myBlueprint

What myBlueprint does

myBlueprint (legal entity Doublethink Inc.) is a Canadian education technology company founded in 2005 in Toronto as a research project, providing K-12 student portfolio and career planning software to school boards and districts across Canada. Its product suite comprises three core brands — SpacesEDU (K-12 portfolio-based assessment), Education Planner (grades 7-12+ education and career planning), and All About Me (K-6 visual portfolio) — supplemented by add-on modules for Course Selection (online registration integrated with Student Information Systems) and SHSM Planner (Specialist High Skills Majors support). The platform is web-based with native iOS and Android applications, hosted on Canadian cloud infrastructure, and supports both English and French languages to serve minority francophone school boards.

The platform is differentiated by a comprehensive proprietary Canadian post-secondary and career database, inquiry-based learning methodology (Learn, Explore, Reflect, Plan), two-way SIS integration, and a strong student-data privacy posture (no marketing use, no data selling, all data hosted domestically). Notable customers include flagship accounts such as Toronto District School Board, Toronto Catholic District School Board, Peel District School Board, and Surrey Schools, with a broader footprint spanning 360+ school boards and 6,570+ schools serving 1,000,000+ users.

myBlueprint operates on a subscription-based revenue model with annual billing and quote-based enterprise pricing. Distribution is primarily through a direct sales-led motion targeting K-12 school boards and districts, supplemented by a self-serve free trial option that functions as a product-led growth entry point for individual schools. The company remains privately held and bootstrapped — no venture funding, acquisitions, or institutional investors are disclosed — and operates with a lean team of 11-50 employees under founder and CEO Gil Silberstein.

Name

myBlueprint

Legal name

Doublethink Inc.

Website

https://myblueprint.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

myBlueprint (Doublethink Inc.) is a Canadian K-12 edtech company founded in 2005 that provides student portfolio, assessment, and career-planning software to 360+ school boards and 6,570+ schools across Canada through annual subscription licensing.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

akta.pro secondary industries

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Career Readiness & College Prep (In-School) (EDAJAFAM)

Keywords

• K-12 education technology
• Student portfolio platform
• Career planning software
• Learning management system
• School district SaaS

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. School/District Subscription: Schools and school districts subscribe to access the platform for their students. Subscription-based model where usage requires school enrollment.
2. Enterprise/District Licensing: District-wide licensing with secure staff access, student management capabilities, and administrative features for school-wide or class-specific implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

myBlueprint sells a bilingual (English/French) K-12 education technology platform that combines student portfolio-based assessment with education and career/life planning tools. The platform is licensed on a subscription basis to Canadian school boards and districts, and is used by over 1,000,000 students across 6,570+ schools and 360+ school boards. Core offerings include SpacesEDU (K-12 portfolio assessment), Education Planner (Grades 7-12+ career and education planning), All About Me (K-6 visual portfolio), plus Course Selection and SHSM Planner modules, all backed by a comprehensive Canadian post-secondary and career database and two-way Student Information System integration.

Product overview

myBlueprint is a Canadian education technology company offering a suite of student portfolio and career/life planning products. The portfolio includes SpacesEDU for K-12 portfolio-based assessment, Education Planner for grades 7-12+ career and education planning, and All About Me for K-6 visual portfolios. Additional modules include Course Selection for online registration and SHSM Planner for Specialist High Skills Majors support. All products are designed for Canadian provincial curriculum and feature accessibility, security, and Canadian data hosting.

Differentiator

Problem solved

Functional benefit

Brands

• SpacesEDU: A portfolio-based assessment platform for grades K-12 to capture evidence of learning anytime, anywhere.
• Education Planner
• All About Me

Products and services

• SpacesEDU

Quantifiable outcome

• 360+ school boards using the platform across Canada
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Toronto District School BoardflagshipChannel Partner/ Reseller/ DistributorLarge urban school board in Ontario using myBlueprint across district schools for student portfolio and career education planning.
• Toronto Catholic District School BoardflagshipChannel Partner/ Reseller/ DistributorCatholic school board in Toronto using myBlueprint for student career and education planning across schools.
• Peel District School BoardcoreChannel Partner/ Reseller/ DistributorSchool board in Peel Region, Ontario using myBlueprint for student portfolio and career education.
• Surrey SchoolscoreChannel Partner/ Reseller/ DistributorMajor school district in British Columbia using myBlueprint for student career planning.
• Conseil scolaire FrancoSudcoreChannel Partner/ Reseller/ DistributorFrench-language school board in Ontario using bilingual myBlueprint platform for French-speaking students.
• Conseil scolaire public du Nord Est de l'OntariocoreChannel Partner/ Reseller/ DistributorFrench-language public school board in northeastern Ontario serving French-speaking students with myBlueprint.
• 360+ Additional School BoardscoreChannel Partner/ Reseller/ DistributorAdditional school boards across Canada (totaling 360+) using myBlueprint for student portfolio and career education planning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xello: Canadian-headquartered K-12 college, career, and future-readiness platform with district-wide deployments. The most direct functional competitor to myBlueprint's Education Planner in the Canadian and broader North American market.
• Naviance (PowerSchool): College and career readiness platform from PowerSchool, widely used by US and Canadian school districts. Competes head-to-head with myBlueprint in the K-12 career planning category and benefits from PowerSchool's broader SIS footprint.
• SchooLinks: K-12 college, career, and alumni platform used by US districts. Closely comparable to myBlueprint's Education Planner in feature set, target buyer (district-level), and post-secondary planning workflow.
• MajorClarity: K-12 career exploration and pathway planning platform with strong CCR (college and career readiness) focus. Competes for the same district RFPs as myBlueprint, particularly for career education compliance.
• Seesaw: K-12 student portfolio and parent communication platform. Directly comparable to myBlueprint's SpacesEDU and All About Me portfolio products, serving similar elementary and middle school buyer personas.
• FreshGrade (PowerSchool): Canadian-origin K-12 portfolio assessment platform now part of PowerSchool. Highly comparable to SpacesEDU on portfolio-based assessment and adjacent to myBlueprint's core K-12 EdTech category in Canada.

Emerging players

• Toddle: K-12 portfolio, assessment, and curriculum planning platform. Overlaps with myBlueprint's portfolio and lesson planning capabilities but skews more international and IB-curriculum focused.

Broad incumbents

• Microsoft Education (Minecraft Education / Reflect): Broad K-12 platform vendor with portfolio (Reflect), LMS, and classroom tools. Competes for district wallet share and is increasingly bundling college/career-style features that overlap with myBlueprint's K-12 portfolio category.
• Google for Education (Workspace for Education): Default productivity and classroom platform for many Canadian school boards. Sets the interoperability baseline that myBlueprint must integrate with via SIS, and bundles lightweight portfolio/career-adjacent features.
• Brightspace (D2L): Canadian-headquartered K-12 and higher-ed LMS vendor. Competes indirectly for district-wide procurement budgets and could expand portfolio/career planning functionality to encroach on myBlueprint's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/my_Blueprint
• Facebookfacebook.com/156785931312
• LinkedInlinkedin.com/company/myblueprint-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBlueprint