Name

Espresso House Baresso

Legal name

EH Group AB

Website

https://espressohouse.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail / Café Chain

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Specialty coffee chain
• Scandinavian bakery items
• Corporate catering services
• Specialty coffee roasting
• Coffee shop network

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee Shop Sales: Sale of beverages (hot/cold coffee, tea, matcha, chai, specialty drinks), food (breakfast, lunch, bakery), and merchandise at ~500 coffee shops across Sweden, Norway, Denmark, Finland, and Germany.
2. Catering & Corporate Orders: Corporate catering for breakfast, lunch, and fika delivered to workplaces; business card account for invoiced monthly purchases; bulk pastry packages.
3. Merchandise: Sale of branded merchandise including whole coffee beans (Signature Brew, Signature Espresso), chai powder, and thermoses through coffee shops and online.
4. Digital Gift Cards (Presentkort): Physical and digital gift cards starting at 100 SEK; digital gifts sent via app; Coffee Card pre-loading.
5. Fika Club Loyalty Points & Coffee Card Loading: Members earn Fika Points on purchases; pre-loading Coffee Card generates additional points (6 points per 300 SEK, 10 points per 500 SEK); the loaded balance is used for in-shop purchases.
6. Delivery Commission (via Foodora & Wolt): Home delivery of menu items through Foodora and Wolt platforms in Sweden, generating transaction revenue from each order placed through third-party delivery apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Espresso House is a Scandinavian specialty coffee chain operating approximately 500 coffee shops across Sweden, Norway, Denmark, Finland, and Germany. The company roasts all coffee in-house at the Johan & Nyström specialty roastery in Länna (south of Stockholm), and sells hot and cold espresso-based beverages, an in-house bakery program featuring Swedish fika classics, breakfast and lunch food, branded merchandise, and gift cards. The company also operates the Fika Club mobile loyalty app, offers corporate catering with Business Card invoicing, distributes via Foodora/Wolt in Sweden, and places Barista Station automated espresso kiosks at third-party venues.

Product overview

Espresso House is a premium Scandinavian coffee shop chain (part of JAB Holding BV) with approximately 500 coffee shops across Sweden, Norway, Finland, Denmark, and Germany. The core offering centers on specialty coffee — cold and hot espresso-based drinks (caffe latte, cappuccino, Frapinos, iced lattes, matcha), brewed coffees (Signature Brew, Dark Brew), teas, and chai — complemented by an extensive in-house bakery program featuring Swedish fika classics (kanelbulle, kardemummabulle, chokladboll). The food menu includes focaccia sandwiches, bagels, salads, and breakfast items. The company operates the Fika Club loyalty and mobile ordering app as a branded sub-product, which powers personalized offers, point redemption (Fika House), and in-app pre-ordering. Additional services include corporate catering, home/office delivery via Foodora and Wolt, gift cards, and retail merchandise (coffee beans and accessories). The Barista's Choice line features limited-time and influencer collaboration drinks, while App Deals offer mobile-exclusive combo bundles.

Differentiator

Problem solved

Functional benefit

Brands

• Fika Club: Espresso House's loyalty program accessible via mobile app, offering personalized deals, Fika Points for purchases and top-ups, and rewards redeemable at any Espresso House location.
• Barista Stations
• Johan & Nyström
• Signature Brew
• Signature Espresso

Products and services

• Hot Coffee & Beverages Hot coffee and tea drinks served across Espresso House coffee shops, including espresso-based beverages (caffe latte, cappuccino, flat white, cortado, americano), brewed coffee (Signature Brew, Dark Brew), chai latte, matcha latte, and a variety of teas. Coffee is roasted in-house at the Johan & Nyström specialty roastery.
• Cold Coffee & Beverages Cold beverages served across Espresso House coffee shops, including iced lattes, Frapinos, iced matcha, iced chai, smoothies, juices, and bottled waters.
• Bakery & Pastries In-house baked goods at Espresso House coffee shops featuring Swedish fika classics — cinnamon bun (kanelbulle), cardamom bun (kardemummabulle), sugar bun, salted caramel bun, chocolate balls (chokladboll), cookies, muffins, carrot cake, lemon cake, scones, and vegan blueberry pie.
• Food — Lunch & Sandwiches Savory lunch and sandwich menu at Espresso House shops, including focaccia sandwiches (chicken & mozzarella, turkey & cheese, pesto & mozzarella), bagels (chicken BBQ, avocado), Caesar salad bowl, toast, and croissants.
• Breakfast Offerings Morning offerings at Espresso House shops, including scones, gluten-free rolls, sourdough sandwiches (tomato & avocado, cheese & vegetables, cheese & turkey), and Greek yogurt with granola.
• Coffee Beans & Accessories (Merchandise) Retail products for at-home coffee consumption sold in Espresso House shops, including Signature Brew whole beans (500g), Signature Espresso whole beans (500g), Chai powder (340g), and branded thermoses; available for gifting through the Fika Club app.
• Corporate Catering Service Corporate catering delivering breakfast, lunch, and fika (pastry/coffee breaks) directly to workplaces for meetings, conferences, and team events. Includes Business Card account for consolidated monthly invoicing. Minimum three days advance notice required. Pricing in SEK with bundled breakfasts, lunches, pastries, and bulk pastry packages.
• Home & Office Delivery (Foodora & Wolt) Home and office delivery of Espresso House drinks, pastries, and food via the Foodora and Wolt platforms in Sweden. Customers can order favorite menu items for delivery to their doorstep; availability varies by city/region.
• Gift Cards (Presentkort) Physical and digital gift cards available in any amount (minimum 100 SEK for physical cards, any amount for digital). Digital gifts can be sent through the Fika Club app. Corporate bulk gift-card orders available via [email protected].
• Barista Station Automated Espresso Kiosks Fully automated Barista Station espresso machines placed at third-party venues — offices, gas stations, libraries, and universities — providing Espresso House-quality specialty coffee on demand.
• Barista's Choice — Seasonal & LTO Drinks Limited-time and barista-curated specialty drinks offered across Espresso House locations, including seasonal Frapinos, jubilee drinks, and influencer collaboration beverages developed jointly with brand partners.

Quantifiable outcome

• Roasted ~1,500 tonnes of specialty coffee in 2025, serving approximately 140 million cups across all markets
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered secondary and core.

• Isa Östling & Tilda Törnqvist (Isa & Tilda)secondaryGTM or Marketing Partner · 16 June 2026Swedish influencers Isa Östling and Tilda Törnqvist co-develop limited-edition seasonal beverages with Espresso House. Their collaboration includes involvement in product design (taste, feel, appearance). The Beach Babe Frapino (June–August 2026) is their second co-branded LTO campaign, following the success of a prior collaboration.
• Johan & NyströmcoreStrategic or Co-development PartnerJohan & Nyström is Espresso House's in-house specialty coffee roastery partner. Their roastery in Länna south of Stockholm (considered one of Europe's most advanced specialty roasteries) develops and roasts all coffee for Espresso House shops across Sweden, Norway, Denmark, Finland, and Germany. The partnership emphasizes craft, traceability, and long-term producer relationships. The roastery uses slow roasting at low temperatures to preserve each coffee's unique aroma and flavor.
• EnveritascoreStrategic or Co-development PartnerEnveritas is an independent non-profit organization that conducts on-the-ground assessments in coffee-producing regions. Their verification covers social, environmental, and economic factors and supports Espresso House's risk-based due diligence across the coffee value chain. Enveritas is ISO 17065 accredited, and all of Espresso House's green coffee is 100% responsibly sourced through their verification.
• FoodorasecondaryChannel Partner/ Reseller/ DistributorFoodora is a food and beverage delivery platform partner enabling home delivery of Espresso House products in Sweden. Customers can order through the Foodora website or app for direct delivery to their doorstep.
• WoltsecondaryChannel Partner/ Reseller/ DistributorWolt is a food and beverage delivery platform partner enabling home delivery of Espresso House products in Sweden. Customers can order through Wolt's website or app.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wayne's Coffee: Swedish-origin coffee chain operating across the Nordics with cafés, a franchise model, and in-house roasted coffee. Closely comparable in size, geographic footprint, and Nordic café heritage.
• Joe & The Juice: Danish-founded specialty coffee and juice bar chain with a contemporary, design-led concept. Heavily overlaps with Espresso House in Denmark, Sweden, Norway, and Germany, targeting a similar young urban professional segment.
• Caffè Nero: Independent European coffee chain with shops across the UK and continental Europe. Comparable specialty espresso positioning and food-led café model that overlaps with Espresso House's Nordic/German footprint.
• Coffee Fellows: German coffee shop chain with a strong DACH-region presence and hotels/gas-station distribution. Comparable specialty coffee positioning and food-led café model, though with a heavier German geographic skew.
• Starbucks: Global premium coffee chain with a strong presence across the Nordics and Germany. Directly competes with Espresso House for daily coffee occasions in shared urban catchments, leveraging a comparable app-based loyalty program and food menu.

Broad incumbents

• Costa Coffee: UK-founded premium coffee chain now majority-owned by Coca-Cola and operating internationally. Competes with Espresso House for mainstream coffee occasions and operates a comparable in-house roastery program.
• Tim Hortons: Canadian QSR-backed coffee and donut chain expanding into the Nordics and wider Europe. Competes with Espresso House on value-tier coffee, breakfast occasions, and brand-led loyalty programs.
• McCafé (McDonald's): McDonald's in-store coffee concept competes with Espresso House on price-tier everyday coffee occasions. A mass-market incumbent with broad Nordic/German distribution that pressures foot traffic in shared trade areas.

Others

• JDE Peet's (Peet's Coffee, Jacobs): Global coffee and tea group with retail café brands (Peet's Coffee) and packaged coffee brands. Adjacent peer given JAB's broader coffee competitive landscape and Espresso House's in-house roastery/wholesale ambitions.

Emerging players

• Pret a Manger: UK-based sandwich and coffee chain expanding into European cities. Comparable premium café positioning and food/coffee bundle-led model that overlaps with Espresso House's lunch and grab-and-go occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/espresso_house
• Facebookfacebook.com/espressohouse
• LinkedInlinkedin.com/company/espresso-house

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Espresso House Baresso