What Johan & Nystrom does

Johan & Nyström is a Swedish specialty coffee roaster and tea merchant founded around 2000, operating today from a modern roastery in Länna (Skogås) opened in 2017, which it describes as one of Europe's most modern specialty coffee roasteries. The company sources green coffee through long-term direct trade relationships with approximately 15 producers worldwide and organizes its roast output into four tiered series (House, Flavours, Farmers, Prime) totaling 100+ SKUs, supplemented by its Dear Tea Society sub-brand, Modest Matcha, and curated brewing equipment (Hario, AeroPress, Chemex, Wilfa). It is the official Hario distributor in Sweden, and the entire ~1,427,000 kg annual coffee volume is third-party verified under Enveritas Responsibly Sourced as of 2025.

The business operates a multi-channel model: direct-to-consumer e-commerce on Shopify with a coffee subscription, three owned coffee bars (two in Stockholm, one in Helsinki), a Sweden B2B sales team covering Office, HoReCa, and Retail accounts, and a dedicated Office Coffee Finland operation built on a Faema machine partnership. Revenue streams mix one-off retail sales (250-500g coffee SKUs at 135-295 SEK, accessories up to ~2,995 SEK), recurring B2B supply and service contracts, and modest education revenue from barista courses priced at 650-1,100 SEK. The company is private and founder-led by CEO Johan Morén, with 51-100 employees and no disclosed institutional funding. Its principal named enterprise customer is Espresso House under a partnership dating to 2017.

Name

Johan & Nystrom

Legal name

Johan & Nyström Kafferostare & Tehandlare AB

Website

https://johanochnystrom.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Johan & Nyström is a Swedish specialty coffee roaster and tea merchant serving consumers and B2B customers across Sweden and Finland via direct trade producer relationships, a Shopify e-commerce store, three coffee bars, and B2B office, HoReCa, and retail channels.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Specialty coffee retail
• Office coffee solutions
• Wholesale coffee supply

Headquarters

HQ city

Skogås

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee Sales (B2C): Direct sales of roasted coffee beans, accessories, and tea to individual consumers through e-commerce and coffee bar locations. Coffee sold in 250g and 500g formats, whole bean or ground. Includes subscription option.
2. B2B Coffee Supply (Office): Supply of fresh-roasted specialty coffee to offices and workplaces in Sweden and Finland. Includes Faema coffee machines, 120g pre-ground coffee bags, and tea pyramid portions. Professional service and maintenance included.
3. B2B Coffee Supply (Horeca): Supply of specialty coffee and tea to cafes, restaurants, and hotels. Full range of roast profiles from light to dark, single origin and blends. Staff training and education included.
4. B2B Coffee Supply (Retail): Wholesale supply of coffee, tea, and accessories to retail stores. Dear Tea Society brand teas available in 1kg bulk and 80g retail boxes.
5. Coffee Education Courses: Barista courses and coffee tasting sessions offered to consumers and businesses. Courses priced at 650-1,100 SEK. Gift cards available.
6. Accessories and Equipment: Sale of brewing equipment including Hario V60, AeroPress, Chemex, Wilfa brewers, grinders, scales, and kettles. Matcha accessories and Dear Tea Society merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Johan & Nyström is a specialty coffee roaster and tea merchant operating one of Europe's most modern specialty coffee roasteries in Länna, Sweden. The company sources coffee directly from approximately 15 producers worldwide, roasts it in small batches using custom profiles, and distributes it through its own e-commerce store, three company-owned coffee bars in Stockholm and Helsinki, and B2B channels serving offices, HoReCa, and retail stores. Its portfolio includes the Dear Tea Society tea brand, premium brewing equipment (Hario, AeroPress, Chemex, Wilfa), Modest Matcha, and barista education courses.

Product overview

Johan & Nyström is a specialty coffee roaster and tea merchant offering a portfolio of coffee products organized into four series: House (foundational blends and single origins), Flavours (seasonal naturals highlighting origin characteristics), Farmers (limited lots from producer partners), and Prime (ultra-premium rare releases). Their tea sub-brand Dear Tea Society provides loose leaf teas, pyramid tea bags, and retail boxes including the organic Modest Matcha. The company also distributes premium brewing equipment (Hario, AeroPress, Chemex) and offers coffee/barista education courses. B2B services cover office coffee, HoReCa, retail distribution, and events. The e-commerce platform is powered by Shopify with Klarna payments.

Differentiator

Problem solved

Functional benefit

Products and services

• House Coffee Series Foundational coffee series featuring blends and single origins from approximately 15 close producer partners, offering familiar, balanced flavors for everyday brewing in 250g and 500g formats.
• Flavours Coffee Series Coffee series focused on elevating natural flavors in each coffee, with contents changing according to seasonal harvest periods worldwide.
• Farmers Coffee Series Limited quantity single origin coffees celebrating skilled producers with whom Johan & Nyström has long-term relationships, featuring distinctive lots that excelled at cupping sessions.
• Prime Coffee Series Top-tier specialty coffee collection offering the pinnacle of quality, released 3-4 times per year with only around 200 bags per release, featuring exclusive varieties and innovative processing methods.
• Dear Tea Society Johan & Nyström's tea brand featuring high-quality teas in loose leaf, pyramid tea bags (100-packs for B2B), and retail boxes (1kg bulk, 80g retail).
• Modest Matcha Organic matcha powder produced in Kagoshima on Kyushu island, Japan, using traditional Japanese stone-grinding methods from Okumidori, Saemidori, and Yutakamidori cultivars.
• Hario Equipment Collection Japanese specialty coffee and tea equipment from Hario, including V60 drippers, Buono kettles, Skerton grinders, scales, and cold brew products, distributed as the official Hario partner in Sweden.
• AeroPress Products AeroPress coffee makers (standard, Go, Clear, XL) and accessories for versatile coffee brewing at home or in professional settings.
• Chemex Products Classic Chemex pour-over coffee makers and filters for clean, rich brewing.
• Coffee & Barista Courses Educational offerings including coffee tastings and practical barista courses priced 650-1,100 SEK, designed to deepen appreciation and understanding of specialty coffee.
• Coffee Subscription Recurring subscription service delivering freshly roasted Johan & Nyström coffee to consumer customers at regular intervals.
• B2B Coffee Solutions Business-to-business solutions covering HoReCa supply, office coffee (Sweden and Finland), retail wholesale, and event services (Rent-a-Barista) for corporate events and breakfasts.
• Hario V60 NEO Dripper Next-generation Hario V60 dripper featuring 72 ultrafine spiral ribs for faster, smoother flow and improved brewing dynamics, offered as the V60 NEO model.
• Willyan Rojas 2026 Single Origin Farmers series single origin coffee from Willyan Rojas, a washed Pink Bourbon from Finca La Montañita in Huila, Colombia.
• João Hamilton 2026 Single Origin Farmers series single origin coffee from João Hamilton, a natural Catucaí from Sitio Canaã in Caconde, São Paulo, Brazil.
• Hario Immersion Dripper Switch Hario immersion dripper with a valve at the bottom allowing full immersion brewing followed by quick drainage for clean, even extraction.

Quantifiable outcome

• All coffee volume verified by Enveritas (1,427,000 kg in 2025)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EnveritascoreStrategic or Co-development Partner · 1 January 2025Independent non-profit organization providing sustainability verification for coffee supply chains. Verifies social, environmental, and economic risks at farm level using satellite data, field visits, and local expertise. Johan & Nyström achieved 'Responsibly Sourced' status in 2025 with entire coffee volume verified (1,427,000 kg).
• HariocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Official distributor for Hario in Sweden with long-standing partnership spanning many years. Hario is a Japanese brand founded in 1921, known for heat-resistant glass and iconic coffee/tea products including the famous V60 dripper. J&N offers a curated selection of Hario products to Swedish consumers.
• Long Miles Coffee Project (Burundi)coreStrategic or Co-development PartnerLong-term partnership with coffee washing station in Burundi. Producer of award-winning coffees including Heza Washing Station. J&N supported Heza Repair Fund after 2024 floods, funding reconstruction of retaining walls. Also supports PPE investment for workers.
• João Hamilton / Sitio Canaã (Brazil)coreStrategic or Co-development PartnerProducer partnership spanning many years with João Hamilton at Sitio Canaã in Caconde, São Paulo. Coffee varieties include Catucaí processed naturally. João is part of FAF Future Farmers focusing on regenerative agriculture and soil health. Long-term relationship with shared philosophy.
• Willyan Rojas / Finca La Montañita (Colombia)coreStrategic or Co-development PartnerNew partnership with Willyan Rojas in Huila, Colombia. First-time inclusion in Farmers series with washed Pink Bourbon variety. Willyan began specialty coffee journey in late 2000s after visiting farms in Colombian coffee regions. Supported by Caravela Coffee PECA program.
• FAF Future Farmers / FAFCoffees (Brazil)coreStrategic or Co-development PartnerProject focusing on regenerative agriculture, biodiversity, and healthier soils for future coffee production. Supports next-generation coffee producers in Brazil. J&N participates as coffee buyer and financial supporter of the initiative.
• Incahuasi Cooperative (Peru)minorStrategic or Co-development PartnerSustainability project in southern Peru focused on soil conservation through organic composting. Goal to restore 200 hectares of coffee cultivation and build 6 composting facilities producing 60 tons of compost. Long-term project with quarterly training.
• Comicovel Cooperative (Honduras)minorStrategic or Co-development PartnerSustainability project improving soil biology and plant nutrition through organic fertilizers. Uses coffee fruit waste to produce organic fertilizer distributed to 62 member producers. Includes quarterly training sessions and innovation labs.
• FaemacoreTechnology or IntegrationPartnership for office coffee solutions in Finland. Faema recognized as market-leading coffee machine manufacturer. Machines include X Compact, X20, X20 Fresh Brew, and X30 models. J&N provides service through own technicians for machine maintenance.
• Caravela Coffee / PECA Program (Colombia)minorStrategic or Co-development PartnerPECA (Programa de Educación a Caficultores) provides education and support to coffee producers in Colombia. Supports Willyan Rojas and other producers with cultivation, processing, and quality improvement. Builds long-term relationships with practical on-farm work.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drop Coffee Roasters: Stockholm-based specialty coffee roaster operating since 2009 with DTC e-commerce, café, and B2B wholesale. Closely comparable in size, geography, single-origin focus, and direct Nordic specialty positioning to Johan & Nyström.
• Kaffa Roastery: Specialty coffee roastery in Gothenburg, Sweden, founded 2009. Multi-channel specialty roaster with café, wholesale, and DTC e-commerce, producing direct-trade single origins with long-term producer partnerships—directly comparable niche and positioning to J&N.
• Tim Wendelboe: World-renowned Oslo-based Nordic specialty coffee roaster and educator. Comparable in direct-trade producer relationships, SCA-graded single-origin portfolio, café operations, and emphasis on education/courses serving a connoisseur segment.
• Coffee Collective: Copenhagen-based specialty coffee roaster with cafés, wholesale, and Direct Trade sourcing from producer partners. Highly comparable Nordic specialty roaster with similar B2B and B2C model and direct farmer relationships.
• Solberg & Hansen: Norwegian specialty coffee importer and roaster with strong Nordic wholesale presence and long-standing producer relationships. Comparable in B2B focus, quality-tier product portfolio, and Nordic market orientation.
• Counter Culture Coffee: US specialty coffee roaster (founded 1995) known for sustainability, direct trade, and B2B/wholesale focus with cafés and education programs. Comparable in sustainability positioning, B2B + DTC model, and producer-relationship emphasis.
• Square Mile Coffee Roasters: London-based specialty coffee roaster with strong wholesale and subscription business, SCA-grade single origins, direct-trade sourcing, and training/education services. Comparable specialty roaster with similar B2B + DTC mix.

Broad incumbents

• Löfbergs: Major Nordic coffee roaster/coffee company founded in Sweden (1906) with industrial-scale operations, broad retail and foodservice business, and extensive geographic reach. Larger incumbent operating in the same Swedish coffee space as J&N but at mass-market scale.
• Stumptown Coffee Roasters: US specialty coffee pioneer (Portland, 1999) now owned by Peet's; cafés, wholesale, DTC, and equipment. Comparable specialty roaster with direct trade, multi-channel strategy, and education focus, though at significantly larger scale.
• Blue Bottle Coffee: Global specialty coffee brand (now part of Nestlé) with modern café concept, DTC subscriptions, and B2B wholesale. Comparable craft-roastery positioning and multi-channel model, though at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johan & Nystrom