Experta

What Experta does

Experta - Business Solutions Srl is a Turin-based Italian consulting and professional training firm founded in 2006, operating with a five-person team led by Senior Partner and Microsoft MVP Emmanuele Vietti. The company operates two intertwined business lines: enterprise consulting in organizational re-engineering, planning and control, corporate finance (business plans, scenario analysis, valuations), and professional training for clients including large companies, public-sector entities, trade associations, professional orders, training companies, banks, and Confidi; and consumer/prosumer education products centered on Excel mastery, anchored by the Xcamp online course (€199.99 one-time purchase, 18 hours of theory across 10 levels, 100 video exercises) and a free YouTube channel ("Utilizzo professionale di Microsoft Office") with over 838 tutorial videos.

The company's technology stack is built around the Microsoft Office ecosystem, with deep specialization in Excel functionalities including Power Query, LAMBDA, dynamic arrays, Pivot Tables, and Copilot for Excel. Proprietary assets include the Xcamp Method — a structured 10-level learning methodology — and an extensive video content library. In 2025, the company launched Avatar AI, an AI-powered Q&A assistant for interactive Excel learning, while tutorials teach users to use Microsoft Copilot. Operations span a registered office at Via Duchessa Jolanda 38 and an operational office at Via Netro 2, both in Turin.

Experta monetizes through two primary streams: one-time Xcamp course purchases (€199.99) sold globally via its own e-commerce storefront, and quote-based B2B consulting engagements delivered primarily within Italy. The freemium YouTube channel functions as the top-of-funnel acquisition engine, converting viewers into both course buyers and consulting clients. The company is privately held with €20,000 registered capital, no disclosed external investment, and a diversified sponsor/partner network of over fifteen Italian SMBs supporting the Xcamp platform.

Name

Experta

Legal name

EXPERTA - BUSINESS SOLUTIONS Srl

Website

https://experta-bs.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Experta is a Turin-based Italian consulting and training firm specializing in Microsoft Excel education and business advisory. With a five-person team led by Microsoft MVP Emmanuele Vietti, it sells the Xcamp online course, an 838+ video YouTube library, and an AI learning assistant alongside enterprise consulting in planning, control, and corporate finance.

Ownership category

akta.pro rank

Product category

Business Consulting and Professional Training

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industry

Education & Learning Personalization (HDAAAGAL)

Keywords

• Excel training courses
• Microsoft Office training
• Business consulting services
• Management control systems
• Corporate finance advisory

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Course Sales (Xcamp): One-time purchase of the Xcamp complete Excel course at €199.99, providing 18 hours of theoretical content across 10 levels plus 100 video exercises
2. Business Consulting Services: Direct consulting engagements in organization/re-engineering, planning and control systems, corporate finance (business plans, scenario analysis, company valuations), and professional training
3. YouTube Content (Free + Premium): Free tutorial content on YouTube drives brand awareness and course sales; premium content available through course purchase or channel subscription

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Experta is an Italian IT consulting and professional training firm that delivers business consulting in organization/re-engineering, planning and control, corporate finance, and Microsoft Office/Excel training. It sells the Xcamp complete Excel course (10 levels, 100 video exercises) directly online and runs a free YouTube tutorial library with over 838 videos, complemented by an Avatar AI Q&A assistant for Excel learners.

Product overview

Experta Business Solutions is an Italian business consulting and professional training company that operates primarily as an Excel education and Microsoft Office training platform. The core product portfolio consists of Xcamp (the complete Excel course with 100 exercises), a free video tutorial library with over 838 videos, and the AI-powered Avatar Q&A assistant. Beyond education technology, Experta offers business consulting services including organizational restructuring, planning and control systems, corporate finance advisory, and professional training programs. The company is led by Microsoft MVP Emmanuele Vietti and focuses on combining practical Excel skills with broader business management expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Xcamp: Excel training course product offering - a comprehensive Excel course with theory and practice components, featuring 100 video exercises and 10 levels of training.

Products and services

• Xcamp - Il Corso Completo di Excel A comprehensive online Excel training course consisting of 18 hours of theoretical content across 10 progressive levels plus 100 practical video exercises, sold as a one-time purchase at €199.99 with lifetime access. Designed to take individual learners from beginner to advanced Excel proficiency.
• Organizational Consulting Business organization and process reengineering consulting services for large and medium enterprises, including re-thinking workflows, redefining organizational structure, updating information systems, and sharing new corporate values.
• Planning and Control Consulting Management accounting and business intelligence implementation services, including financial modeling and business performance monitoring systems built on objective, quantifiable elements for planning and control.
• Corporate Finance Advisory Ordinary and extraordinary corporate finance advisory for enterprises and investors, including business plans, scenario/what-if analysis, and company valuations, focused on the sustainability and credibility of economic-financial development plans.
• Professional Training Delivery Custom professional training programs combining academic rigor with practical experience, delivered by instructors with both university teaching and real-world consulting backgrounds. Targeted at corporate teams and professional organizations.

Quantifiable outcome

• 4.8/5 average course rating on Udemy
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor.

• Studio MartucciminorOthersSuper Sustainer of Xcamp educational platform, providing financial or content support to the Excel learning community
• Zincatura di CambianominorOthersSuper Sustainer of Xcamp platform
• Guzzo Service sasminorOthersSuper Sustainer of Xcamp platform
• Studio CornominorOthersSuper Sustainer of Xcamp platform
• Atinedis srlminorOthersSuper Sustainer of Xcamp platform
• Rooms With A View TorinominorOthersSuper Sustainer of Xcamp platform
• Biware srlminorOthersSponsor of Xcamp platform
• Sicit srlminorOthersSponsor of Xcamp platform
• Studio Aimasso - Commercialisti AssociatiminorOthersSponsor of Xcamp platform
• Cooperativa Sociale Il MargineminorOthersSponsor of Xcamp platform
• Atla srlminorOthersSponsor of Xcamp platform
• Studio Rondini - Commercialisti AssociatiminorOthersSponsor of Xcamp platform
• Farenumeri.itminorOthersSponsor of Xcamp platform
• ETT1 srlminorOthersSponsor of Xcamp platform
• Il Tiglio srlminorOthersSponsor of Xcamp platform

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Coursera: Coursera is a large online education platform hosting Excel courses from universities and partners. As the marketplace where Experta-style courses can be distributed (and where Udemy competes), it is a broad incumbent shaping the addressable market.
• Udemy: Udemy is the broad course marketplace where Experta's Xcamp course achieves its 4.8/5 rating. Udemy sets competitive pricing expectations and commission economics that constrain Experta's course monetization.
• LinkedIn Learning: LinkedIn Learning offers a broad catalog of Excel courses alongside thousands of other business topics, often sold via enterprise L&D licenses. It competes with Experta for both individual learners and corporate training engagements but operates at vastly larger scale.

Direct peers

• GoSkills: GoSkills offers Excel and business skills courses via subscription to individuals and corporate L&D buyers. It competes with Experta for corporate training budgets and individual course purchases.
• Simon Sez IT: Simon Sez IT produces online Excel and Microsoft Office training courses, very similar in offering to Experta's Xcamp product line. Both companies sell video-based Excel training to individual learners, making them direct competitors in the same niche.
• MyExcelOnline: MyExcelOnline (John Michaloudis) sells comprehensive Excel courses to individual learners and runs a large Excel community. The product positioning and audience closely match Experta's Xcamp offering.
• XelPlus: XelPlus (Leila Gharani) offers paid Excel and Power BI courses and a large YouTube channel of free tutorials. The freemium content-plus-paid-course model directly mirrors Experta's Xcamp + YouTube approach.
• Spreadsheeto: Spreadsheeto offers beginner-to-advanced Excel tutorials and guides for individual learners. It targets the same learner segment as Xcamp and competes for search-driven traffic against Experta's tutorial content.
• Excel Campus (Jon Acampora): Excel Campus provides Excel training resources, add-ins, and video courses for individual learners and corporate clients. It overlaps with Experta's audience of finance professionals and Excel power users.
• Trump Excel: Trump Excel runs a popular blog and YouTube channel offering free and paid Excel tutorials. Like Experta, it uses a freemium content engine to drive paid course sales and competes in the same individual-learner segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/UtilizzoprofessionalediMicrosoftOffice
• Facebookfacebook.com/UtilizzoprofessionalediMicrosoftExcel
• LinkedInlinkedin.com/company/2804626

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experta