Proximus Group

What Proximus Group does

Proximus Group is Belgium's leading telecommunications and digital services company, operating a hybrid domestic-and-international model. In Belgium, the group provides mobile subscriptions, fiber-to-the-home and DSL internet, Pickx TV and streaming, bundled packs, and adjacent digital services (Mobile Kids, doktr telemedicine, device trade-in, MyProximus app) to residential consumers, SMEs, large enterprises, and the public sector, distributed via Proximus Shops, the proximus.be portal, enterprise field sales, and an extensive indirect partner network (U-Smile, NEO Group, Onlyoo, DPG Media, and others). The international Proximus Global segment combines BICS (wholesale carrier services — roaming, messaging, voice, 5G, IoT), Telesign (identity verification and fraud prevention), and Route Mobile (cloud communications APIs) to deliver CPaaS across 150+ countries.

The underlying technology stack combines Belgian fiber and 5G network assets with a modernizing cloud-native core (Nokia Converged Charging, Voice Core, Subscriber Data Management deployed on Proximus' own cloud with Red Hat OpenShift), a sovereign cloud offering via the S3NS joint venture with Thales and Google Cloud using air-gapped Distributed Cloud, and AI features (Google Vertex AI, Microsoft Azure OpenAI, ThinkAnalytics, proprietary anti-smishing platform) embedded across customer service, TV recommendations, and fraud detection. BICS's OSS platform is being upgraded with Netcracker.

The business model is predominantly subscription-based domestically — monthly recurring revenue from mobile, internet, TV, and bundled packs, supplemented by hardware sales (Apple, Samsung, Google Pixel, Xiaomi) and ancillary streams including direct carrier billing, anonymized location analytics (MyAnalytics), and pro-bono-to-paid public-sector work (e.g., Wallonia cybersecurity). Proximus Global monetizes through usage-based CPaaS APIs (per message, per minute, per verification), with FY27 guided for mid-to-high single-digit revenue growth and approximately 12% adjusted EBITDA margin at Route Mobile. FY2025 group revenue was EUR 6.31 billion (-1.9% YoY), with net profit of EUR 398 million (-11%).

Name

Proximus Group

Legal name

Proximus PLC under Belgian Public Law

Website

https://proximus.be

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Proximus Group is Belgium's leading telecom and digital services operator, serving residential, enterprise, and public-sector customers domestically with fiber, 5G, and TV, while operating Proximus Global (BICS, Telesign, Route Mobile) as an international CPaaS and wholesale carrier business across 150+ countries.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telecommunications Resellers (517121)

akta.pro primary industry

Fraud Detection, Risk Scoring & KYC for Travel Protection (THALALAM)

Keywords

• Fixed line telecommunications
• Mobile network services
• Fiber broadband internet
• Cloud communications APIs
• Digital TV streaming

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Domestic Telecommunications Services: Proximus' core domestic segment in Belgium generates revenue from mobile subscriptions, fixed internet, TV & streaming (Pickx), and bundled/packaged services. Revenue declined 1.9% YoY to EUR 6.31 billion in FY2025. Q3 2025 revenue EUR 1,550 million (-5.4% YoY). Domestic segment drives bulk of Group EBITDA.
2. CPaaS & Cloud Communications (Proximus Global): Proximus Global (BICS, Telesign, Route Mobile) generates revenue from Communications Platform as a Service: messaging APIs (SMS, WhatsApp, RCS), voice APIs, identity verification/digital identity, and fraud prevention services sold to enterprise and carrier customers globally. Segment faces structural headwinds in legacy P2P business and CPaaS SMS market weakness. 2026 Global EBITDA outlook EUR 100-130 million.
3. Wholesale Carrier Services (BICS): BICS, a Proximus Global company based in Brussels, provides wholesale carrier services including roaming, messaging, voice, 5G, IoT, and data capacity for telecom operators globally. BICS OSS modernization underway with Netcracker.
4. Direct Carrier Billing: Proximus processes payments for third-party digital services added to customer mobile invoices, earning a transaction fee or revenue share on each purchase.
5. Device Sales & Trade-in: Sale of smartphones and devices (Apple, Samsung, Google Pixel, Xiaomi) bundled with subscriptions. Proximus also operates a device trade-in program (partnering with CTDI) where customers trade old devices for compensation.
6. Location Analytics / Anonymized Data Reports: Proximus MyAnalytics platform sells anonymized, aggregated location analytics reports derived from mobile network data to local authorities, event organizers, and entrepreneurs, providing visitor numbers, origin of visitors, and flow of persons in specific areas.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Proximus Group is Belgium's leading telecommunications and digital services group, providing mobile subscriptions, fixed-line telephony, fiber broadband internet, and digital TV/streaming (Pickx) to residential and business customers in Belgium. Internationally, through its Proximus Global segment (BICS, Telesign, Route Mobile), the company offers communications platform as a service (CPaaS), messaging and voice APIs, identity verification, fraud prevention, and wholesale carrier services to enterprises, digital service providers, financial institutions, and telecom operators across 150+ countries.

Product overview

Proximus Group operates a dual-segment telecommunications and digital services structure. The domestic Proximus segment provides core connectivity services including mobile subscriptions, fixed-line telephony, fiber and internet subscriptions, and Pickx TV/streaming services, supported by digital applications like the Proximus+ app and specialized offerings such as Mobile Kids and doktr. The international Proximus Global segment encompasses BICS (wholesale carrier services), Telesign (CPaaS and verification), and Route Mobile (cloud communications APIs), collectively enabling global messaging, voice, and digital identity services. The group also maintains subsidiary brands including Telindus for ICT solutions and has invested in fiber deployment joint ventures Fiberklaar and Unifiber.

Differentiator

Problem solved

Functional benefit

Products and services

• Proximus Consumer Telecom (Mobile, Internet, TV, Packs) Core Belgian consumer offering of mobile subscriptions, fixed internet, TV, and bundled packs targeting Belgian households and individuals.
• Proximus Fiber (FTTH) End-to-end fiber-to-the-home internet service delivering high-speed broadband connectivity marketed as the fastest and most stable internet option in Belgium.
• Pickx (Proximus TV) Digital TV and streaming service offering live TV, on-demand content, recording, and streaming across set-top box, web, and mobile app with AI-powered recommendations.
• Mobile Kids Mobile subscription designed for children with age-appropriate features and parental controls.
• Proximus+ App Mobile application providing account management, billing, usage tracking, customer support, and digital services.
• doktr Telemedicine service providing digital healthcare consultations through Proximus applications.
• Proximus Global (BICS, Telesign, Route Mobile) International communications platform combining BICS, Telesign, and Route Mobile offering CPaaS, verification services, and cloud communications across 150+ countries.
• BICS (Wholesale Carrier Services) Wholesale and carrier services including roaming, messaging, voice, 5G, IoT, and data capacity solutions for telecom operators worldwide.
• Telesign (Identity Verification & Fraud Prevention) CPaaS offering phone number verification and fraud detection services for digital businesses globally.
• Route Mobile (Cloud Communications) Cloud communications platform offering messaging, voice, and email APIs as part of Proximus Global.
• Mobile Vikings Mobile virtual network operator brand offering prepaid and postpaid mobile services in Belgium, acquired by Proximus Group.
• Scarlet Acquired Belgian telecommunications brand offering residential telecom services.
• Telindus (ICT Solutions, Luxembourg) ICT solutions brand operating in Luxembourg, part of Proximus NXT, offering technology integration and managed services.

Quantifiable outcome

• Q3 2025: +41,000 mobile postpaid card net additions and +12,000 internet customers
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RTL Belgium, VRT, New8 Alliance, Deadpan Pictures, StudiocanalminorGTM or Marketing Partner · 24 April 2026Panenka's TV series 'This is Not a Murder Mystery' (Flemish crime drama with Dali and Magritte) involved Proximus as a co-production partner alongside RTL Belgium, the New8 alliance, Irish partner Deadpan Pictures, and Belgian broadcaster VRT. Studiocanal handled international sales. Series premiered at Canneseries and sold in nearly 20 territories.
• BICS-Google Cloud PartnershipcoreTechnology or Integration · 21 April 2026BICS (a Proximus Global company) partnered with Google for cloud migration, part of BICS's broader digital transformation and Netcracker OSS modernization initiative to enhance operational efficiency and service reliability for its wholesale and carrier services.
• Accountable and LeximinorStrategic or Co-development Partner · 20 April 2026Proximus partnered with Belgian AI companies Accountable and Lexi to provide small business services as part of the company's broader AI services expansion in Belgium.
• Thales (S3NS Joint Venture)coreTechnology or Integration · 17 April 2026Proximus leads a consortium including S3NS (a joint venture of Thales and Google Cloud) to provide sovereign cloud services to EU institutions. S3NS joint venture combines Thales's security expertise with Google Cloud technology, with Proximus' air-gapped Distributed Cloud architecture ensuring operational continuity. Part of EUR 180M EU tender.
• Google CloudcoreTechnology or Integration · 17 April 2026Google Cloud technology is leveraged through the S3NS joint venture with Thales for the EU sovereign cloud contract. Proximus claims its air-gapped Distributed Cloud technology ensures operational continuity even under US Cloud Act 'kill switch' scenarios. The arrangement has faced criticism from CISPE trade association as 'sovereignty washing.'
• ViljacoreStrategic or Co-development Partner · 16 April 2026Proximus Global partnered with Vilja (cloud-native core banking platform provider) to deliver embedded WhatsApp banking services for emerging banks in Southeast Asia. Targets rural and cooperative banks in Indonesia, Malaysia, and the Philippines, enabling account opening, balance viewing, credit card applications, and digital ID checks through WhatsApp. Expands financial inclusion for underserved communities.
• Wallonia (Digital Wallonia)coreStrategic or Co-development Partner · 31 March 2026Wallonia and Proximus announced a two-year partnership 'Cybersecurity for All' to enhance digital skills and online security for citizens across Wallonia. Deployed across all 211 Digital Public Spaces, training facilitators in cybersecurity fundamentals and raising awareness about phishing, identity theft, and online fraud. Implemented pro bono by Proximus' AI and cybersecurity center of excellence.
• Netcracker TechnologycoreTechnology or Integration · 18 March 2026Netcracker Technology, a long-term BICS customer (Proximus Global), is upgrading its existing Netcracker Digital OSS deployment as part of a strategic modernization initiative. The upgrade aims to enhance the stability, security, and support of BICS's core OSS platform underpinning wholesale and carrier services including roaming, messaging, voice, 5G, IoT, and data capacity.
• NokiacoreTechnology or Integration · 20 January 2026Proximus selected Nokia to modernize its online charging system and voice core, migrating its entire customer base (fixed and mobile) and over 1,000 products to Nokia's cloud-native charging solution (Nokia Converged Charging), cloud-native Voice Core, Subscriber Data Management, and Policy solutions. Deployed on Proximus' own cloud with Red Hat OpenShift. Enables advanced automation and 5G monetization services and autonomous network progression.
• RouteYouminorGTM or Marketing PartnerProximus offers RouteYou Plus (3 months free for Proximus customers) providing unusual walking, cycling, and motorcycle routes. RouteYou is a partner in the Proximus For You loyalty program, offering exclusive experiences to Proximus subscribers.
• DPG Media and Ads&DataminorGTM or Marketing PartnerDPG Media and Ads&Data act as joint controllers with Proximus for personalized targeted advertising on Proximus websites, apps, and the Pickx TV service. They manage advertising platforms and audience lists for targeted ad delivery.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sinch: Sinch is a global CPaaS provider specializing in messaging, voice, and conversational AI. Comparable to Proximus Global as a fellow CPaaS competitor cited alongside Proximus in industry rankings, with similar messaging API and verification offerings.
• Orange Belgium: Orange Belgium is a direct competitor in the Belgian residential and business telecom market, offering mobile, fixed internet, and TV services. Highly comparable as a fellow Belgian telecom operator with similar GTM and overlapping enterprise and consumer segments.
• Twilio: Twilio is a leading global CPaaS provider offering messaging, voice, and identity verification APIs. Comparable to Proximus Global (BICS/Telesign/Route Mobile) as a direct competitor in the same Gartner Magic Quadrant for CPaaS with overlapping enterprise customers.
• Swisscom: Swisscom is the incumbent Swiss telecom operator offering mobile, broadband, TV, and ICT services. Comparable to Proximus as a state-influenced European incumbent with similar bundled service offerings and enterprise/government customer base.
• Telenet (Liberty Global): Telenet is a major Belgian cable and telecom operator offering broadband, mobile, and TV services. Comparable to Proximus as one of the principal competing fixed-line and mobile providers in Belgium with overlapping residential and SMB customer base.
• KPN: KPN is the incumbent Dutch telecom operator offering fixed, mobile, and business services. Comparable to Proximus as a similar-sized European incumbent telco with comparable domestic connectivity focus and enterprise services.

Broad incumbents

• BT Group: BT Group is the UK incumbent telecom operator offering fixed, mobile, and enterprise services. Comparable to Proximus as a European incumbent with similar broadband, enterprise, and wholesale/wholesale carrier business mix.
• Vodafone: Vodafone is a major global telecom operator with extensive European mobile and fixed operations. Comparable to Proximus as a broader incumbent with overlapping enterprise connectivity and CPaaS/wholesale carrier services via its own IoT and carrier divisions.
• Deutsche Telekom: Deutsche Telekom is Europe's largest telecom operator with fixed, mobile, and ICT services across multiple countries. Comparable to Proximus as a broader incumbent operating in the same European telecom landscape, though at significantly larger scale.

Regional players

• Voo (Nethys): Voo is a Belgian cable broadband and telecom operator primarily serving Wallonia and Brussels. Comparable to Proximus as a regional Belgian telecom competitor, though with narrower geographic coverage and cable-focused infrastructure.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proximus
• Facebookfacebook.com/proximusbe
• LinkedInlinkedin.com/company/proximus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proximus Group