Sellers Realty Company

What Sellers Realty Company does

Sellers Realty Company is a privately-held, family-operated full-service residential real estate brokerage organized as Sellers Realty LLC, founded in 1972 by Bobbie Sellers and headquartered at 119 Charles Seivers Blvd., Colony Square, Suite 100 in Clinton, Tennessee. The firm serves home buyers, sellers, landlords, and tenants across Anderson, Knox, Campbell, Roane, and Morgan Counties in East Tennessee, with referral reach for transactions in any US state. Reported headcount is 101-250 employees, and operations are multi-generational, with founder Bobbie Sellers (Broker, GRI, CRB), Leslie P. Sellers (former 2010 International President of the Appraisal Institute), and Benjamin R. Sellers all active in the firm.

The service portfolio spans four integrated lines: (1) residential real estate brokerage commissions on sales and purchases, (2) home listing and marketing services designed to advertise properties "worldwide" via the firm's online presence, (3) rental property management including houses in Clinton, Oak Ridge, and Norris plus the Bradford Place Condos sub-brand (2-bedroom units with gas fireplaces, kitchen appliances, washer/dryer hookups, and rear decks), and (4) an in-house Appraisal Division staffed by MAI-designated appraisers providing valuation services. Distribution rests on direct agent sales supplemented by membership in the Greater Knoxville Multiple Listing Service, which extends listing exposure to 4,000+ member agents across 400+ member firms. The core technology stack is the MLS feed integrated into a WordPress-based website; no proprietary AI/ML or automation capabilities are disclosed.

The business model is transaction-fee-driven on the brokerage side and recurring-subscription on the rental management side ($1,400-$1,500/month units with $1,000-$1,500 security deposits, plus credit and background checks). The firm has no external institutional investment, no funding rounds, no M&A activity, no disclosed revenue, and no announced expansion beyond its established five-county footprint. Customer acquisition runs through MLS distribution, the website, phone/email (865) 457-4110, and community-level networking through awards and association roles (Knoxville Area Association of REALTORS, Anderson County Chamber of Commerce).

Name

Sellers Realty Company

Legal name

Sellers Realty LLC

Website

https://sellers-realty.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Sellers Realty Company is a privately-held, family-operated full-service residential real estate brokerage founded in 1972 in Clinton, Tennessee, serving home buyers, sellers, landlords, and tenants across Anderson, Knox, Campbell, Roane, and Morgan Counties with brokerage, rental management, and in-house appraisal services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Lessors of Real Estate (5311), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• Rental property management
• Real estate appraisal
• Home buying services

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commission on residential property sales. Agents help sellers achieve highest price possible and help buyers find homes fitting their needs and budget.
2. Rental Property Management: Manages rental properties in Clinton, Oak Ridge, Norris and surrounding areas. Requires credit check, background check and security deposit from tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sellers Realty Company is a full-service residential real estate brokerage that helps clients buy, sell, list, rent, and appraise homes across Anderson, Knox, Campbell, Roane, and Morgan Counties in East Tennessee. Its core services combine agent-guided buyer and seller representation, rental property management for houses and condos, and an in-house appraisal division staffed with MAI-designated appraisers.

Product overview

Sellers Realty Company is a premier, full-service real estate brokerage established in 1972, offering a unified portfolio of residential real estate services. The core offerings include residential property sales and purchases across Anderson, Knox, Campbell, Roane, and Morgan Counties, complemented by rental property management and in-house appraisal services. The company provides home buying guidance, home listing/marketing services, and operates an appraisal division staffed with MAI-certified appraisers. Rental offerings include single-family homes and the Bradford Place Condos sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Full-service residential real estate brokerage helping clients buy and sell homes in Anderson, Knox, Campbell, Roane, and Morgan Counties in Tennessee.
• Home Listing Services Marketing strategy and online presence to advertise properties worldwide for sellers looking to achieve the highest price possible.
• Home Buying Services Agent-guided home search services to find properties that fit client lifestyle and budget, with continuing education to protect buyer interests.
• Rental Property Management Rental services for houses in Oak Ridge, Clinton, Norris and surrounding areas, including credit checks, background checks, and security deposits.
• Real Estate Appraisal Services
• Bradford Place Condos

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Greater Knoxville Multiple Listing Service (MLS)coreTechnology or IntegrationMLS membership allows over 4000 member agents from over 400 member real estate firms to show and sell properties. This partnership provides extensive market exposure for Sellers Realty listings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Crye-Leike Real Estate: Tennessee-headquartered residential brokerage founded in Memphis with strong East Tennessee presence, providing the same traditional full-service residential sales, MLS exposure, and rental services as Sellers Realty but at significantly larger regional scale. Directly comparable in product mix (residential sales + rentals) and Tennessee geography.
• Home Buyers of Tennessee: Regional East Tennessee firm offering residential brokerage and relocation services in the Knoxville metropolitan area. Comparable in scope (residential sales focus) and serves overlapping Knox/Anderson County territories with which Sellers Realty competes.

Broad incumbents

• RE/MAX: Global residential real estate franchise with local agents operating across the Greater Knoxville MLS region. Comparable as a competing residential brokerage model serving buyers and sellers in the same Tennessee markets, with franchise-backed brand recognition that competes against Sellers Realty's local brand.
• Coldwell Banker Real Estate: National residential brokerage franchise with East Tennessee affiliate offices. Competes for the same buyer/seller agent relationships and listings that Sellers Realty serves in Anderson, Knox, and surrounding counties.
• Keller Williams Realty: Large national franchise brokerage operating in the Knoxville metro via market centers. Direct overlap in residential real estate representation services, with greater agent headcount and technology resources than Sellers Realty's 101-250 employee operation.
• Century 21 Real Estate: National residential real estate franchise with East Tennessee affiliate offices. Competes for the same residential listings and buyer representation in the Greater Knoxville MLS that Sellers Realty serves.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with East Tennessee affiliate offices (formerly Prudential). Competes for the same residential buyer and seller representation in Knox, Anderson, and surrounding counties.
• Realty Executives: National residential brokerage franchise with East Tennessee affiliate offices providing full-service buyer/seller representation in the same MLS region as Sellers Realty. Comparable traditional commission model with franchise backing.

Emerging players

• Redfin: Tech-enabled residential brokerage with reduced-commission model and digital listing platform. Competes with Sellers Realty for buyer and seller representation in Knoxville-area markets, but with technology-driven consumer acquisition and margin structure that pressures traditional brokerages.
• Compass: Tech-enabled national residential brokerage with proprietary platform (Agent OS, CRM, marketing tools). Direct overlap in residential buyer/seller representation while competing with Sellers Realty on technology and agent productivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sellers_Realty
• LinkedInlinkedin.com/company/sellars-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellers Realty Company