What Engine Shop does

Engine Shop operates as Wildcard, a global creative agency headquartered in New York and operating under the TGI Sport network. Founded in 2010, the firm delivers integrated creative services across five core disciplines: Creative (strategy, ideation, campaign design, graphic design), Film (TVC production, branded content, long-form film, athlete content, motion and animation), Comms (PR, media strategy, media events, crisis communications), Creator (creator partnerships, endorsements, management, podcasting), and an upcoming Digital Media offering. Its core product is human-driven creative output rather than any proprietary technology platform — no proprietary stack, AI tooling, or productized SaaS is disclosed in the available material.

The agency serves enterprise brands seeking to translate marketing investment into cultural moments, with a publicly documented client roster that includes Delta Air Lines (Centennial, 100 for 100 campaigns), Nissan (My Driving Force), Bud Light (BL/6), Amazon Prime Video (Pat Cummins x Clarkson's Farm), and Sportsbet (Blue Diamond Stakes Day). It operates across three continents with offices in New York, London, and Melbourne, delivering work through project-based and retainer engagements sourced via a sales-led, direct business development motion targeted at enterprise brands. The firm is privately held under TGI Sport, with a headcount of 51–100 employees, and is presented as part of a broader strategic operating company rather than as an independent entity.

Revenue is generated through professional services fees across the creative, content production, communications, and creator partnership lines. Pricing is project-specific and quote-based, with no public pricing disclosures. The go-to-market is anchored by a portfolio website showcasing case studies. Brand history indicates an aggressive M&A phase in 2017–2018 with three acquisitions (The Gamer Agency, T Burns Sports Group, IEG), followed by rebranding and integration under the TGI Sport umbrella as Wildcard. No revenue, funding, valuation, or detailed ownership structure is publicly disclosed, and no AI/ML capabilities, proprietary technology, or productized platform offerings are described.

Name

Engine Shop

Legal name

Wildcard

Website

https://engineshopagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Engine Shop, operating as Wildcard, is a global creative agency under TGI Sport serving enterprise brands with creative strategy, content production, communications, and creator partnership services across offices in New York, London, and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Engine Shop (operating as Wildcard) generates revenue through creative strategy, brand strategy, ideation, campaign creative, graphic design, TVC production, branded content, long form film, athlete content, motion and animation, comms strategy, traditional PR, media events and stunts, crisis comms, media operations, creator partnerships, endorsements, management, and podcasting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Engine Shop is an experiential sports, entertainment and lifestyle marketing agency that designs and delivers integrated brand campaigns for global clients. Its core sellable services span Creative, Film, Comms, and Creator offerings, with a Digital Media capability flagged as Coming Soon. The agency serves enterprise brands across categories including airlines, automotive, beverages, streaming entertainment, and betting.

Product overview

Wildcard (formerly Engine Shop) is a global creative agency under TGI Sport offering a unified portfolio of creative services. The core offerings include Creative (strategy, ideation, and design), Film (content production and motion), Comms (PR and media strategy), Creator (influencer and content creator partnerships), and Digital Media services. These integrated service lines work together to help brands define cultural moments, turning them into movements through fearless ideas, bold creativity, and amplified brand interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Creative service line within Engine Shop's offering for global sports, entertainment and lifestyle brand clients.
• Film
• Comms
• Creator

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TGI SportcoreOthersWildcard operates under the TGI Sport umbrella as a creative agency. TGI Sport is a global sports and entertainment marketing company that powers the Wildcard creative agency brand. The agency is 'Powered by TGI Sport' and carries the copyright notice 'TGI Sport | Wildcard'.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anomaly: Anomaly is an independent creative agency offering brand strategy, advertising, content, and communications for enterprise clients, comparable in scale and offering mix to Wildcard.
• 72andSunny: 72andSunny is an independent creative agency that builds brand campaigns around cultural moments and entertainment partnerships for major global clients, mirroring Wildcard's positioning.
• GUT Agency: GUT is an independent, creatively-led agency network working on bold, culture-first brand work for major advertisers, comparable to Wildcard's positioning around fearless ideas and cultural moments.
• Mother: Mother is an independent creative agency with offices in multiple regions serving global enterprise clients, comparable in structure and offering breadth to Wildcard.
• Droga5 (Accenture Song): Droga5 is a globally awarded creative agency working with enterprise brands on integrated campaigns, creative, content and cultural positioning, directly comparable to Wildcard's creative-led, culture-centric model.
• R/GA: R/GA is a global creative and digital agency offering brand, content and experience services to enterprise brands, providing a like-for-like peer on integrated creative offerings.

Broad incumbents

• Dentsu Creative: Dentsu's creative agency brand is a global network offering brand strategy, advertising and content services to enterprise clients, providing broader competitive context for Wildcard.
• WPP (Ogilvy): WPP is one of the largest global advertising holding companies, with creative networks like Ogilvy competing for the same enterprise brand campaigns that Wildcard serves.
• Omnicom Group (BBDO, DDB): Omnicom owns major creative networks (BBDO, DDB, TBWA) serving large global advertisers across creative, content, and PR disciplines that overlap with Wildcard's services.
• Publicis Groupe (Leo Burnett, Saatchi): Publicis operates global creative networks (Leo Burnett, Saatchi & Saatchi, Publicis Worldwide) that compete for the same enterprise marketing budgets as Wildcard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/engineshop
• Facebookfacebook.com/engineshopagency
• LinkedInlinkedin.com/company/engine-shop-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engine Shop