eshkol

What eshkol does

Eshkol is a privately held B2B performance marketing agency that has operated for more than 20 years, serving enterprise clients primarily in the Real Money Gaming and Ecommerce verticals. The company positions itself as the exclusive marketing agency for Caliente in RMG and maintains a 15-year partnership with Google, alongside relationships with Meta, TikTok, Snapchat, Taboola, Outbrain, Unity, Apple, Criteo, and Traffic Partners. According to the company, it works with 700+ partners, has generated 20M+ leads for clients, and operates across 100+ countries.

The agency's service portfolio spans six verticals: Business Consultancy, Media, Ecommerce Solutions, Technology, Venture Capital, and Impact. Its core capability is performance-driven marketing campaign execution and data analytics, leveraging its platform partnerships to distribute campaigns across social, native, search, gaming, and mobile ad ecosystems. The underlying technology stack is not publicly documented beyond generic references to campaign technology and analytics; there is no disclosed API, SDK, proprietary model, or AI/ML component.

Eshkol's business model is enterprise B2B with a GTM motion based on direct enterprise field sales and long-term account-based engagements. Revenue is described as recurring, consistent with retainer or ongoing campaign management arrangements, though no pricing tiers or fee structures are publicly disclosed. The firm reports no funding rounds, no parent company, and no disclosed revenue, leaving financial scale inferable only through qualitative proxies.

Name

eshkol

Legal name

Eshkol

Website

https://eshkol.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Eshkol is a privately held B2B performance marketing agency operating for 20+ years, serving enterprise clients in Real Money Gaming and Ecommerce across 100+ countries, leveraging agency partnerships with Google, Meta, TikTok, and other major ad platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Performance marketing agency
• Affiliate marketing services
• Ecommerce marketing campaigns
• Gaming marketing solutions
• Digital advertising services

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Agency Services: Eshkol generates revenue through marketing agency services, offering performance-driven campaigns and expertise to enterprise clients in Real Money Gaming and Ecommerce sectors. The agency maintains long-term partnerships with clients, suggesting recurring revenue from retainer or ongoing campaign management arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Eshkol is a B2B performance-driven marketing agency that helps enterprise clients grow through media, technology, and creativity. It delivers data-driven marketing campaigns and affiliate marketing services primarily to Real Money Gaming operators and Ecommerce businesses, leveraging partnerships with major advertising platforms to generate measurable leads and client acquisition outcomes.

Product overview

Eshkol operates as a performance-driven marketing agency offering a unified portfolio of services spanning Business Consultancy, Media, Ecommerce Solutions, Technology, Venture Capital, and Impact. The company uses the power of media, technology, and creativity to drive growth for its clients. The agency specializes in affiliate marketing and performance-driven campaigns, particularly within the Real Money Gaming and Ecommerce industries, with over 20 years of experience, 700+ partners, and operations across 100+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Consultancy

Quantifiable outcome

• 700+ partner relationships established
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• MetacoreGTM or Marketing PartnerMeta (Facebook/Instagram) partnership for social advertising campaigns and platform access. Eshkol leverages Meta's advertising ecosystem for client campaign delivery.
• GooglecoreGTM or Marketing Partner15-year partnership with Google. Eshkol serves as a trusted agency partner for Google advertising solutions including Google Ads and related platforms.
• TikTokcoreGTM or Marketing PartnerTikTok advertising partnership for reaching younger audiences through short-form video advertising campaigns.
• SnapchatcoreGTM or Marketing PartnerSnapchat partnership for mobile advertising and audience targeting through the Snapchat ad platform.
• Traffic PartnerscoreGTM or Marketing PartnerTraffic Partners is cited as a key marketing partnership for driving client acquisition and traffic generation campaigns.
• CriteominorGTM or Marketing PartnerCriteo retargeting partnership for performance marketing and customer acquisition campaigns.
• TaboolaminorGTM or Marketing PartnerTaboola content recommendation partnership for native advertising and content discovery campaigns.
• OutbrainminorGTM or Marketing PartnerOutbrain content discovery partnership for native advertising and audience engagement.
• UnityminorGTM or Marketing PartnerUnity gaming advertising partnership for reaching gamers through Unity's ad platform.
• AppleminorGTM or Marketing PartnerApple advertising partnership for reaching iOS users through Apple Search Ads and related platforms.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Awin: Global affiliate marketing network and agency services provider serving advertisers in ecommerce and performance-driven verticals. Directly comparable to Eshkol's affiliate and performance-campaign model for ecommerce clients.
• Acceleration Partners: Global affiliate and performance marketing agency operating across multiple verticals with enterprise retainer relationships. Most directly comparable to Eshkol in business model (B2B performance-marketing agency), GTM motion, and reliance on platform partner ecosystems.
• PartnerStack: Partner ecosystem platform for SaaS and ecommerce, with agency-style services for managing partner programs. Comparable in performance-driven partner marketing and enterprise client base.
• CJ Affiliate (Commission Junction): Large global affiliate marketing network serving enterprise advertisers. Directly comparable in business model (performance/affiliate marketing) and customer base (enterprise brands seeking measurable acquisition outcomes).
• Impact.com: Partner marketing and affiliate platform with agency-style services for enterprise brands. Comparable in providing performance-marketing infrastructure and managed services to ecommerce and digital-first clients.
• Webgains: International affiliate marketing network providing performance-based customer acquisition services. Comparable to Eshkol in affiliate-driven performance marketing and enterprise client servicing.

Broad incumbents

• GroupM (WPP): World's largest media investment group operating across all major advertising verticals and platforms. Comparable as a broad incumbent in the same media-buying and performance-marketing space, with overlapping platform partnerships and enterprise clients.
• Publicis Groupe: Global marketing and communications holding company with performance, media, and digital units. Comparable as a broad incumbent overlapping with Eshkol's enterprise performance-marketing services across multiple verticals.
• Dentsu: Global advertising and marketing services holding company with extensive media, performance, and digital capabilities. Broad incumbent operating in the same performance-marketing and ecommerce-adjacent categories as Eshkol.

Emerging players

• MonetizeMore: Ad optimization and yield management firm specializing in programmatic and publisher-side monetization. Comparable as a specialized performance-marketing services player, though more publisher-focused than Eshkol's brand-side agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eshkol