WXTU(92.5)
WXTU (92.5 XTU) is Philadelphia's country-music FM radio station, owned by Beasley Media Group. It broadcasts music, local news, and event coverage to the Delaware Valley and monetizes through advertising, event sponsorships, and branded merchandise.
- Company typePrivate
- Founded1983
- HeadquartersBala Cynwyd, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WXTU(92.5) does
WXTU (92.5 XTU) is a Philadelphia-market FM radio station operating under the Beasley Media Group, LLC corporate umbrella and broadcasting on the 92.5 MHz frequency. Founded in 1983 and headquartered in Bala Cynwyd, Pennsylvania, the station functions as Philadelphia's only dedicated country-music radio format, delivering music programming, local news, traffic, weather, and community event coverage to the Philadelphia metropolitan area, the Delaware Valley, and South Jersey.
The core product is the over-the-air FM broadcast signal, which is augmented by a multi-channel digital distribution footprint: live streaming via the 925xtu.com website, native listening applications on iOS (App Store) and Android (Google Play), and an owned email channel (XTU Nation Insider newsletter). Content IP extends beyond on-air programming into an annual flagship live event — the XTU Anniversary Show at Freedom Mortgage Pavilion — as well as the Andie Summers morning show with an embedded Andie's Book Club segment, the Backstage Country artist-interview podcast, the NuTune Country programming block, and a branded merchandise line sold through a dedicated XTU Merch store.
WXTU's business model is advertiser-funded: listening is free to consumers, and revenue is generated through local and national radio advertising, event sponsorships (including coverage partnerships with the Wawa Welcome America festival), and direct-to-consumer merchandise sales. The company is privately held and operates as a single station within the broader Beasley Media Group portfolio, with a headcount range of 11–50 employees supporting on-air talent, digital programming, sales, and event production.
WXTU(92.5) firmographics
Firmographics- Name
- WXTU(92.5)
- Legal name
- Beasley Media Group, LLC
- Website
- https://925xtu.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WXTU (92.5 XTU) is Philadelphia's country-music FM radio station, owned by Beasley Media Group. It broadcasts music, local news, and event coverage to the Delaware Valley and monetizes through advertising, event sponsorships, and branded merchandise.
- Ownership category
- akta.pro rank
WXTU(92.5) industry classification
Industry- Product category
- Country Music Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where WXTU(92.5) is headquartered
LocationHeadquarters
- HQ city
- Bala Cynwyd
- HQ country
- United States
- HQ region
- North America
Markets served
WXTU(92.5) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels3 records
Marketing channels5 records
WXTU(92.5) product offering
Product offeringCore offering
WXTU (92.5 XTU) is a country music FM radio station broadcasting to the Philadelphia metropolitan area on the 92.5 MHz frequency, providing country music entertainment, local news, traffic updates, and community event coverage. Complementing the over-the-air broadcast are digital streaming through the 925xtu.com website and iOS/Android mobile applications, an email newsletter, branded merchandise, podcasts, and the flagship annual XTU Anniversary Show live event at Freedom Mortgage Pavilion.
Product overview
WXTU (92.5) is a country music radio station based in Philadelphia, operating as a traditional broadcast radio product with companion digital offerings. The core product is the radio station itself, which broadcasts country music, local news, and entertainment content. Supporting digital products include the XTU Mobile App (iOS/Android) for live streaming, the XTU Nation Insider Newsletter for email updates, and XTU Merch for branded merchandise. The station's flagship live event is the annual XTU Anniversary Show at Freedom Mortgage Pavilion. Programming includes The Andie Summers Show (morning program with Andie's Book Club), Backstage Country (artist interview podcast), and NuTune Country music programming blocks.
Differentiator
Problem solved
Functional benefit
Products and services
- 92.5 XTU Radio Station Philadelphia's Country Music Station broadcasting country music content, news, entertainment, and live event coverage to the Philadelphia metropolitan area.
- XTU Mobile App Native iOS and Android mobile application enabling users to listen to the live radio stream, access station content, and receive updates on contests and events.
- XTU Anniversary Show Annual country music festival and concert event featuring multiple artists performing at Freedom Mortgage Pavilion, the station's flagship live event.
- XTU Merch Official merchandise store selling XTU-branded apparel and items.
- XTU Nation Insider Newsletter Email newsletter providing subscribers with country music and entertainment news, Philadelphia local happenings, exclusive contests, and station updates.
- The Andie Summers Show Morning radio show hosted by Andie Summers featuring country music content, human interest stories, and the station's Andie's Book Club segment.
- Backstage Country Podcast/show featuring guest country music artists, co-host segments, and behind-the-scenes artist interviews.
- NuTune Country Music programming block/content featured on the station.
Companies that use WXTU(92.5)
Customer profileSegments2 records
Ideal customer profiles2 records
WXTU(92.5) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WXTU(92.5) partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
WXTU(92.5) competitors and assessment
Company assessmentDirect peers
- WUSN (US99 Chicago): Chicago country radio station operating in a top-3 US DMA with a similarly established country format and multi-platform distribution. Direct comparable as a major-market dedicated country FM station targeting local listeners and advertisers.
- KKBQ (93Q Houston): Houston country radio station broadcasting on a similar FM frequency (93.3) in another major US market. Comparable as a top-10 DMA country format station with live event programming and digital extensions.
- WYCD (Detroit Country): Detroit market country radio station operated within a major broadcast group's portfolio. Comparable as a dedicated country format FM station in a top-15 US DMA competing for similar advertiser categories.
- KFRG (K-Frog): Riverside/Southern California country radio station with similar format focus and multi-channel digital distribution including streaming and event programming. Comparable as a regional country FM station serving a major metropolitan audience.
- KEEY (K102 Minneapolis): Minneapolis country radio station with established morning shows, live event programming, and digital extensions. Comparable as a dedicated country format FM station in a major Midwest market with similar revenue model and audience strategy.
- WQYK (Tampa Bay Country): Tampa Bay market country radio station with flagship live event programming. Comparable as a Florida/regional major-market country FM station with similar listener engagement and event-driven monetization approach.
Regional players
- WMMR Philadelphia: Philadelphia-market rock radio station and one of WXTU's primary competitors for local advertising dollars in the same DMA. Comparable as a heritage FM station in the Philadelphia market competing for the same pool of advertisers.
- WIOQ (Q102 Philadelphia): Philadelphia-market contemporary hit radio (CHR) station and direct competitor for Philadelphia advertising share. Comparable as a top-rated Philadelphia FM station operating under the iHeartMedia portfolio, competing head-to-head with XTU for the same local ad wallet.
Broad incumbents
- iHeartMedia: Largest US radio broadcaster with hundreds of stations across all major markets including Philadelphia competitors (e.g., Q102, Power 99). Comparable as the dominant broad incumbent in commercial radio whose scale, multi-market reach, and digital audio platform (iHeartRadio) define the competitive landscape WXTU operates within.
- Audacy: Major US radio broadcaster with significant Philadelphia market presence (e.g., 96.5 TDY, 98.1 WOGL). Comparable as a multi-station radio operator competing for advertisers in the same Philadelphia DMA and across national audio advertising budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WXTU(92.5) financial estimates
Financial estimateRevenue estimate
Valuation estimate
WXTU(92.5) leadership team
Management profileNumber of profiles
Profiles2 records
WXTU(92.5) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WXTU(92.5) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WXTU(92.5)
What does WXTU(92.5) do?
WXTU (92.5 XTU) is a country music FM radio station broadcasting to the Philadelphia metropolitan area on the 92.5 MHz frequency, providing country music entertainment, local news, traffic updates, and community event coverage. Complementing the over-the-air broadcast are digital streaming through the 925xtu.com website and iOS/Android mobile applications, an email newsletter, branded merchandise, podcasts, and the flagship annual XTU Anniversary Show live event at Freedom Mortgage Pavilion.
Is WXTU(92.5) a public or private company?
WXTU(92.5) is a private company. It is classified as corporate owned and is currently operating.
When was WXTU(92.5) founded?
WXTU(92.5) was founded in 1983. It employs 11 to 50 people.
Where is WXTU(92.5) based?
WXTU(92.5) is headquartered in Bala Cynwyd, United States, in the North America region.
Who are WXTU(92.5)'s main competitors?
Direct peers on record are WUSN (US99 Chicago), KKBQ (93Q Houston), WYCD (Detroit Country), KFRG (K-Frog), KEEY (K102 Minneapolis) and WQYK (Tampa Bay Country). Regional players are WMMR Philadelphia and WIOQ (Q102 Philadelphia). Broad incumbents are iHeartMedia and Audacy.
Does WXTU(92.5) have an API?
No public API is recorded for WXTU(92.5).
What industry is WXTU(92.5) in?
WXTU(92.5)'s product category is Country Music Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.