What SchooLinks does

SchooLinks is a cloud-based K-12 college and career readiness (CCR) SaaS platform headquartered in Austin, Texas, founded in 2015 and serving approximately 10 million students across 45 U.S. states. Its primary customers are K-12 public school districts and state education agencies, with named deployments including Houston ISD, Chicago Public Schools, Columbus City Schools, Gwinnett County Public Schools, Spokane Public Schools, Sarasota County Schools, and statewide rollouts with Washington and Iowa. The platform unifies college planning, career exploration, course planning, scholarship search, work-based learning (WBL) management, CTE pathway tracking, family engagement, and state-specific compliance reporting for districts, counselors, students, and parents.

The core product is a continuous K-12 system covering elementary through high school, with the Agentic AI Layer overlaid across all workflows. The Agentic Layer, launched September 2025, deploys autonomous AI agents (Student Insights Agent, WBL Form Completion Agent, predictive graduation models, opportunity-matching recommendations) that take actions inside the platform rather than acting as chatbots. The platform is SOC 2 certified, COPPA- and FERPA-compliant, and integrates with Common App (including UC/CSU bulk submissions) and FOCUS SIS for Florida districts. A fully rebuilt K-5 module launched in May 2026 extends the platform to elementary grades with district-customizable branding.

SchooLinks monetizes primarily through quote-based district subscription licensing and state-level contracts, sold via an enterprise field-sales motion with "Get a Demo" CTAs and supported by state-specific SEO, case studies, and channel partnerships with regional Education Service Districts (ESDs) and talent networks. Premium implementation and customer success services are bundled with subscriptions. The company has raised approximately $90 million cumulatively, headlined by an $80 million Series B in October 2024 led by Susquehanna Growth Equity, with participation from Stephens Group, Strada, and ASA.

Name

SchooLinks

Legal name

SchooLinks

Website

https://schoolinks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

SchooLinks is a cloud-based K-12 college and career readiness SaaS platform serving approximately 10 million students across 45 U.S. states, embedding an Agentic AI Layer to automate counseling workflows and state-specific compliance for school districts and state agencies.

Ownership category

akta.pro rank

Product category

K-12 College and Career Readiness (CCR) Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Leadership, Service Learning & Volunteer-to-Career Pathways (EDAMAKAJ)

Keywords

• College readiness platform
• Career readiness software
• K-12 education technology
• Student college planning
• Work-based learning management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. District Subscription Licensing: Recurring SaaS contract with K-12 school districts, quote-based pricing per "Get a Demo" sales motion. Land-and-expand across district schools and grade levels (K-5 through 12).
2. State-Level Deployments: Statewide contracts with state education agencies (e.g., Washington statewide rollout) to provide student career planning infrastructure to all districts in the state.
3. Premium Professional Services & Implementation: Onboarding, training, and customer success support for district deployments and state rollouts, bundled with platform subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SchooLinks is a cloud-based K-12 college and career readiness (CCR) SaaS platform that unifies college application management, career exploration, course planning, scholarship search, and state-specific compliance reporting for U.S. school districts. It also offers an embedded Agentic AI Layer that deploys AI agents to draft communications, surface alerts, and automate counselor workflows, plus an Industry Partner Portal that connects students to work-based learning opportunities with local employers.

Product overview

SchooLinks is a unified K-12 college, career, and life readiness (CCR) platform composed of a core platform (the SchooLinks Platform) plus several add-on modules and sub-products: the Agentic AI Layer (overlaid AI agents), the College Application Manager, State Reporting Solutions, the Lifetime Alumni Portal, the Industry Partner Portal, and the Counselor Dashboard. The K-5 module (SchooLinks K-5) extends the platform down to elementary grades, while the Agentic AI Layer sits across all of these to surface alerts, recommend next steps, and automate workflows. Together these named offerings constitute a single platform-plus-modules architecture serving districts, counselors, students, families, alumni, and industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• SchooLinks Platform A cloud-based K-12 college and career readiness (CCR) SaaS platform that unifies college application management, career exploration, course planning, scholarship search, work-based learning management, and state compliance reporting. Sold to U.S. K-12 school districts and state education agencies via direct enterprise sales with quote-based subscription pricing.
• SchooLinks K-5 Career Readiness Platform An elementary-grade (K-5) career awareness and readiness extension of the SchooLinks Platform, designed for K-2 and 3-5 students with district-customizable branding and narrative story worlds. Sold as part of district-wide K-12 deployments.
• Agentic AI Layer An AI capability deployed across the SchooLinks Platform featuring autonomous AI agents that take action within CCR workflows — including the Student Insights Agent that synthesizes casefiles before counselor meetings, and the WBL Form Completion Agent that bulk-fills placement forms. Available as part of SchooLinks district subscriptions.

Quantifiable outcome

• 85% of users reported students' understanding of career interests increased
• +6 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship regional talent partner, core regional partner, core integration partner and core florida integration partner.

• Central Ohio Talent Networkflagship regional talent partnerStrategic or Co-development PartnerSchooLinks was chosen to power the Central Ohio Talent Network, a regional workforce development initiative. The partnership positions SchooLinks as the CCR/talent infrastructure for the region. Relationship is We to Them.
• Northwest Regional ESDcore regional partnerChannel Partner/ Reseller/ DistributorNorthwest Regional ESD partnered with SchooLinks to elevate college and career readiness initiatives across its member districts, providing regional distribution and procurement of the SchooLinks platform.
• Common Appcore integration partnerTechnology or IntegrationBuilt-in Common App integration with automatic document submission and bulk document submissions (including to UC/CSU schools), enabling streamlined college application management for counselors and students.
• FOCUS SIS (Florida)core florida integration partnerTechnology or IntegrationFOCUS SIS integration for Florida districts, enabling alignment with Florida's unique graduation requirements and Bright Futures Scholarship tracking.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 student information system (SIS) vendor, with a portfolio that includes Naviance, enrollment, and learning management. As the broader incumbent, it competes with SchooLinks both directly (via Naviance) and indirectly through SIS-anchored integrations and bundle pricing.
• EAB (Education Advisory Board): EAB provides K-12 and higher education research, technology, and advisory services to districts and states, with overlapping capabilities in college and career readiness, student success, and state-level reporting programs.
• Common App: Common App is the dominant college application platform and integrates directly with SchooLinks' College Application Manager. It is a partner but also a potential competitive substitute for portions of SchooLinks' college application workflow.

Direct peers

• MajorClarity: MajorClarity provides K-12 CCR, work-based learning, and career exploration tools to districts and states. It competes with SchooLinks on WBL management, industry partner connections, and CTE pathway tracking for U.S. public schools.
• Naviance (PowerSchool): Naviance, owned by PowerSchool, is the incumbent K-12 college and career readiness platform with deep district penetration and tight SIS integration. It is the most direct competitor to SchooLinks in CCR planning, college applications, and state-aligned reporting for U.S. public school districts.
• Xello: Xello is a K-12 college, career, and future-readiness platform serving districts and states with similar CCR, state reporting, and student engagement use cases. It competes head-to-head with SchooLinks in U.S. district RFPs and shares a comparable K-12 SaaS business model.
• Scoir: Scoir is a college and career readiness platform focused on high school students, counselors, and districts. It overlaps directly with SchooLinks on college application management, counselor workflows, and student engagement, with a comparable subscription-based, district-sales motion.
• Kuder: Kuder delivers K-12 career planning, assessments, and CCR resources to schools and districts. It is a comparable peer on career interest inventories, graduation planning, and state-aligned CCR reporting.

Emerging players

• Cialfo: Cialfo is a college and career readiness platform with strong presence in international and higher-ed markets and growing U.S. footprint. It overlaps with SchooLinks on college application management and counselor workflows, though it skews more toward international schools and higher-ed crossover.

Others

• Clever: Clever is a K-12 identity, rostering, and SSO platform used by districts to manage access to edtech applications. While not a direct CCR competitor, it is an ecosystem enabler relevant to SchooLinks' district deployments, integrations, and SSO architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schoolinks
• Xx.com/schoolinks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchooLinks