platform is differentiated structurally and commercially. The standard commercial arrangement is an 80/20 royalty split favoring the artist, paired with a 28-day rolling contract — both atypical in an industry dominated by 50/50 splits and long-term exclusive deals. The go-to-market is product-led and community-led: artists sign up directly through the dashboard, and the company supports acquisition via Instagram (@SENTRICMUSIC), email newsletters, and educational content such as the 'WTF Is Music Publishing' resource. Named roster artists include Peach Tree Rascals, The Lathums, and Sabine, alongside a broader self-serve SMB artist base. The platform integrates with Spotify for content embedding and analytics, and with HubSpot for marketing automation.

Sentric generates revenue by retaining 20% of royalties collected on behalf of its artist clients — a transactional, take-rate model with no subscription or setup fees disclosed. The business is privately held, registered in England and Wales, and shows no disclosed external funding, parent company, or M&A activity in the available data, suggesting a self-funded, founder-led operation. Strategic posture points toward international expansion, evidenced by the appointment of a North America-based President and Head of A&R (Simon Perry).

Name

Sentric Music Group

Legal name

Sentric Music Limited

Website

https://sentricmusicgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Sentric Music Group is an independent UK-based music publisher offering a self-serve cloud platform for song administration, royalty collection, and rights management, serving independent and self-made artists globally with an 80/20 royalty split.

Ownership category

akta.pro rank

Product category

Music Publishing

NAICS

Music Publishers (51223), Music Publishers (512230)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)

akta.pro secondary industries

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

Keywords

• Music publishing services
• Royalty collection administration
• Music rights management
• Independent artist publishing
• Songwriter publishing platform

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Music Publishing Royalties: The company collects and administers music publishing royalties on behalf of songwriters and artists. Revenue is generated through taking a percentage of collected royalties. The standard arrangement is an 80/20 split where artists receive 80% and Sentric retains 20%.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sentric Music Group administers music publishing rights and collects royalties on behalf of independent songwriters and artists through its proprietary Sentric Music Publishing Dashboard. Artists register songs, track royalties, and manage global publishing rights from a single cloud-based platform under a transparent 80/20 royalty split (artist/Sentric) with a 28-day rolling contract.

Product overview

Sentric Music Publishing is a single unified platform offering music publishing rights management services built around independent artists. The core product is the Sentric Music Publishing Dashboard, which provides one centralized portal for managing songs globally. The company offers a 28-day rolling contract with an 80/20 royalty split in favor of the artist. The platform is designed for self-made artists, providing tools for music publishing built around the individual songwriter.

Differentiator

Problem solved

Functional benefit

Products and services

• Sentric Music Publishing Dashboard Cloud-based online portal that gives independent songwriters and artists a single intuitive dashboard to register songs, administer publishing rights globally, and track royalties collected across territories. Designed for self-made artists under a transparent 80/20 royalty split and 28-day rolling contract.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AWAL: AWAL (Artists Without A Label), owned by Sony Music, provides distribution and label/publishing services to independent artists through a platform-led model. It overlaps with Sentric in serving indie artists with publishing administration and rights management, but operates at a much larger scale under a major-label umbrella.
• Concord Music Publishing: Concord is a large independent music publisher with an extensive catalog and publishing administration business. It serves songwriters and rights holders across genres and competes with Sentric for indie publishing mandates, though at substantially greater scale.
• BMG Rights Management: BMG is a major independent music publisher and record label that administers rights for songwriters and artists worldwide. It competes with Sentric in publishing administration while offering broader label, sync, and catalog acquisition capabilities backed by Bertelsmann's resources.

Direct peers

• Songtrust: Songtrust is a leading global music publishing administrator that helps songwriters register works and collect royalties worldwide via a self-serve online platform. It is the most direct competitor to Sentric's publishing dashboard model and serves the same independent songwriter base.
• Kobalt Music Group: Kobalt is a technology-focused independent music publisher offering global publishing administration, royalty collection, and creative services to songwriters and rights holders. It competes head-to-head with Sentric in the tech-enabled indie publishing administration space.
• Downtown Music: Downtown Music Holdings provides publishing administration, distribution, and royalty services to independent songwriters and labels globally. It is a direct competitor in music publishing administration and rights management, with a broader service portfolio than Sentric.
• peermusic: peermusic is one of the world's largest independent music publishers, providing publishing administration, sub-publishing, and sync services to songwriters across more than 30 countries. It is comparable to Sentric as a global independent publisher but operates at significantly greater scale.

Emerging players

• Empire Distribution: Empire is an independent record label and publisher that distributes and administers rights for a roster of indie and hip-hop artists. It is comparable to Sentric in serving independent artists with publishing and label services, with stronger ties to the US hip-hop market.
• TuneCore: TuneCore, owned by Believe, primarily distributes music to streaming platforms but has expanded into publishing administration and rights management for independent artists. It is comparable to Sentric in serving DIY musicians through a self-serve platform, though its core competency is distribution.

Others

• AudioSalad: AudioSalad provides music metadata, delivery, and rights management infrastructure used by independent labels and publishers. It is adjacent to Sentric as a B2B technology provider serving the indie music publishing ecosystem, though it does not compete directly for songwriter relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/sentricmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentric Music Group