What On Location Experiences does

On Location Experiences (legal entity On Location Events, LLC) is a privately held experiential hospitality company headquartered in White Plains, NY, with operating presence in London and across the US, Canada, Mexico, and select international markets. The company packages guaranteed official tickets with premium seating, curated hospitality (food and beverage, VIP access), accommodation, and gameday transportation into single offerings for marquee sports, entertainment, and cultural events. It serves three primary customer segments: individual sports fans and high-net-worth consumers, Fortune 500 corporate clients purchasing entertainment packages, and travel advisors reselling experience-based travel — with a fourth emerging segment in NIL collectives and college sports. Its technology stack combines the acquired Qcue dynamic-pricing engine and a strategic investment in Wiz-Team event and data management software, integrated across guest registration, accreditation, and access control. Pricing is quote-based with refundable Access Guaranteed deposits that secure priority booking ahead of public release.

The business is monetized through transaction fees on ticket and hospitality packages, professional services fees on end-to-end travel logistics, and corporate hospitality contracts. Distribution runs through a direct-to-consumer website and phone-sales channel, embedded NFL team partner pages (20+ teams), enterprise field sales for corporate accounts, a growing travel-advisor channel showing double-digit growth, and authorized sub-agents for international inventory such as FIFA World Cup 26. The company holds Official Hospitality Provider designations with the NFL through 2036, FIFA World Cup 26, the LA28 Olympic Games, Milano Cortina 2026, NCAA, WWE, and UFC, and operates a portfolio of eight acquired sub-brands (Anthony Travel, CID Entertainment, PrimeSport, Qcue, etc.). Following the February 2025 acquisition by TKO Group Holdings (NYSE: TKO) from Endeavor Group Holdings, On Location sits inside a publicly traded premium sports and entertainment platform that also owns WWE, UFC, and IMG.

Marketing is anchored on official-partnership credibility, an active PR presence (Bloomberg, Billboard, Sports Business Journal), a Rob Lowe brand ambassadorship (July 2025), and owned channels spanning website, email, social, and a dedicated sales line (800.591.9198). Headline growth signals include FIFA World Cup 2026 hospitality sales described as more than double any prior FIFA World Cup program and a $12B→$25B 2024→2029 forecast for the global sports hospitality market.

Name

On Location Experiences

Legal name

On Location Events, LLC

Website

https://nflonlocation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

On Location Experiences packages official tickets with premium hospitality, accommodations, and transportation for major sports and entertainment events worldwide, serving individual fans, Fortune 500 corporate clients, and travel advisors as Official Hospitality Provider for the NFL, FIFA World Cup 26, and the Olympics.

Ownership category

akta.pro rank

Product category

Sports Hospitality Services

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Sports Events & Match Tickets (THAJAFAE), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Sports hospitality packages
• VIP event experiences
• Official ticket packages
• Corporate entertainment services
• Event travel packages

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket and Hospitality Packages: On Location sells official game tickets bundled with premium hospitality experiences including premium seating, curated events, VIP access, pregame entertainment, celebrity chef food and beverage, and hotel accommodations. Packages provide complete, stress-free VIP experiences for major sporting events.
2. Travel and Accommodation Services: On Location provides end-to-end travel solutions including hotel accommodations, gameday transportation, flight options, and seamless logistics for international and domestic sporting events.
3. Corporate Hospitality: Corporate packages and experiences for client entertainment at major sporting events, serving Fortune 500 companies and enterprise clients.
4. VIP Experiences: Premium VIP experience packages for events such as Power Slap, including ticket access and hospitality services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

On Location Experiences is the Official Hospitality Provider for major sports leagues and events (NFL, FIFA World Cup 2026, Olympics, NCAA, WWE, UFC), selling official ticket packages bundled with premium hospitality services including premium seating, curated food and beverage, exclusive access, celebrity experiences, hotel accommodations, and gameday transportation for fans, corporate clients, and travel partners worldwide.

Product overview

On Location Experiences is a premium hospitality and travel company offering official ticket packages and elevated experiences for major sporting, entertainment, and cultural events worldwide. The company serves as Official Hospitality Provider for over 120 rights partners including the NFL (through 2036), FIFA World Cup 2026, LA28 Olympics, NCAA, WWE, UFC, MLB, NASCAR, and major tennis and golf events. The core product is a unified hospitality platform providing guaranteed official tickets, premium seating, curated hospitality (food, beverages, exclusive access), seamless travel arrangements (hotels, transportation), and dedicated service. Key products include Super Bowl packages, NFL International Games (7 global destinations), FIFA World Cup 2026 hospitality, Olympic Games packages, and team-specific gameday experiences. Acquired technologies include Qcue (dynamic ticketing/pricing software) and Wiz-Team (event data management). The company operates as part of TKO Group Holdings following its 2025 acquisition from Endeavor.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Ticket Packages & Experiences Official NFL ticket and hospitality packages providing guaranteed access to NFL games including Super Bowl, International Games, Draft, Combine, Pro Bowl, and Hall of Fame events with premium seating and hospitality, for individual fans, corporate clients, and travel partners.
• Super Bowl Packages Official hospitality and travel packages for Super Bowl including guaranteed tickets, premium seating, pregame parties, hotel accommodations, and transportation.
• NFL International Games Ticket and travel packages for NFL games held internationally in Melbourne, Rio, Madrid, Mexico City, Munich, Paris, and London.
• NFL Draft Experiences Official packages for NFL Draft events featuring premium access, hospitality, and travel solutions in host cities.
• NFL Team Partner Packages Gameday experiences and fan travel packages for individual NFL teams including official tickets and premium hospitality at regular season games.
• FIFA World Cup Hospitality Official hospitality program for FIFA World Cup 2026 including premium seating, regionally inspired food and beverages, and immersive experiences across host cities in Canada, Mexico, and USA.
• LA28 Olympic Games Hospitality Official hospitality packages for Los Angeles 2028 Summer Olympics including premium access, accommodations, and curated experiences.
• NCAA Championships Ticket packages and experiences for NCAA events including Men's and Women's Final Four, Basketball Tournament, College World Series, and wrestling championships.
• WWE Events Official fan hospitality provider for WWE events including SummerSlam, WrestleMania, and other major wrestling events.
• UFC Events VIP experiences and hospitality packages for UFC numbered events, Fight Nights, and exclusive UFC experiences.
• Tennis Events Experiences for major tennis tournaments including Australian Open, Wimbledon, US Open, Miami Open, BNP Paribas Open, and Laver Cup.
• Golf Events Hospitality packages for golf events including Ryder Cup and PGA Championship.
• MLB Experiences Ticket packages for MLB events including All-Star Game and MLB at Field of Dreams.
• NASCAR Events Experiences for NASCAR events including Daytona 500 and Championship Race.
• College Sports Packages for college football games including Rose Bowl and Aer Lingus College Football Classic in Dublin.
• Music Events Packages for music festivals and concerts including Lost Lands Music Festival, Lone Star Smokeout, Windy City Smokeout, and Fanatics Fest.
• Power Slap Events VIP hospitality experiences for Power Slap events, owned by Thrill Sports and founded by Dana White in partnership with UFC.
• Zuffa Boxing Boxing events and hospitality packages under Zuffa promotion.
• Event Housing Services Accommodation solutions and hotel booking services for event attendees, providing flexible hotel options designed for comfort and convenience.
• Platinum Access / Custom Experiences Bespoke luxury hospitality experiences for corporate clients and high-net-worth individuals seeking personalized event access.
• Ticketing Intelligence (Qcue) Dynamic pricing ticketing software integrated into On Location's hospitality offerings for sports and entertainment events.
• Milano Cortina 2026 Hospitality Official and Exclusive Hospitality Provider for the Olympic Winter Games Milano Cortina 2026, offering official tickets and immersive Olympic experiences.

Quantifiable outcome

• Double-digit sales growth reported in agency channel
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Overseas NetworkcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Overseas Network appointed as Official Sub-Agent for the sale of the FIFA World Cup 2026 Official Hospitality Programme. Brings over 25 years of experience delivering curated travel experiences. Authorized to sell official hospitality packages including premium seating, regionally inspired food and beverages, and immersive experiences for matches across multiple host cities in Canada, Mexico, and the United States.
• Kraft Analytics Group (KAGR)coreStrategic or Co-development Partner · 15 December 2025Multi-year extension of partnership with Kraft Analytics Group to drive continued growth through data-driven consumer and market insights. KAGR provides analytics supporting On Location's 120+ rights partners.
• NFLflagshipStrategic or Co-development Partner · 5 November 2024Multi-year extension solidifying On Location as Official Hospitality Provider of the NFL through 2036. Partnership covers Super Bowl, NFL Draft, International Games, and 20+ team partnerships.
• FIFA (FIFA World Cup 26)flagshipStrategic or Co-development Partner · 21 July 2024On Location appointed as Official Hospitality Provider of FIFA World Cup 26, taking place across Canada, Mexico, and USA from June 11 to July 19, 2026. Provides official hospitality programme with premium seating, food and beverages, and immersive experiences.
• Blueprint SportscoreStrategic or Co-development Partner · 21 July 2024Partnership to launch groundbreaking ticket resale program for NIL collectives. Allows NIL collectives to monetize resale of game tickets for the first time.
• NFL Teams (20+)coreChannel Partner/ Reseller/ DistributorOfficial team partnerships with 20+ NFL teams including Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Detroit Lions, Jacksonville Jaguars, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks, Tennessee Titans, Washington Commanders, and others for gameday experiences and fan travel.
• LA28 Olympic GamesflagshipStrategic or Co-development PartnerOfficial Hospitality Provider for LA28 Olympic Games. Hospitality packages now available offering more than just a ticket - premium access to Olympic events.
• WWEcoreStrategic or Co-development PartnerOfficial Fan Hospitality Provider for WWE events including WrestleMania, SummerSlam, and other major WWE programming.
• UFCcoreStrategic or Co-development PartnerUFC VIP experiences offered through On Location for UFC numbered events and Fight Nights. Super Bowl LVIII featured McGregor vs Holloway 2 in Las Vegas.
• NCAAcoreStrategic or Co-development PartnerOfficial hospitality provider for NCAA championships including Men's Final Four, Women's Final Four, NCAA Tournament, and other college sports events.
• Milano Cortina 2026 OlympicsflagshipStrategic or Co-development PartnerOfficial and Exclusive Hospitality Provider for the Olympic Winter Games Milano Cortina 2026. New hospitality packages revealed with official tickets for immersive Olympic experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Destination Sport Group: Global sports travel company offering official hospitality packages for events like the Ryder Cup, Wimbledon, and Grand Slam tennis — overlapping inventory, customer segments, and corporate hospitality value proposition.
• Match Hospitality: FIFA's historical Official Hospitality rights specialist; previously held FIFA World Cup hospitality programs and remains a competitive bidder for global tournament rights — directly comparable in business model and customer profile.
• Sportsworld: UK-based official hospitality provider for premier sporting events (Wimbledon, Rugby World Cup, British Open) — comparable in packaging model and HNW/corporate target market, primarily competing in European and UK events.
• QuintEvents: Direct competitor offering official hospitality and ticket packages for major US sports (NFL, college football, golf majors, tennis). Operates an almost identical premium hospitality and travel bundle model targeting both consumers and corporate clients.

Emerging players

• StubHub: Major secondary ticketing marketplace with growing premium/hospitality-tier offerings; competes with On Location's non-flagship inventory and pressures pricing for premium seats outside exclusive contracts.
• Vivid Seats: Secondary ticketing marketplace increasingly offering premium and verified ticket inventory for major sports events — partially substitutes for primary hospitality packages and competes on price and convenience.

Broad incumbents

• Ticketmaster / Live Nation Entertainment: Largest live entertainment ticketing and venue operator; offers VIP/hospitality bundles for concerts and live events at scale. Competes for premium inventory access and corporate entertainment dollars.
• IMG (now part of TKO): Now a sister company under TKO Group Holdings alongside On Location; previously a peer offering sports events, hospitality, and licensing globally. Direct functional overlap before the 2025 acquisition.
• AEG (Anschutz Entertainment Group): Global sports and entertainment venue operator (Staples Center, Coachella, LA Kings); offers premium hospitality across owned venues and events. Adjacent competitor in premium live-event hospitality.

Others

• Anthony Travel: Wholly owned subsidiary of On Location Events, LLC; retained as acquired brand for sports group travel. Listed here to reflect an internal sibling entity operating in adjacent travel services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nflonlocation
• Facebookfacebook.com/nflonlocation
• LinkedInlinkedin.com/company/on-location-experiences
• Instagraminstagram.com/nflonlocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Location Experiences