What Freshmile does

Freshmile SAS is a French electric vehicle charging service operator founded in 2010 and headquartered in Strasbourg, operating since 2021 as a wholly-owned subsidiary of the Rexel Group. The company runs a dual-role business: as a Charge Point Operator (CPO) it provides 24/7 supervision, proactive maintenance, automated billing and remote management of EV charging stations for professional owners; as an Electric Mobility Operator (EMP) it issues the Freshmile Pass (individual) and Freshmile Pro Pass (corporate) RFID cards plus iOS/Android mobile and web applications that give end users access to 650,000+ charging points across Europe through inbound and outbound roaming agreements.

Underlying the operations is a proprietary software suite — Freshmile Park, Freshmile Move and Freshmile Charge — licensed to professional customers only as object code under the CPO service. The platform handles remote access and control of charging sessions, status reporting (available, occupied, out of service), consumption tracking by vehicle or user, and invoicing. The public-facing Freshmile Charge web map at charge.freshmile.com indexes 250,000+ charging points in France and Europe with filters for connector type, power, access mode and reservation.

Freshmile makes money through five distinct streams: (1) B2B CPO subscriptions plus a 10% commission on the VAT-exclusive charging revenue generated on each professional customer's stations, retroceded quarterly; (2) one-time hardware and connectivity sales (charging stations, modems, SIM subscriptions); (3) quote-based turnkey installation projects across company parking lots, employee homes, on-street and public parking areas; (4) pay-as-you-go charging fees from end users, including anonymous guest-mode sessions; and (5) managed services covering user relations, billing collection and roaming relationships. The go-to-market is sales-led for B2B (businesses, local authorities, supermarkets and retailers) with a 24-hour quote promise, supplemented by a certified 'Installateurs' partner channel, self-serve consumer apps and an e-commerce shop for Passes. Customer base is stated at over 3,000 companies including LVMH, Crédit Agricole, Leclerc, Saint-Gobain and Colas; headcount is stated at 80 employees.

Name

Freshmile

Legal name

Freshmile SAS

Website

https://freshmile.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Freshmile is a French EV charging service operator and Rexel Group subsidiary that runs turnkey charging station installations, 24/7 supervision software (Freshmile Park, Move, Charge) and the Freshmile Pass network of 650,000+ European charging points for businesses, local authorities, retailers and individual drivers.

Ownership category

akta.pro rank

Product category

EV Charging Services

akta.pro primary industry

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

akta.pro secondary industry

EV Battery Warranty, Degradation Analytics & Lifecycle Optimization for V2G (EUAFAMAL)

Keywords

• EV charging services
• Charge point operator
• Electric mobility operator
• EV charging infrastructure
• Roaming networks

Headquarters

HQ city

Entzheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CPO subscription and commission on charging revenue: Recurring subscription for the CPO Service (Freshmile Park, Move, Charge software licenses and supervision), plus one-time/recurring fees for activation and Products (SIM cards, charging stations, modems), and a commission equal to 10% of the VAT-exclusive revenue generated on the professional customer's EV Charging Point. Professional customer receives quarterly net revenue retrocessions within 90 days end-of-quarter.
2. Pay-as-you-go charging fees from end users: Usage-based revenue from EV drivers (Anonymous Users and Freshmile Users) paying per charging session, with a minimum of €0.50 incl. VAT per credit-card payment. Funds can be topped up to a Freshmile Account or paid ad hoc. Rates set per professional customer and validated by Freshmile.
3. Freshmile Pass and RFID badge sales: One-time / per-unit revenue from selling Freshmile Pass RFID cards/key fobs (and replacement Passes) to Freshmile Users, invoiced at the price in force on the order date.
4. Turnkey charging infrastructure installation projects: Project-based revenue from end-to-end delivery of turnkey charging-terminal installations (technical studies, equipment supply, commissioning, compliance) for company parking lots, employee homes, on-street and public parking areas; quote-based, professional customer engagements.
5. Hardware and connectivity products (charging stations, modems, SIM cards): Revenue from supplying the Products bundled with the CPO Service (EV charging stations, modems, telecom SIM subscriptions) under non-recurring activation fees and product orders per Quote.
6. Roaming and managed services for professional customers: Managed-services revenue from supervising EV charging points, managing user relations (contracts, after-sales), collecting revenue from users and third-party mobility operators on behalf of the professional customer, and managing roaming relationships.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

Freshmile is an EV charging service operator that designs, installs, operates and supervises electric vehicle charging infrastructure for businesses, local authorities, supermarkets/retailers and individual drivers across France and Europe. The offering combines turnkey terminal installation, a 24/7 connected supervision platform with proprietary software (Freshmile Park, Move, Charge), RFID-based Freshmile Passes (corporate Pro Pass and private Pass), a public charging-station map and mobile app, and inbound/outbound roaming across 650,000+ European charging points.

Product overview

Freshmile operates a platform-plus-modules architecture for EV charging services, anchored around an Electric Mobility Operator (EMP) and Charge Point Operator (CPO) role. The flagship EMP-facing products are the Freshmile Pass (Corporate Pro Pass for businesses, and a Private Pass for individuals), an RFID-based recharge card giving access to over 650,000 charging points across Europe with roaming, and the Freshmile Mobile App (iOS/Android) plus Freshmile Charge web application, which together provide station locator, reservation, charging history, and guest-mode payment. Underpinning these are the B2B CPO software platforms Freshmile Park, Freshmile Move, and Freshmile Charge, which professional customers use to manage remote access, remote control, session tracking, and availability for the EV charging infrastructure Freshmile supervises 24/7. These software modules are wrapped by the Terminal Management and Supervision service (connected platform with proactive maintenance and automated billing) and complemented by two professional services: Turnkey Terminal Installation (deployments on company parking lots, employees' homes, on-street, and public parking areas) and Corporate Fleet Charging (centralized billing and consumption tracking by vehicle or user). All products are operated by Freshmile SAS, a subsidiary of the Rexel Group since 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Freshmile Pro Pass: Corporate/professional recharge card providing access to over 650,000 charging points across Europe, with consumption tracking, charging history, and centralized billing.
• Freshmile Pass
• Freshmile Park
• Freshmile Move
• Freshmile Charge

Products and services

• Turnkey Terminal Installation End-to-end deployment of EV charging stations from technical studies through commissioning, offered across four contexts (company parking lots, employees' homes, on-street locations, public parking areas) to businesses, local authorities and property managers compliant with current standards.
• Terminal Management and Supervision Connected platform providing complete management and real-time monitoring of EV charging stations, including 24/7 monitoring, proactive maintenance, automated billing, and performance, availability and security guarantees for the operator's infrastructure.
• Freshmile Pro Pass (Corporate Recharge Card) RFID-based recharge card for businesses providing commitment-free access to over 650,000 charging points across Europe, with consumption tracking, charging history and centralised billing for corporate users on-site, while travelling or at home.
• Freshmile Pass (Private Recharge Card) Convenient, no-obligation pass for individual customers providing access to over 650,000 charging points across France and Europe, with mobile app integration for locating stations and tracking charging.
• Corporate Fleet Charging Electric fleet charging solution supporting on-site, at-home and on-the-go charging, with centralised management, consumption tracking by vehicle or user and automated billing for corporate fleets.
• Freshmile Mobile App Free iOS and Android mobile application enabling EV drivers to locate charging stations, reserve charging points, create a personal account, consult charging history and reservations, download invoices, perform a charge and pay for charging in guest mode without account creation.
• Freshmile Charge (Web Station Map) Web-based station map and locator at charge.freshmile.com covering 250,000+ public charging points in France and Europe, with filters for connector type, power level, access type (Pass, app, QR code, bank card), reservation, free-only stations and station detail information including address, rate, hours and reviews.

Quantifiable outcome

• Over 3,000 companies use Freshmile
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure hosts Freshmile's Sites (CGU SITES): "Hébergeurs : Microsoft Azure : 37 Quai du Président Roosevelt 92130 Issy-les-Moulineaux".
• InfomaniakcoreTechnology or IntegrationInfomaniak (Les Acacias, Geneva, Switzerland — Geneva Trade Register CH-660.0.059.996-1) hosts the Freshmile website www.freshmile.com.
• Google (Google Analytics & Google Maps)coreTechnology or IntegrationFreshmile uses Google Analytics and the Google Maps API on its Sites for traffic analysis (with _anonymizeIp()) and map display. Use of the Sites is therefore subject to Google's terms and privacy policy.
• OpenStreetMap FoundationcoreTechnology or IntegrationFreshmile uses maps from the OpenStreetMap Foundation (132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, UK); data processed may include the user's IP address and geolocation when authorised.
• Third-party mobility operators (roaming partners)coreChannel Partner/ Reseller/ DistributorRoaming framework allowing third-party users to charge at Freshmile terminals with their own badges (inbound roaming) and Freshmile users to access third-party terminals with their Freshmile Pass/account (outbound roaming). Income from third-party mobility operators is collected by Freshmile and retroceded to professional customers, with commissions retained.
• Certified installers (Installateurs)coreImplementation/ SI/ Consulting PartnerFreshmile maintains a certified installer network ("Installateurs" page on freshmile.com) that deploys and maintains charging stations on behalf of Freshmile and its professional customers; external installers and maintainers are also referenced in the privacy policy as recipients of personal data needed to carry out their missions.
• UN Global Compact (via Rexel Group)minorOthersRexel Group has adhered to the United Nations Global Compact; as a Rexel subsidiary, Freshmile follows the same ethics/compliance codes and the Rexel ethics alert procedure (www.rexel.com/fr/alerte-ethique), and reserves audit rights over professional customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allego: European Charge Point Operator and e-mobility provider operating a public and destination charging network across multiple EU countries. Closest direct comparator to Freshmile given overlapping CPO/EMP role, roaming interconnections, and pan-European footprint.
• EVBox: European EV charging hardware and software provider (CPO platform 'Everon') serving businesses, municipalities and retailers with turnkey charging solutions — directly comparable to Freshmile's hardware-plus-software-plus-services model.
• EnBW mobility+: German utility-backed EV charging network with hundreds of thousands of public charging points and roaming across Europe — comparable to Freshmile as a utility-sponsored CPO/EMP operating at European scale with B2B and consumer offerings.
• Ionity: Pan-European high-power charging (HPC) joint venture between automakers and energy majors (BMW, Mercedes, Volkswagen, Hyundai, Shell, TotalEnergies). Competitor for premium charging interconnections and a frequent roaming/EMP counterpart to Freshmile's network.

Broad incumbents

• ChargePoint: Largest North American CPO with expanding European presence, offering networked hardware, cloud software and roaming — comparable to Freshmile as a global network-based CPO/EMP platform serving businesses and consumers.
• TotalEnergies (EV charging): French-headquartered energy major with a large and rapidly expanding EV charging network across European motorways, urban areas and retail sites — competes with Freshmile in the same French market for B2B, retail and local-authority tenders.
• EDF (e Born / mobility): French state-linked utility deploying public and private EV charging infrastructure across France, including under the 'e Born' brand — directly comparable to Freshmile for French local-authority, business and retail customer contracts.
• Shell Recharge: Global energy-major EV charging network (including former ubitricity/NewMotion assets) competing for B2B fleet, retail and public charging contracts — comparable to Freshmile as a large-scale CPO/EMP with subscription and roaming services.
• Iberdrola (Spanish EV charging): Spanish utility expanding an EV charging network across Iberia and Europe through 'Iberdrola | Public Charging' — comparable to Freshmile as a utility-backed European CPO deploying public and private charging at scale and pursuing roaming partnerships.

Emerging players

• Tesla Supercharger: OEM-operated high-power charging network now selectively opening to non-Tesla EVs in Europe via the NACS/Magic Dock and CCS approach — a competitor for end-driver attention and an emerging roaming/EMP counterpart to Freshmile's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Freshmile_fr
• YouTubeyoutube.com/channel/UCpfK3K8oVLGRtOLKjzf_Shg
• Facebookfacebook.com/Freshmile
• LinkedInlinkedin.com/company/freshmile
• Instagraminstagram.com/freshmile.generation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshmile