What RACC does

RACC (Reial Automòbil Club de Catalunya), founded in 1906 in Barcelona, is a private membership-based mobility club serving over 800,000 members and providing services to more than 10 million people worldwide. Operating as a group of ten wholly-owned subsidiaries and a nonprofit foundation (Fundación RACC) under the parent CIF G-08307928, RACC delivers a vertically integrated portfolio spanning 24/7 roadside assistance, vehicle assistance (via subsidiaries ACASERVI and Automòbil Club Assistència), insurance distribution, driving training, travel services, motorsports, and home services.

Its core technology is a mobile application with geolocation that lets members request roadside assistance directly, access services via WhatsApp, and receive real-time traffic broadcasts through partnerships with SER Catalunya, RAC1 and Cope Catalunya radio stations. The proprietary ecosystem includes an internal telematics product (ViaT), the RACC Now digital assistance platform, RACC eDriver for electric vehicles, and two purpose-built RACC Advanced Driving Centers (13,000 m² in Montmeló and 52,000 m² in Moraleja de Enmedio) used for both individual training and B2B fleet programs.

RACC monetizes through five primary streams: (1) annual club membership subscriptions from €29/year via RACC Global; (2) insurance commissions earned as the exclusive Spanish agency for AXA through RACC MEDIAGENT, distributing car, motorcycle, home, health, life, dental, accident, funeral, pet and business insurance; (3) B2B services including fleet insurance, employee benefits, collective accident/health/life coverage, group pension plans (via Winterthur Pyme) and corporate driving training (with verified outcomes such as 18% fuel and 19% accident reduction reported by Galp); (4) one-off driving experiences and professional courses at Circuit de Barcelona-Catalunya (Ferrari/Lamborghini experiences from €149 to €349); and (5) travel agency, eSIM, VIP lounge, flight-claim and ancillary consumer services. Distribution combines D2C channels (app, web, 900 phone lines, physical offices, WhatsApp, correspondent network) with a dedicated enterprise sales motion for fleets and corporate benefit programs.

Name

RACC

Legal name

Reial Automòbil Club de Catalunya (RACC)

Website

https://racc.es

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RACC is a Barcelona-based mobility club founded in 1906, offering insurance, 24/7 roadside assistance, travel services, and driving training to over 800,000 members across Spain via its exclusive AXA insurance agency.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership subscriptions: Annual club membership fees providing access to insurance products, assistance services, and member discounts. Starting from €29/year.
2. Insurance products (mediated): RACC MEDIAGENT acts as exclusive insurance agency for AXA España, offering car, motorcycle, home, health, life, dental, and accident insurance products. Revenue comes from insurance commissions.
3. Driving courses and experiences: Professional driving training for individuals and enterprises, including sports car experiences (Ferrari, Lamborghini) at Circuit de Barcelona-Catalunya. Pricing from €149 to €349 per experience.
4. Travel agency services: Full-service travel agency, eSIM cards, VIP lounges, visa services, and flight compensation services.
5. B2B services: Fleet insurance, employee benefit programs (health, life, accident collective insurance), savings plans, and driving training for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

RACC is a member-based automobile club that sells bundled insurance, roadside assistance, travel, and home services primarily through its RACC Global membership. It also operates exclusive insurance mediation with AXA España, dedicated driving schools and advanced training centers, travel agency services, and B2B fleet management and corporate benefit products. Revenue is generated from annual membership subscriptions, insurance commissions, driving courses, and corporate service contracts.

Product overview

RACC is a comprehensive mobility club offering a diverse portfolio of insurance and assistance products. The core offering centers on RACC Global, a membership-based insurance package covering automotive (car, motorcycle, bicycle, scooter), home, health, life, dental, accident, and funeral insurance. Beyond insurance, RACC provides roadside assistance 24/7, vehicle services (workshops, replacement vehicles, mobile mechanics, car sales), travel services (travel agency, VIP lounges, eSIM cards, flight claims, trip planning), home services (alarms, repairs, solar installation, energy savings, renovations, telephony), and senior care (CLUB65). For businesses, RACC offers commercial insurance, fleet management, group health/life/accident plans, pension products, cyber protection, and professional driver training through RACC Advanced Driving Center. The Advanced Driving Center provides safe driving courses for individuals and corporate fleet training, plus luxury driving experiences including Ferrari and Lamborghini speed experiences and co-driving events. RACC Motorsport organizes RallyRACC (WRC), RallyRACC Historic, Volant RACC driver development program, and Escola Catalana de Karting, supporting over 50 racing pilots including world champions.

Differentiator

Problem solved

Functional benefit

Brands

• RACC Global: Global membership and assistance product offering comprehensive mobility coverage.
• RACC Auto
• CLUB65
• RACC Start
• RACC Advanced Driving Center
• RACC Master
• RACC Travel
• RACC TelPlus
• Nexdom
• RACC E-Driver
• RACC MotorSport
• RACC GEM (Grup Emergències Mèdiques)
• ViaT
• RACC Now

Products and services

• RACC Global Membership Single annual membership providing bundled insurance and assistance services (mobility, travel, home, health, life) to individual members at a fixed price.
• Car Insurance (Seguro de Coche) Car insurance product providing vehicle coverage, roadside assistance, and replacement vehicle services for individual vehicle owners.
• Motorcycle Insurance (Seguro de Moto) Motorcycle insurance with roadside assistance coverage tailored to motorcycles.
• Home Insurance (Seguro Hogar) Home insurance covering property protection, household appliances, air conditioning, boilers, and comprehensive home maintenance.
• Health Insurance (Seguro Salud) Health insurance providing access to medical provider networks for individual policyholders.
• Life Insurance (Seguro Vida) Life insurance providing financial protection for families, including savings and life combination products.
• Dental Insurance (Seguro Dental) Dental insurance providing coverage for smile care and dental health services.
• Travel Insurance (Seguro Viaje) Travel insurance covering trip protection, cancellations, ski trips, and sports travel for individual travelers.
• Roadside Assistance (Asistencia en Carretera)
• RACC eDriver (Electric Vehicle Assistance) Specialized assistance service for electric vehicle owners, including charging support and EV-specific roadside help.
• Replacement Vehicle Service Replacement vehicle provided while the customer's vehicle is being repaired.
• RACC Auto Workshop (Taller RACC Auto) Automotive workshop service for vehicle repairs and maintenance operated by RACC.
• Mobile Mechanic (Taller a Domicilio) Mobile mechanic service providing vehicle repair at the customer's location.
• Car Sales (Venta de Coches) Car sales service offering new and used vehicles through RACC channels.
• ViaT Electronic Toll Payment Electronic toll payment and telematics service for road tolls and connected mobility.
• RACC Travel Agency Full-service travel agency for booking flights, hotels, and travel packages.
• VIP Lounge Access (Salas VIP) VIP lounge access services for travelers at airports.
• RACC eSIM Cards eSIM cards for international mobile connectivity while traveling.
• Flight Claims Service (Reclamador de Vuelos) Flight delay and cancellation claim assistance service for airline passengers.
• V16 Emergency Light Homologated V16 emergency signaling light for vehicle breakdowns on the road.
• RACC 24h Alarm Service 24-hour home and business security alarm monitoring services.
• RACC Solar Installation Solar panel installation services for residential customers.
• RACC TelPlus (Telephony and Internet) Telephony and internet services for residential customers.
• Nexdom Home Renovation Home renovation and reform services for residential customers.
• CLUB65 Senior Community Sub-brand senior community for members aged 65 and over offering exclusive benefits and services.
• RACC Start Driving School Driving school providing driver's license acquisition, point recovery courses, and advanced driving lessons.
• RACC Advanced Driving Center - Safe Driving Courses (Individuals) Safe driving courses for individuals at initial, advanced, and expert levels using dedicated facilities at Montmeló and Moraleja de Enmedio.
• RACC Advanced Driving Center - Corporate Driving Training Professional driving training for companies covering risk prevention, efficient driving, driving audits, and road safety awareness.
• Sports Driving Experiences at Circuit de Barcelona-Catalunya High-speed driving and co-driving experiences in Ferrari, Lamborghini, BMW, and Seat León vehicles at Circuit de Barcelona-Catalunya, priced €149–€349.
• Fleet Insurance (Seguro Flotas) Corporate fleet insurance for businesses covering multiple company vehicles.
• Commercial Multi-Risk Insurance (Multirriesgo Empresas) Multi-risk business insurance covering various commercial risks for SMEs and enterprises.
• Professional Liability Insurance (SeguroRC Profesional) Professional liability insurance for self-employed professionals.
• Directors and Officers Liability Insurance Directors and officers liability insurance for corporate leadership.
• Business Cybersecurity Insurance (Ciberprotección Empresas) Business cybersecurity insurance and protection services against digital threats.
• Group Accident Insurance (Seguro Accidente Colectivo) Group accident insurance for companies covering death, permanent disability, and travel assistance, including variants for schools and public transport operators.
• Collective Pension and Savings Plans Employment pension plans, collective savings insurance, and unit-linked collective life insurance integrated with Winterthur Pyme for retirement, death, and permanent disability benefits.
• RACC Motorsport Events (RallyRACC, RallyRACC Historic, Volant RACC, EcoRallyRACC, Escola Catalana de Karting) Motorsport division organizing World Rally Championship events, historic rallies, young driver development programs (Volant RACC), and karting schools in Catalonia.

Quantifiable outcome

• Companies report 18% reduction in fuel consumption and 19% reduction in workplace accidents after RACC driving training

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Fédération Internationale de l'Automobile (FIA)coreStrategic or Co-development Partner · 1 January 1997RACC is a member of FIA (International Automobile Federation) since 1997. The organization participates in FIA working groups on transport and mobility at the international level, contributing to policy development and industry standards.
• AXA Seguros (Grupo AXA España)coreStrategic or Co-development PartnerRACC MEDIAGENT S.A.U. operates as exclusive insurance agency for AXA España. Products include car, motorcycle, home, health, life, dental, and accident insurance through AXA entities including AXA Seguros Generales, AXA Aurora Vida, and GACM Seguros Generales.
• Generalitat de CatalunyamajorStrategic or Co-development PartnerRACC contributes to climate policy management and cycling mobility initiatives. Participates in traffic and road safety working groups, including Motorcycles and Signage groups through Servei Català de Trànsit.
• Ayuntamiento de BarcelonamajorStrategic or Co-development PartnerRACC participates in working groups on road safety, sustainable mobility, road safety education, and public transport as part of Barcelona city planning initiatives.
• Dirección General de Tráfico (DGT)majorStrategic or Co-development PartnerRACC participates in discussion groups on plans and regulations to be promoted by the DGT (Spanish Traffic Authority) regarding road safety and mobility policy.
• CaixaBank Payments & ConsumermajorChannel Partner/ Reseller/ DistributorBanking partner for RACC Master credit card, issued through CaixaBank for members with caixaBank domiciled accounts. Card offers loyalty benefits and discounts for RACC members.
• Wizink Bank EspañaminorChannel Partner/ Reseller/ DistributorBanking partner for RACC Master credit card for members domiciled in banks other than CaixaBank.
• Winterthur PymeminorStrategic or Co-development PartnerPension fund provider integrated with RACC's Employee Savings Collective Insurance products for corporate clients.
• GalpminorChannel Partner/ Reseller/ DistributorEnergy company utilizing RACC driving training programs for fleet efficiency and safety.
• Toyota EspañaminorChannel Partner/ Reseller/ DistributorAutomotive manufacturer utilizing RACC professional driving courses for corporate training.
• GrifolsminorChannel Partner/ Reseller/ DistributorPharmaceutical company receiving corporate driver safety training services from RACC.
• Volta Ciclista a CatalunyaminorGTM or Marketing PartnerRACC sponsors the Volta Ciclista a Catalunya, one of Spain's oldest cycling races (103rd edition), demonstrating commitment to cycling mobility.
• FUNDADE (Función Demanda y Formación)minorOthersRACC driving courses are 100% subsidizable through FUNDAE, Spain's professional training foundation, allowing companies to offset training costs.
• Circuit de Barcelona-CatalunyacoreStrategic or Co-development PartnerHome venue for RACC motorsport events including RallyRACC WRC, Formula 1, MotoGP, and driving experiences. Long-standing partnership for sporting events.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ClubRACC
• YouTubeyoutube.com/channel/UCpMUm0EQ78jwWZLFExZypKA
• Facebookfacebook.com/ClubRACC
• LinkedInlinkedin.com/company/racc
• Instagraminstagram.com/racc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACC