What SALESLAND does

SALESLAND, S.L.U. is a Madrid-headquartered multinational sales outsourcing group founded in 2000, providing omnichannel commercial execution services to enterprise clients across 14 countries in Iberia and Latin America. The company operates five integrated service lines: Fuerza de Ventas (field sales outsourcing, deploying ~4,000+ sales representatives at retail stands, mobile B2B/B2C teams, and market influencer programs); Punto de Venta (point-of-sale management via 49 own corporate stores and 600+ managed POS); Venta Remota (9 in-house Sales Centers with ~3,000 telemarketers handling 115 million calls per year); Venta Digital (performance-driven online acquisition and chatbot-integrated lead routing); and Brands (a full-service marketing agency for promotional, experiential, and trade marketing campaigns). Anchor customers include BBVA, Santander, Caixabank, Movistar, Vodafone, Microsoft, Google, Samsung, L'Oréal, Mahou, ONCE, and Mapfre, with 85%+ of clients retained beyond 4 years.

The platform is unified by ARACNE, a proprietary intelligence layer performing micro-marketing at parcel level — combining billing analysis, web scraping, and LinkedIn footprint data with daily competitor density tracking to drive sales-rep route optimization, live agenda management, and real-time KPI dashboards exposed through Power BI to 250+ clients and 20,000+ users. A complementary mobile platform, SLD Plus+, supports consumer-facing promotional campaigns and channel incentive programs. Salesland also runs an authorized insurance mediation business (SALESLAND MEDIACIÓN), intermediating €85M+ in premiums in Spain during 2025 and expanding into Portugal in 2026.

Commercially, Salesland runs a managed-services revenue model: enterprise clients pay per-transaction, per-agent, or per-project fees for outsourced commercial work. Pricing is not publicly disclosed and is customized per engagement. Salesland holds ISO 14001:2015 (environmental) and ISO 27001:2022 (information security, Peru entity) certifications, is a UN Global Compact member, and has been repeatedly ranked among Forbes' 100 Best Companies to Work For in Spain.

Name

SALESLAND

Legal name

SALESLAND, S.L.U.

Website

https://salesland.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Salesland is a Madrid-based multinational sales outsourcing group operating across 14 Iberia and LATAM countries, providing enterprise clients with omnichannel field sales, point-of-sale, remote call-center, digital sales, and integrated marketing agency services delivered through 14,000+ professionals and proprietary ARACNE technology.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Advertising Agencies (541810)

SIC

Services-Management Services (8741), Services-Advertising (7310), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD)

Keywords

• Sales outsourcing services
• Field sales management
• Point-of-sale retail services
• Telemarketing lead generation
• Trade marketing agency

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Outsourcing / BPO: Full-service outsourcing of commercial and sales processes across multiple channels (field sales, point of sale, remote sales, digital). Clients engage Salesland to deploy, manage, and optimize their sales force and commercial operations. Revenue is generated through service fees, typically per-transaction, per-agent, or project-based contracts. The company operates across 14 countries with an omnichannel model.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

SALESLAND provides full-service commercial and sales process outsourcing across five integrated channels: field sales (Sales Force) deployed at retail stands and via mobile B2B/B2C teams visiting SMEs and HORECA; point-of-sale management including 49 own corporate stores and 600+ managed POS with sales promoters and brand ambassadors; remote sales through 9 Sales Centers with 3,000+ telemarketers handling 115 million calls per year; digital sales combining performance marketing, chatbot-driven lead qualification and click-to-call integration; and an in-house marketing agency (Brands) covering promotional, experiential and trade marketing campaigns. Operations span 14 countries across Iberia and Latin America, supported by proprietary technology (ARACNE platform) for route optimization, real-time KPI reporting and micro-marketing at parcel level.

Product overview

SALESLAND is a commercial outsourcing company offering an integrated, multichannel sales platform spanning five core services: Sales Force (field teams), Point of Sale (retail execution and own stores), Remote Sales (9 SalesCenters with ~3,000 telemarketers), Digital Sales (online lead generation and digital channel integration), and Brands (full-service marketing agency). The portfolio is unified by proprietary technology — notably ARACNE Shopper (route optimization, competitive intelligence, and real-time KPI dashboards integrated with Power BI) and SLD Plus+ (mobile promotional and incentive platform). These products enable SALESLAND to deliver omnichannel, end-to-end commercial solutions across 14 countries in Iberia and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• SALESLAND JOB: Temporary employment and staffing services (SALESLAND EMPRESA DE TRABAJO TEMPORAL, S.L.)
• SLD Brands
• SLD Plus+

Products and services

• Sales Force (Fuerza de Ventas) On-the-ground sales team outsourcing covering stand teams in high-traffic areas (shopping centers, retailers, transport centers), mobile B2B and B2C teams visiting SMEs and HORECA, and market influencer programs. Manages the full sales cycle from prospecting to closure with audit-backed quality guarantees. Used by enterprise clients across banking, insurance, telecoms and FMCG.
• Point of Sale (Punto de Venta) Point-of-sale execution services including 49 corporate stores and brand stands, with sales promoters, delegates, merchandisers and POS management teams covering 600+ managed points of sale and 6,000+ sales promoters/POS managers per month. Supported by ARACNE for real-time KPI tracking, audits and profitability monitoring per point of sale.
• Remote Sales (Venta Remota) Remote multichannel sales delivered through 9 Sales Centers (Madrid, Seville, Barcelona, Bilbao, Porto, Lima, Bogota, Santiago de Chile, San Jose) with 3,000+ telemarketers handling 115 million calls per year. Includes inbound/outbound B2B and B2C telephone sales, click-to-call, video sales, landing page campaigns, network-based outbound, cross-sell and up-sell campaigns.
• Digital Sales (Venta Digital) Digital sales strategy combining technology, marketing and sales across online and offline environments. Covers performance marketing, digital lead generation, click-to-call and online chat integration, chatbot-powered real-time lead qualification with ARACNE routing, speed leads, and technological solutions for commercial team management across channels.
• Brands (Salesland Brands) Full-service marketing agency integrated within the sales specialist group. Delivers marketing strategies and campaigns across promotional, experiential, trade marketing, activation, point-of-sale visibility, B2B/B2C incentive plans, and brand space design and production (pop-ups, shop-in-shops, stands). Four sub-areas: Brands Retail, Brands Activation, Brands Promotion (via SLD Plus+) and Brands Experience.
• Non-Stop Sales Integrated omnichannel sales model combining pre-sales, sales and after-sales across field sales, digital channels and SalesCenters, ensuring that no lead goes cold regardless of channel. Designed for clients requiring continuous, coordinated commercial coverage.
• BE VISIBLE Sales channel boosting methodology with three steps: appointment telemarketing to drive traffic to stores, commercial visits to boost sales, and trade marketing strategy for material implementation and product visibility at point of sale. Has generated 500,000 visits in the last decade with two-thirds converted to sales.
• Your Brand In-Store Product positioning and sell-out activation service creating tailor-made projects with complementary actions to drive brand commitment, product prescription and sales at point of sale. Delivered through 5,750 brand ambassadors, 8,500 POS visits per day and 450,000 products sold per month.
• Retail Store Management Integral point-of-sale management including store design strategy, material design/fabrication/implementation, and commercial and customer service team coordination to enhance customer experience. Includes lottery and gambling sector management (78 million transactions managed; 48,000 POS training sessions).
• Insurance Policy Mediation Authorized insurance agency providing policy mediation across multiple channels (remote as main acquisition source, physical presence via stands and retail, and digital strategies). Operated via subsidiary SALESLAND MEDIACIÓN, S.L. with 700+ operators in Spain.

Quantifiable outcome

• 85 million euros in insurance premiums intermediated in 2025 in Spain
• +6 more outcomes

Named customers39 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Konecta: Spanish-headquartered BPO and customer experience outsourcing group operating across Iberia and LATAM with similar field sales, contact center, and digital sales offerings. Closest direct competitor given shared Iberian origin and overlapping banking/telecom client base.
• Covisian: Italian/Spanish-headquartered CX and contact center BPO with operations across southern Europe and LATAM. Comparable omnichannel customer engagement, sales outsourcing, and digital services for enterprise clients in similar verticals.
• Atento: Public LATAM-focused customer experience and contact center BPO with deep presence in Brazil, Mexico, Argentina, and other Spanish-speaking markets. Directly comparable on telemarketing, sales outsourcing, and omnichannel customer engagement to enterprise clients.

Broad incumbents

• Foundever (formerly Sitel Group): Global CX and digital care BPO with strong presence in LATAM and Europe. Provides outsourced sales, customer service, and technical support comparable to Salesland's remote sales and field sales offerings to enterprise clients.
• Teleperformance: Global leader in outsourced customer experience management and digital-integrated business services, with significant operations across Europe and LATAM. Operates at much larger scale than Salesland but competes for the same enterprise BPO contracts.
• Concentrix: Global CX solutions and BPO provider with a large LATAM presence and end-to-end sales, customer service, and digital offerings. Comparable as an enterprise sales outsourcing competitor with broader technology capabilities and public-company resources.
• Majorel: European-headquartered CX and outsourced sales provider with strong LATAM footprint. Comparable in omnichannel sales outsourcing, contact center operations, and enterprise digital transformation support to banking and telco clients.
• TTEC (TeleTech): US-headquartered digital customer experience and BPO provider with global operations including LATAM. Comparable on outsourced sales, customer engagement, and AI-augmented CX services targeting enterprise clients in financial services and technology.

Emerging players

• Intelcia: French-headquartered BPO with growing LATAM (especially Portuguese-speaking Brazil and Angola) presence. Offers contact center and CX outsourcing comparable to Salesland's remote sales service line, with overlapping banking and telco client base.

Regional players

• Transcom: Swedish-headquartered CX and customer service BPO with European and LATAM operations. Comparable in remote sales, customer support outsourcing, and omnichannel engagement, though with stronger Northern European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SaleslandESP
• Instagraminstagram.com/saleslandes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALESLAND