AFON IT Pte Ltd

What AFON IT Pte Ltd does

AFON IT Pte Ltd is a Singapore-based ERP consultancy and IT services provider founded in 1999, operating as an authorized implementation partner for four global enterprise software brands — SAP (Business One / HANA), Microsoft (Dynamics 365 Business Central, Microsoft 365, Azure), Oracle (NetSuite), and Sage (300). The firm targets fast-growing small and medium-sized enterprises (SMEs) primarily in Singapore with secondary exposure across Southeast Asia, delivering end-to-end ERP implementation, business consultation, data migration, training, and post-implementation support. Microsoft Gold-certified status and a documented customer roster spanning food and beverage (Old Chang Kee, Huber's Butchery, Soup Spoon, Irvins Salted Egg), retail (QB Net International), hospitality (Naumi Hotels), logistics (Singpost), transportation (EZ-Link), technology (Fujitsu), and non-profit (365 Cancer Prevention Society) indicate a diversified but SME-weighted client base.

The company's technology stack is centered on multi-ERP implementation and integration rather than proprietary software development. Beyond core ERP reselling and implementation, AFON IT extends its offering through Astral 365 — a suite of extensions for Microsoft Dynamics 365 Business Central including Astral Reports, Astral Pay (Stripe-powered), Astral GoCardless, Astral eversign, Astral Recurring Invoices, Astral Send, and Astral Apply — plus complementary solutions from technology partners (Jet Reports for analytics, Tasklet Factory Mobile WMS, Sana Commerce for e-commerce, Continia/SAP Concur for expense management, and Agilysys/Red Dot Payment for POS). Managed IT services encompass cloud hosting across Microsoft Azure, AWS, Google Cloud, and Alibaba Cloud; cybersecurity via Cisco, Fortinet, and Sonicwall; backup and disaster recovery through CA ArcServe, Symantec BackupExec, and Azure Backup; and remote-work enablement built on Microsoft 365 (Teams, SharePoint, InTune, Azure Information Protection).

Revenue mechanics rest on three streams: professional services (ERP implementation, consulting, training), managed services (cloud hosting, cybersecurity, IT outsourcing, remote work enablement with annual subscription billing), and software licensing (reselling partner ERP products and third-party add-ons). GTM is primarily sales-led direct engagement with Microsoft Gold-certified consultants, supplemented by channel relationships with the four ERP brand partners and a digital content-marketing motion including blog content, e-books, webinars, social media, a free online ERP assessment tool, and dedicated Productivity Solutions Grant (PSG) packaging for eligible Singapore SMEs. A reference to BIPROGY Inc on the corporate website suggests an affiliated group relationship, though no formal parent company is disclosed in source materials.

Name

AFON IT Pte Ltd

Legal name

AFON IT Pte. Ltd.

Website

https://afon.com.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Singapore-based ERP consultancy and Microsoft Gold-certified partner implementing SAP, Microsoft Dynamics 365, Oracle NetSuite, and Sage 300 systems for fast-growing SMEs across Southeast Asia, with bundled managed IT services.

Ownership category

akta.pro rank

Product category

ERP Implementation and IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• ERP implementation services
• Managed cloud hosting
• Business process consulting
• Cybersecurity solutions
• IT outsourcing services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP Implementation & Consulting Services: Professional services revenue from implementing and configuring ERP systems including business consultation, system setup, data migration, training, and ongoing support. Services are offered across four major ERP platforms (SAP, Microsoft, Oracle, Sage) as an authorized partner.
2. Managed IT Services: Recurring revenue from cloud hosting, data continuity, cybersecurity, remote work solutions, and IT outsourcing services. Includes monitoring, maintenance, and data protection services delivered by Microsoft Gold-certified consultants.
3. Software Licensing: Revenue from reselling ERP software licenses and related third-party add-ons from partner brands including SAP, Microsoft, Oracle, Sage, Jet Reports, and various industry-specific solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AFON IT Pte Ltd is a Singapore-based ERP consultancy and IT services firm that implements, resells, and supports enterprise software from four global brands — SAP Business One, Microsoft Dynamics 365 Business Central, Oracle NetSuite, and Sage 300. It bundles these platforms with complementary managed IT services including cloud hosting, data continuity and cybersecurity, remote work enablement, and IT outsourcing for fast-growing SMEs.

Product overview

AFON IT Pte Ltd is an award-winning ERP consultancy and IT services firm that resells, implements, and supports enterprise software from four global brands — Oracle NetSuite, Microsoft Dynamics 365 Business Central, SAP Business One, and Sage 300 — as a unified core product portfolio. The company extends these ERP platforms through a modular add-on architecture: Jet Reports provides reporting and analytics on top of any ERP; Astral 365 (with its sub-modules including Astral Reports, Astral GoCardless, Astral Pay, Astral eversign, Astral Recurring Invoices, Astral Send, and Astral Apply) delivers extensions specifically for Microsoft Dynamics 365 Business Central; and cloud, cybersecurity, data continuity, remote work, and IT outsourcing services (including remote access setup for SAP Business One and Sage 300) round out the managed services layer. Integration with third-party CRM (Salesforce, Microsoft Dynamics 365 CRM), payment processors (Stripe, GoCardless), POS systems (Agilysys, Red Dot Payment, EPOS Singapore), expense management tools (Continia, SAP Concur), e-commerce platforms (Sana Commerce), and warehouse management (Tasklet Factory Mobile WMS) further extends the ecosystem across industry verticals including retail, food & beverage, healthcare, construction, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Business One Implementation
• Microsoft Dynamics 365 Business Central Implementation
• Oracle NetSuite Implementation
• Sage 300 Implementation
• Cloud Hosting and Managed Services
• Data Continuity and Cybersecurity Services
• Remote Work and Collaboration Services
• IT Outsourcing Services

Quantifiable outcome

• Significant time and manpower savings in key departments (Old Chang Kee case study)
• +1 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• SAPcoreChannel Partner/ Reseller/ DistributorAuthorized partner for SAP Business One and SAP Business One HANA, providing implementation, consultation, training, and support services for SAP ERP solutions targeting fast-growing SMEs.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft Gold-certified partner providing Microsoft Dynamics 365 Business Central, Microsoft 365, and Azure cloud services. Holds competencies in cloud, server infrastructures, and serves as Microsoft CRM partner.
• Oracle NetSuitecoreChannel Partner/ Reseller/ DistributorAuthorized partner for Oracle NetSuite ERP, providing implementation and consulting services for NetSuite solutions supporting business expansion and visibility requirements.
• SagecoreChannel Partner/ Reseller/ DistributorAuthorized partner for Sage 300 ERP, providing implementation and ongoing support services since 2008, with capabilities for multi-office financial consolidation across Asia Pacific.
• BIPROGY InccoreStrategic or Co-development PartnerParent or affiliated company (BIPROGY Inc.) referenced on the company website, suggesting a strategic partnership or corporate relationship within the BIPROGY group.
• Microsoft AzurecoreTechnology or IntegrationCloud platform partner for Azure cloud hosting, backup, and disaster recovery solutions. AFON IT offers Microsoft-backed cloud backup creating daily server backups in Azure secure cloud storage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acclivis Technologies & Solutions: Singapore-based IT services and enterprise software consultancy providing multi-vendor ERP, cloud, and managed services to regional enterprises — directly comparable to AFON IT in target customer profile (Singapore SMEs/mid-market), product breadth (Microsoft, SAP, and cloud platforms), and consulting-led delivery model.
• Hitachi Solutions Asia: Singapore-headquartered Asia Pacific arm of Hitachi Solutions, a leading Microsoft Dynamics and ERP implementation partner. Competes head-to-head with AFON IT for Microsoft Dynamics 365 Business Central and broader ERP projects across Singapore and Southeast Asia, with larger regional delivery capability.
• K3 Business Technologies Group: UK-headquartered Microsoft Dynamics partner with APAC operations, specializing in Dynamics 365 Business Central, NAV, and AX implementations plus managed services. Similar size and Microsoft-centric focus as AFON IT, with overlapping verticals including retail, manufacturing, and distribution.

Broad incumbents

• DXC Technology: Global IT services giant with a major ERP practice (SAP, Oracle, Microsoft) including Asia Pacific delivery centers. While not focused solely on Singapore SMEs, DXC competes for the same mid-market and enterprise ERP implementation, managed services, and cloud migration deals that AFON IT targets.
• NTT Data Business Solutions: Global SAP-focused systems integrator with significant Asia Pacific presence. Provides SAP Business One and SAP S/4HANA implementation, managed services, and cloud hosting — overlapping directly with AFON IT's SAP practice, especially for cross-border customers.
• Accenture (Singapore): Global consulting and systems integrator with a large SAP, Oracle, and Microsoft Dynamics practice in Singapore. Competes with AFON IT for mid-market and enterprise ERP transformation deals, often at larger scale and with broader advisory capabilities.
• Tata Consultancy Services (TCS): Global IT services major with large SAP, Oracle, and Microsoft ERP practices including a significant Singapore delivery footprint. While much larger and broader in scope, TCS competes with AFON IT for enterprise and mid-market ERP transformation, managed services, and cloud migration mandates in the region.
• NCS Group: Singapore-headquartered IT services provider (owned by Singtel) with substantial enterprise applications, cloud, and managed services capabilities. Competes with AFON IT for Singapore enterprise and government ERP deals, particularly those involving Microsoft, Oracle, and SAP platforms, while offering much larger scale.

Regional players

• Paramount Computer Systems: Middle East and Asia-based ERP consultancy and authorized partner for multiple enterprise platforms including Oracle and Microsoft. Comparable in business model (multi-vendor ERP reseller and implementation partner serving mid-market) but operates in a different geography than AFON IT's Singapore focus.

Others

• Tasklet Factory: Mobile WMS (Warehouse Management System) software vendor and Microsoft Dynamics 365 Business Central ISV partner. Listed as one of AFON IT's integration partners; comparable in that both serve Microsoft Dynamics ecosystems, though Tasklet Factory is a product ISV rather than an implementation services firm.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/afon_sg
• Facebookfacebook.com/afonsg
• LinkedInlinkedin.com/company/afon-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFON IT Pte Ltd