What Rise Homes does

Rise Homes is a privately-held residential real estate brokerage headquartered in San Mateo, California, founded in 2019 by Joe Polyak. The firm represents buyers and sellers across 17 communities in San Francisco and San Mateo counties, including premium sub-markets such as Hillsborough, Woodside, and Burlingame. The company differentiates through four explicit specialization verticals: first-time homebuyers, probate and trust sales, senior transitioning, and luxury properties, alongside a full-service core of buying and selling representation.

The firm's product surface extends beyond pure brokerage into adjacent value-added services. The Revive program coordinates pre-sale renovations through a curated network of contractors, enabling faster make-readies for sellers. Complementary offerings include free home valuation tools, a 15-minute consultation funnel, investment property advisory, and gated whitepapers on Bay Area market trends. The technology backbone is the Luxury Presence website platform, integrated with MLS listing feeds (via Constellation Data Labs) and Yelp-sourced local business data for neighborhood pages.

Revenue is generated entirely through transaction-based real estate commissions on residential sales and purchases, with rates negotiated per transaction and not publicly disclosed. The go-to-market motion is sales-led: a complimentary 15-minute consultation converts prospects into retained clients, supplemented by a content marketing funnel (website, newsletter, whitepapers) and a strong bottom-of-funnel reliance on referrals and word-of-mouth from past clients. The team comprises 8 licensed REALTORS, including one agent holding active multi-state licenses across California, Florida, Alabama, Montana, and Georgia.

Name

Rise Homes

Legal name

Rise Homes

Website

https://homesbyrise.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Homes is a privately-held Bay Area real estate brokerage founded in 2019, representing residential buyers and sellers across 17 communities in San Francisco and San Mateo counties with specialization in luxury, probate/trust, senior transitioning, and first-time buyer transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Probate property sales
• Senior transition services
• First-time homebuyer services

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Rise Homes generates revenue through real estate commissions on property sales and purchases. As a full-service real estate brokerage, they represent buyers and sellers in residential transactions in the San Francisco Bay Area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rise Homes is a full-service residential real estate brokerage representing buyers and sellers in San Francisco and San Mateo counties, with specializations in probate and trust sales, senior transitioning, first-time homebuyers, and luxury properties. The firm pairs licensed REALTORS with a network of high-caliber contractors (Revive) for pre-sale renovations, and supports transactions via MLS-integrated listings, free home valuation, and a 15-minute consultation entry point.

Product overview

Rise Homes is a real estate brokerage serving San Francisco and San Mateo counties with a client-centered approach guided by the Kaizen principle of continuous improvement. The company operates as a full-service real estate firm offering a unified platform of buying and selling services as its core offerings, supplemented by specialized verticals for probate/trust sales, senior transitioning, and investment properties. Additional value-added services include the Revive pre-sale renovation program with contractor network access, complimentary home valuation tools, and 15-minute consultation sessions. The company maintains MLS integration for property listings and provides downloadable market whitepapers as educational resources. Geographic coverage spans 17 communities including San Francisco, South San Francisco, Redwood Shores, Half Moon Bay, Pacifica, Daly City, San Bruno, Millbrae, Hillsborough, Burlingame, Foster City, Belmont, Menlo Park, Redwood City, San Carlos, San Mateo, and Woodside.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Expert real estate buying guidance in the San Francisco Bay Area, including market navigation, property search, negotiation, and closing support for first-time homebuyers, families, and luxury property buyers.
• Home Selling Services Full-service real estate listing and selling assistance with market analysis, staging, marketing, and negotiation support for homeowners in San Francisco and San Mateo counties.
• Revive (Pre-sale Home Renovations) Pre-sale renovation and make-ready services using a network of high-caliber contractors to prepare homes for optimal market presentation and sale price.
• Probate & Trust Sales Specialized real estate services for probate and trust property sales, handling the unique requirements and legal processes involved in these transactions.
• Senior Transitioning Real estate services tailored for seniors transitioning to new living situations, including downsizing assistance and support throughout the moving process.
• Home Valuation Free home valuation tool and market analysis service to help homeowners understand their property's current market worth.
• 15-Minute Consultation Complimentary initial consultation offering personalized real estate guidance and goal assessment for prospective clients.
• Investment Property Services Real estate investment advisory services for buyers and investors seeking property investments in the Bay Area market.

Quantifiable outcome

• Serving San Francisco and San Mateo counties with 17 communities covered

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Luxury PresencecoreTechnology or IntegrationRise Homes uses Luxury Presence as their website platform provider. The website is powered by Luxury Presence technology, providing the real estate brokerage with a professional web presence, property listing management, and digital marketing capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Vanguard Properties: Independent San Francisco-based residential brokerage serving the same Bay Area neighborhoods; comparable boutique scale and client-focused positioning.
• Golden Gate Sotheby's International Realty: Bay Area Sotheby's affiliate covering San Francisco and Peninsula markets; directly comparable on luxury specialization and community-level coverage.

Emerging players

• Redfin: Tech-enabled brokerage active across the Bay Area; competes on lead generation and consumer-facing technology, contrasting with Rise Homes' relationship-led approach.
• eXp Realty: Cloud-based brokerage model attracting independent agents nationwide including in California; relevant comparable on a low-overhead, scalable agent recruitment strategy.

Broad incumbents

• Compass: Large national residential brokerage with strong Bay Area presence; competes head-on with Rise Homes for agents, listings, and luxury buyers/sellers in the same geography and price band.
• Berkshire Hathaway HomeServices: National residential brokerage network active across the Bay Area; comparable in serving full-service residential buyers and sellers, with similar commission-based revenue model.
• Coldwell Banker: Established national brokerage franchise with deep San Francisco and Peninsula footprint; competes directly for first-time, move-up, and luxury listings across Rise Homes' 17 communities.

Direct peers

• HomeSmart: Growth-oriented residential brokerage with offices in California; competes for producing agents and offers similar full-service buyer/seller representation.
• The Agency: Luxury-focused boutique brokerage operating in California and beyond; closely aligned with Rise Homes' luxury positioning, agent-led model, and high-net-worth client focus.
• Sotheby's International Realty: Global luxury real estate brand with strong Bay Area affiliate offices; directly comparable in luxury property specialization, premium commission model, and concierge service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/joepolyakrisehomes
• LinkedInlinkedin.com/company/rise-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Homes