Sinch
Sinch AB (publ) is a Sweden-based cloud communications platform-as-a-service (cPaaS) provider, listed on Nasdaq Stockholm, offering messaging, voice, email, and verification APIs to 200,000+ customers across 190+ countries over its Super Network of 600+ operator connections.
- Company typePublic
- Founded2007
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Sinch does
Sinch AB (publ) is a Sweden-based cloud communications platform-as-a-service (cPaaS) company listed on Nasdaq Stockholm under the ticker SINCH, founded in 2007/2008. It provides enterprise-grade messaging, voice, email, and verification APIs to a global customer base of more than 200,000 organizations across 190+ countries, including named enterprise customers such as Google, Uber, HSBC, American Express, and T-Mobile. The company employs between 1,001 and 5,000 staff and operates a usage-based revenue model, monetizing per-message, per-minute, and per-email traffic routed through its APIs.
The company's core technical asset is the "Super Network" — direct routing connections to 600+ mobile operators worldwide, enabling it to process more than 700 billion texts/emails and 100 billion voice calls annually and to manage 160M+ active phone numbers. The platform is composed of multiple product lines, including Sinch MessageMedia, Inteliquent (U.S. voice), Pathwire, Mailjet (email), and Sinch Voice, augmented by AI capabilities such as Chatlayer (NLP in 100+ languages), Mailjet AI Assistant, Sinch AI for fraud detection, and the newly launched Voice Relay and Agentic Conversations products for agentic AI workloads. The Sinch Converse platform extends these capabilities to India's MSME segment.
Sinch operates a multi-channel go-to-market combining direct enterprise sales with deep marketplace partnerships (Adobe, Salesforce, SAP) and a long-tail self-serve developer funnel. FY2025 net sales reached SEK 27,080 million (approximately USD 3 billion) with 1% organic growth and a record SEK 3,605 million in adjusted EBITDA, achieving the company's 12-14% margin band. Profit after tax returned to a positive SEK 217 million, reversing a prior-year SEK 6,413 million loss, and Q1 2026 showed acceleration to +3% organic revenue growth with +10% organic adjusted EBITDA growth.
Sinch firmographics
Firmographics- Name
- Sinch
- Legal name
- Sinch AB (publ)
- Website
- https://sinch.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sinch AB (publ) is a Sweden-based cloud communications platform-as-a-service (cPaaS) provider, listed on Nasdaq Stockholm, offering messaging, voice, email, and verification APIs to 200,000+ customers across 190+ countries over its Super Network of 600+ operator connections.
- Ownership category
- akta.pro rank
Sinch industry classification
Industry- Product category
- Cloud Communications Platform as a Service (CPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- WebRTC & In-Browser Voice/Video (HDAIAHAH)
Keywords
Where Sinch is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Sinch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Communication APIs (Messaging, Voice, Email): Sinch generates revenue through consumption-based pricing for its programmable communication APIs. Customers pay based on usage volume for SMS, MMS, RCS, WhatsApp, voice calls, email, and verification services. The platform processes billions of interactions annually across messaging and voice channels.
- SaaS Applications (Sinch Engage, Sinch Mailjet): Revenue from software-as-a-service applications including Sinch Engage (messaging platform for teams) and Sinch Mailjet (email marketing platform). These products are offered on subscription plans with pricing based on volume sent or contact counts.
- Enterprise Voice Services: Voice services including Elastic SIP Trunking, Voice API, Toll-Free Voice, and E911. These services support enterprise communications with carrier-grade infrastructure and are priced based on usage and capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | API usage-based pricing with consumption-based model |
| Subscription | Monthly | SaaS subscription plans for messaging and email applications |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sinch product offering
Product offeringCore offering
Sinch provides enterprise-grade cloud communications APIs and applications for messaging, voice, email, video, and verification, delivered through the proprietary Sinch Super Network. The platform enables businesses and developers to embed SMS, MMS, RCS, WhatsApp, voice, in-app calling, email, and OTP verification directly into their products and customer workflows. It also offers ready-made SaaS applications (Sinch Engage, Mailjet, Mailgun, Chatlayer, Contact Pro) for marketing, contact center, and conversational AI use cases.
Product overview
Sinch is a cloud communications platform providing enterprise-grade messaging, voice, and email APIs and applications. The portfolio consists of three layers: (1) APIs for developers including Messaging APIs (SMS, MMS, RCS, WhatsApp via Conversation API), Voice APIs (Programmable Voice, Elastic SIP Trunking, In-App Calling), Email APIs via Mailgun and Mailjet, and Verification APIs (SMS, Flash Call, Data Verification); (2) Applications including Sinch Engage (formerly MessageMedia) for marketing teams, Contact Pro for contact centers, and Chatlayer for AI-powered chatbots; and (3) Network Infrastructure through the Sinch Super Network with 600+ direct carrier connections. The platform processes over 700 billion texts and emails annually and enables nearly one trillion customer interactions yearly across 190+ countries. Recent AI additions include Agentic Conversations for cross-channel AI agent deployment and Voice Relay for real-time AI voice calls. Regional India-specific products include Sinch Converse, Sinch Hub, Axiom, Credence, DocxComm, and Sinch Trust.
Differentiator
Problem solved
Functional benefit
Brands
- Sinch Voice: Cloud voice services including programmable voice, SIP trunking, and voice API for enterprise communications.
- Chatlayer
- Sinch Engage
- Sinch Contact Pro
- Sinch Verify
Products and services
- Sinch Conversation API Unified messaging API that consolidates 13+ messaging channels including SMS, MMS, RCS, WhatsApp, Facebook Messenger, Instagram, Viber, Telegram, KakaoTalk, LINE, and WeChat into a single integration, with automated channel fallback and rich media support. Targeted at developers building multi-channel customer engagement into their applications.
- Sinch SMS API Programmable SMS API enabling secure, reliable, and compliant SMS messaging worldwide through a single interface backed by a 99.95% uptime guarantee. For developers and enterprises needing global A2P SMS.
- Sinch MMS API Multimedia messaging API supporting images, videos, audio, and longer text messages for customers in the US, Canada, and Australia. For brands needing rich-media messaging.
- RCS for Business API Rich Communication Services API enabling branded, verified messages with images, videos, carousels, quick replies, and verified business profiles for an app-like experience within the native SMS inbox. For brands seeking modern mobile engagement.
- WhatsApp Business API WhatsApp Business API enabling automated messages, verified business presence, and rich media interactions with customers on the WhatsApp platform. For enterprises engaging customers in markets where WhatsApp dominates.
- Sinch Voice API Programmable voice API connecting directly to Sinch's tier-1 independent voice network, supporting IVR, text-to-speech, call routing, and number masking capabilities. For developers building voice-driven customer experiences.
- Elastic SIP Trunking Cloud-based SIP trunking service enabling enterprises to scale on-demand globally from a single provider with elastic connections and combined voice messaging. Backed by the Inteliquent network managing 300B+ voice minutes annually.
- In-App Video and Voice Calling SDK-based video and voice calling capabilities for embedding real-time communications directly into mobile and web applications. For product teams building in-app calling features.
- Sinch Verification API Multi-factor authentication API offering SMS verification, flash call verification, phone call verification, and data verification for secure login, sign-up, and password reset with global reach and OTP fallback. Used by 3,000+ enterprise customers.
- Mailgun
- Mailjet
- Sinch Engage
- Chatlayer
- Sinch Contact Pro
- Sinch Phone Numbers
- Sinch UCaaS Voice
- Sinch E911
- STIR/SHAKEN Caller Authentication
- Sinch Converse (India) Digital customer communications platform for Indian MSMEs, supporting WhatsApp, SMS, and RCS channels from a unified dashboard. Features automation for lead generation, customer support, and re-engagement with built-in analytics and in-chat payment capabilities.
Quantifiable outcome
- 74% of enterprises have rolled back live AI customer communications agents (Sinch research)
- +5 more outcomes
Companies that use Sinch
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles6 records
Sinch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature8 records
Sinch partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, minor and core.
- AdobeflagshipAdobe Customer Experience Orchestration Technology Partner of the Year for 2026. Sinch enables enterprises to deliver personalized, scalable customer engagement across messaging channels within the Adobe ecosystem. Bridges data, communications, and customer journeys for brands using Adobe Experience Cloud. Showcased messaging capabilities including Rich Communications Services at Adobe Summit 2026.
- IDC MarketScapeminorSinch evaluated as a Leader in the inaugural IDC MarketScape: Worldwide Communications Engagement Platforms 2026 assessment.
- Enterprise ConnectminorSinch showcased Voice Relay and AI-powered voice innovations at Enterprise Connect 2026 in Las Vegas.
- LovablecoreStrategic partnership to integrate Sinch's communications infrastructure into Lovable Cloud, supporting AI-native applications. The collaboration initially focuses on email using Mailgun platform and will expand into messaging and voice capabilities. Positions Sinch as the communications backbone for AI-native applications being built on Lovable's platform.
- MEF (Mobile Ecosystem Forum)coreJoint Memorandum of Understanding with MEF and other CPaaS providers including Bandwidth and Infobip to develop strategies against fraud in business messaging. Addresses growing challenges including smishing, spoofing, and artificial traffic.
- SalesforcecoreStrategic integration partner with native Salesforce integration. Sinch provides automated mobile messaging for Salesforce users across marketing campaigns, sales follow-ups, and support updates.
- MicrosoftcorePlatform ecosystem partner. Sinch provides Operator Connect for Teams integration enabling Microsoft Teams calling through Sinch portal.
- SAPcorePlatform ecosystem partner with Sinch integration available in SAP Store for enterprise resource planning connectivity.
- HubSpotcoreNative HubSpot integration for contact syncing, automated notifications, and engagement tracking directly within HubSpot CRM platform.
- ShopifycoreShopify App Store integration for e-commerce brands. Enables abandoned cart recovery SMS, targeted campaigns, and customer engagement synced with Shopify customer lists.
- NetSuitecoreNative NetSuite integration for sending timely updates from NetSuite including invoices, inventory, and customer communications.
- ZohocoreZoho CRM integration enabling real-time notifications, automated workflows, and conversation management within Zoho platform.
- Pathwire (acquired)coreAcquired for approximately USD 1.9 billion in 2021. Pathwire is a leading email delivery platform serving over 100,000 businesses including Lyft and Microsoft.
- Inteliquent (acquired)coreAcquired in 2021, making Sinch the largest independent provider of voice services in the US. Inteliquent manages over 300 billion voice call minutes annually and supports 115 million active phone numbers.
- MessengerPeople (acquired)minorAcquired in Q4 2021 for EUR 48 million. German SaaS platform for conversational messaging serving over 700 businesses primarily in the DACH region.
- EpiccoreHealthcare platform integration. Sinch enables medication alerts, patient engagement, and appointment reminders through Epic EHR system.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics 365 for automating SMS workflows and tracking conversations within Dynamics timeline.
- BigCommercecoreE-commerce platform integration for abandoned cart recovery and VIP campaigns synced with BigCommerce store data.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Sinch competitors and assessment
Company assessmentDirect peers
- Twilio: Twilio is the leading pure-play CPaaS provider offering programmable messaging, voice, email, and video APIs with global reach. It is the closest direct competitor to Sinch across SMS, voice, and email, targeting developers and enterprise customers with similar consumption-based pricing.
- Vonage (Ericsson): Vonage, acquired by Ericsson, offers CPaaS APIs for messaging, voice, and video, plus UCaaS solutions. It directly competes with Sinch in programmable communications and voice services for enterprises, and is integrated into Ericsson's telecom operator strategy.
- MessageBird: MessageBird (Bird) is a Dutch-headquartered CPaaS competitor providing omnichannel messaging, voice, and email APIs with a focus on European and global enterprise customers. It competes directly with Sinch in SMS, WhatsApp, and conversational messaging.
- Infobip: Infobip is a global CPaaS leader offering messaging, voice, email, and customer engagement APIs with strong telecom operator relationships. It directly competes with Sinch in RCS, SMS, and A2P messaging, and is part of the joint MEF anti-fraud initiative alongside Sinch and Bandwidth.
- Bandwidth Inc. Bandwidth is a US-based CPaaS provider specializing in voice (CPaaS, SIP trunking) and messaging APIs with direct carrier relationships. It directly competes with Sinch's Inteliquent voice business and messaging APIs, and is a co-signatory of the MEF anti-fraud MOU with Sinch.
Emerging players
- Plivo: Plivo is a cloud communications platform offering SMS, voice, and WhatsApp APIs primarily targeting developers and SMBs. It competes with Sinch in programmatic messaging and voice at the lower end of the market, with strong pricing pressure on commodity SMS.
- Telnyx: Telnyx is a private CPaaS and connectivity provider offering voice, messaging, and networking APIs with its own private global network. It competes with Sinch's voice and messaging offerings, particularly in elastic SIP trunking and number services.
- Genesys: Genesys is a major contact center and customer experience platform that has expanded into AI-driven orchestration and communications. It overlaps with Sinch's Contact Pro, Chatlayer, and Agentic Conversations products, particularly in AI-powered customer service and voice bots.
Broad incumbents
- 8x8: 8x8 is a UCaaS and CCaaS provider offering voice, video, contact center, and CPaaS APIs. While its core focus is unified communications for enterprises, its CPaaS and messaging APIs overlap with Sinch's voice and verification offerings.
- RingCentral: RingCentral is a leading UCaaS provider offering cloud business communications, contact center, and messaging APIs. While primarily a UCaaS player, its messaging and voice APIs overlap with Sinch's enterprise voice and engagement portfolio, particularly through partnerships with platform players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sinch social profiles
Digital presenceSinch compliance and trust
Trust signalCompliance15 records
Sinch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinch leadership team
Management profileNumber of profiles
Profiles8 records
Sinch subsidiaries and ownership
Company hierarchySubsidiaries8 records
Sinch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinch M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinch
What does Sinch do?
Sinch provides enterprise-grade cloud communications APIs and applications for messaging, voice, email, video, and verification, delivered through the proprietary Sinch Super Network. The platform enables businesses and developers to embed SMS, MMS, RCS, WhatsApp, voice, in-app calling, email, and OTP verification directly into their products and customer workflows. It also offers ready-made SaaS applications (Sinch Engage, Mailjet, Mailgun, Chatlayer, Contact Pro) for marketing, contact center, and conversational AI use cases.
Is Sinch a public or private company?
Sinch is a public company. It is classified as public and is currently operating.
When was Sinch founded?
Sinch was founded in 2007. It employs 1,001 to 5,000 people.
Where is Sinch based?
Sinch is headquartered in Stockholm, Sweden, in the Europe region.
How does Sinch make money?
Three revenue lines are on record. Communication APIs (Messaging, Voice, Email) is the primary driver. The others are saaS Applications (Sinch Engage, Sinch Mailjet) and enterprise Voice Services.
Who are Sinch's main competitors?
Direct peers on record are Twilio, Vonage (Ericsson), MessageBird, Infobip and Bandwidth Inc.. Emerging players are Plivo, Telnyx and Genesys. Broad incumbents are 8x8 and RingCentral.
Does Sinch have an API?
Yes. Sinch offers a comprehensive public API platform for developers to build messaging, voice, email, and verification capabilities into their applications. The APIs include RESTful endpoints, webhooks for real-time events, and language-agnostic design. Key API categories include: Messaging APIs (SMS, MMS, RCS, WhatsApp, and 13+ messaging channels via Conversation API), Email APIs via Mailgun (transactional and marketing email with SMTP and REST support), Verification APIs (SMS, flash call, phone call, and data verification for OTP and identity), Voice & Video APIs (programmable voice, in-app calling, SIP trunking, IVR, text-to-speech). The platform powers 250B messages per year with enterprise-grade infrastructure. Developer documentation is at developers.sinch.com.
What industry is Sinch in?
Sinch's product category is Cloud Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is HDAIAHAH, WebRTC & In-Browser Voice/Video. Its NAICS code is 518 and its SIC code is 7372.