Segurarse
- Company typePrivate
- Founded2011
- HeadquartersFlorida, Argentina
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Segurarse firmographics
Firmographics- Name
- Segurarse
- Legal name
- Segurarse Asesores de Seguros S.A.
- Website
- https://segurarse.com.ar
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Segurarse industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Segurarse is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Segurarse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance companies for policies sold through their platform. Acts as intermediary between customers and 19+ insurance providers including Sancor, Allianz, Zurich, Mapfre, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual insurance products (auto, moto, home, health, travel, boat) with personalized pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Segurarse product offering
Product offeringCore offering
Segurarse is a digital insurance broker that intermediates coverage from 19+ insurance carriers for individual consumers (auto, motorcycle, home, health prepaga, personal accidents, travel assistance, vessel) and corporate clients (ART workers' compensation, surety, liability, fleet, fire, malpractice, environmental, agricultural, corporate life) through its proprietary multi-quoter platform and embedded insurance APIs (SEGUWay, SEGUNext). Customers can quote, compare, purchase, and manage policies entirely online via the MiSegurarse web portal and mobile app, supported by human advisors on phone, WhatsApp, and chat.
Product overview
Segurarse is a digital insurance broker offering a unified platform combining a multi-quotation engine and proprietary automation tools (SEGUWay and SEGUNext) for embedded insurance and open insurance ecosystems. The platform serves both individual consumers (offering auto, motorcycle, health prepaga, home, personal accidents, travel assistance, and vessel insurance) and corporate/SME clients (offering ART, comprehensive business, surety, liability, fleet, fire, malpractice, and other commercial lines). Customers access services through the Mi Segurarse web portal and mobile app for policy management, claims reporting, and 24/7 self-service. The company operates as a broker intermediary connecting customers with 30+ insurance providers across Argentina, Brazil, and Uruguay.
Differentiator
Problem solved
Functional benefit
Brands
- MiSegurarse: Self-service mobile application allowing customers to view and download policies, report claims, request mechanical assistance, change payment methods, and manage insurance 24/7.
- SEGUWay
- SEGUNext
Products and services
- Multi-cotizador de seguros (Multi-Quote Engine) Proprietary multi-quotation engine that compares insurance coverage and prices from 19+ insurers in real time, enabling 100% online purchase of auto, home, health, life, and other insurance products.
- MiSegurarse Self-Service Portal and Mobile App Customer self-service platform available via web and mobile app (iOS and Android) that lets policyholders view and download policies, report claims, request mechanical assistance, modify payment methods, and access digital insurance cards 24/7.
- SEGUWay Embedded Insurance API Platform Proprietary standardized API platform enabling embedded insurance capabilities and integration with insurance providers across LATAM markets, reducing integration times and improving scalability for partners.
- SEGUNext Open Insurance Automation Platform Proprietary automation tools platform enabling integration, reduced integration times, increased scalability, and improved customer trust for insurance operations across LATAM markets.
- Individual Insurance Products Insurance products for individuals including auto, motorcycle, health prepaga, home, personal accidents, travel assistance, and vessel coverage, offered through the multi-quote platform.
- Corporate and SME Insurance Products Corporate insurance solutions including ART (workers' compensation), comprehensive business insurance, surety bonds, liability insurance, vehicle fleets, corporate fire insurance, medical malpractice, environmental liability, operational risk, construction RC, transportation, consortium, credit, agricultural, and corporate life insurance.
- AI Bot for Digital Insurance Purchase Generative AI-powered bot that accompanies customers through the digital insurance purchase process, providing automated assistance and guidance during the customer journey, pioneered in the Argentine insurance market.
Quantifiable outcome
- 85.4% of customers are very satisfied with the service received
- +4 more outcomes
Companies that use Segurarse
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles3 records
Segurarse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Segurarse partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- RSA ArgentinacoreInsurance company partner providing coverage products through Segurarse platform. RSA is one of 19+ insurers available on the platform.
- Sancor SeguroscoreMajor Argentine insurance company partner offering auto, home, and business coverage through Segurarse's digital platform.
- Allianz ArgentinacoreGlobal insurance group partner providing coverage through Segurarse platform for auto, home, and business insurance.
- Zurich ArgentinacoreInternational insurance company partner offering coverage products through Segurarse's multi-quoter platform.
- Mapfre ArgentinacoreSpanish insurance group partner providing auto, home, and business coverage through Segurarse platform.
- Galicia SeguroscoreArgentine bank-owned insurance company partner offering coverage through Segurarse digital platform.
- Mercantil AndinacoreRegional insurance company partner providing coverage products through Segurarse's platform.
- ExpertacoreART (workers compensation) and insurance partner offering coverage through Segurarse.
- San CristobalcoreMutual insurance company partner offering auto, home, and business coverage through Segurarse platform.
- Provincia SeguroscoreProvincial government-owned insurance company partner providing coverage through Segurarse.
- Seguros RivadaviacoreArgentine insurance company partner offering coverage products through Segurarse digital platform.
- La MeridionalcoreRegional insurance company partner providing coverage through Segurarse platform.
- SMGcoreInsurance company partner offering coverage products through Segurarse's digital platform.
- IntegritycoreInsurance company partner providing coverage through Segurarse platform.
- ChubbcoreGlobal insurance giant partner offering commercial and personal coverage through Segurarse.
- Federación PatronalcoreArgentine mutual insurance company partner providing coverage through Segurarse platform.
- BerkleyminorInsurance company partner offering coverage products through Segurarse.
- GalenominorHealth insurance company partner offering prepaga coverage through Segurarse.
- Prevención SaludminorHealth insurance partner offering medical coverage through Segurarse platform.
- Cruz SuizaminorHealth insurance company partner offering medical coverage through Segurarse.
- LibraminorInsurance company partner providing coverage products through Segurarse.
- Now AssistanceminorTravel assistance provider partner offering travel insurance coverage through Segurarse platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Segurarse competitors and assessment
Company assessmentDirect peers
- Lemon Insurance: Lemon Insurance is an Argentina-based digital insurance broker and insurtech offering auto and other personal lines through a 100% online experience. It is the most direct competitor to Segurarse in the Argentine digital brokerage market, competing for the same multi-quoter / API-driven customer.
- 180 Seguros: 180 Seguros is a leading Brazilian digital insurance broker offering auto, home, life, and business products through an online comparison and purchase experience. It directly mirrors Segurarse's multi-quoter + carrier-aggregation model in Brazil.
- Pier: Pier is a Brazilian digital auto insurance broker and insurtech that has expanded into home and other lines, using proprietary technology and carrier partnerships. It is a direct comparable to Segurarse in Brazil's digital brokerage category.
Emerging players
- Justos: Justos is a Brazilian auto insurtech that started as a managing general agent and expanded into broader digital distribution. It overlaps with Segurarse on the auto line and represents the technology-led distribution model Segurarse competes against in Brazil.
- Betterfly: Betterfly is a LATAM-focused insurtech and embedded insurance platform combining wellness benefits with life insurance distribution across multiple countries. It overlaps with Segurarse on embedded insurance technology and multi-country LATAM footprint.
- Sofía (by Sofía/Insurtech): Sofía is a LATAM digital insurance broker operating in Mexico and other Spanish-speaking markets with an embedded/API-first distribution approach. It is comparable to Segurarse as a regional digital broker targeting similar SMB and individual segments in non-Argentine LATAM markets.
- Akua: Akua is a LATAM embedded insurance platform providing API infrastructure for insurers, fintechs, and digital channels to distribute insurance products. It directly competes with Segurarse's SEGUWay/SEGUNext embedded insurance positioning.
Broad incumbents
- Policybazaar (PB Fintech): Policybazaar is the largest digital insurance aggregator in India and has expanded into the UAE and other emerging markets. As a broader incumbent in digital insurance comparison, it illustrates the scale outcome Segurarse could pursue in LATAM.
- Mapfre Argentina: Mapfre Argentina is a major incumbent insurer and partner of Segurarse through its multi-quoter. It is comparable as a large established carrier with its own direct digital channel that competes with — and partners alongside — Segurarse.
Others
- Bdeo: Bdeo is a LATAM-focused insurtech providing AI-powered visual claims and underwriting automation for insurers. It is comparable to Segurarse's AI lab direction (claims automation and underwriting intelligence) as an enabling technology peer in the LATAM insurance value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Segurarse social profiles
Digital presenceSegurarse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Segurarse leadership team
Management profileNumber of profiles
Segurarse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Segurarse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Segurarse
What does Segurarse do?
Segurarse is a digital insurance broker that intermediates coverage from 19+ insurance carriers for individual consumers (auto, motorcycle, home, health prepaga, personal accidents, travel assistance, vessel) and corporate clients (ART workers' compensation, surety, liability, fleet, fire, malpractice, environmental, agricultural, corporate life) through its proprietary multi-quoter platform and embedded insurance APIs (SEGUWay, SEGUNext). Customers can quote, compare, purchase, and manage policies entirely online via the MiSegurarse web portal and mobile app, supported by human advisors on phone, WhatsApp, and chat.
Is Segurarse a public or private company?
Segurarse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Segurarse founded?
Segurarse was founded in 2011. It employs 51 to 100 people.
Where is Segurarse based?
Segurarse is headquartered in Florida, Argentina, in the Latin America region.
How does Segurarse make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Segurarse's main competitors?
Direct peers on record are Lemon Insurance, 180 Seguros and Pier. Emerging players are Justos, Betterfly, Sofía (by Sofía/Insurtech) and Akua. Broad incumbents are Policybazaar (PB Fintech) and Mapfre Argentina. Bdeo is listed as an others.
Does Segurarse have an API?
No public API is recorded for Segurarse.
What industry is Segurarse in?
Segurarse's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.