93.3 WMMR

What 93.3 WMMR does

93.3 WMMR is a Philadelphia-based commercial FM radio station operating at 93.3 MHz under privately held parent Beasley Media Group, LLC. It has broadcast continuously since 1968 and is branded "Everything That Rocks!", serving an adult 25-54 rock format audience in the Philadelphia metropolitan area and Delaware Valley. The station's core programming consists of personality-driven morning show The Preston & Steve Show (weekdays 6:00-10:30 a.m., on-air since 1998 with hosts Preston Elliot and Steve Morrison plus co-hosts Casey Boy Foster, Marisa Magnatta, and Ryan Shuttleworth), afternoon programming by Brent Porche (20-year tenure), and a continuous rock music playlist built around classic, modern, and active rock. Beyond on-air broadcasting, the station distributes content globally via live streaming on wmmr.com, the MMR App on iOS and Android, and a daily podcast of The Preston & Steve Show syndicated on the Art19 CDN. Complementary owned-IP assets include the MMRBQ annual music festival at Freedom Mortgage Pavilion, the 21-year I Bleed For Preston & Steve Blood Drive with the American Red Cross, and the MMR Rock Shop merchandise storefront.

The underlying technology is conventional radio broadcast infrastructure supplemented by digital streaming and podcast distribution; no proprietary technology stack, APIs, or AI/ML components are disclosed. Content production is organized around live DJs, editorial articles on the station website (music news, local events, celebrity interviews), and contest/sweepstakes programs (Workforce Wednesdays, Hershey Park ticket giveaways, Red White & Build with Lowe's, Grad Goals Giveaway). The station is supported by a Digital Program Director role (Rachel Pitts) within the parent group's Philadelphia cluster. Marketing reach combines owned digital (website, social channels, email newsletter), earned media via on-air personalities, and recurring live events that serve both community engagement and commercial activation purposes.

WMMR generates revenue as a free-to-listener broadcast platform monetized almost entirely through advertising and sponsorships. Commercial relationships include multi-year contracts with regional enterprise accounts — the Philadelphia Phillies and Wawa (Official Hoagie Partner for the 2026 season at Citizens Bank Park), Live Casino & Hotel Philadelphia, and Window Nation — alongside smaller tactical sponsorships and contest-driven activations. Pricing is quote-based rather than publicly disclosed, varying by time slot, placement, campaign duration, and audience reach. The station participates in industry-level recognition through the National Association of Broadcasters, receiving a 2025 NAB Marconi Radio Award in the industry/trade category. Owned and operated by Beasley Media Group — a privately held diversified media company — WMMR is not publicly traded and reported no venture or private equity ownership in the available source data.

Name

93.3 WMMR

Legal name

Beasly Media Group, LLC

Website

https://wmmr.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

93.3 WMMR is a Philadelphia-area rock-format FM radio station owned by Beasley Media Group, broadcasting music, personality-driven shows including The Preston & Steve Show, and community events while monetizing through advertising sponsorships and live event activations.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Rock radio broadcasting
• FM radio station
• Music streaming service
• Radio advertising
• Podcast production

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: WMMR generates revenue through advertising spots, sponsored content, and brand partnerships. The station offers various advertising opportunities including on-air mentions, digital ads on wmmr.com, and event sponsorships. Local businesses and national brands advertise to the Philadelphia metro area rock music audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

93.3 WMMR is a Philadelphia-area classic rock radio station broadcasting on the 93.3 FM frequency. It distributes rock music programming, on-air personalities, podcasts, contests, and live event experiences to listeners in the greater Philadelphia market, supplemented by digital streaming and a mobile app.

Product overview

93.3 WMMR is a Philadelphia-based rock radio station owned by Beasley Media Group offering a unified broadcasting platform centered on live radio content. The core offering includes the 93.3 FM broadcast with live streaming, The Preston & Steve Show morning program (weekdays 6:00-10:30am), and The Daily Podcast derived from the morning show. Additional products include the MMR App for mobile listening, contest and sweepstakes programs, the annual I Bleed For Preston & Steve Blood Drive community event, and the MMRBQ music festival. The station positions itself as 'Everything That Rocks' and serves the Delaware Valley rock music audience with music news, entertainment coverage, and local event reporting.

Differentiator

Problem solved

Functional benefit

Brands

• The Preston & Steve Show: Morning radio show airing weekdays from 6:00 to 10:30am featuring hosts Preston Elliot and Steve Morrison alongside Casey Boy Foster, Marisa Magnatta, and Ryan Shuttleworth
• MMR Rock Shop
• MMRBQ
• I Bleed For Preston & Steve
• Beasley Best Community of Caring

Products and services

• 93.3 WMMR FM Broadcast
• WMMR Live Streaming
• WMMR Mobile App
• WMMR Podcasts
• The Preston & Steve Show
• MMRBQ Music Festival

Quantifiable outcome

• I Bleed For Preston & Steve Blood Drive collected 1,048 donations in 2026, up from 930 in 2025

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Philadelphia PhilliescoreGTM or Marketing Partner · 23 June 2025Wawa became the Official Hoagie Partner of the Philadelphia Phillies in a sponsorship deal. The partnership includes in-ballpark activations, Hoagiefest experiences, and promotional events at Citizens Bank Park during the 2026 season.
• American Red CrosscoreStrategic or Co-development PartnerWMMR partners annually with the American Red Cross for the I Bleed For Preston & Steve Blood Drive. The station has hosted the blood drive for 21 years, collecting over 1,000 donations in 2026. The Red Cross staff and volunteers operate the donation center while WMMR promotes the event and provides entertainment.
• Greater Philadelphia Expo CenterminorStrategic or Co-development PartnerThe annual blood drive takes place at the Greater Philadelphia Expo Center in Oaks, which provides the venue for the one-day event.
• Window NationminorGTM or Marketing PartnerWindow Nation sponsored the 2026 blood drive by providing custom Preston & Steve Show sunglasses for donors.
• Live Casino & Hotel PhiladelphiaminorGTM or Marketing PartnerLive Casino & Hotel Philadelphia supported the 2026 blood drive event, having been a location sponsor in previous years when scheduling conflicts prevented them from serving as a second location that year.
• National Association of BroadcastersminorOthersNAB organizes the Marconi Radio Awards, an industry-wide recognition program for excellence in radio broadcasting that WMMR participates in as an award recipient.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KISW 99.9 FM: KISW is Seattle's active rock station (Audacy) with a comparable morning-show-led format and event franchises. Directly comparable on format and single-market terrestrial radio economics.
• WMGK 102.9 FM: WMGK is a Philadelphia classic rock station (Beasley Media Group sibling station). Direct intra-market competitor with overlapping rock audience and competing for the same local ad budgets; closest geographic peer.
• WXRT 93.1 FM: WXRT is a Chicago rock station (owned by Audacy) with a long heritage and similar music-discovery positioning. Closely comparable to WMMR on format, top-tier market profile, and personality-driven rock audience.
• WDVE 102.5 FM: WDVE is a heritage active rock station in Pittsburgh (owned by iHeartMedia) with a comparable morning-show-driven format and similar regional rock audience. Directly comparable to WMMR on format, market tier and personality-led programming model.
• KROQ 106.7 FM: KROQ is the flagship alternative/rock station in Los Angeles (Audacy), long-running cultural tastemaker brand similar in positioning to WMMR's 'Everything That Rocks'. Comparable format, sponsorship model, and event-driven GTM (e.g., KROQ Weenie Roast).

Broad incumbents

• iHeartMedia: iHeartMedia is the largest US terrestrial radio operator and digital audio platform, owning hundreds of stations that compete with WMMR for both listeners and national ad budgets. Overlapping capability via rock and rock-adjacent formats.
• Cumulus Media: Cumulus Media owns rock and rock-adjacent stations across multiple US markets and competes with WMMR through syndicated content and multi-market ad sales. Comparable business model at the network level.
• Audacy: Audacy operates major rock stations in Philadelphia and across the US (including KROQ, WXRT, KISW). Direct competitor for audience and ad share; broader portfolio enables cross-market content and ad packaging that WMMR cannot match standalone.

Emerging players

• Spotify: Spotify is the leading on-demand music streaming platform and captures incremental rock listening hours that might otherwise go to broadcast radio. Competes for listener attention and digital audio ad budgets, though with a fundamentally different on-demand model.
• SiriusXM: SiriusXM offers rock and rock-adjacent talk channels nationally via satellite and streaming, competing for the same 25–54 music audience that WMMR targets. Different distribution model but directly comparable target listener and ad/subscription wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/933WMMR
• YouTubeyoutube.com/user/WMMR
• Facebookfacebook.com/933WMMRFM
• LinkedInlinkedin.com/company/beasley-media-group
• Instagraminstagram.com/93.3wmmr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 93.3 WMMR