ESIC Business & Marketing School

What ESIC Business & Marketing School does

ESIC Business & Marketing School is a private higher education institution founded in 1965 in Madrid, Spain, by the Congregaci\u00f3n de Sacerdotes del Sagrado Coraz\u00f3n de Jes\u00fas (Dehonian priests). It specializes in marketing, business, and management education, operating 11 Spanish campuses (Madrid, Barcelona, Valencia, Zaragoza, Pamplona, Bilbao, Sevilla, M\u00e1laga, Granada) and 2 international campuses (Medell\u00edn, Colombia and Curitiba, Brazil). The institution is registered as a religious-entity foundation in the Registro de Entidades Religiosas del Ministerio de Justicia; in 2019, ESIC University was separately recognized as a private university under Spain's Ley 4/2019. The portfolio spans undergraduate degrees ("Grados"), higher vocational training ("FP Grados Superiores"), Master's programs, MBAs (Full-time, Executive, and International), Executive Programs, Doctorates, fully online training, and customized Corporate Education for enterprise clients. Sub-brands include the ICEMD innovation institute, ESIC Alumni (80,000+ professionals across 90+ nationalities), ESIC Idiomas (language training), ESIC Editorial (50+ years of professional publishing), ESIC Emprendedores (incubator), and ESIC Store.

Underlying technology comprises digital education platforms, AI-powered learning systems, virtual campus infrastructure, and marketing automation tooling. The proprietary "Transformative Learning" pedagogy underpins the curriculum, and recent programs operationalize AI through No-Code/Low-Code platforms (Zapier, Make, Voiceflow, Botpress, custom GPTs), generative AI and LLM training for marketing and sales, and HR/People Analytics stacks (Power BI, AI chatbots, VR/AR, Salesforce/HubSpot/ActiveCampaign). The school holds ISO 27001, ISO 27701, Madrid Excelente, and ISO 17001 certifications, and operates 13 campuses with 251-500 employees, 1000+ events annually, and 145+ international university exchange agreements. Awards and rankings are anchored by QS 5-Star certification, #1 in Spain for Public Relations and Advertising (El Mundo), and consistent presence in Forbes Espa\u00f1a, MERCO, Bloomberg Businessweek, The Economist, and QS MBA rankings.

Revenue is generated primarily through tuition across recurring program streams (undergraduate degrees, Master's, MBAs, executive education, vocational FP, online programs, and international campus operations in Colombia and Brazil). Pricing varies materially by program type and length: published tiers include a \u20ac1,950 microcertification (AI Agents, 2.5 months), a \u20ac4,000 online Marketing Automation program (3 months), and \u20ac6,400-\u20ac6,500 in-person AI Applied to Marketing programs across Madrid, Castell\u00f3n, and Valencia, with executive MBA and in-company training priced materially higher and typically quoted on request. Primary customer segments are recent high-school graduates seeking degrees, working professionals pursuing MBAs or specialized Master's, international students (predominantly Latin American), and corporate organizations purchasing customized in-company training. The Flywire partnership supports cross-border payment localization for international students.

Name

ESIC Business & Marketing School

Legal name

Escuela de Estudios Superiores ESIC Sacerdotes del Sagrado Corazón de Jesús PP.RR.

Website

https://esic.edu

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

ESIC Business & Marketing School is a Spanish private higher education institution founded in 1965, operating 13 campuses across Spain, Colombia, and Brazil. It delivers undergraduate, MBA, Master's, executive, online, and corporate training programs serving over 80,000 alumni.

Ownership category

akta.pro rank

Product category

Business School / Higher Education

NAICS

Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Business education
• Higher education
• Marketing programs
• Executive education
• Corporate training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Degree Programs (Grados y Dobles Grados): Revenue from undergraduate and dual-degree programs in Marketing, Business Administration, Digital Business, and related fields across all campuses in Spain and Latin America
2. Master's and MBA Programs: Revenue from postgraduate programs including Master's in Marketing, Digital Marketing, Big Data, International Trade, and various MBA formats (Full-time, Executive, International)
3. Executive Programs and Corporate Education: Revenue from senior management programs, specialized courses, and customized in-company training solutions for businesses
4. Online and Distance Learning: Revenue from fully online programs including digital marketing, business analytics with AI, and various executive certifications
5. Vocational Training (FP Grados Superiores): Revenue from higher vocational education programs in Marketing, Administration, International Trade, and software development
6. International Campus Operations: Revenue from ESIC operations in Colombia (Medellín) and Brazil (Curitiba) including undergraduate, graduate, and executive education programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ESIC Business & Marketing School is a private higher education institution delivering undergraduate degrees, master's programs, MBAs, executive education, vocational training (FP Grados Superiores), doctoral programs, and customized corporate in-company training focused on marketing, business administration, digital business, and management. It operates 11 campuses across Spain and international campuses in Colombia (Medellín) and Brazil (Curitiba), with both on-site and online delivery formats. The school serves recent high school graduates, working professionals seeking career advancement, and corporate clients needing tailored training solutions.

Product overview

ESIC Business & Marketing School operates as a comprehensive higher education institution offering a multi-level academic portfolio. The core offerings include University Degrees (undergraduate programs in Marketing, Business, Digital Business), Vocational Training (FP Grados Superiores), Master's Programs, MBA Programs, Executive Programs, Online Training, Doctorates, and Corporate Education. Key products include specialized AI-focused programs like the AI Agents course (autonomous agents without coding), the Applied AI to Marketing and Sales Master (generative AI, LLMs, prompt engineering), and Marketing Automation programs (process automation with CRM tools). The institution also operates ICEMD for innovation research, ESIC Idiomas for language training, and ESIC Editorial for professional publishing.

Differentiator

Problem solved

Functional benefit

Brands

• ICEMD: Instituto de Innovación de ESIC - Innovation institute focused on emerging disciplines and digital transformation knowledge.
• ESIC Alumni
• ESIC Idiomas
• ESIC Editorial
• ESIC Emprendedores
• ESIC Store

Products and services

• University Degrees (Grados Universitarios)

Quantifiable outcome

• 94% graduate employability rate
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• FlywireminorOthers · 1 October 2025Payment processing partnership enabling international students to pay tuition in their local currencies through a secure platform with multilingual support and real-time tracking

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IE University / IE Business School: Madrid-based private business school offering undergraduate, MBA, master's, and executive programs with strong international positioning. Directly competes with ESIC for Spanish and Latin American students in marketing, business, and digital programs.
• ESADE Business School: Top-ranked Barcelona-based private business school offering MBAs, master's, and executive education. Competes head-to-head with ESIC on campus presence, MBA rankings, and corporate partnerships across Spain.
• IESE Business School: University of Navarra's graduate business school, consistently top-ranked globally. Competes with ESIC's MBA and executive programs and on placement outcomes for Spanish and international students.
• EAE Business School: Barcelona-based private business school with broad master's, MBA, and online offerings. Competes directly with ESIC on master's pricing, marketing specialization, and Spanish-market recruitment.
• OBS Business School: Online-first Spanish business school focused on master's and MBA programs. Direct competitor in ESIC's growing online and executive education segment, especially among working professionals.
• EU Business School: International private business school with campuses across Europe (Barcelona, Munich, Geneva, Montreux). Competes with ESIC on English-language bachelor, MBA, and master's offerings in Barcelona and on international student recruitment.
• ESERP Business School: Spanish private business school with multiple campuses offering degrees, MBAs, and master's programs. Direct competitor in the same mid-tier Spanish private business school segment as ESIC.

Regional players

• CEF (Centro de Estudios Financieros): Madrid-based private education group offering degrees, master's, and vocational training in business, finance, and law. Overlaps with ESIC on FP vocational training, master's, and corporate education in Spain.

Others

• Fundación Universidad-Empresa (FUE): Spanish foundation managing corporate training programs and university-company partnerships. Competes in the in-company executive training space rather than the degree/MBA segment, making it an adjacent rather than direct peer.

Broad incumbents

• Universitat Pompeu Fabra (UPF): Public Barcelona university with strong economics, management, and marketing faculties. Competes for Spanish students in undergraduate and master's programs but as a public incumbent with broader scope than ESIC's specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ESICEducation
• TikToktiktok.com/@esic.university?_t=8kswriR3JlQ&_r=1
• Facebookfacebook.com/ESIC
• LinkedInlinkedin.com/company/esic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESIC Business & Marketing School