Sentric Music Group
Sentric Music Group is an independent UK-based music publisher offering a self-serve cloud platform for song administration, royalty collection, and rights management, serving independent and self-made artists globally with an 80/20 royalty split.
- Company typePrivate
- Founded2006
- HeadquartersLiverpool, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Sentric Music Group does
Sentric Music Group (legal entity: Sentric Music Limited) is an independent music publishing company headquartered in Liverpool, UK, with a second office in London. Founded in 2006, the company provides publishing administration, royalty collection, and rights management services to songwriters and independent artists globally, positioning itself as an artist-friendly alternative to major publishers. Its core product is the Sentric Music Publishing Dashboard, a cloud-based self-serve platform accessible at publishingdashboard.com that enables artists to register songs, administer publishing rights, and track royalties worldwide from a single portal.
The platform is differentiated structurally and commercially. The standard commercial arrangement is an 80/20 royalty split favoring the artist, paired with a 28-day rolling contract — both atypical in an industry dominated by 50/50 splits and long-term exclusive deals. The go-to-market is product-led and community-led: artists sign up directly through the dashboard, and the company supports acquisition via Instagram (@SENTRICMUSIC), email newsletters, and educational content such as the 'WTF Is Music Publishing' resource. Named roster artists include Peach Tree Rascals, The Lathums, and Sabine, alongside a broader self-serve SMB artist base. The platform integrates with Spotify for content embedding and analytics, and with HubSpot for marketing automation.
Sentric generates revenue by retaining 20% of royalties collected on behalf of its artist clients — a transactional, take-rate model with no subscription or setup fees disclosed. The business is privately held, registered in England and Wales, and shows no disclosed external funding, parent company, or M&A activity in the available data, suggesting a self-funded, founder-led operation. Strategic posture points toward international expansion, evidenced by the appointment of a North America-based President and Head of A&R (Simon Perry).
Sentric Music Group firmographics
Firmographics- Name
- Sentric Music Group
- Legal name
- Sentric Music Limited
- Website
- https://sentricmusicgroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Sentric Music Group is an independent UK-based music publisher offering a self-serve cloud platform for song administration, royalty collection, and rights management, serving independent and self-made artists globally with an 80/20 royalty split.
- Ownership category
- akta.pro rank
Sentric Music Group industry classification
Industry- Product category
- Music Publishing
- NAICS
- Music Publishers (51223), Music Publishers (512230)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
- akta.pro secondary industries
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)
Keywords
Where Sentric Music Group is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sentric Music Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Music Publishing Royalties: The company collects and administers music publishing royalties on behalf of songwriters and artists. Revenue is generated through taking a percentage of collected royalties. The standard arrangement is an 80/20 split where artists receive 80% and Sentric retains 20%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard royalty split - 80/20 in favor of artist |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sentric Music Group product offering
Product offeringCore offering
Sentric Music Group administers music publishing rights and collects royalties on behalf of independent songwriters and artists through its proprietary Sentric Music Publishing Dashboard. Artists register songs, track royalties, and manage global publishing rights from a single cloud-based platform under a transparent 80/20 royalty split (artist/Sentric) with a 28-day rolling contract.
Product overview
Sentric Music Publishing is a single unified platform offering music publishing rights management services built around independent artists. The core product is the Sentric Music Publishing Dashboard, which provides one centralized portal for managing songs globally. The company offers a 28-day rolling contract with an 80/20 royalty split in favor of the artist. The platform is designed for self-made artists, providing tools for music publishing built around the individual songwriter.
Differentiator
Problem solved
Functional benefit
Products and services
- Sentric Music Publishing Dashboard Cloud-based online portal that gives independent songwriters and artists a single intuitive dashboard to register songs, administer publishing rights globally, and track royalties collected across territories. Designed for self-made artists under a transparent 80/20 royalty split and 28-day rolling contract.
Companies that use Sentric Music Group
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Sentric Music Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Sentric Music Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sentric Music Group competitors and assessment
Company assessmentBroad incumbents
- AWAL: AWAL (Artists Without A Label), owned by Sony Music, provides distribution and label/publishing services to independent artists through a platform-led model. It overlaps with Sentric in serving indie artists with publishing administration and rights management, but operates at a much larger scale under a major-label umbrella.
- Concord Music Publishing: Concord is a large independent music publisher with an extensive catalog and publishing administration business. It serves songwriters and rights holders across genres and competes with Sentric for indie publishing mandates, though at substantially greater scale.
- BMG Rights Management: BMG is a major independent music publisher and record label that administers rights for songwriters and artists worldwide. It competes with Sentric in publishing administration while offering broader label, sync, and catalog acquisition capabilities backed by Bertelsmann's resources.
Direct peers
- Songtrust: Songtrust is a leading global music publishing administrator that helps songwriters register works and collect royalties worldwide via a self-serve online platform. It is the most direct competitor to Sentric's publishing dashboard model and serves the same independent songwriter base.
- Kobalt Music Group: Kobalt is a technology-focused independent music publisher offering global publishing administration, royalty collection, and creative services to songwriters and rights holders. It competes head-to-head with Sentric in the tech-enabled indie publishing administration space.
- Downtown Music: Downtown Music Holdings provides publishing administration, distribution, and royalty services to independent songwriters and labels globally. It is a direct competitor in music publishing administration and rights management, with a broader service portfolio than Sentric.
- peermusic: peermusic is one of the world's largest independent music publishers, providing publishing administration, sub-publishing, and sync services to songwriters across more than 30 countries. It is comparable to Sentric as a global independent publisher but operates at significantly greater scale.
Emerging players
- Empire Distribution: Empire is an independent record label and publisher that distributes and administers rights for a roster of indie and hip-hop artists. It is comparable to Sentric in serving independent artists with publishing and label services, with stronger ties to the US hip-hop market.
- TuneCore: TuneCore, owned by Believe, primarily distributes music to streaming platforms but has expanded into publishing administration and rights management for independent artists. It is comparable to Sentric in serving DIY musicians through a self-serve platform, though its core competency is distribution.
Others
- AudioSalad: AudioSalad provides music metadata, delivery, and rights management infrastructure used by independent labels and publishers. It is adjacent to Sentric as a B2B technology provider serving the indie music publishing ecosystem, though it does not compete directly for songwriter relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sentric Music Group social profiles
Digital presenceSentric Music Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentric Music Group leadership team
Management profileNumber of profiles
Profiles1 record
Sentric Music Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentric Music Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentric Music Group
What does Sentric Music Group do?
Sentric Music Group administers music publishing rights and collects royalties on behalf of independent songwriters and artists through its proprietary Sentric Music Publishing Dashboard. Artists register songs, track royalties, and manage global publishing rights from a single cloud-based platform under a transparent 80/20 royalty split (artist/Sentric) with a 28-day rolling contract.
Is Sentric Music Group a public or private company?
Sentric Music Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sentric Music Group founded?
Sentric Music Group was founded in 2006.
Where is Sentric Music Group based?
Sentric Music Group is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Sentric Music Group make money?
One revenue line is on record: music Publishing Royalties.
Who are Sentric Music Group's main competitors?
Broad incumbents on record are AWAL, Concord Music Publishing and BMG Rights Management. Direct peers are Songtrust, Kobalt Music Group, Downtown Music and peermusic. Emerging players are Empire Distribution and TuneCore. AudioSalad is listed as an others.
Does Sentric Music Group have an API?
No public API is recorded for Sentric Music Group.
What industry is Sentric Music Group in?
Sentric Music Group's product category is Music Publishing. Its primary akta.pro industry code is MPAIABAB, Publishing Administration (Catalog Admin, Global Subpublishing), with a secondary code of MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements). Its NAICS code is 51223 and its SIC code is 2741.