What Beetroot does

Beetroot AB is a privately held Swedish technology company founded in 2012 and headquartered in Stockholm. The company operates as a custom software development and AI consultancy, delivering services across three core pillars: AI development services (NLP, computer vision, predictive analytics, generative AI, agentic AI, and MLOps), custom software solutions (cloud, DevOps, mobile, full-stack, QA, cybersecurity), and engagement models spanning consulting, team extensions, and corporate training. Its technical stack spans major ML frameworks (PyTorch, TensorFlow), frontier LLM providers (OpenAI, Anthropic, Google, Llama, Mistral), and mainstream enterprise technologies (AWS, Azure, GCP, Python, React, .NET).

Beetroot serves enterprise and mid-market clients globally, with a customer base of 250+ organizations across nonprofit, sustainability, education, healthcare, travel, and technology sectors. Notable clients include UNDP, Pact, Inspera, Land Life, Internet Vikings, Hydrogen Pro, and Hospi Housing. The company monetizes primarily through professional services (project-based and time-and-materials contracts at $180-$435 per developer per day) and subscription-style team extension engagements ($2,550-$8,250 per developer per month), supplemented by training workshops delivered through Beetroot Academy and advisory services.

Delivery is executed across a five-country network spanning Sweden (HQ), Bulgaria, Poland, Ukraine, and Vietnam, providing cost-efficient scale and European market proximity. The company maintains a subsidiary ecosystem that includes Beetroot Academy (training), Beetweb (WordPress/web), Beetroot Defence (defence-tech advisory), and Varangians (Ukrainian DefenceTech investment vehicle). Beetroot is ISO 27001 certified, GDPR-compliant, ranked among the top 1% of global software service providers on Clutch (2024), and was recognized as EY Entrepreneur of the Year Western Sweden in 2023. The company is founder/management-owned, with no disclosed institutional funding rounds, suggesting organic or bootstrapped growth over 14 years of operation.

Name

Beetroot

Legal name

Beetroot AB

Website

https://beetroot.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beetroot is a Stockholm-based AI and custom software development consultancy founded in 2012, serving 250+ global enterprise and mid-market clients with AI services, team extension, and custom engineering delivered across Sweden, Bulgaria, Poland, Ukraine, and Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom software development engagements where Beetroot teams deliver complete solutions from discovery through deployment. Revenue is generated through time-and-materials or fixed-scope contracts with developer day rates ranging from $180-$435/day depending on seniority.
2. Team Extension Services: Long-term dedicated team engagements where Beetroot provides vetted developers integrated into client's workflows. Monthly retainer pricing based on developer seniority levels, with minimum commitments typically starting around $2,550-$8,250/month per developer.
3. Tech Training Workshops: Custom technical training programs for client teams covering cybersecurity, genAI, green coding, accessibility, and other emerging technologies. Delivered through Beetroot Academy's network of 400+ industry professionals.
4. Consulting Services: Advisory and consulting engagements covering technology strategy, architecture review, discovery workshops, and IT project management. These engagements provide high-margin revenue through expert-led advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Beetroot is a custom software development and AI consultancy that designs, builds, and operates AI-powered and software solutions for enterprises and mid-market companies. Its offering is organized around three pillars: AI development services (agentic AI, chatbots, NLP, computer vision, predictive analytics, generative AI, MLOps), custom software solutions (web, mobile, cloud, DevOps, QA, cybersecurity, UI/UX), and engagement models (dedicated team extensions, project-based delivery, and custom tech training via Beetroot Academy).

Product overview

Beetroot is a custom software development and AI consultancy that offers a comprehensive portfolio of professional services organized into three core pillars: AI Development Services (encompassing agentic AI, chatbots, NLP, computer vision, predictive analytics, and generative AI), Custom Software Solutions (including cybersecurity, cloud, DevOps, mobile, full-stack, and QA), and engagement models (dedicated teams, project-based delivery, and team training via Beetroot Academy). The company operates as a services firm rather than a packaged software vendor, providing end-to-end delivery from advisory and consulting through development, deployment, and ongoing team upskilling. The ecosystem includes specialized sub-brands for defence technology (Beetroot Defence) and education (Beetroot Academy), with delivery through offices in Sweden, Bulgaria, Poland, Ukraine, and Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Development Services
• Custom Software Solutions Custom software development covering the full development lifecycle from architecture to deployment and maintenance, including web applications, mobile apps, cloud consulting, DevOps, cybersecurity, QA/testing, and UI/UX design. For organizations needing tailored software products or systems.
• Dedicated Development Team Long-term team extension model providing vetted developers integrated into client workflows on a monthly retainer basis. Junior rates start around $2,550/month, Middle around $4,150/month, and Senior around $6,200/month for long-term commitments, with higher rates for highly specialized roles.
• Custom Tech Training Workshops Hands-on technical training programs for upskilling client teams in AI, cybersecurity, green coding, accessibility, cloud, and other emerging technologies. Delivered through Beetroot Academy's network of 400+ industry professionals. For organizations seeking to build internal AI and digital transformation capabilities.
• Beetroot Academy Educational sub-brand providing individual learning programs and team upskilling workshops for technology skills development, covering AI, software development, and related disciplines. Supports both individual learners and corporate training engagements.
• Beetroot Defence Specialized defence technology advisory and software solutions for security and resilience, focused on supporting defence and security-sector clients. Operates alongside Varangians, Beetroot's investment vehicle focused on Ukrainian DefenceTech.

Quantifiable outcome

• 60% reduction in inquiry handling time for travel tech client
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EPAM Systems: Global custom software engineering and digital platform services firm with strong AI/ML and nearshoring presence in Central/Eastern Europe. Closely comparable in delivery model, target customers, and AI/ML service portfolio.
• Toptal: Vetted freelancer network offering dedicated developers, team augmentation, and AI/ML consulting on hourly/monthly engagement models. Direct overlap with Beetroot's team extension service and pricing structure.
• BairesDev: Nearshore software development firm providing dedicated engineering teams and custom AI/ML solutions across LATAM. Highly comparable nearshore talent-arbitrage model and enterprise/mid-market customer focus.
• Andela: Global tech talent platform providing vetted engineers and AI/ML specialists as team extensions. Directly comparable in offering dedicated developer teams with AI/cloud/data expertise.
• ScienceSoft: Custom software development and AI/ML consulting company serving enterprises and mid-market. Comparable service mix spanning AI development, computer vision, predictive analytics, and dedicated teams.
• Ciklum: Ukrainian-rooted custom software engineering and digital transformation firm with similar Eastern European delivery heritage. Comparable nearshore model and enterprise/mid-market customer focus.
• Intellias: Ukrainian-headquartered IT services firm providing custom software, AI/ML, cloud, and dedicated teams to global enterprises. Strong overlap in delivery geography, service portfolio, and client mix.
• Itransition: Custom software development and IT consulting firm offering AI/ML, data engineering, cloud, and team extension services. Closely comparable in service breadth and customer targeting.

Broad incumbents

• Accenture: Global professional services incumbent offering AI/ML consulting, custom software, and cloud transformation at massive scale. Competes with Beetroot on enterprise AI transformation deals with vastly greater scale and brand.
• Capgemini: Global IT services and consulting leader with strong European presence and broad AI/digital transformation portfolio. Overlaps with Beetroot in AI advisory, custom software, and enterprise delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beetroot.se
• LinkedInlinkedin.com/company/beetroot-se
• Instagraminstagram.com/beetroot.se
• Xx.com/beetroot_se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beetroot