Ascent Software Group
Ascent Software Group, operating as Jaro, sells an enterprise SaaS appraisal management platform — JaroDesk plus modules like JaroInspect, AssignIQ, and AI-powered QC — to US mortgage lenders, AMCs, and appraisal staff firms.
- Company typePrivate
- Founded2018
- HeadquartersAlpine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ascent Software Group does
Ascent Software Group, operating under the brand name Jaro, is a US-based enterprise SaaS company founded in 2018 that sells an appraisal management platform to the mortgage lending industry. Its core product, JaroDesk, provides end-to-end order workflow, panel and vendor management, quality control, client communications, payments, and integrations for mortgage lenders, Appraisal Management Companies (AMCs), and appraisal staff firms. The platform is extended through add-on modules including JaroInspect (GSE-approved mobile inspection apps), JaroKit (property data and report writing, currently invite-only), JaroBots (workflow automation), AssignIQ (predictive complexity scoring), AI-powered QC, dashboards, analytics, and payments and accounting. In November 2023, the company acquired Value Acceptance to embed LiDAR and augmented reality property data collection into the platform.
Jaro monetizes through enterprise, quote-based multi-year SaaS subscriptions sold via direct field sales with "Book a Demo" as the primary acquisition mechanism; pricing is not publicly disclosed and is tailored to customer requirements. The company holds SOC 1, SOC 2 Type 1, and SOC 2 Type 2 certifications and has achieved Fannie Mae and Freddie Mac verification for UAD 3.6 compliance on JaroKit and JaroInspect. Its product surface integrates with 20+ LOS, AMC, and GSE portal platforms including Encompass (ICE Mortgage Technology), Mortgage Director/Fiserv, Mercury Network, and UCDP APIs, embedding Jaro in customer origination-to-closing workflows. Public customer references include Opteon AMC, Movement Mortgage, Veterans United, A&D Mortgage, Appraisal Management Specialists, and Beacon PDC. The company is privately held, headquartered in Alpine, Utah, with 11–50 employees and no disclosed funding rounds or parent company.
Ascent Software Group firmographics
Firmographics- Name
- Ascent Software Group
- Legal name
- Ascent Software Group
- Website
- https://tryjaro.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ascent Software Group, operating as Jaro, sells an enterprise SaaS appraisal management platform — JaroDesk plus modules like JaroInspect, AssignIQ, and AI-powered QC — to US mortgage lenders, AMCs, and appraisal staff firms.
- Ownership category
- akta.pro rank
Ascent Software Group industry classification
Industry- Product category
- Real Estate Appraisal Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Ascent Software Group is headquartered
LocationHeadquarters
- HQ city
- Alpine
- HQ country
- United States
- HQ region
- North America
Markets served
Ascent Software Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (JaroDesk): Enterprise SaaS platform sold as a subscription to mortgage lenders, AMCs, and staff firms. Pricing is customized and quote-based, indicating annual or multi-year contract terms. The platform covers order workflow, panel management, QC, client communications, and payments as an integrated suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing — no public tiers disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ascent Software Group product offering
Product offeringCore offering
Ascent Software Group, operating through its Jaro brand, sells an enterprise SaaS appraisal management platform for US mortgage lenders, Appraisal Management Companies (AMCs), and appraisal staff firms. The core platform JaroDesk manages the full appraisal lifecycle — order workflow, vendor and panel management, client communications, AI-powered quality control, predictive assignment scoring, and payments — with add-on products JaroKit (report writing), JaroInspect (GSE-approved mobile inspection apps), and JaroBots (workflow automation).
Product overview
Ascent Software Group's Jaro is a comprehensive, platform-plus-modules enterprise appraisal management ecosystem. The core platform is JaroDesk, which provides order workflow and panel management capabilities. Three primary integrated modules extend the platform: JaroKit (invite-only property data and report writing toolkit), JaroInspect (mobile/tablet inspection apps with GSE approval for PDC & PDR), and JaroBots (workflow automation with 20+ templates). Additional modules include AI-powered Quality Control, AssignIQ predictive analytics, Dashboards, Reports & Analytics, Client Communications, Payments & Accounting, Order Workflow, and Panel/Vendor Management. The platform serves mortgage lenders, Appraisal Management Companies (AMCs), and Staff Firms across the entire appraisal lifecycle from order to completion.
Differentiator
Problem solved
Functional benefit
Brands
- JaroDesk: Order workflow and panel management platform for appraisal desk operations
- JaroKit
- JaroInspect
- JaroBots
- AssignIQ
- Jaro Academy
Products and services
- JaroDesk End-to-end enterprise appraisal desk SaaS platform for managing order workflow, panel and vendor operations, QC, client communications, and payments at scale across mortgage lenders, AMCs, and appraisal staff firms.
- JaroKit Property data and report writing toolkit that pulls comparables and market context for BPOs, appraisals, and short-term rental analysis; GSE-verified for UAD 3.6 and currently invite-only.
- JaroInspect Mobile and tablet applications for property appraisals, floor plans, and inspections using LiDAR and augmented reality; GSE approved for Property Data Collection (PDC) and Property Data Report (PDR), available on iOS and Android.
- Jaro Academy On-demand learning and professional development platform providing training streams for appraisers, desk teams, and other appraisal professionals.
Quantifiable outcome
- 41% faster appraisal delivery with JaroInspect
- +3 more outcomes
Companies that use Ascent Software Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ascent Software Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability6 records
Feature8 records
Ascent Software Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Fannie MaecoreFannie Mae integration via UCDP APIs and appraisal and loan APIs. JaroKit and JaroInspect are verified by Fannie Mae to support UAD 3.6 specifications, enabling compliant delivery of appraisal data.
- Freddie MaccoreFreddie Mac integration via UCDP APIs and lender APIs. Products JaroKit and JaroInspect are verified by Freddie Mac to support UAD 3.6 specifications, enabling compliant delivery of appraisal data.
- Mercury Network (CoreLogic)coreIntegration with Mercury Network, an order platform from CoreLogic, enabling seamless order management across appraisal platforms.
- Encompass (ICE Mortgage Technology)coreIntegration with Encompass, a loan origination software system by ICE Mortgage Technology, enabling order workflow integration from origination through appraisal.
- Value AcceptancecoreAcquired in November 2023, Value Acceptance is a technology developer specializing in LiDAR and augmented reality for property data collection. The acquisition is intended to enhance the Jaro appraisal software platform and accelerate appraisal modernization through advanced property data collection capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ascent Software Group competitors and assessment
Company assessmentEmerging players
- Bowery Valuation: Bowery Valuation is a tech-enabled commercial and residential appraisal firm with proprietary software for inspection and report delivery. Competes with JaroInspect in the modernization of property inspection workflows.
Direct peers
- Reggora: Reggora is a modern appraisal order management and workflow platform serving lenders and AMCs. Directly comparable to JaroDesk in order workflow, panel management, and integrations, and is also a Jaro integration partner.
- Valuelink: Valuelink provides appraisal management software for lenders, AMCs, and appraisers to automate, manage, and track appraisal orders. Comparable to JaroDesk and is also a Jaro integration partner.
- Appraisal Port: Appraisal Port is a long-standing appraisal order management and vendor network platform used by lenders and AMCs. Comparable to Jaro for order workflow and panel management, and is also a Jaro integration partner.
- LenderX: LenderX is an appraisal management platform used by lenders and AMCs for order management and workflow. Comparable to JaroDesk and is also a Jaro integration partner.
- ValueTrac: ValueTrac is appraisal management software used by AMCs and lenders for order management, vendor tracking, and workflow. Directly comparable to JaroDesk and is also a Jaro integration partner.
- a la mode (Total): a la mode's Total suite provides appraisal report writing and mobile inspection tools used by appraisers and AMCs. Overlaps directly with JaroKit and JaroInspect and is also a Jaro integration partner.
Broad incumbents
- ICE Mortgage Technology (Encompass): ICE Mortgage Technology's Encompass is the dominant loan origination system (LOS) used by US mortgage lenders. While not a direct competitor, Encompass sits upstream of Jaro and is also a Jaro integration partner — a critical channel for order flow.
- CoreLogic (Mercury Network): CoreLogic's Mercury Network is the dominant appraisal order management and vendor management platform in the US mortgage industry. It is a direct competitor for order workflow, panel management, and AMC operations, and is also a Jaro integration partner.
- Radian (Valuation Services): Radian provides mortgage and real estate services including valuation and appraisal management offerings targeting lenders. Overlaps with Jaro in the lender appraisal workflow space but operates as a broader mortgage services platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ascent Software Group social profiles
Digital presenceAscent Software Group compliance and trust
Trust signalCompliance3 records
Ascent Software Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascent Software Group leadership team
Management profileNumber of profiles
Ascent Software Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ascent Software Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascent Software Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascent Software Group
What does Ascent Software Group do?
Ascent Software Group, operating through its Jaro brand, sells an enterprise SaaS appraisal management platform for US mortgage lenders, Appraisal Management Companies (AMCs), and appraisal staff firms. The core platform JaroDesk manages the full appraisal lifecycle — order workflow, vendor and panel management, client communications, AI-powered quality control, predictive assignment scoring, and payments — with add-on products JaroKit (report writing), JaroInspect (GSE-approved mobile inspection apps), and JaroBots (workflow automation).
Is Ascent Software Group a public or private company?
Ascent Software Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ascent Software Group founded?
Ascent Software Group was founded in 2018. It employs 11 to 50 people.
Where is Ascent Software Group based?
Ascent Software Group is headquartered in Alpine, United States, in the North America region.
How does Ascent Software Group make money?
One revenue line is on record: saaS Platform Subscription (JaroDesk).
Who are Ascent Software Group's main competitors?
Bowery Valuation is listed as an emerging player. Direct peers are Reggora, Valuelink, Appraisal Port, LenderX, ValueTrac and a la mode (Total). Broad incumbents are ICE Mortgage Technology (Encompass), CoreLogic (Mercury Network) and Radian (Valuation Services).
Does Ascent Software Group have an API?
Yes. Jaro offers an API for developers with integration documentation available. The platform provides comprehensive API and integration documentation for connecting with LOS, order management, and appraisal tech platforms. Developer documentation is at developer.jarodesk.com.
What industry is Ascent Software Group in?
Ascent Software Group's product category is Real Estate Appraisal Management Software. Its primary akta.pro industry code is FSALALAL, Quality Control (QC), Compliance & Audit Tools for Underwriting, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 513210 and its SIC code is 7372.