myBlueprint
myBlueprint (Doublethink Inc.) is a Canadian K-12 edtech company founded in 2005 that provides student portfolio, assessment, and career-planning software to 360+ school boards and 6,570+ schools across Canada through annual subscription licensing.
- Company typePrivate
- Founded2005
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What myBlueprint does
myBlueprint (legal entity Doublethink Inc.) is a Canadian education technology company founded in 2005 in Toronto as a research project, providing K-12 student portfolio and career planning software to school boards and districts across Canada. Its product suite comprises three core brands — SpacesEDU (K-12 portfolio-based assessment), Education Planner (grades 7-12+ education and career planning), and All About Me (K-6 visual portfolio) — supplemented by add-on modules for Course Selection (online registration integrated with Student Information Systems) and SHSM Planner (Specialist High Skills Majors support). The platform is web-based with native iOS and Android applications, hosted on Canadian cloud infrastructure, and supports both English and French languages to serve minority francophone school boards.
The platform is differentiated by a comprehensive proprietary Canadian post-secondary and career database, inquiry-based learning methodology (Learn, Explore, Reflect, Plan), two-way SIS integration, and a strong student-data privacy posture (no marketing use, no data selling, all data hosted domestically). Notable customers include flagship accounts such as Toronto District School Board, Toronto Catholic District School Board, Peel District School Board, and Surrey Schools, with a broader footprint spanning 360+ school boards and 6,570+ schools serving 1,000,000+ users.
myBlueprint operates on a subscription-based revenue model with annual billing and quote-based enterprise pricing. Distribution is primarily through a direct sales-led motion targeting K-12 school boards and districts, supplemented by a self-serve free trial option that functions as a product-led growth entry point for individual schools. The company remains privately held and bootstrapped — no venture funding, acquisitions, or institutional investors are disclosed — and operates with a lean team of 11-50 employees under founder and CEO Gil Silberstein.
myBlueprint firmographics
Firmographics- Name
- myBlueprint
- Legal name
- Doublethink Inc.
- Website
- https://myblueprint.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myBlueprint (Doublethink Inc.) is a Canadian K-12 edtech company founded in 2005 that provides student portfolio, assessment, and career-planning software to 360+ school boards and 6,570+ schools across Canada through annual subscription licensing.
- Ownership category
- akta.pro rank
myBlueprint industry classification
Industry- Product category
- K-12 Education Technology
- NAICS
- Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
- akta.pro secondary industries
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Career Readiness & College Prep (In-School) (EDAJAFAM)
Keywords
Where myBlueprint is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
myBlueprint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School/District Subscription: Schools and school districts subscribe to access the platform for their students. Subscription-based model where usage requires school enrollment.
- Enterprise/District Licensing: District-wide licensing with secure staff access, student management capabilities, and administrative features for school-wide or class-specific implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for educational institutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
myBlueprint product offering
Product offeringCore offering
myBlueprint sells a bilingual (English/French) K-12 education technology platform that combines student portfolio-based assessment with education and career/life planning tools. The platform is licensed on a subscription basis to Canadian school boards and districts, and is used by over 1,000,000 students across 6,570+ schools and 360+ school boards. Core offerings include SpacesEDU (K-12 portfolio assessment), Education Planner (Grades 7-12+ career and education planning), All About Me (K-6 visual portfolio), plus Course Selection and SHSM Planner modules, all backed by a comprehensive Canadian post-secondary and career database and two-way Student Information System integration.
Product overview
myBlueprint is a Canadian education technology company offering a suite of student portfolio and career/life planning products. The portfolio includes SpacesEDU for K-12 portfolio-based assessment, Education Planner for grades 7-12+ career and education planning, and All About Me for K-6 visual portfolios. Additional modules include Course Selection for online registration and SHSM Planner for Specialist High Skills Majors support. All products are designed for Canadian provincial curriculum and feature accessibility, security, and Canadian data hosting.
Differentiator
Problem solved
Functional benefit
Brands
- SpacesEDU: A portfolio-based assessment platform for grades K-12 to capture evidence of learning anytime, anywhere.
- Education Planner
- All About Me
Products and services
- SpacesEDU
Quantifiable outcome
- 360+ school boards using the platform across Canada
- +2 more outcomes
Companies that use myBlueprint
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
myBlueprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
myBlueprint partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Toronto District School BoardflagshipLarge urban school board in Ontario using myBlueprint across district schools for student portfolio and career education planning.
- Toronto Catholic District School BoardflagshipCatholic school board in Toronto using myBlueprint for student career and education planning across schools.
- Peel District School BoardcoreSchool board in Peel Region, Ontario using myBlueprint for student portfolio and career education.
- Surrey SchoolscoreMajor school district in British Columbia using myBlueprint for student career planning.
- Conseil scolaire FrancoSudcoreFrench-language school board in Ontario using bilingual myBlueprint platform for French-speaking students.
- Conseil scolaire public du Nord Est de l'OntariocoreFrench-language public school board in northeastern Ontario serving French-speaking students with myBlueprint.
- 360+ Additional School BoardscoreAdditional school boards across Canada (totaling 360+) using myBlueprint for student portfolio and career education planning.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
myBlueprint competitors and assessment
Company assessmentDirect peers
- Xello: Canadian-headquartered K-12 college, career, and future-readiness platform with district-wide deployments. The most direct functional competitor to myBlueprint's Education Planner in the Canadian and broader North American market.
- Naviance (PowerSchool): College and career readiness platform from PowerSchool, widely used by US and Canadian school districts. Competes head-to-head with myBlueprint in the K-12 career planning category and benefits from PowerSchool's broader SIS footprint.
- SchooLinks: K-12 college, career, and alumni platform used by US districts. Closely comparable to myBlueprint's Education Planner in feature set, target buyer (district-level), and post-secondary planning workflow.
- MajorClarity: K-12 career exploration and pathway planning platform with strong CCR (college and career readiness) focus. Competes for the same district RFPs as myBlueprint, particularly for career education compliance.
- Seesaw: K-12 student portfolio and parent communication platform. Directly comparable to myBlueprint's SpacesEDU and All About Me portfolio products, serving similar elementary and middle school buyer personas.
- FreshGrade (PowerSchool): Canadian-origin K-12 portfolio assessment platform now part of PowerSchool. Highly comparable to SpacesEDU on portfolio-based assessment and adjacent to myBlueprint's core K-12 EdTech category in Canada.
Emerging players
- Toddle: K-12 portfolio, assessment, and curriculum planning platform. Overlaps with myBlueprint's portfolio and lesson planning capabilities but skews more international and IB-curriculum focused.
Broad incumbents
- Microsoft Education (Minecraft Education / Reflect): Broad K-12 platform vendor with portfolio (Reflect), LMS, and classroom tools. Competes for district wallet share and is increasingly bundling college/career-style features that overlap with myBlueprint's K-12 portfolio category.
- Google for Education (Workspace for Education): Default productivity and classroom platform for many Canadian school boards. Sets the interoperability baseline that myBlueprint must integrate with via SIS, and bundles lightweight portfolio/career-adjacent features.
- Brightspace (D2L): Canadian-headquartered K-12 and higher-ed LMS vendor. Competes indirectly for district-wide procurement budgets and could expand portfolio/career planning functionality to encroach on myBlueprint's positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
myBlueprint social profiles
Digital presencemyBlueprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
myBlueprint leadership team
Management profileNumber of profiles
Profiles1 record
myBlueprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myBlueprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myBlueprint
What does myBlueprint do?
myBlueprint sells a bilingual (English/French) K-12 education technology platform that combines student portfolio-based assessment with education and career/life planning tools. The platform is licensed on a subscription basis to Canadian school boards and districts, and is used by over 1,000,000 students across 6,570+ schools and 360+ school boards. Core offerings include SpacesEDU (K-12 portfolio assessment), Education Planner (Grades 7-12+ career and education planning), All About Me (K-6 visual portfolio), plus Course Selection and SHSM Planner modules, all backed by a comprehensive Canadian post-secondary and career database and two-way Student Information System integration.
Is myBlueprint a public or private company?
myBlueprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myBlueprint founded?
myBlueprint was founded in 2005. It employs 11 to 50 people.
Where is myBlueprint based?
myBlueprint is headquartered in Toronto, Canada, in the North America region.
How does myBlueprint make money?
Two revenue lines are on record. School/District Subscription is the primary driver. The others are enterprise/District Licensing.
Who are myBlueprint's main competitors?
Direct peers on record are Xello, Naviance (PowerSchool), SchooLinks, MajorClarity, Seesaw and FreshGrade (PowerSchool). Toddle is listed as an emerging player. Broad incumbents are Microsoft Education (Minecraft Education / Reflect), Google for Education (Workspace for Education) and Brightspace (D2L).
Does myBlueprint have an API?
No public API is recorded for myBlueprint.
What industry is myBlueprint in?
myBlueprint's product category is K-12 Education Technology. Its primary akta.pro industry code is EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships), with a secondary code of EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms. Its NAICS code is 61171 and its SIC code is 8200.